A Day in the Life of a Marketing Manager | Indeed

Summary

In this video, Ron, a marketing manager at a non-profit organization, takes viewers through his daily routine. He emphasizes the importance of social media and digital marketing in promoting the organization and raising brand awareness. Ron's day involves managing emails, social media posts, and coordinating volunteers. He also discusses the unique challenges of non-profit marketing, such as adhering to government regulations and avoiding controversial content. The video highlights Ron's creative approach to engaging a younger audience through platforms like TikTok, showcasing the blend of traditional marketing skills with innovative strategies.

Takeaways

• 😀 Ron, the marketing manager, promotes the organization and raises brand awareness through various marketing channels.
• 📅 Ron's daily routine includes checking emails, posting on social media, answering calls, and ensuring volunteer availability.
• ☕️ A highlight of Ron's morning is getting iced coffee, showcasing a personal touch to his daily routine.
• 📱 He uses Hootsuite to manage and upload social media posts, emphasizing the importance of digital marketing tools.
• 🗓️ Ron schedules social media posts in advance using Google Calendars, demonstrating the value of planning in marketing.
• 📈 The pantry pickup event is promoted on social media to remind guests and raise community awareness of the service.
• 🎧 Ron is involved in brainstorming for the podcast '10 Questions At A Table', aiming to engage a younger audience.
• 📊 Non-profit marketing differs from for-profit in that it faces more regulations and focuses on mission delivery rather than commerce.
• 📈 Ron is tasked with attracting a younger demographic, particularly for volunteering, highlighting the need for marketing to evolve with audience trends.
• 🎨 To engage younger audiences, Ron explores using TikTok, showing adaptability in marketing strategies.
• 🚀 Creativity and thinking outside the box are crucial for success in marketing, as Ron points out the limitations of formal education in the field.

Q & A

What is Ron's role at the community table?

Ron serves as a volunteer and marketing manager, responsible for promoting the organization and raising brand awareness through various marketing channels including social media and traditional marketing.

What does Ron's daily routine typically involve?

Ron's daily routine includes checking emails, posting to social media, answering phone calls, and ensuring there are enough volunteers for the day, particularly for tasks in the kitchen.

How does Ron remind guests about the pantry pickup event?

Ron uses social media, specifically Hootsuite, to post reminders about the pantry pickup event to ensure guests remember to come and collect their pantry boxes.

Why is the pantry pickup event significant for the community?

The pantry pickup event is significant as it serves as a monthly service to provide essential pantry boxes to those in need, and it helps raise community awareness about the available support.

What tool does Ron use to schedule social media posts?

Ron uses Google Calendars to schedule social media posts, such as reminders for events like the air show where they sell tickets and generate proceeds.

How does Ron's team use the podcast '10 Questions At A Table'?

The podcast '10 Questions At A Table' is used as a platform to spread their message further and reach a new audience, particularly the younger generation in a college town, encouraging them to volunteer and get involved.

What challenges does marketing for a non-profit present compared to for-profit marketing?

Marketing for a non-profit involves more government regulations and restrictions on controversial or political content. The focus is more on spreading awareness rather than selling commerce.

Why is it important for Ron to keep up with digital trends?

Keeping up with digital trends is crucial for Ron to effectively engage with a younger demographic, especially in the context of volunteering and raising awareness for the community table.

What is the strategy behind using TikTok for the community table's marketing?

The strategy is to leverage TikTok's popularity among younger audiences to create lighthearted, engaging content that can attract them to the cause, showing that the community table is approachable and relevant to them.

What advice does Ron have for someone entering the field of marketing?

Ron advises that while education and training are important, being creative and thinking outside the box are equally crucial for success in marketing, as these qualities are not typically taught in school.