24 Ways to Generate Real Estate Leads in 2024 - Lead Generation Ideas

Summary

This video script reveals 24 innovative real estate marketing strategies for 2024, emphasizing unique selling propositions and targeted marketing. It suggests modern techniques like QR code usage, YouTube listing tours, and leveraging social media through remixing. The speaker also advises creating lead magnets aligned with one's niche, utilizing automated webinars for lead generation, and focusing on a few social media platforms for maximum impact. The goal is to stand out in a competitive market by providing value and building trust with potential clients.

Takeaways

• 🔑 Create a unique selling proposition (USP) that distinguishes you and appeals to a specific audience with a targeted solution.
• 🚪 Implement 'Door Knocking 2.0' by using door hangers with QR codes to direct potential clients to videos showcasing your listings.
• 🚗 Utilize QR codes on your car to link to a promotional video, showcasing your USP and drawing interest from potential clients.
• 📈 Develop a lead magnet aligned with your USP to attract and engage your target audience, offering a complete solution to a specific problem.
• 💌 Send off-market letters to homeowners to find properties not listed on the market and offer your services to both buyers and sellers.
• 🏠 Conduct one video listing tour per week on YouTube to promote properties and leverage SEO by including the address in the video title.
• 🏷️ Use QR codes on your for-sale signs to direct passersby to a video tour of the property, increasing engagement and showcasing your marketing skills.
• 📹 Capture stories through client testimonials or case study videos to connect emotionally with potential clients and build trust.
• 📍 Invest in Google Local Service Ads to appear as a verified real estate professional in local search results, driving high-quality leads.
• 🎭 Attend community or sporting events with a QR code sign to intrigue attendees and direct them to a promotional video about your services.

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