22 Revolutionary Real Estate Marketing Ideas For 2023

Summary

This video script offers 22 innovative real estate marketing strategies to stay competitive in the digital age. It covers chatbots for 24/7 client engagement, leveraging platforms like Nextdoor for local leads, targeting unconventional buyers, and utilizing social media for contests and polls. The script also emphasizes the importance of video marketing, niche Facebook groups, live streaming, and mobile-friendly websites. It suggests collaborating with influencers, using virtual staging, and tapping into AI for marketing solutions. Finally, it advises realtors to rethink their brand to resonate with the new generation of homebuyers.

Takeaways

• 🌐 Build a website and create active social media accounts to engage with potential clients and operate like a multi-person team with the help of chatbots and automated services.
• 🏘️ Explore geo-targeted social media sites like Nextdoor for real estate leads and leverage new features like the app for real estate professionals to advertise directly to interested neighborhoods.
• 👫 Start marketing to unconventional buyers, such as groups of friends or relatives buying homes together, and adapt your marketing strategy to cater to multi-generational homes and cooperatives.
• 📊 Run contests, polls, and Q&A's on Instagram to build engagement and gather information about your audience, using social media not only for brand building but also for direct market research.
• 🎥 Create a video marketing account to showcase each listing with videos, which can sell listings faster and also help in building brand awareness and understanding audience preferences.
• 🤝 Make a niche Facebook group to build engagement with prospective buyers interested in specific types of properties, and automate the posting process to save time.
• 📹 Consider live streaming for face-to-face engagement and to establish expertise, building your brand, and developing relationships with your audience.
• 📘 Get published in reputable outlets like Forbes or Business Insider to build credibility and reach a wider audience looking for real estate professionals.
• 🔍 Update your Google My Business page to ensure you appear in local searches and don't lose potential customers to automated systems.
• 🤳 Team up with agents in other states to create a network of referrals, adapting to the trend of people moving for remote jobs and needing assistance in new locations.
• 👥 Talk to influencers in your area who have a strong real estate brand and a large following, looking for opportunities to partner and provide value to each other.

Q & A

What is the main focus of the video script provided?

The main focus of the video script is to provide 22 revolutionary ideas for real estate marketing strategies in the current digital age, emphasizing the shift away from traditional methods like print advertising and cold calling.

Who is Kyle Handy and what does he do?

Kyle Handy is a realtor and team leader based in San Antonio, Texas. He teaches other realtors, team leaders, and brokers how to grow and scale their real estate business through digital marketing, content creation, social media, and other effective methods.

What is the significance of chatbots in real estate marketing as mentioned in the script?

Chatbots are significant in real estate marketing as they allow potential clients to engage with the real estate website even when the realtor is not available, providing a 24/7 interactive service that can collect client information and operate like a multi-person team.

What is Nextdoor and how can it be used for real estate leads?

Nextdoor is a geo-targeted social media site where users can only communicate with their surrounding neighborhoods. It has released an app for real estate professionals, allowing them to become trusted agents and advertise directly to people interested in their neighborhoods, providing a solid marketing strategy.

Why is marketing to unconventional buyers important in the current real estate market?

Marketing to unconventional buyers is important because the traditional nuclear family model is changing. More people are buying homes with friends and relatives, forming large super groups or combining finances to afford homes, presenting new opportunities for real estate marketing strategies.

How can Instagram be utilized for real estate marketing?

Instagram can be used for real estate marketing by building followers within the real estate market, engaging the audience through contests, polls, and Q&A sessions, and using it as a platform for brand awareness and direct market research.

What is the role of video marketing in real estate?

Video marketing plays a crucial role in real estate as it is a compelling type of content that can increase the speed of selling listings. It also helps in building brand awareness by providing updates on the market and addressing the needs of the local audience.

What is the benefit of creating a niche Facebook group for real estate marketing?

Creating a niche Facebook group allows real estate agents to build engagement with a specific target audience interested in particular types of properties. This can attract followers who may eventually become home buyers, making it a long-term marketing strategy.

Why is live streaming a valuable tool for real estate agents?

Live streaming provides face-to-face engagement through video, allowing real estate agents to interact directly with their audience, answer questions about the market, and build relationships, which can lead to increased brand development and expert credibility.

How can getting published in reputable publications like Forbes or Business Insider benefit a real estate agent?

Getting published in reputable publications helps build the agent's credibility and brand across a platform that is more authoritative than social media. It can also attract potential clients who are looking for expert advice and professional real estate services.

What is the importance of updating the Google My Business page for real estate agents?

Updating the Google My Business page is crucial as Google acts as a suggestion engine for local businesses. Keeping the page updated ensures that potential customers find the agent's business when searching for real estate services in their area.

What are some benefits of partnering with influencers in real estate marketing?

Partnering with influencers can provide access to their large social media following and their understanding of their audience's interests. Influencers can help mobilize their followers and provide value to the real estate agent's marketing efforts.

How can virtual staging software enhance real estate listings?

Virtual staging software can create picturesque and perfectly staged photos of properties, even if they are not in ideal condition. It can also showcase potential renovations, making it easier for buyers to visualize the property's potential.

What is the significance of mobile optimization for real estate websites?

Mobile optimization is essential as many potential clients use mobile devices to browse the internet. A website that does not load properly on mobile risks losing a significant portion of its audience.

Why is drone videography becoming popular in real estate marketing?

Drone videography provides overhead and fly-through views of properties, offering a multimedia presentation that today's audience expects. It showcases the care and attention put into listings and can attract both buyers and potential clients.

What are the advantages of virtual home tours for real estate marketing?

Virtual home tours allow potential buyers to explore multiple properties online in a short amount of time, which is especially beneficial for those who cannot physically visit each property. It meets the growing expectation for convenience in the real estate market.

How can working with renters potentially benefit a real estate agent?

Renters are potential buyers who may be waiting for the right time to purchase. By working with renters and building relationships, agents can secure future clients when these renters decide to buy.

What is the role of automation in a real estate marketing plan?

Automation helps real estate agents manage multiple marketing strategies without being overwhelmed. It allows for a 'set it and forget it' approach, making marketing tasks more efficient and sustainable.

Why is starting a podcast a good entry point into content marketing for real estate agents?

Starting a podcast allows real estate agents to engage with their audience through audio content, which is less time-consuming to produce than video. It helps build a personal connection with listeners and can be a valuable part of the content marketing strategy.

How can catering to the work-from-home crowd benefit real estate marketing?

Catering to the work-from-home crowd involves understanding their needs for better home office spaces and adjusting marketing strategies to highlight properties that meet these needs, such as more space or dedicated office areas.

What is the potential impact of AI-powered marketing solutions in real estate?

AI-powered marketing solutions can perform tasks like writing ads, generating meta tags, and conducting research more efficiently. They can save time and improve the effectiveness of marketing efforts in the real estate industry.

Why is rethinking one's brand important in the current real estate market?

Rethinking one's brand is important to ensure it resonates with the current demographic of homebuyers, such as millennials and Gen Z. A brand update can make it more appealing and relevant to potential clients.