Day 3: Why I'm Changing My Value Proposition... Should You?

Summary

In this engaging video, Laurel Cortana shares her journey of refining her value proposition as she transitions from a social media strategist to a video marketing expert. She emphasizes the importance of identifying a specific audience to avoid diluted messaging and guides viewers through crafting a personalized value proposition. Laurel provides a worksheet and encourages viewers to apply this proposition in their own video content, promising actionable strategies in every episode to give them an edge over competitors.

Takeaways

• 😀 The speaker, Laurel Cortana, is transitioning from a social media strategist to a video marketing expert.
• 📝 Laurel emphasizes the importance of a value proposition in establishing authority and consistency in video content.
• 🎯 She trains her audience to expect actionable strategies from her videos, which is a key part of her value proposition.
• 🔄 Laurel is working on updating her value proposition to reflect her shift towards video marketing expertise.
• 📈 The new value proposition aims to help online experts amplify their brand using video marketing and paid ad strategies.
• 📑 Laurel provides a worksheet for her audience to help them create their own value proposition.
• 🤔 The exercise of identifying the specific audience is crucial to avoid diluted messaging and to directly address the viewer's needs.
• 📝 Laurel's example value proposition states she helps online experts amplify their brand and promises to deliver one implementable strategy per video.
• 📹 The speaker encourages the audience to practice and refine their value proposition, acknowledging that it may take time to perfect.
• 📈 The value proposition should train the audience to expect consistent value and actionable insights from the content creator.
• 🎥 The assignment for the audience is to create their own value proposition and incorporate it into their next video, either live or pre-recorded.

Q & A

What is the main focus of the speaker's day three activity?

The speaker is focusing on refining their value proposition to transition from being a social media strategist to a video marketing expert.

What is the speaker's previous value proposition?

The speaker's previous value proposition was to provide 'no fluff, no BS straight-up strategies' that viewers can implement after watching their videos.

How does the speaker plan to incorporate their value proposition into their videos?

The speaker plans to include their value proposition after delivering the promise of value in each video, ensuring consistency across all content.

What is the speaker's new target audience as they transition to a video marketing expert?

The speaker's new target audience is online experts who they aim to help amplify their brand using video marketing and paid ad strategies.

What is the speaker's approach to identifying their ideal audience?

The speaker emphasizes the importance of pinpointing a specific audience to avoid muddy messaging and ensure the content directly talks to that particular group.

What is the speaker's new value proposition?

The new value proposition is to help online experts amplify their brand utilizing video marketing and simple paid ad strategies to impact more of their ideal audience.

How does the speaker plan to maintain consistency in their content?

The speaker plans to consistently deliver one implementable strategy in every episode, similar to their previous promise of 'no fluff, no BS' strategies.

What exercise is the speaker conducting with their audience?

The speaker is conducting an exercise to help their audience create their own value proposition using a worksheet provided in the video description.

What is the speaker's advice for creating a value proposition?

The speaker advises to be specific about who you help, what you help them do, and to include a promise of value that the audience can expect in every video.

How does the speaker suggest using the completed value proposition?

The speaker suggests using the completed value proposition right after the promise of value in each video to establish authority and train the audience on what to expect.

What is the speaker's final assignment for the audience?

The final assignment is for the audience to work on their own value proposition, create a video on a chosen topic from their worksheet, and include the new value proposition in that video.