Not Getting SUBSCRIBERS on YouTube?

Summary

This video offers 4 practical strategies to boost YouTube channel subscriptions. It emphasizes the importance of redirecting viewers to watch more of your content through effective end screens, doubling down on creating videos similar to those that attract subscribers, enhancing channel attractiveness with professional branding, and avoiding the overuse of subscription requests. The tips are backed by audience insights and analytics, aiming to help creators grow their subscriber base organically.

Takeaways

• 😴 Morning Subscriber Check: Often, you may wake up to find the same subscriber count as the night before, with no new subscribers despite views.
• 🔄 Importance of Engagement: Over 70% of viewers watch multiple videos before subscribing, indicating the need to keep viewers engaged with more content.
• 📺 Utilize End Screens: End screens are an effective way to redirect viewers to more of your content, increasing the likelihood of subscription.
• 🎯 Strategic End Screen Placement: Place end screens strategically, such as after a compelling point or offering additional value, to drive viewers to related content.
• 📈 Analyze and Duplicate Success: Use YouTube analytics to identify which videos attract the most subscribers and create similar content to capitalize on that success.
• 🌟 Create Series or Sequels: If a video is successful, consider making a sequel or starting a series to build on the interest and boost subscriber growth.
• 🎨 Focus on Attractive Branding: Professional and consistent branding can attract subscribers even before they watch your videos.
• 🔖 Consistent Thumbnails: Maintain a consistent look in your thumbnails to give your channel a polished and professional appearance.
• 📚 Organize with Playlists: Categorize your content into playlists to make it easier for viewers to navigate and engage with your channel.
• 🙅 Avoid Forced Subscription Requests: Overused subscription requests can be ignored; instead, focus on delivering valuable content that naturally encourages viewers to subscribe.
• 🗣️ Time Your Requests Wisely: If you choose to ask for subscriptions, do so at a point in the video where viewers have received substantial value, not at the beginning.

Q & A

Why might a viewer not subscribe to a channel even after watching a video they like?

Viewers might not subscribe to a channel even after watching a video they like because they often don't think about subscribing consciously. They may simply watch the video and forget to subscribe, only remembering to do so later when they encounter another video by the same creator.

What is the significance of using end screens in videos?

End screens are significant because they encourage viewers to watch more of the channel's videos, which increases the chances of them subscribing. They provide a way to direct viewers to other content, keeping them engaged with the channel.

How can creators effectively use end screens to increase subscriptions?

Creators can effectively use end screens by giving viewers a reason to click on them, such as offering a bonus tip or directing them to another related video. This strategy helps in showcasing more of the channel's content and can lead to more subscriptions.

What is the purpose of analyzing a channel's analytics to identify subscription sources?

Analyzing a channel's analytics to identify subscription sources helps creators understand which videos are most effective in gaining new subscribers. This information can guide them in creating more content that resonates with their audience and leads to growth.

Why is it beneficial for a YouTuber to create more videos similar to their successful ones?

Creating more videos similar to successful ones is beneficial because it capitalizes on the audience's interest in that type of content. It also increases the likelihood of gaining views and subscribers, as the algorithm recognizes the audience's preference for such content.

How does attractive branding influence a viewer's decision to subscribe to a channel?

Attractive branding can influence a viewer's decision to subscribe by creating a positive first impression. A well-branded channel appears more professional and trustworthy, which can attract viewers even before they watch the videos.

What are some key elements of attractive YouTube channel branding?

Key elements of attractive YouTube channel branding include a unique and descriptive channel name, consistent and thematic thumbnails, and a customized channel layout with organized playlists for different content categories.

Why should creators avoid asking viewers to subscribe early in their videos?

Creators should avoid asking viewers to subscribe early in their videos because viewers are unlikely to subscribe within the first minute if they haven't yet received any value from the content. It's more effective to ask for subscriptions after providing valuable or entertaining content.

What is the recommended approach for asking viewers to subscribe in a video?

The recommended approach is to ask viewers to subscribe at a point in the video where something very entertaining, valuable, or important happens. Alternatively, it can be done at the end of the video when viewers are more likely to subscribe if they enjoyed the content.

What common mistake do new YouTubers make that can be addressed by watching another video?

New YouTubers often make common mistakes that hinder their channel growth. Watching another video, as suggested in the script, can help them identify and rectify these mistakes.

How can a creator ensure that their focus is perceived as being on content rather than views and subscribers?

A creator can ensure their focus is perceived as being on content by not asking viewers to subscribe throughout the video and by providing valuable content that naturally encourages viewers to subscribe without prompting.

Outlines

00:00

📈 Boosting Subscribers with Strategic End Screens

The first paragraph discusses the common issue of stagnant subscriber growth on YouTube and introduces four practical tips to address this. The main focus is on utilizing end screens effectively to redirect viewers to more content on the channel, thereby increasing the likelihood of gaining subscribers. The creator shares personal experience, revealing that over 70% of viewers watch multiple videos before subscribing, often without conscious intent. The strategy involves giving viewers a reason to click through end screens to related content, as demonstrated by the analytics of a specific video that gained significant views and potential subscribers through this method.

05:02

🎯 Doubling Down on Successful Content

The second paragraph emphasizes the importance of identifying and replicating the success of popular videos to grow a YouTube channel's subscriber base. It advises creators to analyze their YouTube Studio analytics to find out which videos attract the most subscribers and then create more content in a similar vein. The rationale is twofold: these videos have already proven to hold value for the audience, ensuring a high satisfaction rate, and the YouTube algorithm is more likely to promote content that has previously performed well, thus increasing views. The paragraph suggests creating sequels or series based on successful videos to leverage this strategy.

Keywords

💡Subscribers

In the context of the video, 'subscribers' refers to individuals who have chosen to follow a YouTube channel to receive updates on new content. The video's theme revolves around increasing the number of subscribers, which is crucial for a channel's growth and engagement. An example from the script is the frustration expressed when the subscriber count remains the same, highlighting the importance of gaining new subscribers.

💡Views

'Views' in the script denotes the number of times a video has been watched. While views are important, the video emphasizes that an increase in views does not always correlate with an increase in subscribers, which is the ultimate goal for many content creators. The script mentions a scenario where views are increasing but subscribers are not, indicating a disconnect that needs to be addressed.

💡End Screens

End screens are a feature on YouTube that appear at the end of a video, designed to encourage viewers to take further action, such as watching another video or subscribing to the channel. The script provides an example of how to effectively use end screens to direct viewers to additional content, which can increase the likelihood of viewers subscribing after watching multiple videos.

💡Subscription Source

The 'subscription source' is a term used in YouTube analytics to identify where viewers are coming from when they subscribe to a channel. The script advises using YouTube Studio's analytics to find out which videos are most effective at gaining subscribers, allowing creators to focus on creating more content like those successful videos.

💡Branding

In the video, 'branding' refers to the visual and textual elements that represent a YouTube channel, including the channel name, art, and thumbnails. Attractive branding can influence a viewer's perception and decision to subscribe, even before they watch any videos. The script suggests that professional and consistent branding can build trust and attract more subscribers.

💡Channel Art

Channel art is the visual design element used on a YouTube channel's banner, which sets the tone for the channel's overall appearance. The script mentions that having appealing channel art can contribute to a channel's attractiveness and is part of creating a strong brand that can entice viewers to subscribe.

💡Thumbnails

Thumbnails are the small images that represent individual videos on YouTube and are crucial for attracting viewers to click and watch. The script advises keeping thumbnails consistent in terms of color theme or font to create a professional look, which can indirectly influence the decision to subscribe.

💡Playlists

Playlists on YouTube are collections of videos grouped together by a common theme or category. The script suggests customizing the channel by creating playlists for different content categories, which can make the channel look more organized and appealing, potentially increasing the likelihood of viewers subscribing.

💡Engagement

Engagement, in the context of the video, refers to the interaction between viewers and the content, such as likes, comments, and shares. While not explicitly mentioned in the script, the concept of engagement is implied in the discussion of increasing subscribers, as higher engagement often leads to greater visibility and more subscribers.

💡Algorithm

The 'algorithm' in the script refers to YouTube's recommendation system that suggests videos to viewers based on their watch history and preferences. The video suggests that creating content similar to successful videos can help with algorithmic recommendations, as the algorithm recognizes viewer interest in that type of content.

💡Content

Content in the video script represents the videos themselves that a YouTube channel produces. The script emphasizes that focusing on creating valuable content can naturally lead to an increase in subscribers, as viewers are more likely to subscribe when they appreciate and find value in what is being offered.

Highlights

The importance of addressing the issue of not gaining subscribers despite increasing views.

Introduction of 4 practical tips to instantly increase YouTube subscribers.

The revelation that over 70% of viewers watch 3-4 videos before subscribing.

The unconscious nature of viewer subscription behavior and the role of end screens in channel promotion.

A detailed example of using end screens to direct viewers to related content for higher engagement.

Analytics showing significant views from end screens, indicating their effectiveness.

The strategy of doubling down on content that drives subscriber growth.

Using YouTube Studio analytics to identify videos that attract the most subscribers.

Creating sequels or series based on successful videos to capitalize on audience interest.

The significance of attractive branding in influencing viewer perception and subscription decisions.

Tips for creating a professional and consistent channel branding for better audience trust.

The counterintuitive advice against asking viewers to subscribe directly.

The overuse of subscription requests and their diminishing impact on viewer behavior.

The argument for focusing on content quality to naturally encourage subscriptions.

Strategic timing for subscription requests within the video for maximum effect.

The option of using video animations as a subtle way to prompt subscriptions.

Encouraging viewers to subscribe at the end of a video when engagement is high.

A call to action for viewers to learn about common mistakes to avoid for channel growth.

Transcripts

"So, you must have experienced this too, that you wake up in the morning, and your subscriber

count is literally the same as it was when you went to sleep at night...

like literally, throughout the night, you got 0 new subscribers.

Or maybe it's even worse that you're getting views, but your subscribers aren't increasing...

So if you can relate to this situation, then this video is for you because today I'm going

to share 4 practical tips with you that can instantly increase your subscribers...

some of these things you can change on your channel right after watching this video, and

you'll start to see the results.

Starting with tip no.1: Redirecting Viewers Yesterday, I posted a community post on my

channel in which I asked my audience how many videos they watch before subscribing to a

channel.

Like, on average, tell me...

And you can see that more than 70% of people said they watch at least 3-4 videos before

subscribing...

And it's not like viewers do this consciously, many times we don't even think about subscribing,

and that's why even if we like a video, we watch it but forget to subscribe.

Then, if later on, YouTube recommends another video by the same Creator, our attention might

go to the subscribe button, and we end up subscribing to that channel.

So as a creator, it becomes necessary that if a viewer is watching our video, we show

them more of our channel's videos...

and the simplest way to do it is to use End Screens.

But listen, there's also a correct way to use end screens.

Example: on my channel, there's a video in which I talk about 5 mistakes that new YouTubers

make...

now if you watch that video, then you'll see that at the end, I've added an extra 6th mistake

as a bonus and explained that ignoring titles is also a big mistake.

Then I said that if you want to learn to write good titles, you can click on the video on

the screen and there I've added an end screen with my How to Write Titles video.

Now, if I show you the analytics of this title video, you can see that it has received around

1.1K views from End Screens alone.

Now, those who didn't subscribe after watching this video might have subscribed after watching

that video.

In short, when adding end screens, give viewers a reason to click on it, so that viewers watch

more and more of your channel's videos, increasing the chances of them subscribing.

Tip no.2 Double Down on What's Working Okay, so whenever I see that a YouTuber's

channel is not growing, I always give them this advice to double down on what's working.

In simple terms, make more videos like the ones from which you are getting more subscribers.

Now, how will you know which videos are getting you more subscribers?

For that, go to your YouTube Studio's analytics section, then click on the top right-hand

corner for advanced mode, then click on 'more,' then select 'subscription source,' and finally,

click on 'YouTube watch page.'

Now, you'll be able to see which videos are getting you more subscribers.

Now, you can make more videos similar to those.

For example: you can make a part 2, or you can create an entire series on top of that

video.

And you should do this for 2 reasons.

First, people are subscribing to you after watching those videos, which means there's

something valuable in them that people like.

Meaning, those videos have a high audience satisfaction rate.

The second reason is that you'll easily get views on those videos.

Because the type of video that is already successful on your channel, there's a high

chance that similar videos will also get views because the algorithm already knows that there's

an audience interested in that type of video.

So go to your analytics, and from there, make at least 2-3 videos similar to the ones from

which you are getting the most subscribers.

Tip no.3: Attractive Branding It's a natural human tendency to form a perception

of someone's character just based on their appearance without even knowing them.

Like, if someone takes care of their health, hygiene, and dressing sense, we assume that

they might have a good personality.

And to a large extent, these things also apply on YouTube.

If your channel has attractive branding, many people will subscribe to your channel without

even watching your videos because they liked your channel name, channel art, or thumbnails.

The more professional your branding is, the more trust your audience will have in you.

But the question is, how to make attractive branding on YouTube?

Well, branding is a vast topic, and you can make a whole 10-15 minute video on it, but

for now, let me give you some main things that can instantly make your channel attractive.

1.

Your channel name should be as unique and different as possible.

And if it gives an idea about your channel's topic, then it's even better.

2.

Keep your thumbnails as consistent as possible.

Like, you can use the same color theme or the same font in all your thumbnails.

And you'll see that your channel will start looking more professional.

3.

You can customize your channel.

If you have different categories of content on your channel, create playlists for them.

Like there's a lot you can do to make your channel look attractive, so if you want a

separate video on this, let me know in the comments...

Tip no.4: Don't Ask to Subscribe So, the title says 'how to get more subscribers,'

and DecodingYT is telling us not to ask viewers to subscribe??

Yes, you're right.

Don't ask viewers to subscribe.

The reason behind this is that phrases like "subscribe to my channel" have become so common

and overused that viewers ignore them even if they hear them.

And most creators ask viewers to subscribe within the first minute of their video, which

is of no use because think about it, what value are you giving to viewers in that one

minute that will make them want to subscribe to your channel?

So, if you ask me, you shouldn't ask viewers to subscribe throughout the video because,

in my opinion, if someone genuinely likes your content, they will subscribe to your

channel without you asking.

This also has the benefit that viewers will trust you more because they can see that your

focus is on content and not on views and subscribers.

But let's say you still want to ask viewers to subscribe, then there's a correct way to

do it.

Instead of asking for subscribers in the intro of your video, you can ask them when something

very entertaining, valuable, or important happens in your video.

For example: if you're doing a tutorial, you can request them to subscribe at the point

where you explain something very helpful.

If you don't want to say it in the video, you can even add an animation while editing

like this, which is also a good option.

Apart from this, you can ask viewers to subscribe at the end of your video because viewers watch

a video until the end if they liked it, so at that point, the probability of them subscribing

is the highest.

Okay, so those were the 4 tips that can help you grow your subscribers, but what if your

channel is not getting views at all?

In such a case, chances are you might be making some common mistakes that

every new YouTuber makes.

To know about these mistakes, click on the video on the screen.

I'll see you there.

Bye."