ABInBev 100+ Challenge 2024: Virtual Launch Event and Case Study Reveal

Summary

The video script from AB InBev's 'The 100 Plus Sustainability Challenge' showcases the company's culture of dreaming big and its commitment to sustainability. Leaders share their experiences, emphasizing the importance of learning, innovation, and resilience. Participants are encouraged to embrace AB InBev's principles and authenticity to succeed in the challenge, which offers a unique opportunity to work with the world's largest brewer and win prizes up to 10 lakh Rupees, exclusive merchandise, and concert tickets.

Takeaways

• 🌟 AB InBev's culture is centered around dreaming big, serving up new ways to meet life's moments, and making a meaningful impact in the world.
• 🏆 The 100+ Sustainability Challenge is a platform for participants to showcase their ideas and solutions for a more sustainable future, with over 13,000 registrations in its first edition.
• 👋 Nihar Jindel, the talent management lead, shared his positive experience of joining AB InBev, emphasizing the welcoming leadership and approachability.
• 📈 The company encourages employees to take ownership of their roles and to be proactive in learning and understanding different functions within the organization.
• 💪 Resilience is a key trait at AB InBev, as demonstrated by the team's response to unexpected challenges, such as the combination of peak sales season and government-imposed dry days.
• 🔄 The company values innovation and adaptability, as seen in the journey of exploring beyond beer into spirits, leveraging their market strength and supply chain capabilities.
• 🌱 AB InBev has a strong commitment to sustainability, with programs that positively impact communities and farmer families, promoting skill development and financial independence.
• 🤝 The company fosters a collaborative environment where teams work together to solve problems, as illustrated by the daily peak room setup for cross-functional communication.
• 🎓 Talent programs at AB InBev, such as the Global Management Training program, offer diverse opportunities for growth and exposure to different roles within the company.
• 🎉 The culture at AB InBev is not only about work but also about celebrating achievements and having fun, with practices like happy hours after hitting milestones.
• 💡 The script highlights the importance of authenticity, resilience, and long-term thinking for success at AB InBev, as well as the value of learning from every experience.

Q & A

What is the core message of AB InBev's culture and future vision as described in the video?

The core message is about dreaming big, looking forward, and serving up new ways to meet life's moments. AB InBev aims to provide opportunities for their people, lift up their neighbors, and make a meaningful impact in the world, celebrating a future with more cheers.

What is the 100 plus Sustainability Challenge and what was the outcome of the first edition?

The 100 plus Sustainability Challenge is a competition organized by AB InBev that encourages participants to come up with innovative solutions for sustainability. The first edition was a success with over 13,000 registrations and an impressive Grand Finale.

Who is Nihar Jindel and what is his role at AB InBev?

Nihar Jindel is the Talent Management Lead at AB InBev. He joined the company just 3 weeks prior to the video recording and has quickly felt at home due to the approachable leadership.

What is the significance of the 10 principles mentioned by Anish in the video?

The 10 principles are core values that AB InBev employees embody every day. They guide the company's actions and decision-making, with a particular emphasis on being a company of owners who build brands that consumers love.

How did Ragu Naran's experience in the logistics function during the peak sales season and elections highlight the company's resilience?

Ragu Naran faced a challenging situation during the peak sales season coinciding with elections, which led to unexpected dry days and difficulties in getting products to the market. The team's resilience was demonstrated by their collaborative efforts, daily meetings, and adherence to doing things by the book, even at the cost of losing some sales.

What was the key to AB InBev's success in launching multiple products in the spirits category within a year, as shared by Anish?

The key to success was building a strong supply capability to ensure the highest quality of innovation. Once the supply foundation was solid, the company leveraged its route-to-market strength and commercial processes to innovate, get consumer feedback, iterate, and launch products, resulting in about 10 new products in 12 months.

What is the role of AB InBev's agricultural community program and how has it impacted the lives of farmers?

The agricultural community program focuses on sustainability and has touched almost 2200 farmer families by making them skilled and financially independent. This has built loyalty and enriched the lives of the farmers, showing AB InBev's commitment to positively impacting the communities it works with.

What advice do the leaders of AB InBev give to students participating in the 100 plus Sustainability Challenge?

The leaders advise students to be authentic, think long-term, and embrace resilience when facing challenges. They also emphasize the importance of understanding AB InBev's 10 principles and keeping innovation at the forefront of their work.

How do the alumni from AB InBev's talent programs describe their career journeys and what advice do they give to new participants?

The alumni describe their journeys as dynamic and filled with opportunities to learn and grow. They advise new participants to step out of their comfort zones, take ownership of their work, and enjoy the process of the challenge.

What is the prize for winning the 100 plus Sustainability Challenge and what additional benefits do the winners receive?

The winners of the challenge receive a prize worth 10 lakh Rupees, exclusive AB InBev merchandise, tickets to partner concerts, and the opportunity to work with the largest brewer in the world.