Easy Email Copywriting Tutorial (Step By Step)
Summary
TLDRThis tutorial offers a step-by-step guide to mastering email copywriting, a lucrative skill for generating income from anywhere. It emphasizes the importance of the discovery phase for understanding client needs and goals. The script outlines strategies for crafting compelling subject lines and email bodies, including hooks, pitches, and strong calls to action. The presenter provides a list of essential questions for gathering information and suggests using 'if-then' statements to prompt reader engagement. The tutorial aims to equip viewers with a framework that can be adapted and refined as they gain experience in copywriting.
Takeaways
- π Email copywriting can be a lucrative profession, allowing you to earn a significant income from virtually anywhere.
- π The first and crucial step in writing effective sales emails is the discovery and information gathering process, which is more important than the writing itself.
- π It's essential to collect comprehensive information about the client, their target audience, goals, and how they plan to achieve them through the email campaign.
- π Utilize a requirements gathering questionnaire to streamline the information collection process and ensure all necessary details are covered.
- π― Common client goals for sales emails include booking meetings, direct product sales, and eliciting free trial sign-ups.
- π« When writing subject lines, avoid spam-like elements such as all caps, excessive exclamation points, and overly promotional language.
- π Keep subject lines concise, ideally around eight to nine words, to capture the recipient's attention effectively.
- β Make subject lines questions to spark curiosity and increase the likelihood of the email being opened and read.
- π― The email body is where the 'money is made'; it's crucial for engaging the reader and leading them to the call to action.
- π€ Start the email body with a hook that relates to the subject line question, to immediately draw in the reader.
- π Tailor the value proposition in the email body to resonate with the target audience, using the information gathered during the discovery phase.
- π The call to action should be clear and direct, using an 'if-then' statement that connects the pitch to the desired action from the reader.
Q & A
What is the main focus of the video tutorial?
-The main focus of the video tutorial is to provide a step-by-step guide on writing effective sales emails, including the discovery and information gathering process, crafting compelling subject lines, and creating persuasive email bodies.
Why is the discovery and information gathering step considered crucial in the email copywriting process?
-The discovery and information gathering step is crucial because it helps the copywriter understand the client's business, their audience, and their goals, which is essential for creating emails that resonate with the target audience and achieve the desired outcomes.
What are some common goals clients might have for a sales email?
-Common goals for a sales email include booking a meeting with a potential client, selling a product directly through the email, and eliciting a free trial sign-up on the client's website.
What is a requirements gathering questionnaire, and how is it used in the copywriting process?
-A requirements gathering questionnaire is a set of predefined questions sent to the client to collect detailed information about their business, product, target audience, and goals. It helps the copywriter to confidently write emails tailored to the client's needs.
What are three simple rules for writing an effective subject line for a sales email?
-Three simple rules for writing an effective subject line are: 1) Avoid spam-like language or formatting, 2) Keep it short, ideally eight or nine words, and 3) Make the subject line a question to elicit curiosity and engagement.
Why is it important to relate the opening line of the email body to the subject line question?
-Relating the opening line to the subject line question helps to maintain the reader's interest and curiosity, encouraging them to continue reading the email and engaging with the content.
What is the purpose of the 'pitch' section in the email body?
-The purpose of the 'pitch' section is to present the value proposition of the product or service, tying it to the needs and interests of the reader, and providing information that will persuade them to take the desired action.
How should the value proposition in the email body be adapted for the target audience?
-The value proposition should be tailored to align with what the target audience is looking for, using insights gathered from the client about their audience's needs, preferences, and pain points.
What is an 'if-then' statement, and how is it used in the call to action of an email?
-An 'if-then' statement in the call to action connects the pitch section with the desired action from the reader. It suggests that if the pitch resonated with the reader's business or solved a problem they are facing, then they should take a specific action, such as booking a call or responding for more information.
What advice does the tutorial give for adapting the provided framework to different email copywriting projects?
-The tutorial advises not to copy the framework mindlessly but to adapt and tweak it based on the specific needs of each project, the client's requirements, and the copywriter's improving skills and comfort level.
Outlines
π Email Copywriting Discovery and Information Gathering
The video script begins with an introduction to email copywriting as a lucrative profession. It emphasizes the importance of the discovery phase, which involves collecting comprehensive information about the client, their goals, and the target audience. The speaker suggests using a questionnaire to gather details necessary for crafting effective sales emails. Common client goals such as booking meetings, selling products, or eliciting free trial sign-ups are discussed, along with the types of questions that should be asked to understand the client's needs and objectives fully.
π§ Crafting Compelling Subject Lines and Email Bodies
The second paragraph delves into the specifics of writing effective subject lines to avoid the appearance of spam and to entice recipients to open the email. The script provides three rules for writing subject lines: avoiding spam-like elements, keeping them short, and formulating them as questions to pique curiosity. The tutorial then moves on to the construction of the email body, which is divided into three parts: the opening hook related to the subject line, the pitch that ties the value proposition to the reader's interests, and the call to action. An 'if-then' statement is suggested as a simple framework for the call to action, which should be adapted based on the content of the pitch.
π Final Thoughts on Writing High-Impact Sales Emails
The final paragraph wraps up the tutorial by encouraging viewers to apply the outlined steps to improve their email copywriting skills. The speaker invites feedback and questions in the comments section and reminds viewers to adapt the provided framework to suit their specific needs. The tutorial aims to be a starting point for copywriters to develop their skills and achieve success in crafting sales emails that resonate with their audience.
Mindmap
Keywords
π‘Email Copywriting
π‘Discovery and Information Gathering
π‘Sales Emails
π‘Value Proposition
π‘Subject Line
π‘Call to Action (CTA)
π‘Requirements Gathering Questionnaire
π‘Target Audience
π‘Competition
π‘Core Values
π‘Email Campaigns
Highlights
Email copywriting can generate significant income from anywhere in the world.
The video provides a step-by-step tutorial for writing effective sales emails.
Discovery and information gathering is the most crucial step in email copywriting.
Understanding client goals and their audience is essential for crafting impactful emails.
Common client goals include booking meetings, selling products, and encouraging free trial sign-ups.
A requirements gathering questionnaire is used to collect necessary project information.
The questionnaire includes questions about the company, competition, target audience, and pricing.
Writing compelling subject lines is vital for enticing recipients to open the email.
Subject lines should avoid spam-like appearances and be concise.
Using questions in subject lines can increase curiosity and engagement.
The email body is the key part where the sales message is conveyed and the call to action is made.
The email body is broken down into an opening hook, pitch, and call to action.
The opening line should relate to the subject line to maintain reader interest.
The pitch should connect the value proposition to the reader's interests.
Adapting the value proposition to the target audience is crucial for effectiveness.
The call to action should be clear and direct, encouraging the reader to take a specific step.
An 'if-then' statement can be used to craft a compelling call to action.
The tutorial emphasizes the importance of customization and adaptation for each email project.
The framework provided is a starting point that can be refined with experience.
Transcripts
email copywriting is a great way to make
thousands of dollars every month from
almost anywhere in the world in this
video i'm going to walk you through a
super easy
email copywriting tutorial that will
help you get to the point of writing
better emails for your clients
easy enough that i think that if you
follow it step by step to probably be a
pretty great chance you're left with
some decent emails at the end of it so
you might want to bookmark this video
and refer back to it later because i'm
going to be going through this email
copywriting process step by step for you
all right so the first step for writing
amazing sales emails is called discovery
and information gathering this is
actually one of the most important steps
when it comes to writing fantastic sales
emails probably even more important than
writing the emails themselves believe it
or not it's true in order to write sales
emails that are going to truly wow your
clients help your clients achieve the
goals that they're hiring you for and
ultimately help you make a lot of money
as an email copywriter you need to make
sure that you're completing this step
with a lot of care and attention so the
basis of this step is you're going to
want to collect as much information as
possible on your client
their clients what their goals are with
this email how they plan on having you
help them achieve their goals
anything they want you to make sure that
you're including in these emails you're
writing for them you need to collect as
much information as possible so when
writing sales emails here are a couple
of goals that i typically find a lot of
my clients are looking for and by
understanding what some of these common
goals are it'll help you figure out the
types of questions you should be asking
to gather more information about the
project so the first goal that your
clients might have for this email is
probably going to be something like
wanting to book a meeting with a
potential client another goal that they
might have with your email is to
actually sell a product directly through
the email and another goal i find that's
pretty common when people hire me to
write sales emails for them is they want
the email to elicit some sort of a free
trial sign up on their website so what i
like to do when i get a client that's
interested in hiring me to write a sales
email for them is i'll send them a
requirements gathering questionnaire
with a bunch of predefined questions
that i've thought of that i feel would
help give me a lot a lot or all of the
information i need to be able to
confidently write these emails for them
and for most of my business that goes
through fiverr you can actually set
these questions to be mandatory that
someone needs to fill out every time
they place an order with you now i'm
just going to read through and show you
a list of these types of questions that
i use on the screen here you can choose
to use some of these you can use all of
these or none of them for your
copywriting business but these should
give you a good idea of the types of
questions i'm asking so you can figure
out the types of questions you should be
asking
what does your company do
what is your value proposition
how do you currently sell your product
do you have many repeat or loyal
customers
do you have competition
what does your competition do better
than you
who is your target audience
what's the number one reason why people
buy your product
what's the number one reason why people
choose not to buy your product
how much does your product cost
how much do your closest competitors
cost
how did your company originally start
does your company have core values if so
what are they
do you have any past email campaigns
that you've used that you can share that
did not yield the best results
what's your goal with the emails i'll be
writing so that's a pretty big list of
requirements gathering questions that
you can use for inspiration for your
orders but basically pick the questions
or create questions that you feel will
give you the information you need to be
confident that you can start writing a
project with a high level of confidence
that you're going to deliver something
great all right step two in writing
great sales emails is writing great
subject lines naturally subject lines
are an incredibly important part of
writing a solid sales email because
they're what entices people to click
when an email hits their inbox for the
first time so when writing a sales email
i always make writing a strong subject
line a top priority for me so to keep
things as easy as possible for you i'm
gonna list three simple rules you should
make sure to follow when writing an
awesome subject line the first is to
avoid anything that sounds like it might
be spam
all caps
look spammy bunch of exclamation points
looks pretty spammy too
language that uses a bunch of emojis
things that say free or buy now in big
letters also pretty spammy i would avoid
any of those types of things the second
rule for writing awesome subject lines
is to keep it short i usually aim for
eight or nine words that works really
well for me and the third rule is to try
to make the subject line a question
questions and subject lines i feel are
pretty awesome i feel like they elicit
this curiosity that people who see the
question kind of want to open the email
to see what it's related to and also i
feel like people are pretty compelled to
respond to questions so they might click
through the email you know with the
intention of responding to it which is a
great thing alright so step three in
this tutorial for writing great sales
emails is writing really killer email
bodies
now of all the parts of your sales
emails this is the part where the money
is made the body this is where you
typically hook the reader in keep them
engaged until they get to your call to
action to do whatever it is you want
them to do after reading the email when
it comes to this part of the tutorial as
well i'm going to try to keep things as
simple as possible breaking down a solid
email body into three bite-sized chunks
the first is the opening line or the
hook the second part is the pitch or
where you'll be including most of the
email information third part is your
call to action and your close starting
with your starting line or your hook i
find it usually works really really well
if you have it relate to the question
you used in the email subject line you
could either make it a statement that's
related to the question that was in the
subject line or just re-ask the question
that you originally asked in that
subject line in a little bit of a
different way like expand on it or
something like that the next part of
your email body is that part where i
said you'd be including your pitch or
most of the information now this is the
part where you want to tie the value
proposition
to something that the person reading
this email is likely to care about now
if you remember back to the first step
of this tutorial where i listed all of
those requirements gathering questions
writing this part of your email is where
those answers will come in handy in a
lot of cases if you asked your client to
provide you with their value proposition
and your requirements that'll slot in
here really nicely one thing you always
want to make sure though is when you're
writing in a value proposition in the
body of an email try to think about the
target prospects the people that this
email is targeting and adapt the value
proposition to fit well with what they
might be looking for all right so the
last part of your email body is the
closing lines or your call to action
this part of the email is where you're
going to actually ask the reader to do
something either responding to the email
agreeing to a meeting or actually
purchasing something through a link or
through the email itself
again to keep things super simple for
you in this tutorial here's a call to
action or closing line that you can
adapt to your own sales emails
i call it an if then statement the if
relates to the pitch section just before
this part of the email body
if that section resonated well with
their business or
if
that section solved a problem they're
currently experiencing with their
business
then
they should take action
or
then they should book a call
or
then they should respond to get more
information from you do you see how easy
that was obviously you're gonna fill in
the blanks with information that you
listed in that pitch like if that
relates to how you're currently
experiencing problems in your business
then we should set up a call to discuss
further that would be a call to action
you fill in the blanks based on what
you've actually included in that email
based on your your the client you're
working for or the product or service
now obviously just a little disclaimer
when you're doing this with your own
emails don't just mindlessly regurgitate
and copy what i'm telling you in this
video this video is the framework that
you can use to adapt to the different
emails you're writing it's a pretty
basic framework but it's one that should
have a pretty decent success rate for
you and as you get better you can adapt
it and tweak it based on your comfort
level and how your skills improve as a
copywriter as you start taking on a lot
more projects so that's it for this
tutorial super easy i tried to break it
down in some really easy to follow steps
that you can watch rinse and repeat to
help you get really good at writing
sales emails for people so let me know
in the comments what you think was this
helpful
if you have any questions i'd be happy
to answer them and until next time happy
writing take care everyone cheers
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