Alex Raymond on Overcoming Startup Burnout
Summary
TLDRIn this insightful discussion, the challenges faced by entrepreneurs are explored, focusing on internal struggles such as burnout, impostor syndrome, and upper limiting. The conversation emphasizes the importance of self-awareness, mental resilience, and community support in overcoming these obstacles. Strategies like introspection, identifying one's zone of genius, and embracing a growth mindset are highlighted as key to personal and professional development in the entrepreneurial journey.
Takeaways
- 🔍 Entrepreneurs often face internal challenges that are as significant, if not more so, than external ones.
- 💡 It's important to acknowledge personal struggles and discuss them openly to unlock personal growth and improve entrepreneurial skills.
- 🌟 The romanticized idea of entrepreneurship can lead to misconceptions about the reality of being a founder, including expectations of work-life balance and wealth.
- 🤔 Founders should focus on self-improvement and leadership development to become better entrepreneurs and leaders.
- 🧘♂️ Mindfulness and self-care practices, such as meditation and exercise, can help entrepreneurs manage stress and prevent burnout.
- 🔥 Imposter syndrome is common among entrepreneurs and can be overcome by reframing negative self-talk and recognizing one's own worth and accomplishments.
- 🚫 Burnout is not normal and should not be seen as a badge of honor; it indicates a need for change in lifestyle and work habits.
- 💭 Upper limiting is a concept where individuals sabotage their own success due to deep-seated beliefs and fears about their worthiness of success.
- 🌱 Cultivating a 'zone of genius' where one's work is energizing and fulfilling can counteract the effects of burnout and upper limiting.
- 🤝 Building a supportive community and finding a tribe of like-minded entrepreneurs can alleviate feelings of loneliness and provide a valuable resource for growth.
Q & A
What is the main topic of discussion in the transcript?
-The main topic of discussion is overcoming the internal challenges of being an entrepreneur, including dealing with burnout, impostor syndrome, and upper limiting, as well as finding balance and self-improvement in the entrepreneurial journey.
What are some of the negative aspects entrepreneurs often face?
-Entrepreneurs often face challenges such as lower initial earnings, lower earnings growth, lower long-term earnings, greater work stress, psychosomatic health problems, and burnout.
What does the term 'impostor syndrome' refer to?
-Impostor syndrome refers to the feeling of not deserving success or feeling like a fraud, often causing individuals to doubt their accomplishments and have a fear of being exposed as incompetent.
What is the definition of 'burnout' according to the transcript?
-Burnout is defined as having feelings of energy depletion or exhaustion, cynicism or depersonalization, and reduced professional efficacy.
How does the speaker suggest dealing with impostor syndrome?
-The speaker suggests dealing with impostor syndrome by realizing it's a syndrome and not the truth, questioning the reality of the impostor syndrome thoughts, and reframing the mindset to focus on one's zone of genius and what brings joy and energy.
What is the concept of 'upper limiting'?
-Upper limiting is the idea that when things are going well, individuals find ways to sabotage their success due to internalized beliefs or fears that they are not worthy or capable of sustained success or happiness.
What advice does the speaker give for entrepreneurs to mitigate internal challenges?
-The speaker advises entrepreneurs to engage in self-inquiry, understand their triggers, find their zone of genius, connect with like-minded communities, and work on projects they are passionate about to mitigate internal challenges.
Why is it important for entrepreneurs to address their internal challenges?
-Addressing internal challenges is important because it helps entrepreneurs become better leaders, improve their mental health, and ultimately leads to a more fulfilling and successful entrepreneurial journey.
What is the significance of the 'zone of genius' in the context of entrepreneurship?
-The 'zone of genius' refers to the areas where an entrepreneur feels energized and excels. By identifying and focusing on these areas, entrepreneurs can experience greater satisfaction, productivity, and overall success in their ventures.
How does the speaker describe the common misconception about entrepreneurship and work-life balance?
-The speaker describes the common misconception that entrepreneurship offers a better work-life balance, but in reality, entrepreneurs often work long hours and face greater responsibilities, making it a challenge to achieve a balanced lifestyle.
Outlines
💡 Overcoming Entrepreneurial Challenges
The speaker discusses the internal struggles of being an entrepreneur, emphasizing the importance of acknowledging and addressing these challenges. They share their personal experiences with judgment and self-reflection, highlighting the significance of understanding one's own triggers and biases. The conversation shifts to the broader topic of how entrepreneurs often seek advice on external business growth but rarely on personal development, which is crucial for becoming a better leader and CEO.
🌟 The Burden of Entrepreneurship
The speaker delves into the misconceptions about entrepreneurship, such as the idea of having work-life balance or becoming rich. They discuss the reality of being a founder, including the responsibilities towards employees and investors, and the lack of external validation. The speaker shares their passion for addressing the mental health and internal challenges faced by entrepreneurs, advocating for a community that supports personal growth alongside business success.
🤔 The Psychology of Entrepreneurs
The speaker references a research project by Dr. Michael Freeman, which explores the psychological aspects of entrepreneurship. They discuss the high barriers to success, including lower earnings, greater work stress, and health problems faced by entrepreneurs compared to employees. The speaker questions why anyone would choose entrepreneurship over a secure career, highlighting the need for internal resilience and the importance of mindset shifts in overcoming entrepreneurial challenges.
🔥 Burnout: The Silent Entrepreneurial Plague
The speaker and Jonathan discuss the pervasive issue of burnout among entrepreneurs, defining it as a state of energy depletion, cynicism, and reduced professional efficacy. They share personal experiences with burnout and strategies for coping, such as self-care, exercise, and focusing on one task at a time. The conversation emphasizes the importance of recognizing and addressing burnout to improve both personal well-being and business performance.
🏃♂️ The Mental Athlete: Entrepreneurship and Focus
The speakers compare entrepreneurs to mental athletes, emphasizing the need for a holistic approach to personal development. They discuss the dangers of focus leading to obsession and burnout, suggesting strategies such as identifying one's 'zone of genius' to prevent exhaustion. The conversation highlights the importance of understanding and leveraging personal strengths and passions to avoid burnout and achieve success.
😕 Impostor Syndrome: The Entrepreneur's Inner Critic
The speakers address the common issue of impostor syndrome among entrepreneurs, characterized by feelings of inadequacy and a sense of not belonging. They share insights from Brené Brown, Jerry Colona, and Seth Godin on how to combat these feelings, emphasizing the need to question and reframe the internal critic's voice. The discussion encourages entrepreneurs to recognize their accomplishments and challenge the limiting beliefs that hold them back.
🤔 Assessing Skills and Addressing Gaps
The speakers discuss how entrepreneurs can assess their skills and address any gaps, particularly in the context of impostor syndrome. They suggest acknowledging areas of weakness and dedicating time to improve them. The conversation shifts to the importance of resilience and learning from challenges, rather than seeing them as insurmountable obstacles. The speakers encourage entrepreneurs to embrace their unique strengths and contributions, even if they don't feel like an expert in every area.
🌈 Upper Limiting: Self-Sabotage in Success
The speakers explore the concept of upper limiting, where individuals sabotage their success due to deeply ingrained beliefs about their worthiness of success. They discuss how these limits can manifest in various aspects of life and the importance of recognizing and challenging these self-imposed restrictions. The conversation touches on the need for self-compassion, understanding one's value, and the power of reframing one's mindset to fully embrace and enjoy success.
🛑 The Struggle Mindset: Rethinking Entrepreneurial Sacrifice
The speakers address the 'struggle mindset,' a belief that success is only valuable if it comes with suffering. They discuss the harmful effects of this mindset and the importance of redefining success as something that can be enjoyed and celebrated without the need for excessive hardship. The conversation encourages entrepreneurs to let go of the narrative that suffering is a prerequisite for value and to embrace a more balanced and healthy approach to their work and lives.
🤝 Building Community and Self-Reflection
The speakers conclude the discussion by emphasizing the importance of community and self-reflection for entrepreneurs. They share personal strategies for introspection and the value of connecting with like-minded individuals. The conversation highlights the need for entrepreneurs to find their 'zone of genius' and to work on projects they are passionate about. The speakers invite the audience to join them at the Conscious Entrepreneur Summit, a community-focused event aimed at supporting entrepreneurs in their personal and professional development.
Mindmap
Keywords
💡Entrepreneurship
💡Burnout
💡Impostor Syndrome
💡Self-Care
💡Mental Health
💡Zone of Genius
💡Upper Limiting
💡Struggle Mindset
💡Community
💡Fearless Self-Inquiry
Highlights
The importance of understanding one's internal triggers and judgments, and how they reflect self-judgment.
The discussion on overcoming internal challenges as an entrepreneur, which are as significant as external ones.
The common misconception that entrepreneurship leads to work-life balance and the reality of the long hours and stress involved.
The realization that being a founder involves inspiring and being responsible for a team, rather than having a traditional boss.
The acknowledgment that entrepreneurship is not about making money, but about bringing a vision to life.
The importance of discussing and acknowledging personal struggles in entrepreneurship to unlock growth.
The role of community and support in addressing internal challenges faced by entrepreneurs.
The concept of 'zone of genius' and how focusing on activities that energize can prevent burnout.
The impact of impostor syndrome on entrepreneurs and strategies for overcoming it.
The idea of 'upper limiting' and how it can prevent entrepreneurs from fully embracing success.
The struggle mindset and the need to reframe the idea that success must come with suffering.
The significance of self-inquiry and introspection in personal growth and leadership development.
The role of passion in entrepreneurship and its ability to sustain an entrepreneur through challenges.
The importance of aligning one's skills, passions, and business opportunities for sustainable success.
The value of community and finding a tribe of like-minded entrepreneurs for support and growth.
The promotion of the Conscious Entrepreneur Summit as a resource for entrepreneurs to connect and grow.
Transcripts
if I find myself getting triggered by
something say well why and what what
what's behind that and so often that
that old adage that we all know if you
if you spot it you got it is true for me
so if I find myself being judgmental
about someone's thing then it's because
I'm being judgmental about myself but I
want to project it out on them the topic
that we are talking about today is how
to overcome the internal challenges of
being an entrepreneur and now from
starting companies for something close
to 15 or 20 years or so I can't even
remember at this point uh and working
with countless Founders you know one of
the kind of negative things that I see
is that yeah everybody is always wanting
and very much seeking advice how do I
grow my ARR how do I you know growth
hack this or make more money here or
close this deal right and but very very
rarely do we hear questions about hey
how do I make myself a better
entrepreneur how do make myself a better
leader how do I try to bring some
balance to my life and try to make
myself better so that I can become a
better entrepreneur a better founder a
better CEO right it's kind of a level of
thinking that still has this stigma
around it and you know it's something
that literally I think just in in
watching entrepreneurs and being an
entrepreneur for a while and going
through a lot of these challenges myself
right I think the internal challenges
are at the very least they're just as uh
challenging as kind of the external
challenges when I say external
challenges that's literally like the
Tactical things that you need to do to
build a business right to go out and
raise funding to go find customers all
that kind of stuff right the internal
challenges are not addressed or at least
they're not spoken about and I would
argue that they're even bigger than
those those external challenges so uh
that's why we're here today and that's
why I'm really am reiterating that
please do let us know in the chat so
Isabelle from Minas or Min I hopefully
I'm pronouncing that correctly I was
born in in Rio de Janeiro so hopefully
I'm getting that right guad laara Denver
Colorado Matthew welcome uh I'm I'm
based in Basalt Colorado we have
Yokohama Japan rohini from Mountain View
uh amazing so let me uh go through
quickly just the the agenda that we have
today uh we're going to bring on uh in a
minute
my friend Alex but uh and then Alex is
going to go through a kind of a quick
kind of guided discussion right but
honestly we are trying to build this
event in a way that it will have as much
interaction as possible all right so
please
do share any of the experiences that you
have share any of the questions that you
have because in going through kind of
the the personal side of
Entrepreneurship the number one thing
that I have seen personally i' like kind
of the number one barrier that's then
starts to unlock a lot of other stuff is
to acknowledge that you have these
struggles and then number two to start
talking about them right um and I have
it was only a couple years ago when I
started to acknowledge that I had some
of these struggles and then I started
talking about them and honestly my life
became significantly significantly
better and it started when I I came to
the realization I acknowledged this with
a lot of Founders and Founders Institute
programs as well okay uh the number one
acknowledgement that I would say is that
look um being a Founder kind of sucks if
you think about it all right I think
there's a lot of very
romantic ideologies that people have
about being a startup founder right uh
first of all a lot of people will come
into our program it's literally if
you're applying to the founder Institute
just to give you a little tip okay we
have a flag in the applications like if
somebody is applying to founder
Institute and they're saying because I
want to be an entrepreneur because I
want to be rich or uh because I want to
make a lot of money um it's usually not
the best reason to go into
entrepreneurship uh it's uh Phil livon
who's one of our longest time mentors he
was one of the co-founders who ever
known now runs a company called uh and a
quote that he had at one of our founder
Institute sessions a long time ago was
like look if you think that starting a
company is a good way to make money then
you're just bad at math right it's not
about the making of money uh the second
thing is is that a big misconception
that people have is that um they'll say
oh I want to start a company because I
want to kind of have work life balance
right I want to kind of determine when I
work and there's a a quote that he's
given to our entrepreneurs a lot of
times too is like yeah most
entrepreneurs yeah you have freedom you
have work life freedom to choose which
16 hours every day that you will work
right um and the third acknowledgement
and this is something that I see a ton
with Founders that I work with is that
they they start a company because they
want to be their own boss right and
something that I have definitely learned
over the years is that when you start a
business as a Founder
you your boss maybe you don't have
another boss uh above you so to speak in
a traditional sense but at that point
you are inspiring a lot of people to
work with you a lot of people to follow
your vision people to invest in you but
even your your first employees anybody
who's working for you you're probably
not able to uh give them a a you know a
market
level compensation you're probably not
able to to give them huge bonuses and
all of those things that they can get by
working at a big company so you are
inspiring people to follow your vision
so really at the end of the day yes you
don't have somebody that you're
reporting to but you are really
reporting to all of these people that
you have inspired to bring in your
vision so you're sort of swapping out
one direct boss for a whole bunch of
other people who have bought into what
you're doing and now you're sort of
responsible for a lot of their
livelihoods right that's something that
I think a lot of entrepreneurs don't get
and it's just one of the the many things
that seen you know in entrepreneurship
and one of the many things I've seen
that really uh makes me passionate about
addressing a lot of these internal
challenges addressing a lot of the the
mental health side of things um a lot of
the conscientious conscientiousness side
of things of entrepreneurs that are
getting started in the space and a
couple years ago I was introduced uh to
somebody his name is Alex Alex if you
want to bring yourself on um Alex uh has
been working now for a couple years
started an event uh here in Colorado
called the conscious entrepreneurs
Summit and I remember the first time I
spoke to him he's like look you're gonna
come to this conference we're not going
to talk about how to increase your AR
right we're gonna talk about how to make
you a better CEO a better entrepreneur a
better leader of people right and the
only way you can really do that is is to
try to address some of those internal
challenges that you had and so that's
how we got connected
and I I went to the first event and it
was amazing it honestly has given me a
lot of tools to to be better at at this
whole job and one one quick thing Alex
before I let you speak because it's kind
of a long and drawn out introduction
because this is something that I'm
passionate about the morning of the
conference uh the Airbnb that Alex was
staying in was broken into and his
laptop was stolen okay I don't know if
anybody on the line here has run a
conference where they're the MC and they
have the the number of logistics and
stuff that is involved getting up on
stage okay this person's coming up next
this person's coming up next right but
to have your laptop stolen the morning
of the inaugural conference that you're
running and still run that conference
and I will say Alex you did you did an
amazing job so that also to me was sort
of a perfect kickoff to the conscious
entrepreneur conference because I
remember you took the stage you're just
like I'm going to take a deep breath or
something and you're like and it's going
to be fine and um yeah it's it's all
going to work out and it really was an
an amazing an amazing
event uh thank you Jonathan for the
memory there that was a big deal uh I
woke up that morning and I was like wait
a minute I left the computer here it's
not here I'm excited I've got a 100
people coming to this Summit in Denver
what the hell is going on and uh luckily
I was able to find a friend who who lent
me a laptop and put it all together and
thank goodness for Google Drive and all
that sort of stuff but yeah that was a
that was a really big deal I super
appreciate being here I'm a big fan of
founder Institute thank you for the
invitation to come and and join this
this event and and to share and this is
so important and I look forward to
learning from you Jonathan about your
trajectory and and the things that
you've experienced I also really want to
hear from people in the chat about
what's coming up for them what going to
do today is we're simply going to list
out some topics and those topics are the
inner challenges the so-called demons
that we face as entrepreneurs and that's
really what I want to get into today I
want to share those and hopefully Foster
an open communication about what it
means to be an entrepreneur and how
we're showing up for ourselves and for
others real quickly by way of
introduction I'm Alex Raymond I live in
Boulder Colorado I hope host the
conscious entrepreneur Summit I host the
conscious entrepreneur podcast and I'm
the CEO and founder of a software
company here in Boulder called Capa
that's Kapa and I've been an
entrepreneur for something like 16 years
so I've seen a lot I've been through a
lot I've been through programs like
techstars I've mentored with a number of
different uh startup communities and
just like you were saying uh what I've
noticed is people will show up to Mentor
meetings and they think they want to
talk about go to market strategy or
pricing or whatever it is but what they
really want to talk about is when am I
going to start feeling okay in here and
that was the inspiration to create this
community and this event around
conscious entrepreneur because I realize
that everyone hits this realization at
some point or another they're like oh I
really need to be working on this so
super looking forward to this
conversation today uh we're going to be
very conversational as as how we go and
how we go through things um and I will
keep a diligent eye on the chat here to
make sure that everyone's voices are
being heard I want to start please do
just just quickly yeah in the chat so we
do want to make conversational okay I I
think one of the most powerful things
for me at least was to just start
talking about the questions and just the
the feelings that I had and the
struggles that I was going through as an
Entre
okay so please do in the chat uh we'll
be tracking it we want to Loop in
whether it's any questions that you have
a high Eva from Christ Church or Chris
church or Christ Church I'm not how to
pronounce that I'm not sure how to
pronounce that in New Zealand but
welcome you know please do let us know
questions comments or even just
contribute uh anything that you've gone
through here because we really do want
to make this a collaborative
conversation absolutely absolutely so
the more that we're sharing the more
that we're open the more that we're
we're vulnerable even if it feels
awkwarder or new uh is something that is
really supporting us and everybody
around us I want to share and start um
with a quote so uh in in 2015 nine years
ago a a professor uh PhD psychiatrist
psychologist uh at the University of
California San Francisco did a great big
research project uh and he called it our
entrepreneurs touched with fire the the
person who wrote this um wrote this
paper his name is Michael Freeman and he
was really digging into the
psychology of what it means to be an
entrepreneur of how to be resilient and
how to overcome the obstacles and I just
want to share with you one tiny
paragraph uh from this report as a way
of framing the discussion today so
here's from Michael
Freeman the barriers to success as an
entrepreneur are virtually unlimited and
most startups fail as a result
entrepreneurs have lower initial
earnings lower earnings growth lower
long-term earnings greater work stress
and more psychosomatic health problems
than employees so as non-entrepreneurs
why would anyone voluntarily accept
longer work hours fewer weekends and
holidays more responsibility chronic
uncertainty greater personal risk and
struggle and greater investment of
emotional and physical resources that
are required to be an entrepreneur
instead of the security and long-term
rewards of having a career and then he
concludes this paragraph by saying by
conventional standards choosing to be an
entrepreneur is an exercise in bad
judgment so you know I hope we're all
happy with our life choices right now
after reading that so this is a psych
atrist saying hey there's so much that
just rolls straight down the hill and
onto the shoulders of the entrepreneur
how do they do it what's in it for them
why are people oriented like this and I
think it's really interesting that many
people especially on the outside they
don't know how hard it is to be an
entrepreneur they don't understand what
really goes into to making this work and
as Jonathan was saying at the beginning
you know I think we can all agree we can
all posit that our success and our
happiness as entrepreneurs is going to
be driven by the internal factors not
the external factors we might think that
we're chasing you know a billion dollar
valuation or a hundred million dollars
in ARR or some gigantic company or
whatever it is but really if we fix the
internal stuff that comes up for us
we're going to enjoy the process better
we're going to have more fun along the
way and guess what when we are nourished
when we are strong when we are resilient
when we are
inspired all sorts of business problems
stop being problems and so this is such
an such an important reframe or mindset
shift that I want us to acknowledge so
what we're going to do today is we're
going to talk about some of these
internal challenges and I'm going to put
Jonathan on the spot sometimes and say
hey how did this stuff come up for you
and then I would also love to see in the
chat what it is that is coming up for
you as well so let's jump into these
challenges so the CH the inner
challenges of being an entrepreneur and
how do we overcome them the first one is
really a big deal for entrepreneurs and
I want to call it out especially and
that is burnout now burnout affects a
tremendous number of people I was
talking to someone yesterday who said
that approximately 16% of the US
population is burned out at any given
time and in other countries that's even
up to 25 or 30% of people and burnout is
a terrible Affliction because it can
creep up on you now before we get into
sharing the personal stories of burnout
I want to offer a definition so burnout
actually has a definition there are
three critical elements of of burnout so
the three elements of burnout are number
one feelings of energy depletion or
exhaustion
so that's mental or physical exhaustion
number two is what's called cynicism or
depersonalization which means there's
more mental distance between me and my
job I feel negative I feel cynical in
some cases I feel hopeless and then the
third part is reduced professional
professional efficacy which means I'm
just not able to get done what I used to
be able to get done things are not
working for me and you know life is much
more difficult as a result so that's the
actual definition of burnout now it
comes in many shapes and sizes comes in
all sorts of forms and it can creep up
on you or it can be you know sudden and
acute uh type of thing but burnout we
know is so pervasive in the in the space
with entrepreneurs like we all just
think we can burn the candle at both
ends and lo and behold it catches up to
us and sometimes we can kind of continue
in lowgrade Burnout for a long time
sometimes it just we're incapacitated
and we're no longer able to do our jobs
um Jonathan what have you seen either
personally or within the FI Community or
other communities about burnout and how
has that affected
you it it's it has affected me a ton
honestly I've been at at probably four
or five times in my life now to that
point where I'm like I can't go any
farther farther right and I've
conditioned myself to go pretty damn far
to be honest and it is something it was
just a couple years ago when I
started you know and this may sound new
age or something like that to a lot of
people but but you know I started just
making sure that every single day I'm
getting outside right figuring out how
what are the things that I can do in my
mind to just settle my mind because
there was always a million different
things that were going on right it was
always a million different fires that
needed to be settled today and then fire
things that would be a fire next week
and then things that would be a fire the
week after that right um and just being
able to go through all of these these
different things it was impossible like
literally impossible so the only way
that you can really start to deal with
it at least from what I saw and trust me
I'm no expert on this right was just to
start saying okay look yes there are all
these problems how can I at least start
to like train my mind to not worry about
those problems and to just try to focus
on one task at a time one thing at a
time right it's at least for me I I the
thing that kind of really connected the
dots was that because I really did think
that
um you know conscientiousness and just
uh like even things like meditation were
just sort of new age BS honestly but
then when I started to reframe it in my
mind and think okay you know what like
it's it's the same way that I would tack
any business problem it's like okay I
need to uh release this product to this
Market okay what's step one I need to do
this what's step two I need to do this
what's step three right as soon as I
started thinking about okay I like what
I'm doing right now is not working right
there's not product Market fit so to
speak on my internal mind State and what
I need to do on a day-to-day basis so
how do I attack that step by step and
that that's when I when I started to
actually say okay you know what every
day I need to get outside I need to get
some exercise I need to do this I need
to do that and you know it's not
something where it's like okay immediate
gratification you go for one run and
okay now you're now you're healed it's
it's a
continuous continuous thing right so I
think it was for me it was looking at
myself as um and this
is a theme that has coming up a lot in a
lot of conversations I've had recently
as well it's like you have to think of
yourself almost as like a mental
athlete right as an entrepreneur you're
not just doing you don't have a career
where oh I'm a product manager like no
you're the product
manager in some cases you're the
developer you're the salesperson you're
the CEO you're the customer support
you're right so you literally are kind
of a a a a mental athlete so if you
aren't taking care of that engine the me
you know your mind then it's you're just
you're sort of there's only kind of one
logical conclusion to that it's it's a
great analogy the athlete is a great
analogy because what do athletes have
you know some some really good some
really good uh basketball player golfer
whatever it is they've got you know
they've got their their playing coach
but then they also have a rest coach
maybe a sleep coach a nutrition coach so
they're looking at the entire life cycle
and that's the same thing here you know
as entrepreneurs if we think that I'm
just GNA move mountains by pushing a
boulder up the hill up a hill all the
time and I can you know just keep going
and outwork the competition and Etc um
I'm going to wind out I'm going to wind
up in in serious burnout one of the
reframes that I've really appreciated
around burnout that that I've suffered
from myself is you know what if burnout
is a psychological or philosophical or a
spiritual problem more than just playing
old exhaustion and what if we can get
from you know so-called victim mentality
into Creator mentality and taking
responsibility for our life so just like
you were saying hey I you this is a
problem where I can put you know certain
plans in place and take certain actions
we can do that toward burnout what
happens so another question you might
ask yourself is what happens if I stop
resisting reality right does my does my
burnout go away if I accept reality and
say what can I change what can I not
change you know does that do anything
and then finally um we we're sort of
conditioned to believe that this is
normal uh and I think it's important
just to remind burnout is not normal
this is not you know a badge of honor
it's not a great thing to be walking
around burned out it means that your
physical and mental and emotional
capacity are very very low and so we
want to switch the conversation around
burnout I love seeing some of these some
of these items in the chat you know
sleep is super important taking care of
ourselves preparing for the marathon is
building a company it's not a
Sprint sleep sleep for me is incredibly
important too so yeah I saw that in here
uh nithan yeah sleep that's one I also
haven't cracked I I've just sort of
always had sleep problems to be honest
um but sleep is something that yeah if I
don't get a good night's sleep I wake up
in the morning and inevitably right I
fire up and I see that there's a problem
and it's just like wow what a terrible
way to start right um I have another
question here from David David and
Florence is asking Florence United
States I'm not sure what state that's in
but uh but he's asking can you address
how Focus can lead to burnout which then
can lead to a crisis of confidence right
and that's where it's a good point
because this is something in the founder
Institute program too right one of our
main uh kind of methodology so to speak
is that entrepreneurs need to be focused
when when they start to think about what
the businesses want to try to build
right they start to try to boil the
ocean so we try to get them hey no go
super super super deep on this one
problem now when you talk about going
super super super deep that can start to
lead to like Obsession and and things
like that and yeah I don't know Alex if
you if you've seen any kind of
strategies to deal with that I mean yeah
yeah when when I when I hear that um you
know a concept of that's been very
powerful for me in my life comes to mind
and that concept is zone of genius and
zone of Genius comes from an author his
name is gay Hendrick and he created a
whole way of thinking about where do we
put our time and our energy and when I
hear uh someone say like is is focus
leading to me going down a rabbit hole
and then burning out and how do I get
out of it um gay Hendricks will actually
say if you're in your zone of genius
that's actually where time expands and
energy expands however if I'm doing
stuff that is not my zone of Genius so
what he calls the zone of competence or
maybe the zone of Excellence or
certainly not I hope the zone of
incompetence but if I'm down there then
yes all this work and focus can be
incredibly draining if it's not part of
what gives me
life right so it's kind of getting to
the energy side of things right correct
yes it's yeah it's this was something
that I learned at your conference by the
way was that identifying there certain
things for for everybody that either
drains your energy or gives you energy
right for me uh there were things like
if if I feel like I'm not uh being just
appreciated right this is like
introspection that I did over over a
couple of years it drains my energy it's
just sort of like a kick of my side
right um but if I'm able to to see
things and do things that I can get
instant gratification from and and
things like that right it gives me
energy right so it's kind of if that
zone of Genius sounds to me it's like
okay if you could engross yourself in
projects that are energizing right then
time expands it's you get into that
proverbial Zone totally absolutely it
does absolutely it does and I see that
there's a question here what happens if
I don't have his own genius everybody's
got one and so uh there's a fantastic
book I don't want to get into it in too
much detail here but there's a fantastic
book written by Dr Gay Hendricks on this
topic it's called the big leap and in
the big leap he identifies here's some
questions to go about figuring out what
is your zone of genus for example what's
the kind of work that you can just do
and do and do and never get tired what
are the things that your friends and
family come to you about for example uh
so you know over the course of your life
do people always come to you with a
certain set of questions or observations
um what are the things that really give
you energy so those are the kind of
questions that you want to be asking
yourself about about zone of genius and
that by the way is a tremendous remedy
to burnout so not spending time doing
things that you don't like to do that
you're no good at that cause you anxiety
and stress Etc that's a great way to
start um avoiding burnout I want to jump
now into uh the next one of these
internal challenges and this is another
big one for us entrepreneurs and it's
called impostor syndrome impostor
syndrome basically feels like I don't
know how I'm at this party I wasn't
invited I just snuck in the back door I
don't have anything in common with
anybody everybody else looks so much
more successful than I do they all seem
to have their together you know
that sort of thing like those are the
things that come up when we have
impostor syndrome and it's very common
by the way especially in a group like
founder Institute why because I'm
comparing myself to the person who's
speaking from the stage and he or she is
10 years ahead of me I don't need to be
comparing myself to them but still the
idea of like one up one down and
comparing creates this discussion around
am I good enough do I deserve to be here
am I worthy and I want to share a couple
of definitions and quotes uh about
impostor syndrome before we get into the
conversation on this topic um when it
comes up when impostor syndrome comes up
uh brne Brown very famous author and
thinker you know she
recommends don't listen to it don't
berate yourself talk to yourself like
you would talk to someone you love so
when you hear that nagging voice when
you hear that inner critic when your
impostor syndrome starts to flare up can
you pause and talk to yourself like you
would talk to someone you love someone
in your family your spouse your partner
what have you another one that I want to
share uh Jerry Colona who is based in
Boulders he an executive coach and
author and was one of the speakers at
the concious entrepreneur Summit great
he says yeah no for sure awesome awesome
guy he says impostor syndrome is The
Voice voice in your head that overlooks
discounts and discredits your
accomplishments so what we need to
remember and here I'm going to quote
Seth Goden another very well-known
author the best way to deal with
impostor syndrome is to realize that it
is a syndrome and not the truth so it's
a habit meaning it's habitual it's not
an insight and he says impostor syndrome
lives in the space between
how you feel and what you
fear so this bring tends to bring up a
lot of stuff for people J Jonathan right
impostor syndrome oh I'm looking around
everyone's raised more money than me
they're Farther Along they have a bigger
business oh you know this person already
hired an assistant and I still have to
do all the work myself they've got a
bigger team you know whatever it is and
so we're basically because of our
upbringing Society we're always
comparing ourselves to others and you
know for me think LinkedIn is making
this worse by the way sorry to interrupt
but LinkedIn is has become a you know a
self
agiz like kind of platform so it's yeah
but go ahead I I I've had the same
realization about LinkedIn a friend of
mine from business school was like I
can't believe how many people are VPS or
svps or you know whatever it is
everybody everybody's doing everything
except everybody's doing everything and
so it's tough so so if we're trying to
do our best and we're trying to build
the business of our dreams and we're
trying to get out there and make a
difference in the world and we just have
this nagging critic inside of our head
it's really hard to shift so for me this
one has come up a lot right and and and
it's just gets in my way and I try to go
back to that Seth quote and quote of
remembering it's a syndrome it's not the
truth I don't have to believe everything
I think right and now that's easy to say
implementing it on a day-to-day basis is
is difficult but tell me Jonathan what
have you experienced with
this I have just seen from working with
entrepreneurs now from seeing where when
they came in with ideas and and myself
too right is that everybody is an
impostor until they're not right like
it's it's sort of it is as you said you
put it perfectly it's the it's a
syndrome it's not the truth it's
something that lives in your head and
you know what yeah you know you're an
impostor to the world until until like
you actually get out there and you do
something right but it's it's again all
of these things are subed so yeah what
what I it's it's you know some of it is
kind of like fake it to you make it and
I like fake it to you make it as a as a
term not because it can sometimes lead
to fraud and things like that U but
because of an attitude because it almost
is pretty inherent in every single
entrepreneur that I've worked with is
that look it's we're all out here trying
to bring something that doesn't exist
into
existence right so in that respect we
all start as an
impostor and even the the people that
are now you might think are the opposite
of an imposter they were at your
stage right yeah they built through it
there wasn't some now when they're on
stage and there's a lot of you know
rewriting of History oh yeah I just you
know I just built what the customer
wanted right
people like to rewrite history a lot but
it very very rarely is that kind of
romanticized story there's ups there's
Downs there's struggles there's impostor
syndrome there's feeling like I'm not
worthy the my idea sucks I'm failing
everybody right and then just working
through it and that's just kind of part
of the the process in in my experience
impostor syndrome can just flare up out
of nowhere and it just takes over right
it's it's like oh it and it just wants
to bombard me with stuff but imposter
syndrome at the end of the day it never
survives questioning it never survives
the data it never survives the insights
you know it'll make up a story but guess
what I'm here I've figured out
everything else that came up in my life
right so I've successfully navigated
100% of every other challenge that was
ever in front of me and if I'm in a room
and I think wow everybody's so fancy
look at all these big fancy people and I
said do I belong here do you want here
of course they're going to say yes right
and so as soon as you start to question
the reality of impos syndrome it can go
away now doesn't mean it's G to come
it's not going to come back but the idea
is you don't have to believe it and we
need to you know just like you're using
that analogy about an athlete before we
build a m a mental muscle right that
says hey when this comes up I'm not
going to believe it and go waste 30
minutes feeling terrible about myself
I'm going to interrupt it as soon as I
can and say is that true
I don't think it's true here's what
we're going to do and reframe that
instead those are things I found really
helpful yeah me too and I think it's
because you know how you see a lot of
those charts where it's like okay stages
of a startup right and it's like okay
idea napkin and then it goes to like MVP
and and whatever funding series a
whatever right there literally should be
a stage there that's like impostor Cent
it it's it's just like the step of
saying okay you know what I'm going to
quit my job and go and and start this
company right like that's a big step
that takes courage that means you know
friends family all this kind of stuff
and then kind of I feel like a lot of
times the next step you know it may come
right away it may come in a couple of
months whatever is that imposter
syndrome and it's it's a different kind
of Step but it's still it's it's still
like something it requires courage and
it's not easy and a lot of Founders fail
there and they that's then they that
that's just kind of why a lot of people
don't start companies yeah for sure do
we have any comments from the group on
impostor syndrome and how it's showing
up for you we we have a lot here
so the first one yeah I mean uh so
nithan from phro uh in the US is how do
you assess if you have enough skills or
internal factors to be a good founder of
the Venture that you want to start how
do you Shore up gaps in those skills
mindsets and internal factors so I I'll
take this one first n Alex like I think
Nan think you're you're looking at this
right and you're you're trying to solve
this problem kind of similar to what I
said right you're kind of thinking like
an entrepreneur you're saying okay well
you know it's it's almost like all right
I need to reach this much AR next month
these are my problems how do I solve
this right how do you assess if you have
enough skills and then how do you Shore
up those gaps in skills and I I think
it's
I the the problem here is that it's not
like clearcut like oh you need to hire
this skill set you need to hire this
skill set right for me at least it was
acknowledging okay these are the things
that I'm not doing good at right now
these are the things that you know my
wife is telling me I'm not doing good at
right now and I know myself every day
that I'm not being good at and just
starting to devote time every single
week increase that time on a week to
week basis at least that that's that's
my practical not scientific way that
I've done it but I don't know Alex if
you have other insights what what came
up for me when I heard that question is
there's kind of an implicit assumption
that there's something wrong with not
having the skills or something wrong
with not knowing where we're going and
what I'd offer is the reflection is we
we all started somewhere and by the way
what if we just switched that around and
and and assumed hey I've got everything
I need I'm GNA figure it out I am
resilient I'm going to make this happen
and how does that change our thinking as
a
result that that's an amazing Point Alex
and it's you've again I've learned this
is why I wanted to do this event because
as a Founder you're expected to yeah
kind of be an expert in sales and
product and technology and and all this
stuff but you can never be that right
it's it's your ability to learn quickly
is is one of the biggest I think um
things that are founder needs absolutely
but you yeah but you
can't yeah you can't assume that you're
going to know all those things
inherently right every time you realize
oh I need to learn learn up on this you
can't kind of kick yourself like oh I
should have known that right it's just
kind of part of the process and any
other normal organization there might be
a whole department to deal with that
correct and and we're going to get into
that in just a second once we get to uh
one of these called second Arrow
yeah do we have more on impost syndrome
we do here so um here is
one okay so Dennis DEA had had a similar
question as well talking about uh being
an
introvert with impostor syndrome at
social networking events okay um and I
think this is I'm also an introvert I'm
I'm a I'm an extroverted introvert I'm
I'm I'm the same I'm the same yes it's
um so
yeah social situations suck out my
energy like like nothing else right and
so I do think that impostor syndrome of
course you go to a social event and all
these people are work in the room and
they're you know things are happening
and you're kind of you know trying to
trying to find your way I don't know
yeah do you have any insights on on what
could be helpful there well uh it's
certainly not set up for introverts to
succeed right these kind of working
events and social things so first is to
acknowledge that and decide what's my
level of energy going into this for
example right like and and also what do
I want to get out of these interactions
why am I here if I'm not a super
extroverted person and I'm not I'm not
going to walk out of a networking thing
with you know a stack of business cards
it's just not how I roll what I would
much rather do is find a small number of
people that I can have a meaningful
connection with and then I feel
nourished I feel like I got something
out of the evening for example um but if
it's just you know pound-for-pound how
many VCS can I meet how many investors
can I meet how many you know sales leads
can I generate in a day that is totally
totally not for me um and it's just
simply an acknowledgement of the
differences in style and differences in
Behavior yes uh Joy is saying here too
like introverts better at listening
right which is a better way to gain
someone's trust yeah I
think in a lot of cases I think I I do
go to a lot of networking events and I'm
like you know what maybe I shouldn't
have gone to this but I I'm not saying
that that's like don't go to those
events right but I do think it's yeah
going to them and and having a plan and
understanding that look yeah you don't
need to be the person who's working in
the room you are there to probably build
deeper relationships maybe right because
that's a skill of introverts empathy and
things like that um than than somebody
else totally yeah yeah yeah awesome uh
okay if we move on to the next one of
these mhm so the next one is what I call
Upper limiting and I just referenced the
creator of this concept this is Dr Gay
Hendricks who came up with the idea of
an upper limit and what the upper limit
means is when things are going well in
my life when things are going well in my
business I find ways to screw it
up and this could be something as simple
as
I close a big deal for my company and
then I go home and get in a fight with
my wife right or everything is going
great at home and there's a lot of love
and and good feeling in my family and
you know I then go get in a fight with
my co-founder at work something
something along those lines and upper
limiting basically says we're not fully
tapped into the positive energy that's
flowing in our life and we have a you
know they call these things like a
governor or regulator like on an engine
that says it can only go this this fast
or you can only go this hot well that's
exactly what the upper limit is and it
prevents us from fully tapping into the
positive energy that is our Birthright
and he says so he Dr Gay Hendrick says
you know look this comes from um false
assumptions that we have or things that
have come up in our life that make us
feel like maybe we are fundamentally
flawed right and if I'm fundamentally
flawed then I can't be having success I
can't be feeling is good I can't be
raising all that money uh maybe I feel
like by being successful I'm being
disloyal to my family story so maybe I
have a family story so I have a family
story that like struggle is good right
and I have a grandfather who came over
from Ireland at age 19 and never saw his
parents again and worked at the utility
company shoveling coal you know all this
sort of stuff right so am I somehow
being unfaithful or disloyal to my
family's story my family of Origins
story because I'm trying to be a
successful entrepreneur that's something
that comes up sometimes people say I've
got a program in my head that says More
Money More Problems and so as soon as
things start to go well I'll
self-sabotage in some area of my life if
only to prove myself right uh or then
maybe I have this idea that um I can
shine and and show my talents to the
world but I can't shine too bright I
can't outshine my brother or my sister
or my parent you know whatever it is and
so there I kind of keep regulating
myself right so I don't let myself get
out there these are all symptoms of
upper limits and it's the kind of thing
where you know when you hear about it
you're like wow this is totally true
never thought about this before I heard
about it from gay Hendrick but it shows
up in lots and lots of areas of life and
it's tends to be really deeply implanted
inside of people how do you how do you
react to this or what's coming up for
you on this topic so I I it's funny I'm
looking at so SAR Rob's comment here
right like reaching investors pitching
an idea in front of them and getting
rejected so as an entrepreneur
especially as a firsttime
entrepreneur like the guidance that we
give to entrepreneurs in our program
when they're raising their first round
of funding is that you're probably going
to need to get a 100
NOS literally aund NOS sure right before
you're GNA get a yes and um even an an
event we ran not too long ago one of uh
a very successful uh mentor of ours who
is one of the guys behind liquid death
right which is like a huge company and
he's raised billions of dollars even him
he's saying yeah like when he's raising
funding and he's one of the best at it
he's raised billions of dollars like
he's looking at 80 NOS to get a yes
right so those are the yeah if you have
that upper limiting mindset and you
firsttime founder right you're making
progress and all of a sudden your first
investor tells you no the 10th investor
tells you no the 20th it just re forces
hey maybe maybe I'm not cut up for this
yeah right um but I think it it
literally is like one of the core
elements of being a Founder is that is
the resilience it's just take taking the
no like it is just you know it's just
like kind of being able to to withstand
it um and still put on a face and do
that meeting again with somebody else
but not just do that but to learn from
the nose right some sometimes there's
nothing to learn it's just just pure
resilience like just forget about that
move on right um but that
is yeah for me especially the investor
side of things is usually when that
upper limiting comes up especially the
first investor meetings I see firsttime
Founders put a lot of weight into those
but literally those first ones should be
treated as kind of practice like
warmup yeah warm-ups but but a lot of
them treat it as no like this is like
the Cru
like this will deter my it's the truth
oh they told me my baby's ugly it's the
truth and I think that's that's really
what's behind all these is just because
it's a thought that's flying through
your head does not mean you have to
believe it right you're you're our
brains are just they want to talk they
want to solve problems they want to tell
us what to do they want to interpret the
world they want to make meaning and
sometimes we just have to realize that
our brains our minds sometimes get
things wrong so you know I I see upper
limiting as as a big deal sometimes
people ask well how do I get over it if
I have these upper limit problems it
actually comes back to what we were
talking about earlier which is when
you've identified and you're working in
your zone of genius and you're really
out there getting energy from your work
um it tends to dissolve a lot of upper
limits because a big part of the zone of
Genius work is committing to doing
things that bring you Joy and energy and
that give value and energy into the
world and so when I do that my capacity
City for feeling good and my capacity
for energy uh really increases and so
that's that's a really super powerful
Tool uh to have I want to move on to a
couple more because I see some questions
here that we're actually going to
address here in just a second um and so
let me move on to the to the next one of
these if that's okay which is struggle
mindset and I referenced this earlier
and I saw some something in the in the
chat just there struggle mindset is this
idea and this is a big deal for me okay
this is a really big deal for me
everybody uh like if it doesn't cost me
Blood Sweat and Tears it's not worth it
if I didn't get beat up along the way
it's not worth it I don't have black eye
it's not worth it I have show right I
have to show my value by how much I
suffered and even as I say these things
I know they're true like way deep down
for me but even when I say I'm like wow
that sounds like a lot of BS but these
are things that come up and as
entrepreneurs we're attracted to a
challenge we're attracted to S something
diff difficult and so we think oh I've
got to go out there and like give it my
best and leave everything on the field
and just like constantly be struggling
and suffering and boy is this one that
needs to be reframed and
rethought yes it it does and I feel like
it's something to just acknowledging
these problems I think is a big is a big
thing here because it's a machismo kind
of mentality yeah right so I don't know
if anyone follows Gary Gary ve and I
love Gary Vee he's he's a Jets fan I'm a
Jets fan and he's he's from the New York
area so am I but you know he's
popularized it was a whole movement
called Fridays right and and the
whole idea behind it was like hey yeah
like most people love Fridays you know
why I don't know maybe because they want
to do things that are healthy for
themselves as a person and spend time
with their family and children or
whatever right and and there was this
whole movement you know and it was kind
of it's been labeled like hustle hustle
porn um and it's been glamorized and
it's just like oh yeah how much did you
kill it this week right and and that
kind of stuff and it's it's completely
unhealthy you know and it's the yeah
there it's it's weird Alex it it
propagated the last couple of years
where yeah it was just
it's it is just turned into this
competition of just how many hours did
you work and this stuff and you know
what if you're able to use AI or you're
able to do whatever it is that you do
low code no code tools outsourcers
whatever and tell me that you did this
in five hours like that that's 100 times
better than saying oh yeah I worked 100
hours last week but most people will be
much more proud to say I worked 100
hours last week in this context and it's
totally totally you know it's funny it's
it's a topic that came up with with me
and my coach in a conversation and and I
was telling about how I I view
everything through this lens of like
suffering and difficulty and he said
when you go to a restaurant do you ask
how much suffering went into the soup or
like when you go buy a car do you ask
how much they suffered making the car
that you're about to buy no of course
not uh and so it's just one of these
things like we just got to let it go we
just got to let go of this
one yeah it's a big deal I see Daniel
here saying it's it's a big deal for him
yeah I mean the struggle mindset is this
is an opportunity for us to reframe like
am I willing to let go of the story that
I've been carrying in my head the story
I've been carrying in my head says I'm
only worthy if I do all these hours all
this work all this struggle all this
suffering am I willing to let go of that
story and simply give myself value and
worth
today easy to say hard to do but that's
part of what we're doing here is we're
building these muscles we're building
our understanding of who we are and how
we operate in the
world yeah yeah and there was there was
a great list that was shared here from
from ay thank you for sharing that ay of
of um kind of just different points on
the the the self-limiting and I want to
and we're going to we're going to close
out here in a couple of minutes
everybody we are going to send the video
for this um and Alex maybe let's do
another one of these because I think we
could literally chat about this for
hours happy to happy to in the future
but it's something so at ay who who also
shared an amazing list that has a a
point here in the chat ay's from
Melbourne um having been part of the
startup ecosystem for a while I'm
rapidly losing faith in entrepreneurs
because I'm cynical about the fact that
real problems aren't being addressed is
this a limiting belief so I have hearing
that question Alex to my to me it it
triggered one thing right and one thing
at least for me is that no matter what
you're doing as an
entrepreneur it's G to kind of suck
right as I was talking about before
you're going to have to put in the hours
it it doesn't mean that you have to
glamorize putting in any the hours but
it is going to be a lot of work right
let's be honest about that and if you're
doing something
that you really care
about right then that's where get you
closer to that you know Zone that we've
been talking about where hey now time
kind of seems to expand it doesn't feel
like you know a chore as much right um
and in founder Institute we really do
push people in the beginning of the
program to to align things right we we
kind of it's a vend diagram it's like
what are the things that you're good at
and passionate about and then where
where are business opportunities and
what is the intersection of those two
things right that's your best chance of
success right there because if you're
just doing something because you're
saying you know what if I can squeeze
another 20% of of value out of this
transaction doing X Y and Z right you
know what yeah maybe you can and maybe
that's a way to make money but you know
when you're when you're 9 months in
working a lot to figure that out is that
going to sustain you that purpose to
keep going right so so that's something
at least that that we push for um and I
agree ay by the way that yeah a lot of
entrepreneurs don't don't pursue things
that are kind of
meaningful right um yeah I don't know
just like Alex like let's say that
you're talking to a firsttime
entrepreneur or someone who's just
getting started and you know that
they're going to face these challenges
right like sure 100% yep so if they're
at that point where they're deciding hey
what are like how can I at least set
myself up to mitigate some of these
issues you're not going to avoid them
they're inevitable um but at least to
mitigate some of these issues as you as
you kind of start on on the
journey uh absolutely so um let me just
uh is it okay if I stop the presentation
so we can just Riff on this a little bit
and then we'll come back yeah Okay cool
so I'm going to stop that so you should
be able to see us now on a bigger screen
um you know so much comes up when you're
an entrepreneur it's such a great
learning experience about ourselves it's
such a great learning experience about
what it means to be in the world and to
be in relation with others and the best
tool that I found hands down is what we
call Fearless self-inquiry which is just
constantly being willing to go in and
understand what's going on for me who am
I who am I becoming why is this trigger
ing something for me um one of the
things that I try to do is if I find
myself getting triggered by something
say well why and what what what's behind
that and so often that that old adage
that we all know if you if you spot it
you got it is true for me so if I find
myself being judgmental about someone's
thing then it's because I'm being
judgmental about myself but I want to
projected out on them for example and
the more time that I can just spend
understanding how I work what my
preferences are where my zone of Genius
is where my zone of incompetence is the
better I'm able to adapt myself into the
environment so a lot of people meditate
I meditate that's a great tool for
self-introspection a lot of people are
involved in communities just like
founder Institute right where we have
support from one another so that's a
really great thing where there's groups
like EO entrepreneurs organization and
so on so Community is a really important
part to this as well I'd say you know if
you're doing nothing today and you start
trying to get more introspective and
learning more about yourself and at the
same time you find your tribe and
connect with them that's really going to
go super long way toward addressing some
of these what else would you add to that
no I I think that's I I would say yeah
just just as a play on that find other
people in the
similar place as you right like
entrepreneurship is by its very nature a
very lonely Journey even if you have co-
Founders right it's it's lonely it's
lonely for all of you um so find other
people that are kind of going through
the same
stages um and then yeah I mean the
second thing I would say is
just work on something that you're
really are passionate
about right yeah because there there's
you're going to hit those gaps you're
going to hit those things where really
if you're just if you're just in it to
to to make some money or you're just in
it to you know squeeze out some some
value out of this transaction or
whatever it is yeah um it's going to be
a lot harder to go through those Hard
Times yeah for sure it's not it's not
gonna it's not going to work and and
tapping into Community is a really
really big deal uh being seen feeling
seen like these are just incredibly
important uh topics and and look I mean
this is what we do at conscious
entrepreneur and so I want to invite
everyone just like Jonathan came out to
to the first conscious entrepreneur
Summit that we did I want to invite
everyone else who's on the call to join
us if this sounds like it's interesting
if this feels important to you if this
feels alive to you uh we have a global
event in June in Boulder Colorado
conscious entrepreneur. us is the
website we have a special discount code
for founder Institute so fi 2024 will
get you 100 bucks off please come and
join us it's really important to know
that you're not alone and in fact
there's a whole community that wants
nothing other than to support you and so
that's what we're building I'm super
glad to have the support of folks like
Jonathan and the founder Institute I
mean this is such an important
conversation we're all going to get
there and we're all going to get there
together so really appreciate being here
and spending time with all of you no
it's great to have you Alex and yeah
I'll just I'll just note here guys like
we're promoting this event we don't have
any f cial interest in this event okay
um it's it's just an event that I went
to and I think it's super super
important my interest in this event is
just that I see way too many
entrepreneurs coming to the space that
aren't taking these things seriously
that just aren't keeping in mind that as
they're they creating a better business
they have to create themselves as a
better leader all right so definitely
this is an event that has that has
helped me personally and and that's why
we're we're kind of trying to bring it
more to our Network because I think it
will create uh better entrepreneurs out
there in the
marketplace okay um thank you so much
Alex and uh thank you everybody for
joining we'll send out a video in the
next couple of days and Alex I'll uh
I'll talk to you soon all right sounds
great really appreciate it thanks so
much everybody all right take care bye
bye
bye but
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