Lucinda Hartley - Co-founder of Neighbourlytics
Summary
TLDRThe speaker, a co-founder at Neither, a social analytics platform for neighborhoods, candidly shares their journey from having a basic idea to building a global business. Despite initial tech inexperience, acceptance into a program provided the impetus to learn and grow. A transformative trip to Silicon Valley expanded their vision, leading to a rapid expansion with customers across nine countries and a doubling of their team in just three months. The speaker encourages others without a tech background to apply and embark on their entrepreneurial journey.
Takeaways
- π€ The speaker initially thought an API was a type of 'bf' (possibly a typo or shorthand), which highlights a learning curve in technology.
- π The speaker is a co-founder at Neither, a social analytics platform for neighborhoods aiming to create data for human-centered cities.
- π‘ The co-founders had business experience but were not tech-savvy initially, emphasizing the importance of an idea over technical expertise at the start.
- π Getting accepted into a program provided the motivation and push needed to pursue the idea and turn it into a business.
- π A visit to Silicon Valley with the cohort opened up perspectives, inspiring thoughts of scaling the business globally.
- π The business has grown significantly, with customers in nine countries and a team that has doubled in size in the last three months.
- π The script suggests that the business has international reach and is thinking on a global scale.
- π The speaker encourages others who may not see themselves as tech founders to apply and start their entrepreneurial journey.
- πΆ Background music is present, indicating the video transcript may be from a promotional or motivational video.
- π The transcript provides insights into the journey of a non-tech founder and the transformative impact of external influences and experiences.
- π οΈ The story illustrates the power of an idea and the ability to learn and adapt in the tech industry, even for those without a technical background.
Q & A
What was the initial perception of the API in the context of the speaker's technology?
-The speaker initially thought that the API, which is the foundation of their technology, was a type of 'bf' (possibly a misunderstanding or miscommunication), and would be an IPA, which seems to be a term they found embarrassing to mention.
What is the main focus of the company co-founded by the speaker?
-The company, neither lytx, is a social analytics platform for neighborhoods, aiming to create data for human-centered cities.
How did the speaker and their co-founder approach the tech industry with their business idea?
-The speaker and their co-founder had significant business experience but lacked technical expertise. They started with just an idea and used the acceptance into a program as motivation to pursue their venture.
What impact did visiting Silicon Valley have on the speaker's perspective?
-Visiting Silicon Valley with their cohort allowed the speaker to think on a larger scale and consider the potential for their business to become global.
How has the company grown in terms of customer base and team size?
-The company now has customers in nine countries and has doubled its team size in the last three months.
What advice does the speaker give to people who don't see themselves as tech founders?
-The speaker encourages such individuals to apply and get started, implying that even without a tech background, one can successfully build a tech-related business.
What was the initial challenge the speaker faced in understanding their technology's API?
-The speaker faced an embarrassing moment due to a lack of clarity on what an API was and its role in their technology.
What is the significance of the speaker's visit to Silicon Valley?
-The visit was a turning point that expanded their vision, making them realize the global potential of their business.
How did the acceptance into a program influence the speaker's decision to pursue their business idea?
-The acceptance provided the necessary drive and push for the speaker and their co-founder to commit to developing their business idea.
What is the nature of the data created by neither lytx for human-centered cities?
-The data created by neither lytx is social analytics focused on neighborhoods, aiming to enhance the understanding and development of human-centered cities.
What is the current scope of the speaker's business in terms of geographical reach?
-The business has expanded to have customers in nine different countries, indicating a significant geographical reach.
Outlines
π Startup Journey and Growth
The speaker, a co-founder at Neither Lytx, reflects on the early days of their social analytics platform for neighborhoods. Initially, they had little technical knowledge but were driven by the opportunity to create an API-based technology. The journey included a transformative visit to Silicon Valley, which expanded their vision to a global scale. The company has since grown rapidly, with customers in nine countries and a team that has doubled in size over the past three months. The speaker encourages others without a tech background to pursue their entrepreneurial dreams.
Mindmap
Keywords
π‘API
π‘Co-founder
π‘Social Analytics Platform
π‘Human-Centered Cities
π‘Business Experience
π‘Silicon Valley
π‘Global Business
π‘Team Growth
π‘Entrepreneurship
π‘Innovation
π‘Expansion
Highlights
The speaker initially thought that an API, which is the foundation of their technology, was a type of 'bf' (possibly a term they misunderstood or misheard).
The speaker is a co-founder at Neither, a social analytics platform for neighborhoods that creates data for human-centered cities.
The co-founders had extensive business experience but were not well-versed in technology, starting with just an idea.
Admission to a program provided the motivation and push needed to pursue the idea of Neither.
A pivotal moment was the opportunity to visit Silicon Valley with their cohort, which broadened their perspective and ambition.
Exposure to Silicon Valley organizations inspired the thought of scaling Neither into a global business.
The company has come a long way, now having customers in nine countries.
The team at Neither has doubled in size over the past three months, indicating rapid growth and development.
The speaker encourages individuals who do not identify as tech founders to apply and start their entrepreneurial journey.
The transcript reflects an inspiring story of non-tech founders successfully building a tech-based company.
The journey of Neither demonstrates the importance of seizing opportunities and learning from experiences.
The company's growth is a testament to the founders' adaptability and willingness to learn new skills.
Neither's mission is to enhance cities by providing social analytics that focus on human-centered design.
The founders' lack of initial technical knowledge did not hinder their ability to innovate and create a successful platform.
The story highlights the value of networking and exposure to influential tech hubs like Silicon Valley.
Neither's expansion to nine countries showcases the potential of a globally-minded approach from the outset.
The doubling of the team signifies the company's commitment to scaling and meeting the demands of a growing business.
The transcript serves as a call to action for non-tech individuals to explore the possibilities of tech entrepreneurship.
Transcripts
at the time that we applied I thought
that an API which is the whole basis of
our technology was a type of bf which
would be an IPA it's actually really
embarrassing I only seem to hartley I am
a co-founder at neither lytx we're a
social analytics platform for
neighborhoods and we create data for
human centered cities
my co-founder and I had a lot of
business experience but we didn't know a
lot about tech we literally just had an
idea once we found out that we got in it
gave us the drive and the push that we
needed to actually say let's do this one
of the things that really changed our
perspective was when our cohort has the
opportunity to visit that up in Silicon
Valley
seeing those organizations gave us the
opportunity to think really big and made
us think maybe this could be a global
business just thinking about how far
we've come we have customers in nine
countries our team has doubled in the
last three months so I would encourage
people who who don't think of themselves
as tech founders to put in the
application and get started
[Music]
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