2024 09 05 09 37 57
Summary
TLDRThis lesson focuses on lead generation strategies for business growth, emphasizing the importance of understanding the ideal customer (IDE) and leveraging free advertising channels. Key tactics include creating a lead magnet, conducting a nutrition survey, offering a free metabolic assessment, and hosting a webinar. The goal is to convert potential clients into engaged leads through valuable content and personalized interactions, ultimately leading to sales without relying on paid advertising.
Takeaways
- 📈 Focus on getting clients through engagement and consistent communication.
- 🎯 Understand your ideal customer and target them specifically.
- 📊 Lead generation is crucial to acquiring contacts for future offers.
- 📲 Use a WhatsApp group as a lead magnet to gauge genuine interest.
- 🖥️ Organize free Zoom tours to establish authority and engage potential clients.
- 📋 Create a nutrition survey to understand client struggles before making contact.
- ⚖️ Offer a free metabolic assessment to build trust and identify client issues.
- 🖱️ Use Google Forms for easy client surveys and data collection.
- 📹 Host a free webinar that can be recorded and reused for consistent lead generation.
- 💡 Structure webinars to share personal stories, showcase discoveries, and invite clients for calls to drive sales.
Q & A
What is the main focus of this business discussion lesson?
-The main focus of this lesson is on lead generation, which involves creating a contact where you can speak to a person and then offer them something.
Why is it important to know your IDEA customer?
-Knowing your IDEA (Ideal) customer is crucial because it allows you to focus on a specific type of person, which is essential when not doing paid advertising and relying on organic contacts.
What is a lead magnet and why is it necessary for lead generation?
-A lead magnet is an attractive offer that entices people to give you their contact details. It's necessary for lead generation because it helps you gather contacts who are genuinely interested in your services or products.
How can a WhatsApp group be used as a lead magnet?
-A WhatsApp group can be used as a lead magnet by inviting people to join for more detailed tips and advice. Joining the group indicates their genuine interest and provides a platform for further engagement.
What is the purpose of conducting a nutrition survey?
-The purpose of a nutrition survey is to understand the problems and struggles of potential clients. This information is valuable for personalizing your approach and offering tailored solutions.
Why is it recommended to use Google Forms for the nutrition survey?
-Google Forms is recommended because it's easy to use, trusted by users, and allows you to create a survey with ease. It also provides a simple link that can be shared on various platforms, including WhatsApp.
What is a free metabolic assessment and how does it benefit both the client and the business?
-A free metabolic assessment is a service where you evaluate a client's metabolic health without them feeling committed. It benefits the client by providing valuable insights, and the business by establishing trust and opening opportunities for further engagement.
How can a free webinar be used as a modern lead magnet?
-A free webinar can be used as a lead magnet because it provides valuable content that people can access at their convenience. It's an effective way to showcase your expertise and attract potential clients.
What should be the structure of a successful webinar?
-A successful webinar should start with a quick recap of why attendees are there, followed by a discussion of common struggles, personal journey, and then three key discoveries or insights. It should end with an invitation for a call to action.
Why is it important to personalize the webinar content?
-Personalizing the webinar content makes it more engaging and relatable. It helps in building a connection with the audience, which is crucial for establishing trust and encouraging them to take the next step, such as booking a call.
How can the steps discussed in the lesson be applied to grow a business without paid advertising?
-The steps can be applied by consistently focusing on lead generation, offering valuable content, and engaging with potential clients through personalized interactions. This approach can help grow a business organically through recommendations and contacts.
Outlines
📈 Lead Generation and Customer Engagement
This paragraph focuses on the importance of lead generation and customer engagement in business discussions. It emphasizes the need to send content to the broadcast list and engage with clients who respond. The lesson's goal is to create an overall plan for the business, understanding the ideal customer (IDE) and customer engagement rate (CER). It's crucial to focus on a specific type of person to target, especially when not using paid advertising. The lesson introduces the concept of a 'lead magnet,' something that entices potential clients to provide their contact details. Examples include inviting them to join a WhatsApp group for more information or offering a free webinar. The paragraph also discusses the use of a nutrition survey and a free metabolic assessment as lead magnets, and the importance of using platforms like WhatsApp and Google Forms to facilitate these interactions.
📊 Metabolic Assessment and Webinar Strategy
Paragraph 2 delves into the specifics of conducting a metabolic assessment, which is a series of questions designed to understand the client's lifestyle and the potential issues affecting their metabolism. It discusses the importance of emotionally connecting with clients to encourage them to take action. The paragraph also introduces the concept of a free webinar as a modern lead magnet, which can be recorded once and made available for clients to access at any time. The webinar structure is outlined, starting with a quick recap, followed by a discussion of common struggles, personal journey, and three key discoveries. The aim is to impress the audience with the science behind the advice without going into too much detail, which is saved for when they sign up for the program. The paragraph concludes with a call to action for clients to book a call, which is when the potential for a purchase is highest.
Mindmap
Keywords
💡Lead Generation
💡IDE Customer
💡Lead Magnet
💡Conversion
💡Sales Funnel
💡Organic Contact
💡Data Analysis
💡Nutrition Survey
💡Free Webinar
💡Metabolic Assessment
Highlights
The lesson focuses on lead generation and strategies for engaging clients without paid advertising.
Understanding your ideal customer (IDE) is crucial for targeted marketing.
Lead generation involves creating a contact where you can offer something to the client.
A lead magnet is necessary to entice people to give their contact details.
Creating a WhatsApp group can be an effective lead magnet to show genuine interest.
Using Zoom for webinars is a strategy to gather leads and demonstrate authority.
Conducting a nutrition survey allows for personalized engagement with potential clients.
Google Forms can be utilized for easy and trusted survey distribution.
A free metabolic assessment is a valuable lead magnet that builds trust with clients.
Web-based WhatsApp can improve efficiency in managing client communications.
Free webinars are a modern lead magnet that can be recorded once and accessed repeatedly.
Webinars should include a recap, struggles, and discoveries to engage viewers.
The importance of impressing viewers with science-based information without overwhelming them.
Inviting clients for a call after the webinar can lead to potential sales.
Consistent application of these strategies can lead to significant business growth.
The module emphasizes the importance of organic contact building for sustainable business growth.
The lesson concludes with encouragement to apply these strategies weekly for best results.
Transcripts
welcome to the next lesson and now we go
back to our business discussions where
we focus on getting clients so hopefully
you have been sending your content to
your broadcast list and they've been
engaging with you you might have a
couple messages back maybe they've asked
you question and we we can have a plan
now the goal of this lesson is to put
together the overall plan
at this point you should know your IDE
customer you know we' second our CER
this is really important because
particular nutrition every human being
if we try to S everyone nobody so
specific typ of person that we want to
focus on and we can still work out time
because we're not doing paid advertising
weid advertising we really need to know
who we focusing on because we get those
questions by Facebook Google
organizations today we're going to focus
on something called lead generation so
this is actually generating a contact
where you can speak to that person and
then offer them something the week after
that will focus on the actual offer so
what is it offer that person we speak to
them then we'll focus on sales how do we
make sure that person buys when we speak
to them then we're going to look at wi
advertis so we're assuming at that point
just your organic contact your contact
have sales we know' got concept testim
we
advertising and then really becomes a
data analysis process looking at the
numbers how many sales many did get they
cost your budget what was your profit
all these different things so let's go
back to point number three which is
today's Lon we're looking at lead
generation this is also sometimes refer
to as a conversion so if you're using
talk about as a conversion but they me
the same thing from the able to be
successful this area we need to have a
lead magnet so we need something that
will will want a person to give you
their contact details now if they're on
your WhatsApp groups obviously already
got as a contact so in the context of a
WhatsApp group you want them to join a
group so the broadcast they're just your
contacts but if they join the WhatsApp
group that shows they are genuinely
expressing an interest part of what you
do so that could be just the first stage
lead maget to say thisapp group that you
can join and of detail tips and advice
if you want to join us there what you
can do when you do the group is you can
go in here and you can copy the link so
you can start put that the bottom of
your content every time you send a
message to your general broadcast you
can say to them if you want more
information join mysa
group the first actual lead M that you
can do is the
so You' all these slides now you can
just go in delete and You'
got looks beautiful of M upce it's all
to and you just need Go ZO and give
people the registration link they will
register for your Zoom tour and you're
there you've got them ready them to
attend your talk you can put aind on
Whata can send a text message if you
want but you can deliver that talk it's
a free
it's a great maget show Authority and
EST know about to nutrition and it's
going help have the confidence reach out
to you so you can help them with their
health
Journey the second thing you should do
is a nutrition surve so you can actually
ask them of problems having what they
strugg with this is great because these
people you can contact them and then you
can actually go through the surve go
through the things they put in the Ser
so it's great magnet but also it should
be done anyway before you go phone with
somebody you shouldn't get on the phone
with somebody and and you don't know
anything about them you want them to
fill out the so either you do this
before they a call with you or you can
just do this as aad on yours you can
send out and you can use something
called Google forms it's really easy
people trust Google you just go on and
you P your questions and then at the end
there's a bigle at the top s it'll give
you a link you can just copy that and
you can put it on WhatsApp try to use
WhatsApp on your computer because um can
it's called web. whatsapp.com or you can
download a program so you can do all of
this on your computer it's a lot easier
than doing it on your
phone the third thing that you can
include is something called a free
metabolic assessment and this is
something that we did for many many
years and it works great because it's a
great way for you to come in and give
them an assessment but they don't feel
they' signed up so if you get them on
the phone you can either can either come
to you with the question out and go
through it or you can do the assessment
first consultation what is this this is
just Quita questions so qualita
questions based all the different things
we' talked about we put of
theab that we did with our in the spre
this week so you can have look at it but
don't put too much importance on it's
just a series of things that we would
Quita question to see what kind of LIF
they're living and based on that they
have all these different problems their
metabolism would have slowed down
because of inflammation appetite signals
aren working properly you know all sorts
of problems that they're having but
they're weight questions sometimes
certain things would give more bearing
and significance than other things so
it's included in the spreadsheet you can
access it and the great thing with the
metabolic assment it's a great for them
to open up once they emotionally connect
with you then they're very very to make
something we find over and over and over
again a more modern need magnet is to do
a free webinar so this is different from
the lecture because this is something
that you can actually do once record and
then it's always available for people to
access and this is something that people
often do when paid ading they will go
watch your webar then they with you yeah
so you'll need to be able to do
something on Power and you'll structure
it in the foll way so you'll need to
have some kind of how to and without so
for examp
or Howen over 40 speed metabolism
without going to the gym once you start
the webinar you start with a quick five
minut recap as to why they're there what
it is trying to achieve with them you
can call out specific type of person
woman mention again and then you spend
about 10 minutes going through they
tried this tried that didn't work yeah
then you want to spend about 10 minutes
talking about your strugles maybe you've
lost some weight what was your journey
make it a bit personal these sorts of
things
then you want to go through your three
discoveries so three is a good number
for anything when you're trying to
explain things take about 30 minutes
it's really impr important that you
impress them don't address them so these
points you impress you know science May
behind important but don't address this
is how say for example you can impress
by saying inflammation inflammation
increases serac protein levels and
that's going to affect your weight yeah
you don't want to address it by make
sure you have t that's later that's when
they sign program you just want to
impress you're talking about once you sp
30 minutes doing these points then you
can invite for a call where they will
hopefully then make purchase so that is
the business side of this lesson so each
this lesson in this module you like
we've covered our first three areas if
you work through them ntion is a topic
where you will get people just your cont
and it's something people build very
good business and we did this for six
years without doing any paid advertising
just recommendations and contacts and
all these things so get started follow
these steps make sure you apply them
every single week and you will see the
results will start coming through so
hope from that lesson and I will see you
the next module
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