Business Presentation Tips - The Top 8 Business Presentation Skills
Summary
TLDRIn this engaging presentation, Jason Tice shares the top eight strategies for delivering effective business presentations. He emphasizes the importance of creating an irresistible hook to capture attention, demonstrating how to make even the most mundane topics interesting. Jason also addresses overcoming the fear of public speaking, maintaining audience engagement beyond the typical 45-minute threshold, and tailoring messages to specific audience members. He provides practical advice on handling challenging audience members and common presentation pitfalls, aiming to empower professionals to advance their careers and boost their income through impactful public speaking.
Takeaways
- 🎯 The speaker aims to teach the top eight ways to deliver a business presentation effectively, focusing on audience engagement, credibility, and financial gains.
- 🔍 The importance of making boring topics interesting is emphasized, highlighting the need to hook the audience with the 'why' behind the presentation.
- 🗣️ The speaker demonstrates the 'Circle of Knowledge' technique, showing how to model effective presentation strategies.
- 🤔 The audience is encouraged to consider how their presentation topics can lead to success, happiness, or freedom for their audience.
- 📈 The speaker uses a real-life anecdote about the iPad to illustrate the power of explaining the 'why' behind a product or idea.
- 📝 A practical exercise is suggested where presenters should identify how their topics can benefit the audience and summarize these benefits in one compelling sentence.
- 👥 The course is designed for professionals looking to advance their careers, increase income, persuade clients, or motivate colleagues.
- 📉 The program addresses common concerns like overcoming the fear of public speaking and maintaining audience attention beyond the typical 45-minute drifting interval.
- 🤝 Section two of the course will teach how to make small talk to build rapport and keep audiences engaged for extended periods.
- 🛑 Strategies for handling challenging audience members and common presentation mistakes will be covered to ensure a smooth and impactful presentation.
Q & A
What is the main focus of the presentation Jason is delivering?
-The main focus of the presentation is to teach the top eight ways to more effectively deliver a business presentation, which includes gaining a competitive advantage, motivating the audience, showing credibility, and making more money.
What is the 'Circle of Knowledge' mentioned in the script?
-The 'Circle of Knowledge' is a concept mentioned by Jason, which he uses to explain how he will model everything he suggests to the audience. However, the specific steps or details of this concept are not elaborated upon in the provided script.
How does Jason emphasize the importance of making boring topics interesting?
-Jason emphasizes the importance of making boring topics interesting by using the analogy of a fishing hook. He explains that, just as a fisherman needs to make the hook appealing, presenters need to make their topics engaging to capture the audience's attention.
What is the significance of starting a presentation with the 'why' rather than the 'what'?
-Starting with the 'why' is significant because it tells the audience why they should care about the information being presented. It creates intrigue and motivation, which is more effective than simply stating what the presentation is about without context.
How did the man in line for an iPad demonstrate the power of a compelling 'why'?
-The man in line for an iPad demonstrated the power of a compelling 'why' by expressing that the device would change his life, save time, and bring him enjoyment, even though he had never seen one before. His decision was based on Steve Jobs' presentation of the product's benefits.
What exercise does Jason suggest for preparing a presentation?
-Jason suggests an exercise where presenters should list the topics they plan to teach and next to each topic, write down whether it will make the audience more successful, happy, or free, using 'S', 'H', or 'F' to denote each. Then, they should explain why and summarize this in one sentence.
What is the purpose of the course Jason is promoting?
-The purpose of the course is to teach professionals how to deliver money-making presentations using tools and techniques that can advance their careers, boost income, persuade clients, and inspire co-workers.
What are some of the topics covered in the first section of Jason's course?
-In the first section of the course, topics covered include turning any topic into a fascinating one, overcoming the fear of public speaking, and feeling less nervous in front of an audience.
How does the course address the issue of audience attention span?
-The course addresses the issue of audience attention span by teaching tools to keep them engaged and interested, even after 45 minutes, which is when studies show people's minds start to wander more quickly.
What are the challenges that section three of the course helps presenters handle?
-Section three of the course helps presenters handle challenging audience members such as gripers, complainers, resentful experts, talk Hogs, quiet types, and know-it-alls, providing strategies to manage them and stay on track.
What are the top five best practices in public speaking that the course covers?
-While the specific best practices are not detailed in the script, the course promises to teach the top five best practices to deliver a convincing and persuasive message to the audience.
Outlines
📈 Enhancing Presentation Skills
The speaker, Jason, begins by expressing his intention to teach the audience effective business presentation techniques, as informed by a survey of Nicole's needs. He emphasizes the importance of making boring topics interesting and promises to demonstrate the methods he teaches. Jason introduces the concept of 'The Circle of Knowledge' and shares a personal anecdote about the appeal of a hook in presentations, illustrating how explaining the 'why' behind a topic can captivate an audience. He advises the audience to identify how their topics can bring success, happiness, or freedom to their listeners and to summarize these benefits in a compelling statement. Jason concludes by highlighting the course's focus on overcoming public speaking fears and delivering persuasive presentations.
🗣️ Mastering Public Speaking and Audience Engagement
In the second paragraph, the speaker outlines the course's structure, which includes sections on overcoming the fear of public speaking, engaging the audience, and maintaining their attention. The course aims to help professionals advance their careers and persuade clients through effective communication. It addresses common challenges such as making small talk, keeping the audience engaged beyond the typical 45-minute attention span, and tailoring messages to specific audience members. The speaker also covers handling difficult audience members and common presentation mistakes, providing solutions and best practices to ensure a persuasive and impactful presentation.
Mindmap
Keywords
💡Presentation
💡The Circle of Knowledge
💡Hook
💡Competitive Advantage
💡Irresistible Presentation
💡Public Speaking
💡Drifting Theory
💡Tailoring Message
💡Handling Challenging Audience Members
💡Best Practices in Public Speaking
Highlights
The importance of understanding audience needs before delivering a presentation.
Teaching the top eight ways to effectively deliver a business presentation.
How to make boring topics interesting by focusing on the 'why' rather than the 'what'.
The concept of 'The Circle of Knowledge' and its role in effective presentation.
The use of a 'hook' to engage the audience at the beginning of a presentation.
The story of an individual's anticipation for an iPad based on Steve Jobs' presentation.
The strategy of linking presentation topics to audience success, happiness, or freedom.
The technique of summarizing the benefits of a presentation in one compelling sentence.
The significance of silence and audience reaction as indicators of a successful hook.
Introduction to the course 'Rule the Room' and its focus on money-making presentations.
Addressing the needs of business professionals to advance their careers and boost income through presentations.
Overcoming the fear of public speaking and delivering messages comfortably.
Learning how to keep an audience engaged for extended periods using the 'drifting theory'.
Tailoring presentations to specific audience members even during impromptu situations.
Handling challenging audience members such as complainers and know-it-alls.
Avoiding common presentation mistakes and learning best practices in public speaking.
The organization of the course into sections focusing on different aspects of effective presentation.
The course's promise to provide concrete steps for public speaking success.
Transcripts
I sent an
email to Nicole and I said Nicole I want
to know the top things that they want to
know at this conference when I come to
deliver this presentation this is what
you told me I'm going to teach you the
top eight ways in your book to more
effectively deliver a business
presentation so that you can get your
audience to do what you want so you can
motivate them show credibility and even
make more money and I'm going to
start with how to make boring topics
interesting you should know I'm going to
model everything I suggest you do it
used to drive me crazy when I'd go to
these conferences and people would tell
me to do stuff but they either wouldn't
tell me exactly how to do it or they
wouldn't show me how to do it themselves
everything I'm going to suggest you do
including what I just did which is
called The Circle of Knowledge by the
way and I'll give you the steps to it
later I'm going to model for you and I'm
going to
start with these fish right here this is
called a hook and as you know in fishing
if you don't make the hook appealing
they don't want it you got to do the
same thing with your presentation
and the number one way that adults find
hooks appealing is if you tell them why
you're going to give it to them most
people start with
what exactly they start with the what
you're going to get it doesn't work do
you remember the first thing I said to
you hi I'm Jason ttic I gave you my
credentials but then I said I'm going to
show you how to gain a competitive
Advantage by delivering an irresistible
presentation that gets your audience to
do what you want
you didn't know how I was going to do it
yet you didn't know what it was going to
look like yet but you knew why you
wanted it I was in line to buy an iPad a
few years ago for my wife and a man and
I were talking in this line because
about 100 people long this is when they
first came out and I looked at him and I
said I see you're in line to buy an iPad
and he says yep I said what does it do
he goes I don't know I've never seen
one you've never seen one he goes nope I
said well then how do you know you want
it because it's going to change my life
he says to me this is how he says it
it's going to change my life really why
is it going to change your life he goes
because Steve Jobs I watched him present
on this and he explained to me that it's
going to save me time I'm going to get
things done finally and I'm going to be
able to have some fun too because I get
really bored during the day he's telling
me all these things like wow everything
he's telling me is which
one why he'd want it here's the
Practical I want you to for your next
presentation to take all the topics
you're going to teach and next to each
one I want you to write down whether you
think it'll make your audience more
successful more happy or have more
freedom in their life just write an HS
or F next to each
topic then write down
why and then look at all those summaries
of those topics and then summarize all
that in one sentence like I'm going to
show you how to gain a competitive
Advantage by delivering a presentation
that gets your a audience to do what you
want doesn't that make business
professionals more successful when they
get their audience to do what they want
and won't it make them happier when they
have that competitive advantage and when
I said that you could hear a pin drop in
here did you notice that because
everyone wants
it if you you know you did this right by
the way if you say it and the people say
oh I've been looking for someone like
you that's a hook that's the first way
to make your presentation is amazing and
irresistible hi I'm Jason tiic from rule
the room and you're about to learn how
to deliver money-making presentations
using tools and techniques that most
business professionals will never know
if you're looking to advance your career
boost your income level persuade your
clients or customers or motivate and
Inspire your co-workers then this is the
course for you even if you are
comfortable speaking in front of an
audience in meetings Keynotes in other
public speaking venues you're about to
gain a competitive Advantage by learning
dozens of powerful techniques you've
never seen before to sell your ideas add
value to your small talk overcome your
nerves and make an incredible impression
and if you're concerned that your fear
of public speaking is holding you back
from advancing in your career we'll give
you concrete steps you can take to stand
in front of an audience and deliver your
message comfortably this is one of our
most popular workshops for professionals
that's probably because we surveyed
hundreds of Business Leaders
entrepreneurs and independent
Consultants to determine the top eight
things they needed to give effective
business presentations this program
addresses all eight let me just tell you
how this course is organized so you can
get a feel for what's in store in the
first section you'll learn how to turn
any topic no matter how boring into one
that fascinates and holds the attention
of your audience and you learn how to
overcome your fear of public speaking
and feel less nervous when you're in
front of an audience so that your
audience feels safe with you in section
two you'll learn how to make comfortable
small talk to help you land more clients
and build rapport with your co-workers
this is one of the top things that
business clients want to know how do I
talk to people oneon-one next you'll
learn how to keep your audience
listening even after 45 minutes why 45
minutes studies show that people's minds
start to wander about every 10 minutes
it's called the drifting Theory but even
more importantly after 45 minutes the
drifting interval starts to quickly
speed up and you really risk losing your
audience you're going to learn the tools
you can use to keep them on the edge of
their seat no matter how long your
presentation and finally in section two
you'll get the answer to one of the most
common questions Business Leaders ask
how do I tailor my message for the
specific people in the room you're going
to learn how to do it even on the fly in
section three you'll find out how to
handle challenging people in your
audience the gripers complainers resent
experts talk Hogs quiet types and
know-it-alls these people can quickly
derail a presentation so you need to
know how to handle them and stay on
track you'll learn the top 10 most
common presentation mistakes and how to
fix them or avoid them to start with and
finally you'll learn how to use the top
five best practices in public speaking
to deliver a convincing persuasive
message to your audience thank thank you
for taking this course we're looking
forward to learning with you let's get
started we wish you the best in your
career
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