How To Cold Email Clients (WINNING Cold Email Templates)

Summary

This video script offers a secret formula for crafting effective cold emails that convert into revenue. The speaker shares personal success in scaling businesses and provides a step-by-step guide to avoid common mistakes like being vague, self-focused, impersonal, and having weak CTAs. Real-life examples illustrate how to write compelling, personalized emails with strong calls to action. The script also includes bonus templates for various industries, emphasizing the importance of persistence and proper systems for supporting business growth.

Takeaways

• 🔍 The speaker shares a 'secret magic formula' for crafting effective cold emails after overcoming initial struggles and achieving significant business growth.
• 📈 The formula was successfully applied, generating an additional $100,000 in revenue for a client, demonstrating its practical value.
• 🤔 The concept of 'inversion thinking' is introduced, suggesting that understanding what not to do can be as valuable as knowing what to do.
• 💡 Cold email mistakes are outlined, including being vague, self-focused, impersonal, and having poor subject lines and weak calls to action.
• 📝 Specific scripts and examples are provided to illustrate how to correct common cold emailing errors.
• 👀 The importance of personalization is emphasized, with the use of the recipient's name and business-specific details to show genuine interest.
• 📧 The significance of a compelling subject line is discussed, as it's crucial for enticing recipients to open the email.
• 📈 A clear and direct call to action (CTA) is deemed essential for guiding recipients on the next steps.
• 🔄 The necessity of persistent follow-up is highlighted, with the speaker sharing that some deals can take years to materialize.
• 💼 Several cold email templates are provided, tailored for different business scenarios, to help viewers apply the formula effectively.

Q & A

What is the main issue discussed in the video script?

The main issue discussed is the lack of response to cold emails and the frustration it causes, despite the effort put into them.

What is the speaker's background in relation to the topic?

The speaker has a decade of experience in the subject, having scaled two agencies to a million a month in revenue, grown companies featured in the Inc 5000, and published several bestselling books on lead generation.

What is the 'secret magic formula' the speaker claims to reveal in the video?

The 'secret magic formula' refers to a step-by-step method for writing effective cold emails that convert responses into revenue.

How did the speaker apply the formula with Mark Blou?

The speaker applied the formula with Mark Blou, which resulted in an additional $100,000 in revenue for Mark's business.

What is the concept of 'inversion thinking' as mentioned in the script?

Inversion thinking is a problem-solving strategy where one identifies the common mistakes or wrong ways to do something and then does the opposite to find the right approach.

What are the six common mistakes made in cold emails according to the script?

The six mistakes are: 1) being vague, 2) talking about oneself rather than the prospect, 3) lack of personalization, 4) poor subject lines, 5) weak or no call to action, and 6) not following up.

Why is specificity important when writing a cold email?

Specificity is important because a vague email is likely to be ignored; it should clearly state what is being offered and how it can help the recipient.

What is the significance of personalization in a cold email?

Personalization is significant because it shows that the sender has done their homework and is genuinely interested in the recipient's business, rather than just trying to make a sale.

How does the speaker suggest improving subject lines in cold emails?

The speaker suggests making subject lines simple, curiosity-triggering, and avoiding spammy phrases to improve open rates.

Why is a clear call to action (CTA) important in a cold email?

A clear CTA is important because it directs the recipient on the next step to take, increasing the chances of conversion.

What is the 'baking method' mentioned in the script?

The 'baking method' is a system used to close deals with major clients like Tesla, Netflix, and HBO, which helps fill the pipeline with paying clients on autopilot.

Outlines

00:00

📧 Mastering the Art of Cold Emails

The paragraph discusses the frustration of not receiving responses to cold emails and the perceived ease with which others seem to achieve success in this area. The speaker shares their journey from feeling overwhelmed to mastering the craft, leading to significant business growth and publishing best-selling books. They offer to reveal a 'secret magic formula' for writing effective cold emails that convert into revenue. The speaker emphasizes the importance of specificity, focusing on the recipient's needs, personalization, and clear calls to action. They also introduce the concept of 'inversion thinking' to avoid common mistakes and close with a teaser for a step-by-step formula to write profitable cold emails.

05:01

🔍 Avoiding Common Cold Email Pitfalls

This paragraph delves into the details of crafting effective cold emails, illustrating how to avoid six common mistakes. It provides a real-life example of a poorly executed cold email and contrasts it with a well-crafted one. The key points include being specific about offerings, focusing on the recipient's needs, personalizing the email, creating an engaging subject line, including a clear call to action, and following up persistently. The speaker also provides additional cold email templates for different business scenarios, emphasizing the importance of customization and relevance to the recipient. The paragraph concludes with a call to action for viewers to watch another video on systems crucial for supporting business growth.

Keywords

💡Cold Emails

Cold emails refer to unsolicited messages sent to potential clients or customers with whom the sender has no prior relationship. In the video, the main theme revolves around improving the effectiveness of cold emails to generate leads and revenue. The script discusses common mistakes and provides strategies to write compelling cold emails that elicit responses.

💡Lead Generation

Lead generation is the process of attracting and converting strangers and prospective customers into interested leads. The video emphasizes the importance of lead generation in growing a business, and it uses the context of cold emails as a tool to generate these leads. It mentions how the presenter has used cold emails to scale agencies and grow companies.

💡Inversion Thinking

Inversion thinking is a problem-solving strategy that involves considering the opposite of what you want to achieve to find the best approach. The video script uses this concept to suggest finding what not to do in cold emailing and then doing the opposite to improve results. It's a method to avoid common mistakes in crafting cold emails.

💡Personalization

Personalization in the context of the video refers to tailoring cold emails to the specific recipient, using their name and mentioning details about their business. This approach is contrasted with generic emails, which are less likely to be opened. Personalization is key to making recipients feel that the email is specifically for them, thus increasing engagement.

💡Subject Lines

Subject lines are crucial for determining whether a recipient opens an email. The video script highlights the importance of crafting subject lines that trigger curiosity and avoid spammy phrases. It suggests that a poorly written subject line can be the reason why well-crafted cold emails go unopened.

💡Call to Action (CTA)

A call to action is a directive to the recipient to perform a specific action, such as scheduling a call or replying to an email. The video emphasizes the necessity of a clear and direct CTA in cold emails to guide the recipient on what to do next, which is essential for converting prospects into clients.

💡Follow-up

Follow-up in the context of the video refers to the persistence in contacting a prospect until a decision is made. It is presented as a critical aspect of the sales process, where not giving up on prospects can lead to long-term deals. The video suggests that relentless follow-up is a key to closing deals that may take time to materialize.

💡Revenue

Revenue is the income generated from business activities. The video script uses revenue as a measure of success in scaling businesses and as a goal to be achieved through effective cold emailing. It mentions how the presenter's strategies have helped scale agencies to a million in monthly revenue.

💡Templates

Templates in this video refer to pre-designed formats for cold emails that can be customized for different business scenarios. The script provides examples of cold email templates for various industries, illustrating how to structure an effective message that is likely to resonate with the recipient.

💡Autopilot

Autopilot, as used in the video, refers to systems or methods that can operate without constant manual intervention. The script mentions a 'baking method' that helps fill the pipeline with paying clients on autopilot, suggesting a level of efficiency and automation in the sales process.

💡Scalability

Scalability in the video pertains to the ability of a business to grow and expand its operations. The presenter discusses how the strategies shared can help scale businesses, indicating that the techniques for crafting cold emails are not just for immediate gains but for long-term, sustainable growth.

Highlights

The struggle of getting no responses from cold emails can be disheartening.

The speaker shares personal experience and success in scaling agencies and generating revenue through cold emails.

A secret magic formula for writing effective cold emails is promised to be revealed.

The concept of inversion thinking is introduced to avoid common mistakes in cold emailing.

Being vague in emails leads to them being ignored.

The importance of specificity in emails to stand out and get responses.

Talking about oneself rather than the prospect is a common cold emailing mistake.

Personalization is key to making recipients feel the email is tailored just for them.

The significance of a good subject line in getting emails opened.

The necessity of a clear and direct call to action in every cold email.

The importance of relentless follow-up in converting prospects into clients.

An example of a poorly constructed cold email is dissected to illustrate common mistakes.

A real-life example of a well-crafted cold email is provided, highlighting all the correct elements.

Several cold email templates are offered for different types of businesses.

The speaker emphasizes the importance of having the right systems in place for business growth.

A call to action to watch another video for more insights on scaling businesses is made.

Transcripts

wondering why your cold emails aren't

getting any responses it's Soul crushing

to see all the effort you put into cold

email just to hear crickets and what's

worse all these people online make it

seem like cold email is easy effortless

and just prints money this leaves you

wondering if there's a secret magic

formula you haven't been informed about

yet I once felt that way too but since

then more than a decade ago I managed to

just learn as much as I could about the

subject to the point where I was able to

scale two agencies to a million a month

in Revenue grow companies featured in

the Inc 5000 and publish several

bestselling books on lead generation so

today I just want to give back I'm going

to reveal that secret magic formula to

writing cold emails that actually work

I'm talking about turning responses into

bank wires I implemented this formula

with Mark blou and we made him an extra

100,000 in revenue for his business so

if you want my exact step-by-step

formula to write cold emails that make

money you'll need to watch this video

Until the End a single piece of

information you missed could make the

whole difference in your results Charlie

Munger talks about this concept of the

inversion thinking process basically if

you want to find the right way to do

something ask yourself how you can do it

the wrong way first find the answers and

then do the complete opposite so let's

try it out for cold email here's cold

email mistake number one being vague if

your email is unclear about what you're

offering or why you're reaching out it's

likely to be ignored for example saying

something like we offer great services

that could benefit you is too broad

instead be specific about when you do

and how it can help the recipient and

don't worry we'll give you specific

scripts in a second being too vague it's

a more apparent mistake but the next

mistake is often very subtle so you

might be making it at the moment and

talking about cold emails I recently

decided to share a secret system I use

to close deals with Tesla Netflix and

HBO it's a simple system that helps you

fill your pipeline with iaying clients

on autopilot I call it the baking method

you can check it out in the description

below cold email mistake number two is

talking about yourself rather than your

prospect for instance instead of I have

10 years of experience in marketing you

could say I can help you increase your

sales by leveraging my 10 years of

experience in marketing remember people

want to know how you can solve their

problems not cure your life story focus

on their needs and how you can help them

it's all about what you can do for your

prospect now you can use language that

focuses on the prospect's needs and

desires but if you still make the next

mistake you won't see any positive

results cold email mistake number three

is lack of personalization generic

emails that look like they were sent to

hundreds of people are a big no no use

the recipient's name and mention

something specific about theirs business

perhaps their company name or unique

info from the website this shows that

you've done your homework and are

genuinely interested in helping them not

another guy trying to get their wallets

but if you fix all the things we've

discussed you now write amazing emails

and no one opens them what happens there

it's pointless right that's why fixing

the next mistake is vital C email

mistake number four is poor subject

lines your subject line is the main

thing that determines if your recipient

opens your email so it needs to trigger

curiosity avoid using spammy phrases and

keep things simple Perfect You're Now

giving due effort to writing subject

lines that get your emails opened but

how do you actually take these cold

prospects to become clients well we know

you can't have a cold email mistake

number five weak or no call to action

you need to tell the recipient exactly

what you want them to do next whether

it's scheduling a call or replying to

your email make sure your call to action

is direct and easy to follow what's

funny is that the next mistake is often

overlooked and it's likely the biggest

and dirtiest sin of cold email and by

the way if you're enjoying this video so

far please make sure to give it a like

it helps us to know if we're creating

the right kind of content thank you hold

email mistake number six not following

up not following up relentlessly on your

prospect is a rookie mistake you can

only stop contacting a prospect when you

get a yes or a you or you get blocked no

sooner than that there are cold email

deals I've closed that have taken

literally years to happen so be

persistent and follow up anyway just so

we know let's see what all these

mistakes look like in a real life cold

email example here's an example of a

poor cold email subject like open this

now big opportunity hi I'm John from XYZ

company we offer various services that

can help your business we started in

this industry over 50 years ago

pioneering most of what other companies

do today we are the number one best

company in this industry attached you

will find our portfolio of services so

you can work with us let us know if you

have any questions thanks this is the

perfect example of a terrible cold email

mistakes 1 to five were made with brain

surgeon Precision it was just too vague

it talked about the company rather than

the prospect it lacked personalization

the subject line was terrible it didn't

have a CTA so don't be that guy do the

complete opposite let me show you now if

you're run an agency that helps law

firms with lead generation let's say for

example MLT digital. co.uk and you would

like to reach out to an ideal Prospect

let's say Berkeley Square solicitors

which is a criminal defense law firm in

the UK well an example of a good cold

email could be subject line for Berkeley

Square solicitors John noticed Berkeley

Square solicitors helps people in the UK

fight DUI cases over the last decade

we've been helping the top three biggest

law firms in the UK with lead generation

last year alone we generated over $3

million worth of DUI cases for one of

them thought you might be interested are

you free next Wednesday at 10: a.m. for

a 10-minute chat to talk about how we

can Grill your Law Firm here's the

template this is a great example of a

good cold email we did the complete

opposite to the one to five mistakes

that were made in the example before the

email was specific it focused on the

needs and wants of the prospect rather

than the ones the company it was

personalized the subject line was custom

and open so it triggered curiosity it

had a single and clear CTA and this is

exactly what you want to do as well

anyway as an extra bonus let me give you

a few good performing colding on formula

templates that you can use on your next

campaigns cold email template number one

if you run an e-commerce marketing

agency that helps e-commerce businesses

sell more through influencer posts and

theme Pages let's say like featur Le Pro

and you would like to reach out to an

ideal Prospect let's say Forever 21 the

clothing brand an example of a good cold

email could be hello Mark reviewing

Forever 21's marketing strategy I

identified an untapped marketing channel

that could help you with your Global

expansion we've been helping a 100 plus

companies like yours including Zara H&M

and American Eagle over the last 10

years do this would you mind if I sent

you more information and here's the

template

here's cold email template number two if

you have a software that helps agency

owners do cold Outreach on Instagram on

autopilot let's say like cold DMS and

you would like to reach out to an ideal

Prospect let's say unlimited creatives

which is a Content agency an example of

a good cold email could be 87% of

content agencies say getting enough

qualified leads is their biggest

challenge can I share a document that's

generating hundreds of qualified leads

weekly for our clients and here's the

template okay cold email template number

three if you run an agency that helps

other agencies streamline operations

let's say like Zeus OS and would like to

reach out to an ideal Prospect let's say

hey friend which is a YouTube agency

from Ali abdall an example of a good

cold email could be hey Ali I'm actually

intrigued by hey friends growth at our

firm we enable YouTube agencies just

like hey friends to scale to eight

figures without any operational drag

thought this might be beneficial are you

free on Thursday at 9:00 a.m. for a

10-minute virtual coffee chat to talk

about this and here's the

template talking about Good performing

cold email templates getting clients and

growing your business I'm very concerned

for you yes you are now equipped to grow

your business's Revenue but the real

challenge becomes how to properly

support that growth believe me scale

gets really ugly when you don't have the

right systems in place especially some

of the specific systems I discussed in a

recent video I did so go ahead and watch

it now I'll see you there