Shopify Markets: 국가별 고객들 "취저"로 전환율 극대화하기!

Summary

The video script discusses strategies for e-commerce stores to cater to diverse customer demands based on individual preferences, national trends, and seasonal variations. It highlights the importance of targeting preferences through personalized product displays and suggests using platforms like Shift and Mars for country-specific targeting. The script also covers setting up multi-currency and dynamic pricing, utilizing Shopify's Market features for localized experiences, and managing customs duties to enhance conversion rates and streamline the customer purchasing process.

Takeaways

• 🌐 Personal preferences vary widely, and demand can differ significantly by country and season, which is crucial for e-commerce store operators to consider.
• 🎯 The ideal approach for e-commerce is to target individual preferences when customers visit the store, which can increase conversion rates.
• 📉 While online personalized advertising is somewhat implemented, it's not perfectly applied to the store level, as demonstrated by the example of search queries triggering ads for products like tuna.
• 🏗️ One simple method for targeting preferences by country is to create separate stores for each nation, but this can be resource-intensive for translation and management.
• 🌍 Another approach is to adapt the store environment to the customer's location by translating languages and changing currencies, which can help prevent customers from leaving due to confusion over pricing.
• 🛍️ Shopify's 'Markets' feature, introduced in February 2022, allows for customization of the shopping experience for different regions with a few simple settings.
• 📊 The Markets feature includes an 'Overview' section that provides insights into the past 30 days of performance, including sales, conversion rates, and recommendations.
• 🔄 Dynamic exchange rate options in Shopify Markets apply real-time currency conversion, affecting both product display and actual payment processing.
• 💵 Fixed exchange rate options allow merchants to set a specific conversion rate, which can simplify pricing but may require adjusting product prices to account for potential currency fluctuations.
• 🛂 The Markets feature also includes the ability to collect duties and taxes at checkout, which can help avoid issues with customs clearance and refunds.
• 📦 For the duty and tax feature to work, the merchant must use a shipping provider that supports DDP (Delivery Duty Paid), which includes all shipping costs, duties, and taxes in the final price.
• 📝 Products need to have their HS codes and country of origin specified in order to accurately calculate duties and taxes for different markets.

Q & A

What factors influence customer demand for e-commerce stores?

Customer demand can vary based on individual preferences, country-specific trends, and seasonal changes.

Why is it beneficial for e-commerce stores to target individual customer preferences?

Targeting individual preferences can increase conversion rates by displaying products that are more likely to interest each specific customer.

What is an example of online personalized advertising?

Online personalized advertising can include showing ads related to a user's recent searches, such as displaying tuna ads after a user searches for 'tuna stories'.

What is one of the simplest methods to cater to country-specific preferences in an e-commerce store?

Creating separate stores for each country is one of the simplest methods, although it can be resource-intensive for translation and management.

Why might a store choose to group countries with similar cultures or languages for management purposes?

Grouping similar countries can maximize efficiency by reducing the time spent on managing different stores and allowing for easier customization of the store environment.

What is the purpose of Shop Pay Market in e-commerce?

Shop Pay Market allows for the customization of the shopping experience for customers from different countries, potentially increasing conversion rates.

What is the significance of setting up a domain for each market in Shop Pay Market?

Setting up a domain for each market helps in providing a localized experience for customers, making the store seem more relevant and accessible to them.

How does Shop Pay Market handle currency and exchange rates for different markets?

Shop Pay Market can display prices in the local currency and even handle payments in that currency, applying real-time exchange rates or a fixed exchange rate as set by the store.

What is the difference between dynamic and fixed exchange rate options in Shop Pay Market?

Dynamic exchange rates adjust to the current market rates and include a 2% currency conversion fee, while fixed exchange rates set a specific conversion rate that does not change and does not include a conversion fee.

How can e-commerce stores using Shop Pay Market adjust product prices for different markets?

Stores can set price adjustments for different markets, either increasing or decreasing the price of products to better suit the local market conditions.

What is the Checkout with税费 (taxes) feature in Shop Pay Market and how does it benefit customers?

The Checkout with税费 feature automatically calculates and collects import taxes and duties during the checkout process, ensuring that customers are aware of the total cost upfront and reducing potential surprises or issues with customs.