Email Copywriting for Beginners: FREE Course With Examples

Summary

In this video, Arash Kamal, a top-rated copywriter from Pakistan, introduces email copywriting as a lucrative and relatively accessible form of writing. He outlines the essential components of an effective email copy, including the subject line, preheader, hook, body, and call to action. Kamal shares a game-changing formula—'Hook, Value, and Offer'—for crafting the email body and demonstrates its application with examples from commercial cleaning and online course platforms. The video aims to empower viewers to start writing their own email copies, potentially boosting their marketing efforts.

Takeaways

• 😀 Email copywriting is a high-demand and well-paid skill that is relatively easier to start with compared to other types of copywriting.
• 📧 The speaker, Arash Kamal, is a highly rated and well-paid copywriter who has worked on numerous copywriting projects and created a high-converting sales funnel.
• 💌 Email copywriting involves crafting emails aimed at selling something or driving a specific action, such as a reply, a call, or a purchase.
• 🔍 Essential parts of an email copy include the subject line, preheader, hook, body, call to action (CTA), and salutation.
• 📝 The subject line's purpose is to entice the recipient to open the email, often using curiosity-based strategies.
• 🎣 The preheader supports the subject line and aims to further encourage the email to be opened.
• 🤔 The hook is the first line of the email body, designed to grab the reader's attention and encourage them to continue reading.
• 📈 The email body should build value by presenting a problem, agitating it, and then providing a solution, often revealing the product or service.
• 💡 The formula for writing an effective email body is 'Hook, Value, and Offer', which helps structure the content for maximum impact.
• ✅ A successful email copy includes a clear CTA, guiding the reader to take the desired action, such as clicking a link or making a purchase.

Q & A

What is the main focus of the video?

The main focus of the video is to teach viewers about email copywriting, a highly paid and in-demand skill, and to provide a formula for writing effective email copy.

Who is the presenter of the video?

The presenter of the video is Arash Kamal, who introduces himself as a highly rated and highly paid copywriter in Pakistan.

What is the definition of email copywriting according to the video?

Email copywriting is defined as the process of writing emails for the purpose of selling something or driving a particular action, such as getting a reply, scheduling a call, or making a purchase.

What are the essential parts of an email copy as explained in the video?

The essential parts of an email copy include the subject line, preheader, hook, body, call to action (CTA), and salutation.

What is the purpose of the subject line in an email copy?

The purpose of the subject line is to grab the recipient's attention and entice them to open the email.

How does the preheader support the subject line?

The preheader reinforces the subject line, often by providing additional context or a stronger call to action to encourage the recipient to open the email.

What is the role of the hook in an email copy?

The hook's role is to grab the reader's attention immediately after they open the email and encourage them to continue reading the rest of the content.

What is the formula provided in the video for writing the body of an email copy?

The formula provided for writing the body of an email copy is 'Hook, Value, and Offer', which involves creating curiosity, providing value, and presenting an offer.

Can you provide an example of a subject line and hook from the video?

An example of a subject line from the video is 'Want to be on TV?' and the corresponding hook is 'What's one of the first things your clients and potential customers notice the moment they step into your office?'

What is the significance of the call to action (CTA) in an email copy?

The call to action is significant because it directs the recipient to take a specific action, such as clicking a link, making a purchase, or scheduling a call.

What is the final element of an email copy mentioned in the video?

The final element of an email copy mentioned in the video is the salutation, which is a polite closing that includes a sign-off and the sender's name.