MÍDIA PAULISTA AINDA SE ASSUSTA COM O TAMANHO DA MARCA FLAMENGO KKKK ( RÁDIO ENERGIA 97 )

MITO RUBRO-NEGRO

29 Jan 202408:06

Summary

TLDRThe video discusses the immense popularity and merchandising power of Brazilian soccer club Flamengo. It highlights how Flamengo jerseys far outsell other clubs nationally and internationally. The script praises Flamengo's strong roster and predicts they will win at least one major title this season under coach Dorival Junior. There is debate over Flamengo playing away matches in other states rather than poor quality fields in Rio. The script asserts Flamengo's massive fanbase and brand power is underestimated by the Sao Paulo media.

Takeaways

⚽ Flamengo's immense popularity: The script highlights Flamengo's vast fan base, both in Brazil and internationally, especially in Florida.
🌍 Global presence of Brazilian football: The narrator's observations in Florida indicate the international reach of Brazilian football clubs, particularly Flamengo.
👕 Flamengo's merchandise dominance: The script notes a significant presence of Flamengo jerseys compared to other teams, suggesting strong brand recognition and merchandise sales.
💼 Sponsorship discussions: The narrative delves into the financial aspects of football, discussing club sponsorships and the value of exclusive deals, using Palmeiras and Corinthians as examples.
💰 Financial strategy in football: The script touches on the negotiation strategies of football clubs, like Flamengo, in maximizing revenue through sponsorship deals and merchandise sales.
🏟 Fan experiences and expectations: The script reflects on fans' expectations and experiences, emphasizing the importance of club performance and management decisions.
📈 Flamengo's strong team composition: The discussion includes Flamengo's robust squad and potential for winning titles, highlighting key players and strategic acquisitions.
🏆 Predictions for Flamengo's success: The script suggests optimism about Flamengo's chances for winning significant titles in the current season.
🤝 Sponsorship negotiation insights: Specific details are given about the negotiation process for sponsorships, including figures and strategies used by clubs like Flamengo and Corinthians.
📺 Media perception of club popularity: The script comments on how media, particularly in São Paulo, views and reacts to the popularity and influence of clubs like Flamengo.

Q & A

What teams jersey did the person see the most when traveling in Florida?
-The person saw 5 Flamengo jerseys for every 1 jersey of another team while traveling in Florida, showing Flamengo's popularity.
How much is Flamengo paying for their main jersey sponsorship?
-Flamengo is paying 87 million for their main jersey sponsorship, which is less than what Corinthians is paying at 120 million.
Who are some of the big player signings Flamengo has made recently?
-Some big recent Flamengo signings include Vidal, Leo Ortiz, and Everton Cebolinha.
What trophies could Flamengo potentially win this season?
-With their strong squad, Flamengo could potentially win at least one major trophy this season, like the Brasileirão or Copa Libertadores.
What does the person say about the Rio de Janeiro state championship?
-He says the Rio de Janeiro state championship is poorly organized, with bad field conditions, and not the best state championship in Brazil.
Why does the person think Flamengo should play matches outside of Rio de Janeiro?
-To showcase their big club brand to other states and let their stars play on better field conditions found in other stadiums.
Who disagrees with playing Flamengo matches outside of Rio?
-The Vasco da Gama president disagrees and wants Flamengo to play in Rio stadiums like the Mangueirão.
What does the person say about the media still being surprised by Flamengo's popularity?
-He doesn't understand why the São Paulo media is still surprised by the huge brand that Flamengo has built, including their popularity in the USA.
What Flamengo player has improved his defending this season?
-Aerton Lucas has shown much more desire to defend this season, likely due to the competition from new signing Vidal.
Who are some of Flamengo's top players right now?
-Some of Flamengo's current top players are Arrascaeta, Everton Ribeiro, Gabriel Barbosa, Pedro, and Bruno Henrique.

Outlines

00:00

😀 Talking about Flamengo's huge fanbase and dominance

The paragraph discusses Flamengo's massive fan following across Brazil and the world. It highlights how Flamengo jerseys outnumber other teams' 5 to 1 even in the US. The speaker emphasizes Flamengo's strength as a club and thinks they will win at least one major title this year.

05:02

😊 Flamengo making big signings and building a strong squad

The paragraph talks about Flamengo making key signings like Vidal and Leo Ortiz to build a formidable squad. The speaker believes Flamengo has one of the strongest squads in Brazil and will likely win more than one major title this year under coach Dorival Junior.

Mindmap

Keywords

💡Flamengo

Flamengo is a Brazilian football club, known for having the largest fan base in Brazil. This keyword is central to the video's theme, emphasizing Flamengo's widespread popularity and dominance in football, both domestically and internationally. The narrator highlights the visibility of Flamengo merchandise in Florida, USA, underscoring the global reach of the club's brand and its significance as a 'machine' in football, propelled by its success and the leadership of their coach, 'tit'.

💡fan base

The term 'fan base' refers to the collective group of supporters or fans of a sports team, artist, or organization. In the context of this video, the narrator focuses on Flamengo's fan base, emphasizing it as the largest in Brazil. This large fan base is depicted as a testament to Flamengo's influence and popularity, with the club's merchandise omnipresent in places like Florida, illustrating the passionate and widespread support for Flamengo.

💡merchandise

Merchandise in the video refers to the branded products, particularly football jerseys, associated with Flamengo. The narrator notes a high ratio of Flamengo shirts seen in Florida compared to other teams, highlighting the club's significant brand presence and the loyalty of its fan base. This showcases the commercial success and global recognition of Flamengo's brand.

💡sponsorship

Sponsorship is discussed in the context of financial support from companies to the football clubs, with mentions of the monetary value of exclusive sponsorship deals. The video compares Flamengo's sponsorship deals with those of other clubs, like Corinthians and Palmeiras, to illustrate the financial aspects of football marketing and the value attributed to club sponsorships based on fan base size and brand power.

💡exclusivity

Exclusivity here refers to the unique marketing rights granted to sponsors, specifically in the context of advertising on football jerseys. The video debates the value of exclusivity in sponsorship deals, suggesting that clubs like Flamengo, with large fan bases and significant brand power, can command high prices for exclusive sponsorship rights on their merchandise.

💡market value

Market value in this script touches on the financial valuation of football clubs' sponsorship and merchandise rights, based on their popularity, success, and brand recognition. The discussion includes how Flamengo's market value allows it to secure lucrative sponsorship deals, reflecting the club's standing within the football community and its appeal to sponsors.

💡brand power

Brand power refers to the strength and influence of a brand, in this case, Flamengo, within its market. The video highlights Flamengo's brand power, evidenced by its extensive fan base, international merchandise sales, and attractive sponsorship deals. This power is a key factor in the club's financial strategies and its ability to attract and negotiate high-value sponsorships.

💡international presence

International presence indicates the global visibility and recognition of Flamengo beyond Brazil. The narrator's observation of Flamengo merchandise in Florida underscores the club's international presence and appeal, illustrating how sports teams can transcend local or national boundaries to become global brands.

💡team roster

The team roster refers to the list of players registered to play for Flamengo, highlighting the club's strategic signings and the depth of talent, including mentions of specific players and their roles. This concept is crucial in the video to discuss Flamengo's competitive edge and the quality of its squad, which is seen as a critical factor in the club's success.

💡competitive success

Competitive success pertains to Flamengo's achievements on the football field, including winning titles and championships. The video posits that due to Flamengo's strong team roster, brand power, and strategic management, it is likely to continue its success in winning significant trophies, reinforcing the club's status as a dominant force in football.

Highlights

The shirt sponsorship of Flamengo, the biggest club in Brazil, is worth less than Corinthians'

Flamengo's roster for 2023 is very strong with new signings like Vidal and may win more than one major title

With coach Dorival Junior, Flamengo has a great squad and rivals will cry this year

The Carioca Championship has poor field conditions compared to other states

Flamengo playing away generates excitement and shows the greatness of the club to other states

Vasco and Botafogo also want to play outside of Rio de Janeiro

The Carioca Championship is poorly organized and not the best state championship

Fans are happy to see a heavyweight shirt like Flamengo

Flamengo's bench has stars like Gabigol and Bruno Henrique

Competition from new signing Vidal pushed Arão to a great defensive performance

Flamengo playing reserves still fills stadiums

Media is still surprised by Flamengo's huge brand nationally and abroad

Sponsorship values are being renegotiated and challenged

Flamengo has massive support evidenced by fans abroad

Signing Leo Ortiz improves Flamengo's defense, one of the best in Brazil