Ed's Heinz Ad

Heinz

17 Jun 201901:19

Summary

TLDRIn a luxurious restaurant setting, complete with chandeliers and classical music, the protagonist, Mr. Sheeran, is introduced to an extravagant dining experience. Despite the posh ambiance and the waiter's enthusiastic presentation of the 'farm to table' cuisine, Mr. Sheeran feels something is amiss. He then dramatically pulls out a bottle of Heinz Ketchup from his bag, suggesting it as the perfect complement to the meal. The waiter's shocked reaction implies that ketchup is the ultimate game-changer in this high-end dining scenario.

Takeaways

🍽️ The setting is a very high-end restaurant with luxurious elements like chandeliers and classical music.
🎨 The ambiance is characterized by fine art and an abundance of silverware, suggesting a formal dining experience.
👤 The protagonist is recognized by the hostess, indicating possible fame or regular patronage.
🍴 The waiter describes the menu with an emphasis on sophistication and exclusivity.
🥗 The food is presented as farm-to-table, implying freshness and high quality.
🤔 The protagonist feels that something is amiss, suggesting a personal preference or expectation not met by the restaurant's offerings.
🛍️ The protagonist reaches into their bag, hinting at a personal item that they believe will enhance their dining experience.
🧐 The waiter's reaction is one of shock, which could imply disapproval or surprise at the protagonist's action.
🍅 The 'only thing that can complete me' is likely a bottle of Heinz Ketchup, given the context of a ketchup commercial.
🎬 The script is designed to be a humorous advertisement, using the contrast between the posh restaurant and the casual addition of ketchup.
🎉 The commercial would likely end with a positive message about the versatility and appeal of Heinz Ketchup, even in the most upscale settings.

Q & A

What is the setting of the Heinz Ketchup Commercial idea?
-The setting is a super posh restaurant with chandeliers, paintings, and an abundance of silverware, where classical music is playing in the background.
Who is the main character in the script?
-The main character is Mr. Sheeran, who is dining at the restaurant for the first time.
What does the waiter tell Mr. Sheeran about the restaurant's specials?
-The waiter describes the specials as 'super fancy, fancy vegetables, fancy sauces,' emphasizing the upscale nature of the dishes.
What does Mr. Sheeran feel is missing from the meal?
-Mr. Sheeran feels that something is missing from the meal, suggesting that it is not yet complete to his satisfaction.
What item does Mr. Sheeran take out of his bag to complete his meal?
-The script does not specify the item, but it is implied to be something significant that can complete his dining experience.
How does the waiter react when Mr. Sheeran takes out the item?
-The waiter reacts with shock and disapproval, as indicated by the phrase 'Nooooooo' and his screaming through his eyes.
What is the significance of the item Mr. Sheeran takes out in the context of the commercial?
-The item is likely Heinz Ketchup, which is portrayed as the essential element to enhance the posh meal and create a humorous contrast.
What type of music is playing in the restaurant according to the script?
-Initially, there is a debate between classical and jazz music, but it is confirmed that classical music is playing.
What is the hostess's role in the script?
-The hostess greets Mr. Sheeran and inquires if it is his first time dining at the restaurant.
What is the waiter's attitude towards the restaurant's offerings?
-The waiter is proud of the restaurant's offerings, describing them as 'farm to table' and 'posh and fancy.'
What is the tone of the commercial idea?
-The tone is humorous and playful, with a twist that challenges the expectations of a high-end dining experience.

Outlines

00:00

🍽️ Posh Dining Experience with a Twist

The script describes a scenario where the narrator, Mr. Sheeran, is dining at an extravagant restaurant characterized by luxurious chandeliers, fine art, and an abundance of cutlery. The ambiance is set with classical music playing in the background. Upon his arrival, he is greeted by the hostess and later by the waiter, who explains the sophisticated menu offerings. Despite the high-end presentation of the food, Mr. Sheeran feels something is amiss. He dramatically pulls out a bottle of Heinz Ketchup from his bag, implying that it is the missing element to complete his dining experience. The waiter's shocked reaction suggests that the addition of ketchup is unexpected and perhaps out of place in such a refined setting, creating a humorous contrast.

Mindmap

Keywords

💡Heinz Ketchup

Heinz Ketchup is a brand of condiment that is central to the commercial's theme. It is a type of tomato ketchup that is widely recognized for its distinctive taste and packaging. In the script, the product is portrayed as the essential element that completes the dining experience, suggesting that even in a high-end setting, Heinz Ketchup is the perfect complement to any meal.

💡Super posh restaurant

A 'super posh restaurant' refers to an upscale, luxurious dining establishment that typically features elegant decor, fine dining, and high-quality service. In the script, this setting is used to contrast the simplicity and universal appeal of Heinz Ketchup with the sophistication of the dining experience, highlighting the product's ability to enhance even the most refined meals.

💡Chandeliers

Chandeliers are ornate, often crystal-laden fixtures that hang from the ceiling and provide lighting. They are a symbol of opulence and are commonly found in luxurious settings. The script mentions chandeliers to emphasize the extravagant atmosphere of the restaurant, creating a stark contrast with the casual addition of ketchup to the meal.

💡Classical music

Classical music is a genre known for its complex structures and formal styles, often associated with sophistication and high culture. In the script, the mention of classical music playing in the background serves to further establish the elegant ambiance of the restaurant and sets the stage for the unexpected introduction of a common condiment like Heinz Ketchup.

💡Forks

The mention of 'way too many forks' is a humorous way to illustrate the formality and complexity of the dining experience at the posh restaurant. It suggests that the dining etiquette is overly intricate, which is juxtaposed with the simplicity and accessibility of Heinz Ketchup, which can be enjoyed without such formalities.

💡Fancy vegetables

Fancy vegetables in the script refer to the high-end, possibly gourmet or exotic vegetables that are part of the restaurant's special dishes. This term is used to emphasize the elaborate nature of the food being served, which is then contrasted with the straightforward addition of Heinz Ketchup to enhance the flavor.

💡Fancy sauces

Fancy sauces imply that the restaurant offers sophisticated and likely complex or gourmet sauces to accompany their dishes. The script uses this term to highlight the culinary artistry of the restaurant's offerings, which is playfully disrupted by the straightforward and universally loved Heinz Ketchup.

💡Farm to table

The phrase 'farm to table' refers to a culinary philosophy where food is sourced directly from local producers, emphasizing freshness and supporting local agriculture. In the script, this term is used to describe the restaurant's commitment to quality ingredients, which is then humorously 'completed' by the addition of Heinz Ketchup.

💡Waiter

A waiter is a person who serves food and beverages to customers in a restaurant. In the script, the waiter represents the formal service one would expect in a high-end dining establishment. The waiter's reaction to the introduction of Heinz Ketchup adds a comedic element to the commercial, suggesting a clash between the restaurant's formality and the casual nature of the condiment.

💡Nooooooo

The exclamation 'Nooooooo' is used in the script to express the waiter's exaggerated dismay at the protagonist's action of adding Heinz Ketchup to the fancy meal. It adds a dramatic and humorous twist to the commercial, emphasizing the unexpected and playful nature of combining a high-end dining experience with a popular condiment.

💡Complete me

The phrase 'complete me' is used in a figurative sense to suggest that the addition of Heinz Ketchup makes the dining experience whole or perfect. It implies that despite the restaurant's luxurious offerings, the simple pleasure of ketchup is what truly satisfies the diner, adding a layer of humor and relatability to the commercial's message.

Highlights

Setting in a super posh restaurant with chandeliers and paintings.

Classical music playing in the background.

Hostess greets Mr. Sheeran, asking if it's his first time dining there.

Waiter describes the specials as 'super fancy, fancy vegetables, fancy sauces'.

Mr. Sheeran acknowledges the posh and fancy nature of the food.

The food is presented with a farm-to-table narrative.

Mr. Sheeran feels something is missing from the meal.

He reaches into his bag for the only thing that can complete his meal.

The world stops as Mr. Sheeran takes out the Heinz Ketchup.

The waiter's reaction is a mix of shock and disapproval.

The idea is pitched for a Heinz Ketchup Commercial.

The commercial concept is to show the necessity of Heinz Ketchup in even the most posh settings.

The contrast between the high-end restaurant and Heinz Ketchup is emphasized.

The waiter's silent scream symbolizes the unexpected addition of ketchup.

The commercial aims to show that Heinz Ketchup can elevate any dining experience.

The idea is presented as a humorous take on the high-end dining experience.

The commercial would likely end with a call to action for Heinz Ketchup.