The Future of SEO
Summary
TLDRNathan Gotch, an experienced SEO professional, discusses the impact of Google's AI overviews on the SEO industry and offers strategies to adapt. He emphasizes optimizing websites for conversions, using reverse SEO to target brand-related keywords, creating content for organic discovery across platforms, leveraging NLP technology for content relevance, and building a strong backlink profile for better rankings. The summary calls for a multifaceted approach to SEO that includes Google, YouTube, and other platforms, along with intelligent link building to enhance online visibility and conversions.
Takeaways
- 🧠 AI Overviews by Google are impacting SEO, with about 7% of search results featuring them, mainly for informational intent keywords.
- 🔍 Almost 37% of Google searches end without a click, a trend likely to increase due to AI Overviews, but also influenced by other search features.
- 🤖 The rise of chatbots and large language models like Chat GBT and Perplexity is changing search behavior, with many users favoring these over traditional Google searches.
- 🏆 Despite challenges, SEO remains a crucial strategy with Google holding over 90% of the search market share and SEO being a high-demand marketing channel.
- 🛑 Prioritize conversions by optimizing your website to ensure that traffic from SEO efforts effectively converts, using tools like Mouseflow and Google Analytics 4 for insights.
- ☎️ Make contact information easily accessible and clickable to reduce friction for mobile users and improve the chances of conversion.
- 🔗 Remove distractions like social media icons from above the fold to keep users focused on the conversion process.
- 🔑 Use contrast and clear calls to action to guide users effectively through the conversion process and avoid confusion.
- 🔑 Adopt a reverse SEO strategy by focusing on branded keywords first to dominate search results for your brand before expanding to non-branded queries.
- 🌐 Create content for organic discovery across multiple platforms, not just Google, to increase visibility and leverage the SEO principles that apply to different platforms.
- 🔄 Use intelligent link building to strengthen your site's authority, which is essential for higher and more sustainable search rankings.
Q & A
What is the current impact of Google's AI overviews on the SEO industry?
-Google's AI overviews are disrupting the SEO industry by providing direct answers to informational queries, which may reduce the need for users to click through to other sites. This requires a change in SEO strategy to adapt to the new AI-driven search landscape.
What percentage of search results currently trigger Google's AI overviews?
-About 7% of search results have begun rolling out AI overviews, and 99% of keywords that trigger an overview have informational intent.
Why are AI overviews not showing up for e-commerce or affiliate-driven keywords?
-AI overviews have not been observed for e-commerce keywords like Hawaiian lays or tree toppers, nor for affiliate-driven keywords such as 'best air fryer' or 'best whitening toothpaste'. This suggests that Google's AI overviews are specifically targeting informational queries rather than commercial ones.
How does the presence of AI overviews affect the behavior of Google search users?
-Almost 37% of Google searches end without clicking on any search results due to AI overviews and other features, indicating a trend where users are finding answers directly on the search page rather than visiting external sites.
What is the significance of user conversion optimization in the context of SEO?
-Optimizing for conversions is crucial before engaging in SEO efforts to ensure that the traffic driven to the site is effectively converted. This is important because user behavior on the site, such as not navigating to a second page or not engaging with the site, can indirectly affect search rankings through Google Chrome data.
Why is it recommended to remove social media icons above the fold on a website?
-Social media icons above the fold can distract users and disrupt the conversion cycle by sending them off the website, reducing the chances of conversion.
What is the 'reverse SEO strategy' and how does it differ from traditional keyword research?
-The 'reverse SEO strategy' involves starting with the bottom of the funnel and working upwards, focusing on keywords where the website can win the easiest. This is different from traditional keyword research which often targets high-volume, competitive keywords at the top of the funnel.
How can creating content for organic discovery beyond Google help in SEO?
-Creating content for organic discovery on platforms beyond Google, such as YouTube and LinkedIn, can help in SEO by increasing the brand's visibility and presence across the web, which can indirectly improve its standing in Google's eyes due to the interconnected nature of online content.
What role does NLP technology play in optimizing content for search engines?
-NLP (Natural Language Processing) technology is used to understand the context and relevance of content. By creating content that is rich in NLP keywords, it can be optimized for search engines like Google and YouTube, improving the chances of ranking higher in search results.
Why is building a strong backlink profile important for SEO?
-A strong backlink profile is crucial for SEO because it provides credibility and authority to a website, which search engines use as a ranking signal. Without a robust backlink profile, even the most relevant and original content may struggle to rank well in search results.
How can the visibility in large language models be improved through SEO strategies?
-By optimizing content for Google and other search engines, brands can increase their visibility in large language models since these models are often trained on the data available in search engines. Positive reviews and authoritative content can train these models to associate the brand with quality, leading to better representation in AI-generated responses.
Outlines
🌐 AI's Impact on SEO and Strategic Adaptations
The paragraph discusses the disruptive influence of Google's AI on the SEO industry, necessitating a strategic shift. Nathan Gottch, an SEO expert, emphasizes the need to adapt to AI overviews affecting 7% of search results, primarily informational queries. He notes the trend of 37% of Google searches ending without clicks, influenced by AI overviews and chatbots. Despite challenges, SEO remains crucial with Google's 90% market share. Gottch recommends prioritizing conversions by optimizing websites for user actions, using tools like Mouseflow and Google Analytics 4 to track engagement and improve conversion rates.
🛠️ Conversion Optimization and UI/UX Tweaks
This section focuses on specific website adjustments to enhance conversions. It suggests making phone numbers clickable for mobile users and removing distracting social media icons from the main view, instead placing them in the footer. The importance of contrasting call-to-action (CTA) elements against the site's design is highlighted to avoid confusion. The paragraph provides examples, such as a moving company's website, to illustrate how these changes can significantly impact conversion rates.
🔍 Reverse SEO Strategy and Keyword Domination
The paragraph introduces a 'reverse SEO strategy', advocating for focusing on easy-to-win keywords, particularly branded terms, to quickly dominate search results. It discusses the importance of creating assets around your brand and leveraging platforms like LinkedIn for authority. The strategy involves starting with branded keywords, then moving to closely related non-branded terms, using tools like SEMrush for keyword research. The goal is to create a strong online presence that leads to organic discovery and high conversion rates.
📈 Expanding SEO Efforts Across Multiple Platforms
The focus here is on expanding SEO efforts beyond Google to other platforms like YouTube, leveraging the understanding of Google SEO for broader organic discovery. The paragraph stresses the importance of creating content tailored to each platform while maintaining SEO best practices. It gives examples of how optimizing for NLP technology can lead to visibility on both Google and YouTube, and the strategy of occupying search engine real estate across multiple platforms to enhance brand visibility and traffic.
🔗 The Importance of Intelligent Link Building
This paragraph underscores the significance of link building in enhancing SEO efforts. It argues that while creating relevant content with NLP is crucial, a strong backlink profile is essential for higher rankings. The speaker shares insights on building site authority through various strategies, including outsourcing to services like Search Intelligence for high-quality backlinks. The paragraph also suggests analyzing successful pages for link-building inspiration and emphasizes the importance of site authority for new content to rank effectively.
🚀 Final Thoughts on SEO Strategy and Execution
In the concluding paragraph, the speaker reiterates the importance of a comprehensive SEO strategy that starts with Google but extends to other platforms. They stress the need to create content that not only ranks on search engines but also trains large language models positively. The advice wraps up with a call to action for viewers to apply these strategies, emphasizing the importance of SEO as a foundational element for online visibility and success.
Mindmap
Keywords
💡AI Overviews
💡SEO (Search Engine Optimization)
💡Informational Intent
💡E-commerce Keywords
💡Chat Bots
💡Conversion Optimization
💡User Signals
💡Reverse SEO Strategy
💡NLP (Natural Language Processing)
💡Link Building
Highlights
Google's AI overviews are disruptive to the SEO industry, necessitating a change in strategy.
AI overviews affect approximately 7% of search results, primarily impacting informational intent keywords.
Nearly 37% of Google searches end without a click on search results, a trend likely to increase with AI overviews.
Chatbots and large language models are becoming more popular, with some users preferring them over Google searches.
Despite challenges, SEO remains a top marketing strategy with Google holding over 90% of search market share.
Prioritizing conversions is crucial before engaging in SEO efforts to ensure traffic is effectively utilized.
Google uses Chrome data to inform search results, indirectly affecting rankings based on user engagement.
Simple website fixes, like clickable phone numbers, can significantly improve conversion rates.
Removing social media icons above the fold can prevent distractions and maintain the conversion cycle.
Ensuring call-to-action contrast and functionality is key to avoiding conversion disruption.
Modeling successful competitors' landing pages can provide insights into effective conversion strategies.
Using a reverse SEO strategy, starting with branded keywords, can lead to quick wins in SEO campaigns.
Dominating branded keywords is essential before expanding to non-branded queries.
Creating content for organic discovery involves optimizing for multiple platforms beyond just Google.
NLP technology can be leveraged for SEO optimization on both Google and YouTube.
Intelligent link building is essential for bolstering site authority and improving search rankings.
Outsourcing link building to services like Search Intelligence can secure high-quality backlinks more efficiently.
Analyzing successful indexed pages can provide models for attracting backlinks in one's own industry.
SEO should be the focal point, with a strategy that includes Google first, then layers of other channels for broader visibility.
Visibility in large language models often requires a strong presence in Google search results.
Transcripts
so Google's AI overviews are extremely
disruptive to the SEO industry and you
need to change your strategy today and
in this video I'll show you exactly what
you need to do to survive and thrive in
this new AI world I'm Nathan gotch an
SEO professional and digital marker with
over a decade of experience leading
hundreds of successful SEO campaigns so
here's what's happening right now number
one Google has begun rolling out AI
overviews for about 7% of search results
and I've tested this myself and found
that 99% of keywords that trigger an
overview have informational intent like
what is minimum wage in Missouri how to
quickly ripen an avocado and is foil
non-stick but I haven't seen overviews
for e-commerce keywords like Hawaiian
lays or tree toppers or affiliate driven
keywords like best air fryer best
whitening toothpaste or best protein
powder it also isn't triggering on any
local searches right now number two
almost 37% of Google searches end
without clicking on any Google search
results now this trend will continue
because of AI overviews however many
other Sur features cause this outcome
number three chat Bots like chat gbt and
perplexity are getting better and many
people like myself use large language
models instead of Google searches in
fact I use chat gbt far more than Google
for various tasks throughout my day and
perplexity is also picking up steam and
Apple has joined the AI party as well it
feels like a whirlwind of Chang change
right now but that's because most of us
are in it and are living in an echo
chamber the data tells a different story
because Google still owns over 90% of
the search market share is the most
popular website online and SEO is the
most in demand digital marketing channel
so despite these three big challenges
SEO is still one of the best marketing
strategies for increasing organic
traffic leads and customers however you
must adapt and pivot your strategy to
mitigate risk and continue to grow so
here's what I recommend number one
prioritize conversions so before you
even think about doing SEO the first
thing you have to do is you have to
optimize your website for conversions
and there's a few reasons for this
number one is we don't want to just work
super hard on our SEO campaign and send
all this beautiful relevant traffic
that's ready to convert and then it
lands on a website that just is not
built for conversions in the right way
and number two according to Google's
recent antitrust case we know for sure
now and this has been speculation for
many many years that Google uses Chrome
data to inform Google search so you can
go and you know Google this and and
learn more about it but the point is is
that Google uses the user signals that
are occurring here on Google Chrome to
ultimately inform search which then can
affect your rankings indirectly so if
someone lands on this site and they
don't go to a second page they don't
scroll they don't call phone number they
don't submit a lead form they don't do
any type of action on the site then it's
like likely going to impact your
rankings okay so you can actually
measure this you can use a tool like
Mouse flow for example this is the one
that I use and you can you can actually
use user tracking to see how people are
interacting with every page on your
website so this is really important for
conversions you can also go into Google
analytics 4 and you can see the events
inside of Google analytics 4 you can see
the engagement rate so we have data at
our disposal to ultimately build a a
website that's built to convert so this
is something that has to get squared
away first before you even think about
pouring gasoline on the fire with SEO
now the question is you know what are we
looking at here so I picked a random
business for movers in St Louis Missouri
so that's the keyword that I was looking
at and I just picked a random business
uh and I just want to show a couple of
ways that we could improve a site like
this to drive more conversions okay so
very very simple fixes that could make a
significant difference so number one you
know good to have a action above the
fold this is the right idea but the
problem is this phone number is not
clickable so if someone's on mobile
they're not going to be able to call
this phone number and just by clicking
on it they're going to have to actually
either try to remember the phone number
or they're going to have to open up two
different windows and try to go back and
forth to type in that number so that
much friction is going to kill
conversions in this case Okay so and
especially depend it's very contextual
with the type of business that you have
but for like a moving business the
person the company that's probably going
to win in this scenario is whoever
responds the fastest uh to to an inquiry
or who gets the lead first and so it's
really critical that you're not missing
out on these types of conversions okay
so that's the first part so make this
clickable number two is remove the
social media icons above the fold okay
the this is not going to drive
conversions all it's going to do is
distract and it's going to cause a
disruption in that conversion cycle and
it's going to send people off of the
website so I block all these sites so I
can't really and show you but as soon as
someone lands on Facebook or Instagram
it's game over like the the chance of
you converting them is practically zero
okay so just remove these from above the
fold if you want to have them put them
down in the footer okay and if someone
wants to follow you on Facebook or
Instagram they'll find their way but
that's not the objective of a website
that we're you know that's built for
conversions okay so that those two
things alone will make a significant
difference and then the second part of
this is there's some contrast related
issues so when you're you're working
when you're trying to drive conversions
you want to make sure that whatever the
call to action you have is can contrasts
well with the rest of the site or the
page so for example right here this is a
this actually looks like a button but it
doesn't function as a button it's really
just a headline that's wrapped in this
blue container so what that does is that
actually causes a lot of confusion
because you'd likely see some users
likely clicking on this and nothing's
going to happen right and then the
actual CTA is the same color so we're
causing some issues here just on this
little and then I know this seems very
granular but this can cause conversion
disruption okay so definitely not
something that that you want okay and
the same thing down here once again a
big blue bar showing you know to call
and to email but once again you can't
click on any of these so you'd have to
copy and paste it and it's just not
going to be effective so I would revise
this whole entire uh landing page okay
we can go and look at some other ones
like we look at mover St Louis and we'll
pull up someone who's ranking well and
let's see we'll look at you know two men
in a truck which is a huge company but
you'll see that there's certain
mechanisms in place that are really
Built Well for conversions here number
one they've got a beautiful clickable
phone number number two if you don't
want to call you can go ahead and get
the quote in and you can submit a lead
form so once again speed is the ultimate
variable here and honestly even their
side like I see some room to improve
here even on this side where like they
should have a CTA above the fold here as
well like have a little called the
action button right here okay and then
we go down and this is another this is a
pretty solid landing page it's really
built for SEO but if they were going to
really be able to drive conversions
better with this it is actually good
they have the sticky menu so this is
really a smart move to have nice sticky
menu so it basically follows so at any
point you can convert but I'd probably
also have a form here uh you know on the
sidebar because this is just another
opportunity to convert some additional
people uh and then having the blog post
section I wouldn't recommend that
because you know this is a this is a
commercial intent type of keyword so
having blog posts actually kind of
modifies the objective of what the
Searcher had when they came here right
they came here to find a moving service
or a moving company so having this here
would kind of deter them from the thing
that we're trying to get them to do so I
would either add a form here to to drive
more conversions or I would M add more
uh in content ctas so there's not really
any in content ctas here there's a lot
of stuff that being discussed but
there's no additional calls to action in
this content which they should have they
should have more calls to action uh and
then going down here you know we got
some it looks like some random videos
and once again uh looks like some stuff
for the blog so I would just eliminate
probably these these sections unless the
video is relevant to this query so
otherwise it's just a distraction so you
know even a site like this that's doing
really well and has a really good
foundation there's still some
that can be improved so the point is
just make it easier for someone to
become a lead it's as simple as that um
and and there are some you know
different variances here depending on
the type of product that you sell so
like you know Moving services they can
be you know low to high ticket it's kind
of a wide range but something that's
higher ticket you can you you can
intentionally add friction so in some
cases so like in the in the context of
my business you know I sell a training
program there's a significant amount of
friction to get into my training program
that's by Design right because we don't
want everyone to be in the program
because it's high ticket it's a high
investment so it should be a little bit
harder to get in but you can tell you
know as you go through this process it's
still a streamlined process it's just
that the biggest friction element that
we add is our form is very comprehensive
right it's a it's a there's a lot of
fields intentionally to cause friction
to make sure that only the best fits are
going to be filling out this form right
so different businesses require
different conversion techniques but for
a business like this that's very
transactional in nature not a whole lot
of branding going on it's more just like
how do we drive conversions in the
fastest way possible so definitely just
adding more calls to action uh is is a
is a good effort so I would probably
rebuild this whole page and try to model
probably you know this top competitor
here number two use the reverse SEO
strategy so when you're trying to
prioritize the keywords you want to go
after an SEO campaign it's best to think
about going from the bottom of the
funnel and then working your way up this
is the this is what I call the reverse
SEO strategy you could also call it a
reverse keyword research strategy but
basically what you want to do especially
with the new website is you really want
to focus on the keywords where you can
win the easiest okay so what I recommend
a lot of brands do especially SAS SEO
you know campaigns or really just any
campaign where there is some significant
branding associated with it you want to
go and secure as many as assets around
your brand as possible you want to
tackle every single key word around your
brand okay because this is the quickest
win you can you can ultimately dominate
the first page and get your brand fully
visible just based on targeting those
kind of specific branded queries so you
can tell here like for rankability uh
you know there's a lot of assets here
that you know we developed right so I
have I have a review page here on got
SEO that kind of talks about like the
development of the product and all this
stuff right then I've got some other
people who are uh using the tool who
have created reviews um and then I have
even YouTube videos that are actually
targeting those specific keywords as
well and so we actually have a dedicated
reviews page on rankability as well so
taking advantage of the root domain to
build more relevance and then on top of
it even posted on LinkedIn to you know
leverage the power and authority of
LinkedIn to ultimately rank for this so
I'll be talking more in second about how
to blanket the serps but this is just a
small example so always begin with
dominating your own Brands keywords like
if you're if you're not even doing that
then you shouldn't even be thinking
about the non-branded stuff yet dominate
all your branded keywords you can just
go into sem rush and just search your
brand and see what's popping up and if
you have a brand new website you can go
into semrush and you could you know go
into one like this like for exploding
topics or maybe we could even go to like
I'll show you an example here we'll go
to a bigger brand so let's say I was
like I was building a brand new business
and I obviously didn't have any brand
Equity or branded searches so we go you
just go to a brand a really big brand
like this and go to positions and then
what we'll do is we'll filter it so we
just see the things that are related
specifically to their brand okay so now
we're going to see are all the Branded
queries that are associated with HubSpot
and if you're in a similar business
model this going be the exact industry
but a similar business model you could
probably hit on a lot of these similar
keywords so HubSpot Academy HubSpot
pricing HubSpot career so just replace
HubSpot with your brand and you know
there's probably some opportunity to
create some content around your branded
queries okay so just a very simple thing
that you can do but you may have to
leverage another Brand's uh branded
keywords to be able to identify these
opportunities okay so speaking of the
reverse the reverse SEO strategy here so
we start with our branded keywords and
basically we don't stop doing that until
we've completely squared that away okay
and then once we squared that away then
we can move into more non-branded
queries now the non-branded queries that
you go after should be directly related
to what you sell this is really
important it should be highly relevant
to the thing that you sell it should not
be such a massive divide between that
keyword and the thing that you sell you
shouldn't really be going after keywords
like that until you've completely
dominated the keywords that are a very
close match to that core offer that you
have okay so here's an example of SEO
tools for agencies a very specific type
of keyword but you'll see we
specifically targeted this because of
course the objective here is to rank and
then of course promote our software okay
we're going to promote our software here
and once again just another opportunity
to build relevance and and to rank for
something that our ideal clients would
likely be searching okay that's really
what matters so there's a lot of work to
be done just in that small little bucket
and you can see don't just stop with
Google also YouTube like look look
what's going on here and I'll explain
how this is possible in a second here
but the the re the biggest variable that
we're using here to rank is just by
tapping into NLP technology and I'll
explain you know what we do for that but
the point is is start at the bottom of
the funnel and then work your way up and
slowly just start to chip away at those
keywords that are super close to your
core offer and that will put you ahead
of many of your competitors that are
targeting just a bunch of junk key words
that are that are designed to purely
raise traffic numbers and vanity metrics
but are not designed to actually drive
conversions number three create content
for organic Discovery so one of the most
important things that you can do right
now in SEO is not just rely on Google
Google is still by far the number one
search engine it's also the number one
website as far as traffic so it you
definitely need to be there there's high
demand so it would be foolish to not be
optimizing for Google but you should
also be thinking about content Discovery
as a whole organic content Discovery
okay so we want to obviously Target
Google as our priority but then we also
want to start thinking about other
platforms and here's the good news once
you understand how to optimize for
Google it's actually pretty easy to
optimize for the other platforms as well
a lot of the same ideas apply there it's
just with uh some different elements
involved here so number one actually
picking key words and topics to go after
okay so that's going to be the same on
Google and YouTube and Linkedin and x
and threads all of them it's all going
to be the same thing so you have to
identify a topic that has demand and
then we're going to create content
around those topics now the way that we
create content is definitely going to be
specific to whatever the platform is
that we're going after so in the context
of of Google SEO there's certain types
of content that tends to perform well so
it you know an example here is long form
content works very very well in the
context of Google SEO but when we go to
YouTube there is some similar elements
here except obviously we're creating
videos instead of writing articles and
to create an engaging video requires a a
different skill set but the one thing
that you can do and and you don't see a
lot of people talking about this so this
article here was the way that I
formulated this was using rankability
and I did this by using the NLP keywords
to build out a highly relevant asset
okay now this is what you should do you
should almost always use NLP to build
out these highly relevant assets and
like once again I'll show you an example
here this one here page optimizer pro
Alternatives this one was built
completely using rankability and you can
see within two days it's already ranking
number one okay I don't know if it will
stay there but for now it's it's number
one and that is without any link
building that is without anything else
it's just pure NLP optimization just to
show you the power of this um and and
it's also the way that rankability
recommends uh the these suggestions here
right we're not concerned about
injecting keywords we're concerned about
covering the topic in full so big
difference as far as the philosophy here
but the point is is you use this for
Google SEO but you can also use it for
YouTube SEO as well because here's why
this will work because you
is also using NLP technology to
understand what each video is about and
the way that they do that is when you
publish a video it crawls the transcript
it digests it it takes your whole
transcript from that video and pulls the
NLP keywords to get an understanding of
what that video is about right and so
it's initially using that and then once
it understands what the video is about
then it pushes it out either to search
or it pushes it out to browse features
or whatever it may be but it's going to
push it out to the most relevant
audiences possible um and so when you're
working on YouTube You should also be
thinking about the SEO component and
that's why you know I rank for SEO tools
okay because I used a highly relevant
script that specifically targets that
keyword and I hit on all the important
NLP keywords and that helps this video
get visibility but it doesn't just help
get visibility in YouTube because showed
you earlier that when you do a good job
of optimizing for NLP not only do you
get the Google The Google result but you
actually will rank in Google with the
video and this is not always the case
right just depending if there is a video
pack but if there is a video pack it's
highly likely that you will rank okay so
once again this is just a part of the
process of we are trying to optimize for
multiple locations multiple platforms
because we're trying to have an
omnipresent type of approach here so
don't just focus on Google cuz think
about it if I would have just focused on
Google although I am ranking well I
would have been missing out on all this
opportunity here so instead of just
having one listing I actually have three
rankings on the first page now another
thing to consider too is that um is on
the parasite SEO front Okay so funny
little thing here if we go in here I
know that I'm not going to be able to
necessarily have a dedicated page on the
site but what I can do is I can
advertise on this site so we bought some
space here and as a result now we
actually have another listing on the
first page for this so what we've you
effectively done is we have four
different
channels on the first page for this one
keyword so we should be thinking more
about how to blanket the Surfs across
many platforms that way we're covering
as much real estate and ground as
possible okay and this is all possible
through through Focus ing on building
highly relevant assets across multiple
platforms so I would start with just you
know focusing on Google uh you know
focusing on YouTube those are the two
biggest Heavy Hitters but you can deploy
these same Concepts Concepts to parasite
SEO like you go and find authoritative
website use the NLP to create a really
good asset publish it on their website
so you can leverage their power uh to
get you know to get that advantage and
once again I've I've replicated the same
exact strategy across multiple keywords
once again SEO for dentists you know
same thing down here in YouTube as well
okay so you can occupy a lot of real
estate doing this um and I just you
really have to change your strategy we
can't just be hyperfocused on Google we
have to think about Google start with
Google but then think about okay we we
we got our Google spot now let's think
about how we can
expand uh the awareness here for this
keyword across multiple platforms so if
you do that you're going to be way ahead
of your competitors okay and the final
thing I want to tell you along these
lines is remember a lot of people these
days are not just using Google they're
also using large language models okay so
going along the lines of like we want to
dominate search across multiple
platforms we also want to get some
visibility in these large language
models so what I'm going to show you
here is you can actually train the large
language models okay and most of the the
models including chaty BT or perplexity
uh or really any of them honestly the
way that they're being trained is
through search so you should basically
this is just a conclusion that we should
begin with search like begin with Google
search and flood the serfs with content
around your brand and get other websites
to write about your brand get reviews
and flood the serers as much as possible
because now at this point everything
that is in Google everything that's in
Bing or other search engines is going to
be a mechanism to train the large
language model so once again going back
to the original premise here SEO should
be the focal point because it is the
lead Domino for everything else so
definitely think about this and remember
that if you want to get visibility in
the large language models you likely
need to have visibility in Google so
just keep that in mind and don't
underestimate this the time is now to
start training these these large
language models to show the types of
messaging the types of content that you
want it to show and obviously we would
like it to be positive so the more
positive reviews the more good things
that are said about our brand the better
it's going to be number five use
intelligent link building so although
using NLP technology and creating highly
relevant and original content is is the
pillar and the lead Domino for SEO you
can create content all day you can use
NLP all day but if you don't have the
biggest variable which is a strong
backlink profile then you're not going
to see the best results possible so this
is not a fair assessment when I show you
rankings like for example showing you
you know the rankings for this one okay
like this would not be possible unless I
had this strong domain okay there are
domains that are way stronger than mine
but mine is strong and I WR about the
same topics there's there's link
Authority there's uh topic Authority
there's a lot of good things that are
working together to make this possible
and so if you want to get results
quicker you want to get results easier
the way to do it is you have to have a
stronger website from a link profile
perspective so just looking at my site
which once again there's way stronger
websites but just put in perspective my
site has been around for going on you
know I guess it's been 10 years at this
point which is kind of crazy but I have
almost 5,000 referring domains okay I
have nearly 30,000 backlinks okay so
there's a lot of strong stuff hitting
this site and as a result when you have
a powerful website when you publish a
new piece of content you get an
automatic Advantage right out of the
gate compared to a brand new website so
I cannot stress this enough you have to
build your site Authority it has to be a
really really important thing and this
is why on you know like my my uh you
know SAS business here rankability I'm
not even really going to be creating any
content really on rankability decom
because instead I'm going to be doing
this I'm going to be building up the
site Authority so I may create a few
linkable assets so that I can leverage
them to build the site Authority but the
number one objective right now with this
new website is to grow that site
Authority as much as I possibly can so
then when we start to publish new
content it's going to start ranking a
lot easier okay so definitely needs to
be the number one objective now the
question is how do we go about doing it
well you've got a few options first you
can Outsource it so you can use a
service like search intelligence the
reason why I recommend them is because
they focus on getting really high
quality backlinks like those really
powerful backlinks that are honestly
very expensive to get on their own like
you can go to uh some of these you know
these marketplaces to buy links and to
get a link on like huffing and post
could be you know $33,000 or $4,000
sometimes or on the New York Times it
might be three four sometimes $5,000 to
get that link um but the way that they
do link building is they're focusing on
creating assets they're doing you know
obviously having the expert contribute
to a lot of these articles so so they're
actually able to get these Links at a
much lower investment per link and
you're going to actually get a higher
volume of links as well so you're
getting links from very very strong
sources and these days you don't want to
be getting links from Mommy blogs and a
bunch of blogs that you know everyone
knows that they sell links and if you
can go to a Marketplace and find you
know find that opportunity to buy it
well other people are also buying it
which means it's probably already been
uh it's not going to be effective
anymore right so you really want to
focus on the links that are a little bit
harder to get just there's a little bit
more barrier to entry and so that's the
beauty of using you know Outsourcing
your link building to a service like
sege intelligence okay but along those
lines another thing that you can do is
look at what's already successful we can
go to the indexed pages section and
we're going to be able to see all of the
top pages that have attracted the most
backlinks and then from there even if
you're not in the same industry you can
take some of these Concepts and make
them applicable to your industry so for
example look at the types of pages that
have attracted the most links they're
pretty much all datadriven pieces of
content okay like there's no secrets
here data tends to attract a lot of
backlinks so when we look at this we say
okay we've got a model here that works
and we can take this model and we can
apply it to our specific industry so I
hope that helps SEO is obviously very
different uh than it was many years ago
and there's a lot more that we have to
do to drive visibility but at this point
lead with SEO like focus on Google SEO
first because it is that lead Domino
that builds upon everything else but
then just start to layer on the
different channels because if you're if
you're doing well in Google and other
search engines that's going to help uh
your visibility in the large language
models and then if you're doing a good
job here you should just take what's
working here and apply it on YouTube and
x and Linkedin and all the other
platforms so you can leverage their
Authority to ultimately occupy more Sur
Real Estate so I hope that helps and if
as always you know like this video And
subscribe um and thank you so much for
watching I appreciate it
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