Surfer SEO Tutorial | Rank No1 For Any Local Keyword

Summary

This video tutorial introduces viewers to the Surfer SEO tool, an AI-driven solution for improving local service businesses' online visibility. The host, Kurt, demonstrates how to rank first on Google for local keywords by optimizing content with Surfer's suggestions, emphasizing the importance of targeting high search volume keywords. He guides through keyword research, content creation, and optimization strategies, showcasing how to achieve a high Surfer score to outrank competitors. The video concludes with an audit feature overview, which further refines page performance, promising increased leads for trades businesses.

Takeaways

• 🔍 Use the Surfer SEO tool to rank high on Google for local service keywords.
• 🛠️ Surfer SEO is an AI-based tool that analyzes data from Google to suggest content improvements.
• 💡 Importance of ranking number one is illustrated with the example of a 'plumber in London' keyword.
• 📝 Start with keyword research using Google search, Uber suggest, and Surfer SEO tool for suggestions.
• 📈 Focus on keywords with high search volume to avoid wasting time on low-traffic terms.
• 📝 Note down keyword phrases and variations from Google and Uber suggest searches.
• 🎯 Use Surfer's content editor to optimize your content with suggested headlines, word count, and images.
• 📖 Write content with a main header, subheadings, an 'About Us' section, and a breakdown of services offered.
• 📊 Aim for a high Surfer score (over 70%) to increase the chances of ranking high on Google.
• 🔄 Use Surfer's audit feature to identify and fix issues with page structure, keyword usage, and loading speed.
• 🔗 Improve website authority by linking to other relevant pages within your site.
• 📈 Since using Surfer SEO, clients have seen an increase in leads for their local service businesses.

Q & A

What is the main focus of the video?

The video focuses on how to rank number one on Google for local service keywords using the Surfer SEO tool.

Who is the intended audience for this video?

The intended audience includes professionals in local service industries such as plumbers, electricians, and home improvement businesses.

What is the Surfer SEO tool?

The Surfer SEO tool is an AI-based tool that analyzes data from Google and provides suggestions on how to improve content for higher search rankings.

Why is it important to rank number one on Google for a specific keyword?

Ranking number one on Google for a specific keyword can lead to a steady flow of new customers every month, as demonstrated by the example of the keyword 'plumber in London'.

What is the first step in optimizing content for search engines as described in the video?

The first step is to find a keyword with high search volume to ensure that ranking efforts are not wasted on irrelevant keywords.

How does the video suggest finding relevant keywords for optimization?

The video suggests using a combination of Google search, Uber suggest, and the Surfer SEO tool to find and note down relevant keywords and variations.

What role does the Surfer SEO tool play in content creation?

The Surfer SEO tool provides a content editor that offers suggestions on keywords, word count, headlines, paragraphs, and images to optimize the content for better search rankings.

What are the key elements to include in a service page according to the video?

Key elements include a main header with the main keyword, subheadings with suggested keywords, an 'About Us' section, image areas showcasing work, and a breakdown of different services offered.

How does the Surfer SEO tool assist in auditing a webpage?

The Surfer SEO tool creates a full audit of the page, checking content length, internal linking, keyword usage, header tags, page structure, and loading speed, and suggests improvements.

What is the recommended content score to aim for when using the Surfer SEO tool?

The video suggests aiming for a content score over 70%, as pages scoring higher than this usually rank the highest on Google.

What is the final goal of using the Surfer SEO tool as presented in the video?

The final goal is to help generate high-quality leads, fill the business diary with more customers, and grow the business.

Outlines

00:00

🔍 Local SEO Ranking with Surfer SEO Tool

This paragraph introduces a tutorial on achieving top search engine rankings for local service keywords using the Surfer SEO tool. The video is aimed at professionals in home improvement businesses such as plumbers and electricians. It emphasizes the importance of ranking first on Google for relevant keywords, as illustrated by the example of a London plumber, and explains that high search volume keywords should be targeted. The Surfer SEO tool is described as an AI-based assistant that analyzes data from Google to suggest content improvements. The paragraph also introduces the video's presenter, Kurt from One Based Media, who focuses on online marketing strategies for trades businesses. The summary advises viewers on the initial steps of keyword research using Google and Ubersuggest, and how to use Surfer's content editor to optimize content with suggested keywords, headlines, and images. It concludes with the importance of scoring content over 70% to compete with top-ranking pages and the necessity of a well-rounded website with quality content, backlinks, and domain authority.

05:02

🛠 Advanced SEO Auditing with Surfer SEO

The second paragraph delves into the advanced features of the Surfer SEO tool, focusing on the auditing process to further optimize web pages for higher rankings. It explains how to paste a webpage into Surfer's audit section and analyze various aspects such as content length, internal linking, keyword usage, header tags, page structure, and loading speed. The paragraph highlights the benefits of using Surfer SEO for local service pages and shares the positive impact it has had on the presenter's clients in terms of increased leads. The video concludes with a call to action for viewers to fill out a form in the description for lead generation solutions, encourages engagement through likes, subscriptions, and comments, and expresses gratitude for watching. It also invites viewers to share their success stories resulting from implementing the discussed SEO strategies.

Keywords

💡Ranking

Ranking in the context of this video refers to the position a website holds in search engine results, specifically Google. It is crucial for businesses to rank high, ideally number one, to increase visibility and attract more customers. The video script emphasizes the importance of ranking number one for local service keywords to ensure a steady flow of new customers, using the example of a 'plumber in London'.

💡SEO Tool

An SEO (Search Engine Optimization) tool is a software or service designed to help improve a website's visibility in search engine results. In the video, the Surfer SEO tool is highlighted as an AI-powered tool that analyzes data from Google and suggests content improvements to enhance search rankings. It is portrayed as a valuable assistant but not a replacement for human copywriters.

💡Local Service Keywords

Local service keywords are specific search terms that include a service type and a location, such as 'plumber in London'. These keywords are important for businesses aiming to attract customers in a particular geographic area. The video script explains that ranking for such keywords can lead to a consistent influx of new customers every month.

💡Keyword Research

Keyword research is the process of identifying the terms that people enter into search engines when looking for products or services like those offered by a business. In the script, the presenter demonstrates how to perform keyword research using Google and Ubersuggest to find relevant keywords for 'Loft conversions ess6', which is essential for optimizing content.

💡Content Optimization

Content optimization involves adjusting and enhancing the content on a webpage to improve its relevance and appeal to search engines, thereby increasing its ranking. The video script details how to use the Surfer SEO tool to optimize content by incorporating suggested keywords, headlines, and images to achieve a high score, which is indicative of a page's potential to rank well.

💡Subheaders

Subheaders are secondary headings within a webpage's content that help organize information and make it easier for readers and search engines to understand the structure of the page. The script mentions using subheaders that include suggested keywords to improve the content's SEO and provide more in-depth information about services like 'Dorma Lofts' and 'vux Lofts'.

💡Service Pages

A service page is a type of webpage that describes the services offered by a business. In the context of the video, service pages are optimized with specific keywords and structured content to attract potential customers searching for services like 'Loft conversions'. The script provides guidance on what elements to include on a service page to enhance its SEO.

💡Content Score

The content score is a metric provided by the Surfer SEO tool that rates the quality and SEO-friendliness of a webpage out of 100. The script explains that a higher score indicates better optimization and that pages scoring over 70% typically rank higher on Google, which is a goal for businesses to achieve for better visibility.

💡Internal Linking

Internal linking is the practice of including hyperlinks within a webpage that direct users to other pages on the same website. The video script discusses how Surfer SEO's audit feature can suggest improvements in internal linking to pass authority around the site and enhance overall rankings.

💡Lead Generation

Lead generation is the process of attracting and converting strangers and prospects into potential customers for a business's products or services. The script mentions that the goal of using the Surfer SEO tool and optimizing content is to generate high-quality leads, which can fill a business's diary with more customers and contribute to business growth.

💡Page Audit

A page audit is a comprehensive review of a webpage to identify areas of improvement, such as content length, internal linking, and loading speed. The video script describes how Surfer SEO can perform an audit, providing insights and suggestions to optimize a page for better search engine performance.

Highlights

Introduction to a method for ranking number one on Google for local service keywords using the Surfer SEO tool.

Explanation of the Surfer SEO tool as an AI-based assistant for improving content ranking without replacing human copywriters.

Importance of ranking number one for local service keywords, illustrated with the example of a plumber in London.

Introduction of the presenter, Kurt from One Based Media, and the focus on online marketing for trades businesses.

The first step in the process: finding a keyword with high search volume to avoid wasting time on irrelevant keywords.

Demonstration of keyword research using Google search and the example of 'Loft conversions ess6'.

Utilization of Uber Suggest for additional keyword variations and the importance of noting these variations.

Instructions on using the Surfer SEO tool's content editor to input and optimize keywords for better content suggestions.

Breakdown of how Surfer scores content, suggests word count, headlines, paragraphs, and images for optimization.

Advice on writing content for service pages, including main headers, subheadings, an About Us section, and service breakdowns.

Example of a successfully optimized page that ranks number one on Google, with a content score over 80%.

Explanation of why pages scoring over 70% usually rank highest on Google and the importance of surpassing this threshold.

Feature of Surfer SEO that allows comparison of content scores with top-ranking pages on Google.

Second round of optimizations involving using Surfer's audit section to analyze and improve page elements like internal linking and keyword usage.

Details on Surfer's audit capabilities, including page structure, header tags, loading speed, and other issues.

Testimonial on the effectiveness of Surfer SEO in increasing leads for local service pages over the past few years.

Conclusion emphasizing the goal of generating high-quality leads and growing businesses through online marketing.

Call to action for viewers to subscribe, like, and comment on the video, and to share their success stories.

Transcripts

hey welcome back to the channel today

I'm going to show you how you can rank

number one on Google for local service

keywords using the surfer SEO tool

number one number one number one number

one if you're a plumber electrician or

any other Home Improvement business

looking to get to number one for your

service in your local area then you're

going to want to watch this one until

the end now the surfer SEO tool is

essentially an AI tool that pulls in

data from Google and makes suggestions

on how you can improve your content to

get higher positions now please do keep

in mind it is a tool that assists you

and is not here to fully replace human

copywriters just yet so why is it

important to rank number one well the

keyword plumber in London for example

gets searched around 720 times a month

so if you're a plumber in London who is

ranking number one for this keyword you

can expect a steady flow of new

customers every month into your business

now if you're new here hi I'm Kurt from

one based media and I'm here to help you

get more leads for your trades business

using online marketing so if you don't

want to miss any videos join our

community and hit that subscribe button

and the bell icon to get notified okay

back to today's topic so the first thing

you want to do is find a keyword that

gets a lot of search volume because

ranking number one on Google for a

keyword that gets no searches is about

as much of a win as being the biggest UK

supplier of bottled air so to make sure

you're not wasting time we begin by

doing a few different types of keyword

research first of all we just do a

Google search so for the purpose of this

video we're going to do Loft conversions

ess6 now scroll down to the bottom of

the page and you'll see a few keyword

phrases associated with Loft conversions

in essics you have keywords that mention

reviews prices and also near me keywords

now make a note of these keywords and

open up another tool called Uber suggest

then type in your main keyword again for

this example we'll type in Loft

conversions essic scroll down and you'll

see more variations of your keyword also

make a note of these next open up the

surfer SEO tool and click on content

editor and put your keyword into the

tool you'll notice Surfer will now give

a drop down of loads of other

suggestions so click on any that are

relevant as well as adding in any more

that you found from your Google and Uber

suggest searches now use one of your

credits and this will pull up the editor

ready for you to start editing your

content here's a breakdown of how this

works so your main headline will go here

here Surfer scores your content out of

100 so the more you optimize the High to

score here it suggests how many words

you need for the page suggested

headlines how many paragraphs and how

many images suggested for the page under

this you can see more suggestions with

the keyword you should use how many

times you should use them in the content

make sure not to keyword stuff you also

have keyword suggestions so these

keywords should be mentioned throughout

the subheaders now start writing your

content you want to include a few things

in a service page you want a main header

that includes your main keyword you want

subheadings that include the suggested

keywords also have an About Us section

and have an area for images of the work

and have a breakdown of the different

services so for this example we're

talking about Loft conversions so

subservices will be things like Dorma

Lofts vux Lofts and mansard conversions

if you're writing a roofing or Plumbing

page you'll do subhe headers like the

different types of roofs you repair all

the different types of plumbing services

you offer this is a great way of getting

a lot more content on the page page and

more keywords now let me show you a page

that we've built indexed and optimized

to get number one on Google so here is

all the content you can see it scores

over 80% now we found pages that score

over 70% usually show the highest on

Google anything below that and your

website will have to have a lot of other

attributes going for it such as a lot of

other content on the site back links and

domain Authority for it to rank highly

and that's why we suggest going over 70%

every time also another great feature

here is to click on this Cog and you can

see the score of the other pages that

are on the first page and see how high

their content score is always try and

aim to get your surface score higher

than the top five on Google for all of

your website Pages now go through all of

the content and keep making the

suggested changes the main things we

focus on is the keywords the suggested

headers and the amount of content and

images we need on the page once your

content scores higher than all of the

other competitors get it all added to

your website now the second round of

optimizations we do is to take the web

page and paste this into the audit

section on Surfer then type in your main

keyword hit create audit now what Surfer

does is creates a full audit of the page

it will say if the cont is the right

length and if the internal linking is

correct if the internal linking is not

good it will suggest other pages on the

website you can link back to this one

this is a great way to pass Authority

around the website to improve the

rankings the audit will also show you

other issues on the page like keywords

being used too much if the keywords are

being correctly used in the header tags

page structure issues if the title and

description are the right length and it

will also highlight any page loading

speed issues we've been using Surfer SEO

for a couple of years now and find it

works brilliantly for local service

pages and since using it our clients

have seen a huge increase in leads and

there you have it thank you for watching

until the end I hope you got a lot out

of the video so our goal here is to help

you generate the best quality leads you

can fill out your diary with more

customers and grow your business and

that's it from me and by the way if lead

generation is a problem for you right

now then there's a link in the

description that will help you solve

that problem in under 3 minutes I want

to say a big thank you again for

watching this video if you want to see

more like this please do like and

subscribe and also leave a comment in

the comment section let us know the

results you get from making these

changes we love to hear your success

stories and we read and respond to all

the comments we get have a great day

I'll see you on the next

one