Mastering LinkedIn: Building Your Personal Brand as a Startup Founder
Summary
TLDRIn this insightful webinar, marketing expert Timothy Davidson shares valuable tips on building a strong personal brand for startup founders on LinkedIn. He emphasizes the importance of a unique point of view, engaging with industry influencers, and creating diverse content types to resonate with the audience. By outlining a three-month roadmap, Davidson encourages founders to start small, learn from feedback, and gradually increase their online presence to drive business growth and open new opportunities.
Takeaways
- 🌟 Building a personal brand on LinkedIn is crucial for startup founders, executives, and anyone whose buyers or investors are on the platform.
- 🚀 LinkedIn is the primary B2B social network where most of your customers and investors are likely to be active.
- 🔍 Having a strong personal brand provides credibility, social proof, and opens doors that you didn't know were possible.
- 📈 Creating a unique point of view for your personal brand is essential; people buy different, not 'best'.
- 💡 Follow industry leaders and influencers to gain insights, ideas, and engage with their content for mutual benefit.
- 🛠 Optimize your LinkedIn profile to accurately represent your personal brand and make a strong first impression.
- 🎯 Start by posting once or twice a week and engage with your community to build relationships and gather feedback.
- 📊 Focus on creating a mix of content types, including personal stories, informational insights, and edutainment.
- 📈 Evaluate your content strategy every month to understand what works and what doesn't, and adjust accordingly.
- 🚦 Don't be afraid to start and accept that your initial content may not be perfect; it's a learning process.
- 🌐 Consider posting in one language initially and leverage LinkedIn's translation feature for a broader reach.
Q & A
What is the main focus of the event discussed in the transcript?
-The main focus of the event is on how to build a personal link and team brand as a startup founder on LinkedIn.
Who is the speaker at the event?
-The speaker at the event is Timothy Davidson, the marketing director at Directive, a performance marketing agency for software companies.
What is the significance of building a personal brand on LinkedIn for startup founders?
-Building a personal brand on LinkedIn is significant for startup founders as it helps in establishing credibility, social proof, and opens doors to new opportunities. It can also drive revenue and help in engaging with the community and potential investors.
What are the three big buckets of content that a startup founder should create on LinkedIn?
-The three big buckets of content include personal stories, informational content, and edutainment (educational content mixed with entertainment).
What is the recommended frequency for posting content on LinkedIn during the initial stages?
-During the initial stages, it is recommended to post content once to twice a week while focusing on engaging with the community and influencers.
How can startup founders find content ideas and inspiration on LinkedIn?
-Startup founders can find content ideas and inspiration by following industry leaders and influencers, engaging with their content, and observing what resonates with the audience.
What is the importance of optimizing your LinkedIn profile when building a personal brand?
-Optimizing your LinkedIn profile is crucial as it serves as a snapshot of who you are and what you stand for. It helps in converting viewers into connections and provides a clear understanding of your point of view and value proposition.
Why is engagement important when building a personal brand on LinkedIn?
-Engagement is important because it not only helps in building relationships with influencers and buyers but also trains the LinkedIn algorithm, potentially increasing the reach of your content.
What should startup founders do if they are unsure about what type of content to create?
-If unsure, startup founders should experiment with different types of content such as videos, text posts, and images to see what works best for them and their audience. They should also consider their comfort level and the return on investment for each content type.
How does Timothy Davidson suggest evaluating the effectiveness of your LinkedIn content?
-Timothy Davidson suggests evaluating the effectiveness of your content by looking at the engagement and feedback received, and then iterating based on what works and what doesn't. This involves a continuous process of trial and improvement.
What is the recommended approach for handling the challenge of not wanting to be repetitive when posting about your product?
-To avoid repetition, one can focus on sharing different types of content such as personal stories, industry insights, and lessons learned from failures, rather than just product-specific information.
Outlines
🎤 Introduction and Event Overview
The script begins with a welcoming introduction by Amilia, a content manager and founder at an unspecified institute. She sets the stage for the event focused on building personal and team brands as startup founders. Amilia introduces the concept of a global audience and encourages participants to share their locations in the chat. She also highlights the importance of the Q&A session, where participants can post questions for the speaker, and mentions the use of emojis for real-time feedback during the presentation. Additionally, a poll is introduced to gauge the main challenges in building a personal brand on LinkedIn, with the options being time, lack of content ideas, or not knowing where and how to start.
🌐 The Importance of Personal Branding on LinkedIn
The speaker, Timothy Davidson, a marketing director at Directive, emphasizes the significance of personal branding on LinkedIn, especially for founders and executives. He notes that LinkedIn is the primary platform where buyers and investors are active, making it crucial for personal branding. Timothy shares his experience in building his personal brand, which has significantly contributed to his company's revenue and opened new opportunities. He also discusses the importance of having a unique point of view and standing out in the market, rather than just being the 'best', which is a subjective term.
🚀 Strategies for Building a Personal Brand
Timothy delves into strategies for building a personal brand, starting with the importance of setting foundational elements like optimizing one's LinkedIn profile. He suggests following industry leaders and engaging with their content for inspiration and relationship building. Timothy also talks about the need to create unique and valuable content that resonates with one's audience. He shares his personal approach of creating a folder to track influential profiles and engage with their posts. Additionally, he touches on the power of personal stories and the benefits of using video content to connect with the audience on a more personal level.
📈 Types of Content and Engagement Strategies
The speaker outlines different types of content that can be effective on LinkedIn, including personal stories, informational content, and edutainment. He suggests a mix of content types to cater to various audience preferences and to stand out in the feed. Timothy also discusses the importance of engagement, both in creating content and interacting with others' posts. He provides a three-month roadmap for building a personal brand, starting with optimizing the profile and engaging with influencers, increasing posting frequency in the second month, and evaluating content performance in the third month.
💡 Addressing Common Challenges and Q&A
Timothy addresses common challenges faced by startup founders in building their personal brands, such as dealing with complex industries and creating engaging content without being repetitive. He suggests using personal experiences and failures as content, which can be relatable and valuable to the audience. The session concludes with a Q&A segment where Timothy answers questions about managing multiple LinkedIn profiles, the balance between followers and connections, and the strategy for posting company updates versus personal updates. He also discusses the impact of reposting content and the potential of posting in multiple languages.
🤝 Closing Remarks and Networking
The event wraps up with closing remarks from both Amilia and Timothy. They encourage attendees to follow and connect with Timothy on LinkedIn for further questions and engagement. Amilia also promotes the event's newsletter and looks forward to future events. Timothy offers to answer any remaining questions via direct messages on LinkedIn, emphasizing the value of networking and continued learning in personal branding and professional development.
Mindmap
Keywords
💡Personal Brand
💡Content Creation
💡Engagement
💡Networking
💡Marketing
💡Startup Founder
💡Profile Optimization
💡Influencers
💡Q&A Session
Highlights
The importance of building a personal brand on LinkedIn for startup founders, executives, and anyone whose buyers or investors are on the platform.
LinkedIn being the largest professional network and the primary platform for B2B interactions.
The significance of having a unique point of view that differentiates you from competitors and resonates with your audience.
The strategy of following industry leaders and influencers to gain insights and engagement opportunities.
The value of engaging with influencers' content by commenting to get visibility among your target audience.
The importance of optimizing your LinkedIn profile to effectively communicate your personal brand and value proposition.
The three types of content recommended for startup founders: personal stories, informational content, and edutainment.
The suggestion to start by posting once or twice a week and increasing frequency over time.
The recommendation to evaluate the effectiveness of your content strategy after three months and adjust accordingly.
The advice to not be afraid of starting and to accept that initial content may not be perfect.
The benefit of using video content for personal branding as it allows for better connection and authenticity.
The strategy of engaging with enterprise decision-makers by providing deep value and impact through content.
The preference for having different pages under one profile for business and personal branding.
The approach to posting about personal stories and failures as a way to connect with the audience beyond product promotion.
The distinction between followers and connections on LinkedIn, with a preference for followers due to the platform's connection limit.
The recommendation to post from your personal account rather than the company page for better reach.
The strategy for reposting content by adding your own thoughts and insights, making it a new post for better reach.
The consideration of posting in one language initially and utilizing LinkedIn's translation feature for broader reach.
Transcripts
hello everybody Welcome to our event
today on how to build your personal link
team brand as a startup founder today my
name is Amilia and I am a content
manager at fi and founder Institute for
those who are joining for first time is
the the largest uh world's largest preed
accelerator uh today we have invited a
very interesting marketing expert but
before or we invite him on stage uh I
just uh want to know more about you and
where are you joining we usually have a
very Global audience and it's really fun
and curious to know where are you today
at this moment uh you can uh put your
answer in the
chat so we have people from Vancouver
Switzerland Germany
Morocco
Colorado that's great and at uh this
moment we have a few
hundred and uh uh more about the
platform uh you found the chat and
you're using it already but we also have
this Q&A session which is very important
please post your your uh questions for
our speaker today there so we can find
them easily and bring them on stage and
he can answer uh you also have uh the
Emoji reactions under the screen down
and they're very useful while he's
speaking he will you know your feedback
uh and uh your emotions and your opinion
about what he thinking what is
interesting for you so please uh don't
hesitate to use them as
well uh also to get to know you even
better uh we have created a poll related
to our topic today and I'm going to
bring that on stage right now
our question for you today is what is
holding you back from building your
personal brand on
LinkedIn is that time or you don't know
what to talk about or you don't know
where and how to
start you can vote until the end of the
webinar for now
um I don't know if
uh if you can see
it's uh the results
um I don't know how to start is has the
most votes almost half I'm going to hide
this from the stage uh for now and we
can see this results later
again it's about equal actually I don't
know what to talk about uh and I have
time okay uh about the agenda today
today uh our speaker is going to present
for about 20 30 minutes then we're going
to engage in a Q&A session with your
questions and after that you can join uh
our networking Lou on air meet you will
see tables that you can join and we'll
be there uh Our Guest will be there
maybe if he has time to join us and you
can give us your feedback and you can
connect to each other at the lunch and
so now we can bring on stage Timothy our
guest speaker today is Timothy Davidson
he's a marketing director at
directive he can uh talk more
about what he's doing and introduce
himself he's already on stage actually
hi Tim welcome hey hi thanks for having
me hi all um yeah like like mentioned uh
I'm the director of marketing at a
company called directive uh it's a
performance marketing agency uh for
software companies um I actually grew up
in uh so it's mostly B2B um I started
off on the client side uh which gave me
a lot of I worked with a lot of Founders
a lot of uh marketing heads
specifically you know and one thing I
did find you know especially with
LinkedIn uh for B2B it was a huge driver
Revenue um and when they paired you know
if the CEO or someone had a personal
brand it really helped out a lot more
there too um and then even just in the
last three and a half years I've also
built my own personal brand uh on
LinkedIn uh which has helped drive a lot
of revenue for uh the company directive
uh but also just opportunities for
myself um that I just didn't even know
were possible I'm very excited to be
here thank you for uh thank you for
having
me
thanks a lot Timothy for introducing
yourself uh I'm GNA be off stage now and
floor is yours see you in a
bit
awesome thank you yes I'm going start
right here let's go
here all right can you see my uh
screen make sure that's right
all right
perfect yes like we mentioned talking
about growing your personal brand on
LinkedIn um I think it's so so so
important especially for Founders uh
Executives pretty much anyone uh that
also have very use specific use cases
where you're uh your buyers or the
people you want like your investors
aren't what but for the most part
investors your buyers are on LinkedIn
it's just it can vary you know industry
to Industry and who you're talking to um
and growing your personal brand is just
going to be a huge huge uh benefit on
LinkedIn for
you uh I know I already mentioned a
little bit here uh but just who am I um
you can if you you know your computer
you want to look at my LinkedIn um you
can scan the QR code there but it'll
give you kind of insight um more
insights on the content create the the
you know my profile things like that it
will kind of go through on some
optimizations and things that I've
learned across along the way um but I've
been in marketing for most of my life uh
it's it's just to me the most
interesting thing has been uh how
building my own personal brand has been
a big benefit for the company but also
myself um being on both sides of
sponsorships being on both sides of just
you know having sales calls because
someone is talking about uh
me or because they saw me on LinkedIn
they come to our company so just it's
such a big benefit
and outside of you know time it is free
in the sense of linkedin's a free
platform to create content engage with
the community things like
that I see the QR is disabled
um oops I'll actually put the
uh the link in the chat
here all right yeah so why build a
personal brand and why should you build
it on LinkedIn uh personal brand I mean
as Founders you all know how it's your
reputation and that opens up so much
doors and that helps you know retain
clients but also just bringing new
customers Word of Mouth it really
extends Word of Mouth um but having a
strong personal brand really just gives
you credibility social proof and just
opens doors that you didn't know were
possible the cool thing is nowadays you
can do that at scale everyone's always
had a personal brand it's just now
you're doing it at scale uh because of
social media now why
LinkedIn because LinkedIn is the only
pretty much the only B2B social
network um but also you're for the most
part your buyers are there um as a
startup founder an
executive
LinkedIn is going to be the big place
there uh it's going to have where your
customers are your investors feure
employees um but even more importantly
the there's still a big opportunity
there and you can't say that for every
other platform uh you know all the other
ones yeah there is still obviously some
opportunities but LinkedIn has a lot of
opportunity can start today and really
start to see that cont of traction
pretty early on which is going to help
you keep going
now before we kind of go into like what
you know how do you create content on
how do you engage with the community
there's
some foundations you should set first uh
on the poll is like yeah I don't know
how to start and I know the other one
was um you know you know what to
say the thing about building a personal
brand as you know as a Founder is for
your company um you need to create a
unique point of view I've been doing
this long enough work a bunch of
companies I've company directive worked
with hundreds of software companies and
I've been on both sides of it where I've
worked with them a lot um and one thing
I've definitely noticed is people buy
different not best that's because best
is you know it's a subjective kind of
term but also it's hard to explain
you're the best everyone says they're
number one rated and things like that
but people will buy different or
verticalized or they want something
that's going to stick out because if
you're not different you're going to be
commodity and then it just ends up being
a you know a price War which is not good
and that this is very important for your
personal brand as
well with your personal
brand you need to you need something to
say you need something that people
actually give a crap about you need
something that's going to help you uh be
known for something um we've seen
examples of this with companies uh and
personal Brands U and a lot of these
companies here gong sixense drift they
all have actually people that had big
personal brands from there and it kind
of goes hand in hand um Kong started
Revenue intelligence six cense created
the dark funnel uh drift started
conversational marketing all things that
they were known for and the people
behind it like so for drift Dave Gart
was uh and he's still very big right now
but he was kind of the face of drift um
and he helped create conversational
marketing um he has a different point of
view now because he's not no longer at
drift
but these kind of point of views these
things that make people care about you
and your company are very important and
and it's definitely something
to create first um and it doesn't have
to be groundbreaking doesn't have to be
you know completely Against the Grain
but if you are just going with the grain
if you're just saying the same thing
everyone else is it's just you're not
going to stick
out the other thing um especially
earlier on when I was doing this
creating this or creating my personal
brand one thing you're going to want to
do is follow leaders in your
space and so I'm just G to stop sharing
for a second I want to show you
something
uh so what I actually ended up doing
early
on was creating a folder on uh of links
of people in my space of Prof Linkin
profiles in my space that I would check
every other day every day um and so like
I mentioned Dave Gerhart from drift like
he was one of those people I would go to
his profile every day or every other day
and just look at what content he's
putting out so there on one hand I was
looking at it for ideas or just to see
what kind of content was
working but on the other hand you can
also engage with in the comments because
these influencers in your space whoever
the people your buyers look up
to these people you want to one build
relationships with because you can do
you know you create content with them
you can do things with them there might
be partnership opportunities but you can
also it's also that com those comment
sections are going to be gold because
that's where your buyers are going to be
and
so engaging with these kind of
influencers is going to help
get you in front of them and your buyers
and the other side benefit here is as
you can see right here with this this
comment if you comment on someone's post
you'll you'll actually end up getting a
lot of views from that which going to
come back to your profile which is going
to help you un get you know innovate on
ideas Test new ideas kind of point of
views um as you can see here this one
got like 18 engagements and that's just
engagement it's not views there's going
to be a lot more than that uh but those
Comon sections of your buyers are going
to be very critical to start building
those relationships to
start uh start building those
relationships you can engage and find
content ideas as well because you'll
also see in
here look at all these comments that
we're not responded to and there'll be
questions in there and that's going to
give you ideas of maybe content to
create things to answer in videos or or
or picture or uh content um but it's
just going to give you more market
research than just trying to do it on
your
own so you know early on especially I
would
definitely look to see find these
influencers uh in your space and then
daily or every other day every other
week and try to learn from them but also
engaged with them early on it's going to
be a big benefit uh to you um and you
know just to your to your buyers as
well the other there's one more
foundational thing here which
is your profile so I'm going to share my
I'm actually going to walk you through
my profile real
quick and we'll just talk about some of
the things here so you'll end up seeing
when when you're creating a bunch of
content and you're building a personal
brand on LinkedIn people will come back
to your profile they're going to click
on your profile and they're going to
come to it it's a snapshot in time right
someone clicks on it this is the
snapshot they're going to see all these
things matter your profile picture you
at least just have a profile you don't
really need to go crazy there but the
the background image here I'm not saying
mine's perfect at all mine has a lot of
flaws but it does portray the kind of
point of view have the things I want to
talk about the things I'm talking about
and it gives kind of you know things
they they can go from as well like as
you can see like they have the link here
you can go to the website the contact if
all that stuff matters having all this
filled out the right company the you
know what you're talking about this can
you can actually change these hashtags
your title that people are going to see
within the
feed the background image here um even
doing like the featured stuff you can
put content there you can put like um
you can do some certain pieces of work
you've done all that stuff matters the
about section
because creating content and all that is
great and and people are going to see
that but they're also going to click on
your profile and see what you're about
and that's going to help convert those
people from the personal brand to your
uh your
business so now that we have the kind of
foundation set here we're going to dive
a little deeper into you know what is
that next step
here all right so back to the
presentation so there's two sides when
you're on LinkedIn uh of creating
content engaging there's two sides of
building your personal brand which is
creating content engaging and the
engagement part so there's most people
just think of it oh yeah I'm just going
to con create content and just post post
post you need to do that but you also
need to engage with your buyers you need
to engage in the community like I
mentioned uh those influencers comment
on those those posts because that's
going to get you more views it's going
to also train the LinkedIn
algorithm people they we call is like
warming it up so a lot of times actually
people will like comment on other posts
other people's posts for 15 times before
posting something because I don't really
have good data on this but it it does
feel like you get a lot more reach
because linkedin's making it LinkedIn
likes that you're engaging the community
um but it also just going to give you
those insights that we talked about it's
going to give you more um ideas and just
Community engagement it's just you're
talking to your buyers every day on
LinkedIn by doing this
so you need to you need to do both sides
and and later in this presentation I'll
walk you through kind of like a
three-month kind of road map um and
you'll see where the engagement really
does come into it but commenting liking
and post mapping out those influencers
so you can again gauge those and you
could build those relationships that way
those things are all very
important and so once you once you start
you know doing something like
that engaging creating
content we now need to understand what
type of content to
create um as a
Founder there's probably three big
buckets that you can you should do um
and I think you should do all of them
but you want to find your kind of
Cornerstone one first
um and then you know layer in the other
ones as well but you should do all of
them because your buyers consume content
want to find different things um based
on type of content so you should have
all of them um but you obviously you
should just start with one uh when
you're starting off um but we have
personal stories this is probably one of
the Staples for a Founder in my opinion
I again I work at directive we run a lot
of ads for companies and one of the
biggest driving one of those the best
ads I've seen that works just time and
time again is the it's called the
founder
story and it's literally the founders
story because they're usually in the
shoes of the buyer as they're buying and
it just it it's it speaks to your buyer
um and it works wonders on LinkedIn as
well because people can resonate with
that especially if you were your buyer
and that's why you started your company
if that's why you're the founder that's
why you're doing these what you're doing
now uh these personal
stories not only you know could drive
business and things things like that but
they also just connect with your the the
audience your and the people you're
trying to talk
to and then so that's more of like if
you think about it that's more of like
an emotional kind of connection that's
more of um and it also just gives you
more content because a lot of times like
documenting it's kind of like the the
story it's the you know here's where we
were and then you know we went here's
the trials and tribulations then you
kind of how you want and that type of
thing and there's the informational so
maybe it's like stats insights um cont
content that can make your audience
better uh so I've seen you see this all
the time with different ways of doing it
U actually let me show you some examples
here so one example here is uh this
company called
lavender it's an email AI
tool
and something I really like when they do
is they have this mix and we're talking
about the uh informational stuff here
but they have
content that's very informational that's
stuff that you can basically
use uh right
away so here's like an email framework
that they have here this is content that
is very just informational great for
their buyers uh and their their Founders
and all that they their people their
company posts all this too so they're
also building their personal Brands then
obviously they have a mix of you know
entertainment and stuff like that but
like data stats things that make your
buyers
better uh is going to
be very
helpful uh to give that information
Insight but you don't need to do that
every single time you you can layer that
in because then you also have maybe
something like an
edutainment uh and and again I think
having all of these is important because
your buyers need a mix and you know your
audience needs a mix um but just an
example from my standpoint here just
from me I do a lot of
videos and a lot of times I'll do
edutainment in the sense
of you know it's education with
entertainment
[Music]
um so this is just like one
series been creating but it's kind of
like
a how you
know is actually a bad example but there
is like a it's like a skit and so there
but we're also Ed entertaining at the
same
time that's where the edutainment part
comes in um the people I see that have
the biggest personal Brands they usually
have a mix uh because you need that it
also shows off your personality as
well
and then within that there's a type of
content so there's video text post
images and you can even do like polls
and things like that again I do think
you need a mix but I would look at one
for your
the the content you're going to do the
most of uh because it's easiest for you
or the best return on investment for you
me I found it to be video and I actually
think most Founders should look at video
you can just use your phone doesn't need
to be
crazy because what it does is
it lets
people connect with you better because
they can actually understand your
mannerism they can understand you know
your tone of voice and and like when you
meet them in person they'll actually
like feel like they'll know who you are
because you are on video and and in
LinkedIn there's not a lot of that not a
lot of video
so you can actually stick out as well
then there's text posts again I think
you should sprinkle it in uh text posts
are usually the easiest and you can
obviously just write it out that way
[Music]
um I most people do that and that's
that's great but it is very common um
which means it's not g to stick out as
much but they also do perform very well
so obviously you know it has to depend
on you know your personality your time
you know all those factors um but I what
I would say is you should sprinkle in
all of them and there's images again
it's literally just going to be a text
post but with an image and the image can
stick out especially if it it's like a
data point stat uh it definitely can
help uh stick out in the
feed now mentioned three-month kind of
road
map I know one of the hardest parts uh
is going to
be just starting everyone kind of
struggles here myself included I I took
you know years and years of on and off
until I started build my personal brand
um so I do kind of go back and forth
sometimes because uh I do think it's
very important just to start but I also
think you do need to lay the ground work
you talk about the profile optimization
and things like that um but in the first
month
um start you know as soon as possible I
optimize your profile to make sure it's
you know set up right and make make sure
so when someone comes to it they can
understand your point of view um
understand who you are what your company
is or what you know why they should care
about
you uh follow those uh influencers I
talked about the people in your space um
create a folder uh with like you know
maybe five to 10 of those links and just
and just follow them so that you
can look for inspiration ideas but also
uh engage engage engage engage I think
it's very important you start building
those relationships and you'll start
um engaging those those buyers as
well and I would just because when
you're starting and I don't want you to
get overwhelmed I would start posting
maybe once to twice a week and then the
rest of it engaging because the
engagement commenting all those things
like that that'll also help
you uh get ideas of things to
post or create content
for and then the second month I want you
to continue all the other things the
engagement the community stuff uh but
then start posting a little bit more
three to four times a week uh you want
to ramp that up a little bit by that
time you should have more ideas and
things to talk about you should have
more ideas of
uh because you you should have more
ideas of things to talk about because
you're looking at those uh influencers
you're looking at the other people that
are uh creating their personal brand and
and you're kind of getting ideas that
way and then the third
month you want to evaluate a little bit
you want to keep going keep creating
that content keep engaging but you want
to take a step back and understand what
content what kind of comments what
things that you're looking at just like
you do with your product with with your
company just understand what is working
what's not um so you can do more of
what's actually working what's and stop
doing what's not uh so whether whether
that is video versus text and you're
seeing a lot more text posts do well
maybe you shouldn't do video and not
video is not for everyone I know I
mentioned like I think it is important
but maybe it's not for you uh and
obviously vice versa um but I know
people a lot of people have a hard time
starting or don't know what to talk
about or they just don't know they're
kind of scared because they're trying
kind of scared of the feedback the truth
is if you don't start you're never going
to do it uh because like me like every
single other person the first 10 pieces
of content you create uh they're going
to suck are gonna suck and but that's
how you get better uh because you'll get
the feedback or you won't get the
feedback which means it didn't do well
um and then you can iterate from there
um and if people and if it's something
that's that bad no one's going to see it
so there's no reason not to just start
and and start creating
content
and like like I mentioned just get
started today and you'll see what
happens I mean you'll you'll innovate
your founder right you're you're ahead
of something you know you're for the
most of us are startup
Founders just like everything um
you will innovate on it um but building
a person brand on LinkedIn is going to
be very very helpful for whatever your
Endeavor um whether it's the correct the
current one or even later um
it's very very
helpful so I'm just going to scroll
through uh that's actually end of the
presentation but I going to scroll
through some of the comments see if uh
there's any questions I can
answer
all
right right I believe there's going to
be recording this session I know there's
a couple questions there
um if not uh whatever I can do I can
send this I'll uh yeah I can definitely
download the the slide that I and get it
to everyone if that's
possible
um
oh
okay
H
vol
uh there's a question working with
complex vertical Industries and domains
Enterprises decis Enterprise decision
makers are looking for deep value and
impact and content how do I factor that
in yeah I think that's I think that's
why you have all those uh different
kinds of content you know you have the
informational you have the entainment
and then you have like the the founder
story there um or the personal
story I think that's why you have all
those um
people I think one of the things things
that people think too much about is uh
yes they are Enterprise decision makers
maybe they're a little bit more
technical still people that's where the
edutainment comes in right that everyone
still likes dogs and cats and has kids
and or doesn't um or they you know they
still like they're they are personable
uh so I think having all those factors
into it so they can Peak to their their
technical side with the informational
side of it but also just you know the
the personable side with the
entertainment or get you know so you can
actually teach someone but also you know
keep them uh engaged in that way as
well thank you Timothy for this amazing
valuable tips with examples and very
actionable
advice uh we're gonna I'm gonna help
with the questions now okay or first if
you want we can look again uh at that
pole um because it's interesting to see
people's barriers do you see the results
on stage can you see
them I can't see them now no uh well the
main barrier is uh that U our startup
Founders don't know how to
start then they don't know what to talk
about and um third one is
time uh just uh interesting information
to
know and we can jump into the Q&A
session we have a lot of very
interesting practical
questions and I like all of them but uh
let's see the ones that are voted uh
that have the most
votes I will show this on stage so this
is a question from Leia H
Barcelona uh is it good to have
different pages under the same unique
profile for instance a page of my
business and page of me as an artist all
under my main profile or better to have
different profiles for different
targets yeah I would
say so from the business side I would
just keep it all on one business page um
you can actually in LinkedIn you can
have so if the one way you could do like
you still have one business page but you
could actually do products they have
products now where you can actually do
like different products So in theory um
if you have different targets um so like
an example would be like you know
software for um you know this industry
or software for this industry you could
technically make it different products
in there um but I I I actually think you
shouldn't spread it out um i' I'd rather
you have it all under one business page
um for the personal side of it your
personal profile I think
is going to be your best bet I wouldn't
create like a an artist main profile um
there's not much for LinkedIn at least
there's not many benefits to it I'd
rather I think it's much better um
because of the reach just have it on
your personal
profile so there are different options
thanks liar for that
help next
question it's hard to post twice a week
information about your product are you
get exhaust it and don't want to be
repetitive how to handle challenge like
this yeah I I think that's actually
completely right uh they can get
exhausted that's why I think uh where I
mentioned the um the founder kind of
story the personal stories I think you
know as a CEO I think there's a lot of
um things you can talk about on you know
how you got to where your your company
is now or how you you know got to the
point of what your product is now or the
TR you know some even like the failures
I think something very underrated
actually is the failures of a company um
because people are people they
understand you know not everything's
good um I think there's a there's a
story to be had about like what failed
or what um things you innovated on um or
just how you got to where you are now or
you know what did you have problems with
hiring there there's a lot of stories
you can to be had that are similar to
your business or like they kind of Go
Side hand in hand but they're not
specifically about your product um and I
think com people buyers want to know
more about your product and I think or
not sorry yes about your product but
more about your business and I think
that helps them buy your
product nice storytelling is always
great
advice um we have many more so we can
just briefly go through them is it
better to to have followers or
connections this is a that's a great
question um I would say connections so
actually if you connect with someone in
LinkedIn it automatically uh makes it a
follower so you get you actually get a
connection and a follower um the only
way to unfollow is like someone would
actually have to go in and say like
unfollow but still still stay
connected I think
they I actually don't see a big
difference the only thing would say that
is different is once you when you are
building your personal brand it ends up
being easier to follow someone so if you
you're scrolling through the feed and
you see someone's content and you like
like it like you just like you're just
you actually like read it and you're
like you really like it not like
actually click like but then there's a
follow button on the on the top uh so as
you start growing your personal brand
you'll get more followers because of
that um and I think then there's also so
actually the answer is probably
followers because there's also a
connection uh limit LinkedIn Cuts you
off at a certain
point and you can just uh not get the
connection right yeah yeah exactly you
can have unlimited followers but uh you
do get limited on the
connections okay uh next
question how should you post for your
company as opposed to you the founder
when you're maintaining both that's
similar to previous a little so I've
actually
found it better to post from your
personal than your company page um just
because so I would prioritize your
personal rather than your company page
um just
because LinkedIn limits the reach for
company Pages compared to your personal
by a lot um I've I've tested like the
same exact content and you can get 10x
in the same so directives personal page
or company page page has more followers
than me I think it's like like 18,000 I
have about
14,000 I I can create the same exact
content post at the same time and my
page would get like 10x 20x to reach
than the company page um so I would do
that first um I would prioritize the
personal because that'll you you see it
time and time again uh company Pages end
up getting a lot of followers from the
personal from the founders or from or
sorry compy Pages get a lot of followers
even if they don't post on the company
page just because of the personal
profiles that are driving all the the um
people to those
pages all
right um okay how
about reposting is it better to repost
with equivalent to a brand to a brand
new
post um oh brand new thought
uh i' I've only done this a little bit
time a couple times but um yeah just
reposting
someone's I think I understand what
you're if I understand this correctly
you're reposting someone's content you
see in the feed um if you do that you
don't get much reach I think it's like
from what I understand it's it's like
10% of what you could if you actually
like take that content or even just
screenshot it with your phone and tag
the person or the company whoever posted
it and then put your own thoughts on it
you'll get a lot more reach that way so
I I would do it that way
more is this an equivalent to your own
post with your thoughts that is not a
repost yeah because it it would actually
technically be a new
post so if you took if you're like
putting your thoughts on a post instead
of just like reposting it and just
saying like oh nice but actually like um
taking that that whatever that was and
putting your own thoughts on it your own
unique point of view on it that ends up
being a brand new post it's kind of like
a reaction or or something like that um
and you can actually those thing
actually work pretty
well okay so it's worth taking the
effort uh let's have
one one or two more
MH uh we talk about the covering me
okay this
one Su Technical and
non-technical Technical and non-
Technical Founders employ the same
personal branding
strategies ail yeah I think I think
you'll have
different I mean everyone's approach is
going to be a little different um based
on your
personality I would still I think the
the same uh Concepts still work and then
you you'll have to adjust based on um
you know what you are more comfortable
or what you like to talk about um that's
that's where I think it would adjust the
most I think the same approach with
pretty much all of it you know the
profile oranization following the the
the people um creating the content maybe
you know maybe you don't like to do
video and that's great we just do more
text post and more or images with with
more um you know cont like that um so I
think most of the concepts still apply
it's just where your personality lies um
and you know obviously technical
non-technical Founders are are have
different personalities so I think
that's where the uh the adjustment would
be but I think the
concepts should still apply to
both thanks and
another similar
question does it make sense to post in
two languages I want to start selling in
Switzerland and then in other countries
English would be the best one to post
but not always people understand English
so I go both in German and
English yeah this is a good good
question I would at at the start I would
probably stick with
one um because if you do scroll through
Linkedin it will give you an option to
like say see
translation um I know those aren't the
best so but I
would I don't I think it would dilute I
don't really know the answer the exact
answer on this because I think but I do
think if LinkedIn if you post the same
thing on LinkedIn at the same time um
just one you know one's in different
language I think LinkedIn would hamper
uh the reach You' get
unfortunately
yes it's a bit tricky well thanks uh
we're going to wrap it up now with the
Q&A session because our attendees keep
on posting new questions but please uh
follow Timothy connect to him uh talk to
him you have also the sites and the
video recording from today in your inbox
uh in 48 hours you will have all his
contacts so follow connect to him and
also follow uh fi our event sign up for
the news letter and have a good day or
good night whatever in the world you are
in the moment and see you soon see you
at our next event thanks a lot Timothy
if you want
to last words before you
go uh this was great yeah but yeah if uh
if you have any other questions just DM
me on LinkedIn um this was this is
awesome appreciate
it thank you thanks a lot see you soon
bye and see you guys in the networking
Lounge
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