Email Copywriting for Beginners: FREE Course With Examples

Summary

In this video, Arash Kamal, a top-rated copywriter from Pakistan, introduces email copywriting as a lucrative and relatively accessible form of writing. He outlines the essential components of an effective email copy, including the subject line, preheader, hook, body, and call to action. Kamal shares a game-changing formula—'Hook, Value, and Offer'—for crafting the email body and demonstrates its application with examples from commercial cleaning and online course platforms. The video aims to empower viewers to start writing their own email copies, potentially boosting their marketing efforts.

Takeaways

• 😀 Email copywriting is a high-demand and well-paid skill that is relatively easier to start with compared to other types of copywriting.
• 📧 The speaker, Arash Kamal, is a highly rated and well-paid copywriter who has worked on numerous copywriting projects and created a high-converting sales funnel.
• 💌 Email copywriting involves crafting emails aimed at selling something or driving a specific action, such as a reply, a call, or a purchase.
• 🔍 Essential parts of an email copy include the subject line, preheader, hook, body, call to action (CTA), and salutation.
• 📝 The subject line's purpose is to entice the recipient to open the email, often using curiosity-based strategies.
• 🎣 The preheader supports the subject line and aims to further encourage the email to be opened.
• 🤔 The hook is the first line of the email body, designed to grab the reader's attention and encourage them to continue reading.
• 📈 The email body should build value by presenting a problem, agitating it, and then providing a solution, often revealing the product or service.
• 💡 The formula for writing an effective email body is 'Hook, Value, and Offer', which helps structure the content for maximum impact.
• ✅ A successful email copy includes a clear CTA, guiding the reader to take the desired action, such as clicking a link or making a purchase.

Q & A

What is the main focus of the video?

The main focus of the video is to teach viewers about email copywriting, a highly paid and in-demand skill, and to provide a formula for writing effective email copy.

Who is the presenter of the video?

The presenter of the video is Arash Kamal, who introduces himself as a highly rated and highly paid copywriter in Pakistan.

What is the definition of email copywriting according to the video?

Email copywriting is defined as the process of writing emails for the purpose of selling something or driving a particular action, such as getting a reply, scheduling a call, or making a purchase.

What are the essential parts of an email copy as explained in the video?

The essential parts of an email copy include the subject line, preheader, hook, body, call to action (CTA), and salutation.

What is the purpose of the subject line in an email copy?

The purpose of the subject line is to grab the recipient's attention and entice them to open the email.

How does the preheader support the subject line?

The preheader reinforces the subject line, often by providing additional context or a stronger call to action to encourage the recipient to open the email.

What is the role of the hook in an email copy?

The hook's role is to grab the reader's attention immediately after they open the email and encourage them to continue reading the rest of the content.

What is the formula provided in the video for writing the body of an email copy?

The formula provided for writing the body of an email copy is 'Hook, Value, and Offer', which involves creating curiosity, providing value, and presenting an offer.

Can you provide an example of a subject line and hook from the video?

An example of a subject line from the video is 'Want to be on TV?' and the corresponding hook is 'What's one of the first things your clients and potential customers notice the moment they step into your office?'

What is the significance of the call to action (CTA) in an email copy?

The call to action is significant because it directs the recipient to take a specific action, such as clicking a link, making a purchase, or scheduling a call.

What is the final element of an email copy mentioned in the video?

The final element of an email copy mentioned in the video is the salutation, which is a polite closing that includes a sign-off and the sender's name.

Outlines

00:00

📧 Introduction to Email Copywriting

The speaker, Arash Kamal, introduces the topic of email copywriting, highlighting its demand and high pay. He promises to share a game-changing formula and a high-converting email copy sample. Arash emphasizes the importance of watching the video to the end to learn how to start with email copywriting. He introduces himself as a highly-rated copywriter in Pakistan with extensive experience and shares the definition of email copywriting as emails written to sell something or drive a specific action.

05:01

🔍 Essential Components of an Email Copy

Arash outlines the essential parts of an email copy, starting with the subject line, which is crucial for getting the email opened. He explains the role of the preheader, which supports the subject line and aims to entice the reader to open the email. The hook, or the first line of the email body, is designed to grab the reader's attention and encourage them to read further. Arash then discusses the email body, which should provide value and lead to a call to action (CTA), and the salutation, which concludes the email with a personal touch.

10:03

📝 The Formula for Writing an Effective Email Copy

Arash presents a formula for writing the email body: 'Hook, Value, and Offer'. He explains that the hook is typically the subject line and the first line of the email, designed to arouse curiosity. The value is built through problem-agitate-solve or similar structures, revealing the product and its benefits. The offer part details the terms, discounts, or prices, followed by a clear call to action. Arash provides an example of an email he wrote for a commercial cleaning company, demonstrating how to apply the formula.

15:06

🌟 Wrapping Up and Encouraging Further Learning

Arash concludes the video by summarizing the key points and encouraging viewers to apply what they've learned to write their first email copy. He acknowledges the complexity of email copywriting and the impossibility of covering everything in one video. He invites viewers to engage with him through comments and his Facebook group and asks for suggestions on what topics to cover in future videos. Arash ends by expressing his hope that the video was helpful and provides value to the viewers.

Keywords

💡Email Copywriting

Email copywriting refers to the craft of writing persuasive text for emails with the intent to sell products or services, drive action, or generate leads. In the video, the speaker emphasizes the high demand and lucrative nature of this skill. The video aims to teach viewers how to write effective email copy, highlighting the importance of a strong subject line, preheader, and body content to engage recipients.

💡Subject Line

The subject line in email copywriting is the headline that appears alongside the email in the recipient's inbox. It is crucial for piquing the reader's interest and enticing them to open the email. The video script provides examples such as 'Want to be on TV?' and 'This can help grow your business,' illustrating how subject lines should be curiosity-driven to maximize open rates.

💡Preheader

A preheader is a short summary or introduction that appears just after the subject line in the email preview. Its purpose is to reinforce the subject line and provide additional context to entice the recipient to open the email fully. The video mentions that while not always written by the speaker, it plays a supportive role in email open rates.

💡Hook

In the context of the video, a hook is the opening line of the email body designed to grab the reader's attention and encourage them to continue reading. The speaker uses examples like 'What's one of the first things your clients and potential customers notice the moment they step into your office?' to demonstrate how hooks create intrigue and maintain reader engagement.

💡Call to Action (CTA)

A call to action is a directive to the reader to perform a specific action, such as clicking a link, making a purchase, or signing up for a newsletter. In the video, the speaker explains that a strong CTA is essential to convert interested readers into active participants, providing examples like 'Click the link below to visit our website for an appointment'.

💡Problem-Agitator-Solve (PAS)

Problem-Agitator-Solve is a copywriting technique where the writer identifies a problem, agitates it to make it seem more pressing, and then offers a solution. The video script uses this technique to build the email body, creating a narrative that leads the reader from recognizing a problem to understanding how the product or service can solve it.

💡Unique Selling Proposition (USP)

The unique selling proposition is a marketing concept that highlights the features or benefits of a product or service that distinguish it from competitors. In the video, the speaker mentions USP in the context of explaining what sets a commercial cleaning service apart, such as 'most affordable prices' and 'verified and highly professional cleaning experts.'

💡Autoresponder

An autoresponder is an automated email response system that sends out pre-written emails to subscribers based on triggers like time or user actions. The video touches on the use of autoresponders for testing different subject lines to see which performs better, showcasing the practical application of this tool in email marketing.

💡Sequence

In the video, a sequence refers to a series of emails that are sent out over time with a specific purpose, such as nurturing leads or launching a product. The speaker mentions different types of email sequences like autoresponder sequences and nurture email sequences, emphasizing the strategic use of multiple emails to achieve marketing goals.

💡Conversion

Conversion in email marketing refers to the process of turning potential customers into actual customers through persuasive email content. The video's theme revolves around creating high-converting emails, which are emails that effectively persuade recipients to take the desired action, such as making a purchase or signing up for a service.

Highlights

Introduction to email copywriting as a high-demand and high-paid profession.

Arash Kamal's introduction as a top-rated copywriter in Pakistan with extensive experience.

Definition of email copywriting and its purpose to sell or drive action.

Explanation of the essential parts of an email copy: subject line, preheader, hook, body, and call to action.

The importance of a strong subject line to entice email opens.

The role of the preheader in reinforcing the subject line and encouraging email opens.

How to craft a compelling hook to grab the reader's attention and encourage them to read the rest of the email.

The structure of the email body and the importance of providing value to the reader.

The formula for writing an effective email body: Hook, Value, and Offer.

A real-world example of an email copy for a commercial cleaning company, demonstrating the formula in action.

The process of revealing the product and its benefits in the email copy.

The significance of a clear call to action directing the reader to take the desired next step.

The inclusion of a personal salutation to end the email on a professional yet friendly note.

A second email copy example for an online course platform, illustrating different strategies.

The importance of testing different subject lines to optimize email open rates.

Encouragement for viewers to start writing their own email copies using the provided formula and examples.

Invitation to join Arash's Facebook group for further interaction and learning opportunities.

Transcripts

asalam alikum guys

video about one of the most in demand

types of copyrighting which is extremely

highly paid yet it is comparatively

easier than other types of copyrighting

to

start email

copyrighting

wi and I will even give you a

gamechanging formula by the end of this

video that you can start using in any

piece of email copy is by the end of

this video I will even show you one of

the most highly praised and high

converting email copy sample of my

own how this email was written and what

are the elements of copyrighting used in

this email so I highly encourage you to

watch this video till the very end

because inshallah by the end of this

video you would be able to get started

with your very first email copy without

any hassle or confusion start in case

you're new to the the channel you should

know who you are about to learn email

copyrighting from well my name is Arash

Kamal and I'm the most highly rated and

highest paid copywriter here in Pakistan

during my career I have worked on over

thousands of copyrighting projects and

I've even put together the first ever

high converting sales funnel of my own

here in

Pakistan definition of Emil copyrighting

email copyrighting well email

copyrighting is basically any emails

that are written for the purpose of

selling something or to drive a

particular action action Drive in emails

it could be to reply to the email to

schedule a call to watch a video and

sometimes this action can even be to buy

now directly within the email in emails

promotional emails or sales emails and

when you look at a sample email copy by

the end of this video inshallah you will

have a very clear idea of what I'm

talking about G so now I want to show

you the essential parts of an email copy

one by

one let's go to my computer screen okay

I'm now on my computer screen and let's

go to my computer screen actually um so

you can see that I have written the

parts of email copy for you and I'm

going to show them all to you one by one

practically so the first part of email

copy is the subject line

or so here I have pulled a

screenshot

clickfunnel white and then this is the

subject line This is the subject line so

want to be on TV does this sound

familiar only pay after if you like it

and all

that just to get the email

open

open subject lines specific they're not

even talking about the product or the

opportunity that we are going to reveal

within the email they are very uh

curiosity based they're just trying to

get the email open so w to be on TV does

this sound familiar right strong

profitable brands do this so what is

this we don't know to subject line the

purpose is just to get the email open or

second preh

preh

before you even open the

Emil so this is the line that you see

gray color line after the subject line

so you can see W to be on TV kind of a

wild question coming from us I know but

check this out so preher

purose subject

L that you open the email then preader

does the heavy lifting like it

reinforces the headline and then it

tries to get the email open similarly

strong profitable brands do this byy by

overwhelm again preheader is trying to

support the headline or the subject line

and it is trying to get the email open

right Emil hook lead

hook so this was the subject line you

wake you

awake preh you have opened theem

so I'm

sorry this is the hook or the first line

or purpose to get you to read the rest

of the email the purpose of this Hook is

to actually grab your attention and

retain it and to get you to read the

rest of the email I know it's late but

you know how many times I hear this now

you want to read what he's hearing you

know easy for you to say because you're

are baging easy for you to do because

you're billig in easy for you to hire

because you're billig in and you know

what so you see how Hook is just trying

to get you to read the rest of the email

so it should be very

strong body Emil

body of

the so this was the hook or the first

line and then all of this is your email

body right all of this is your email

body and then at the end you have a call

to

action you're usually trying to get a

click on a link or a reply to an email

or a schedule a call so in this case

he's getting us to click on a link to

yeah link and that's that's the complete

email copy right let's see there is a

CTA this is the call to action CTA call

to action so here is the call to action

this part right and then there is the

final thing which is salutation and

salutations is this billye right so it

could be just Billy jeene or it could be

yours trly kind regards warm regards to

your success best wishes Joy whatever

you want to use and then you write your

name and email or whatever that is so

that is the salutations

part now I want to show you the formula

that you can use to write the email body

right because in this video I want to

enable and Empower you to actually start

writing your email

copies within this video so for email

body here is the formula

hook value and offer so this is the

formula hook value and offer now what is

hook in this case it's the subject line

and the first line

sorry so the first thing is subject line

and first line or first line it was

basically your hook as

well

so line first

line for example

solve which is known as P value bu with

the help of P problem agitate

solve solution solve part so you will

also reveal the product and then final

part is offer or offer offer or C so in

the offer part you will tell them about

the discounts maybe the price or

whatever your offer is so you're going

to tell them about the offer and then

you're finally going to give them a call

to

action so let's go this is the email

that I wrote for a commercial cleaning

company commercial cleaning offices

buildings places so let's see this is my

headline so this is also known as

subject line basically so I should

actually read name it to subject line

confusion know so this is the subject

line so subject line I usually uh

recommend two subject lines to my

clients and then they can test which of

these two works better and there are

ways that they can test that in the

email uh autoresponder or the

platform so the subject line one is you

up F name so this F name is first name

so it will be replaced by Arash for

example you up Arash so all it's trying

to do is get the email open you up Arash

so it's just trying to create curiosity

and then subject line two this can help

grow your business so this this can help

grow your business so they can only find

out what this is if they open the email

and you can see that I haven't written a

preheader uh in this case and I don't

usually write the preheader unless

clients really ask me to do that so

preheader is not compulsory but subject

line is absolutely necessary when you're

writing emails hey first name is the

first line so in this case hey Arash

right so this is how I start the email

and then this is my hook what's one one

of the first things your clients and

potential customers notice the moment

they step into your office so this is my

hook what's one of the first things your

clients and potential customers notice

the moment they step into your office

you see how it's arousing curiosity and

this is basically uh an open loop this

is an open loop

right I'm just telling you that in terms

of copy this is known as an open loop

and then let me break it down for you

it's the Cleaning you see shiny clean

entrance Windows Lobby and office space

can leave a lasting impression on your

prospects on top of that having a

sanitized space gives yourself your

employees and your clients a sense of

safety and protection they will feel

more confident and will be more likely

to do business with you and I get it

finding a trustworthy reliable

commercial cleaning service is not as

easy as it sound so this is the

agitation part and now we are going to

solve it well that's exactly where

Capital Construction cleaning ERS comes

in so

solve we are a top rated commercial

cleaning service empowering businesses

to get reliable high quality cleaning

service without any hassle solve

solution we going to explain a little

bit about the product and then we're

going to say here is what makes a stand

out so we are going to add some benefits

or features or in this case this is the

unique selling proposition as well okay

what makes a stand out so I write these

five sentences

okay we have most affordable prices we

have verified wetted and highly

professional cleaning experts booking

takes less than 60 seconds best

practices and FD approved products top

rated history with 100 of satisfied

clients and now uh here I say simply put

with Capital Construction cleaners you

can make an appointment and then focus

on other important tasks while our team

of expert cleaners takes care of

brightening and sanitizing your office

space all you have to do is

C

offer C all you have to do is click the

link below to visit our website for an

appointment or give us a call at number

here number and we have also given the

link to our website so they can either

call us or they can click the button and

go to the website and then they can book

an appointment on the website and then

this is the salutations to your success

and then y c and that's it like that's

the email copy so you see it's subject

lines and then there is the hook and

then there is the value and you can

build value with problem agitate solve

or there are other ways to do that as

well and you will see

exactly it's

almost then we talk about the offer and

then we give them a call to action right

okay now that I have shown you first

email I want to show you one more email

before I let you go

exactly

about so let's take a look at this email

this is an ads open courses

platform uplo sales through commissions

earn so let's take a look how I wrote

this email headline one which is again

the subject line basically subject line

one want to get more students for your

courses and subject line two is this is

for you first name so this is for you

Arash for example hey Arash so first

name hey Arash wouldn't you be

interested in putting your epic course

in front of a massive audience so this

is again what hook wouldn't you be

interested in putting your epic course

in front of a massive audience think

about it you have spent countless hours

creating a course that can change

someone's life but lack of marketing

skills as well as high ad costs is

crippling your possibilities of getting

more students what if there was a way to

get massive exposure to a highly engaged

buying audience without any marketing

cost or Tech skills required that's

where ADS open courses comes in to

product reveal and now we're going to

talk about the offer product included

this gamechanging platform is empowering

course creators to share their courses

with students from over 19 African

countries and the best part is we

leverage our email list of 20,000

students and other marketing campaigns

to get you more sales while you get paid

30% of every sale without lifting a

finger yes because the courses are

pre-recorded meaning you only have to

create them once and just upload them on

our platform getting paid is simple you

just need PayPal are you ready to become

part of this incredible platform and

significantly boost your course sales

without any hassle go here while the

time is still right or client website

link add best wishes name

here so you can see subject line hook

value and then offer and finally

CTA and then salutations so I hope this

is clear so as you guys can tell it is

almost impossible to cover everything

about email copyrighting in just one

video this video is already too long uh

but I'm 100% confident that the things

that I have told you in this video are

enough to help you start writing your

very first email copy or you can even

start writing complete email sequences

uh using this very formula angles change

or sequence different emails in my

program obviously I go into great detail

of every single type of email

copyrighting autoresponder sequences

nurture email sequences launching email

sequences email

sequences Ecommerce

sequences

examples so obviously it's not possible

for me to cover all that in just one

video but with that said I have still

tried my best to give you as much value

for free as possible with the help of

this Channel with the help of this

platform I hope this video was very very

helpful

Parts

exctly how you can write an email copy

section I read all of the comments and I

will try my best to answer any questions

that you might have after watching this

video that's it from my computer screen

let's go back to my camera G I hope

tremendous value Yogi and you are now

able to get started with your very first

email copy to please give this video a

thumbs up subscribe to my channel so

that you can stay tuned to my upcoming

videos if you want to interact directly

with me then you should join my Facebook

group which is now the largest

copyrighting community in Pakistan you

will find the link to it in the

description below comment section if you

have any questions related to email

copyrighting I will inshallah try my

best to answer them one by

one which topic I should cover in my

next video with that said

extremely

Val take

care