8 Local Marketing Strategies To Boost Sales

Summary

In this video, Kurt from One Based Media outlines eight effective local marketing strategies to attract new customers for local businesses. Key tactics include optimizing for the Map Pack, leveraging local SEO, creating localized content, running Local Service Ads, garnering reviews on multiple platforms, enhancing call-to-action on websites, utilizing social media for visibility, and employing a robust CRM system for lead management. The strategies aim to boost online presence, increase customer acquisition, and ultimately, grow businesses.

Takeaways

• 📍 Focus on ranking in the top three of the Map Pack for local visibility and to increase the chances of being discovered by potential customers.
• 🔍 Include your core service and location in your business name to improve local SEO and ranking in the Map Pack.
• 📊 Prioritize having more and better reviews than competitors to boost your ranking in the Map Pack and gain customer trust.
• 🖼️ Utilize high-quality images on your Google Business Profile to showcase your work and attract potential customers.
• 📝 Choose the correct primary category for your business on Google to ensure accurate representation and improve searchability.
• 🔄 Implement a local SEO strategy by using tools like chat GPT to create a comprehensive SEO plan for your website.
• 📝 Build localized content, such as blog posts and case studies, to improve local SEO and provide valuable information to your audience.
• 🎯 Use Local Service Ads to reach potential customers with a Google guarantee badge, enhancing trust and visibility.
• 🗳️ Collect local reviews on multiple platforms to establish credibility and improve search rankings for your business.
• 📞 Ensure clear and accessible call-to-actions (CTAs) on your website to facilitate easy contact and conversion of leads.
• 📱 Leverage social media platforms to showcase your work, engage with the community, and attract new customers.
• 📊 Use a CRM system to effectively manage and track leads, improving conversion rates and business growth.

Q & A

What are the eight local marketing strategies mentioned in the video?

The video mentions strategies such as getting on the map pack, implementing a local SEO strategy, building localized content, running local service ads, getting local reviews on multiple platforms, having clear call to actions on the website, using social media, and using a proper CRM to capture leads.

Why is it important to be in the top three of the map pack for local businesses?

Being in the top three of the map pack is crucial because it increases the visibility of the business. If a business is not in the top three, potential customers have to click 'see more' to find it, which significantly decreases the chances of discovery.

What should a company name include to rank higher in the map pack?

The company name should include the core service and location to improve its ranking in the map pack. For example, a loft conversions company in London should have 'Loft Conversion' and 'London' in its name.

How can a business ensure it has more and better reviews in the map pack?

A business should aim to be the most positively reviewed company in its area. This involves getting a higher star rating and a greater volume of reviews than local competitors, which can significantly boost its ranking.

What role do high-quality images play in a Google business profile for local SEO?

High-quality images on a Google business profile are important because they provide an aesthetically pleasing view of the completed work, which is more appealing to potential customers. This can improve the click-through rate from the map pack to the business listing.

How can a business use chat GPT to build its local SEO strategy?

A business can use chat GPT to generate a full SEO strategy for its website, including the structure for local service pages and additional pages like about us, contact us, and blogs. This can be done by providing chat GPT with specific details about the business and its services.

What is the purpose of creating localized content such as blog posts for local SEO?

Creating localized content helps to naturally include relevant keywords and enhance internal linking on the website. This strategy helps Google recognize the business's location and relevance, ultimately improving local search rankings.

How can a business use case studies to build localized content?

A business can create detailed case studies for its blog by detailing property projects completed in specific locations. This provides an introduction, project overview, client information, scope of the project, execution details, and client reaction, which can be structured using chat GPT.

What is the significance of running local service ads and how do they work?

Local service ads appear at the top of search results with a Google guarantee badge. They pull details from the Google business profile and are more effective if the business has many Google reviews. Setting up these ads involves providing insurance documents and other required information.

Why is it essential for a business to get local reviews on multiple platforms?

Local reviews are crucial as they build trust with potential customers. Being the best-reviewed business in the area can significantly impact the visibility and perceived reliability of the business, leading to higher rankings and more leads.

How can clear call to actions (CTAs) on a website improve lead generation?

Clear CTAs make it easy for visitors to contact the business immediately. By having contact information and other key sections always visible, and a prominent contact form accessible throughout the site, businesses can turn traffic into leads more effectively.

What role does social media play in local business marketing according to the video?

Social media is a tool for content creation and drawing attention to the business. By documenting work and repurposing that content across platforms like TikTok, Instagram, and LinkedIn, businesses can increase visibility and convert viewers into customers.

Why is using a CRM system important for managing leads in a local business?

A CRM system centralizes all leads coming through various channels, allowing for efficient management and nurturing. It helps in tracking the progress of leads, assigning value to jobs, and ensuring that inquiries are responded to promptly, which maximizes conversions.

What tool is recommended in the video for checking if a business is ranking on the map pack?

The video recommends using a tool called Search Atlas to check if a business is ranking on the map pack. It shows where the business listing is ranking within a specified radius.

How can a business estimate its ad spend budget for local service ads according to Google?

Google provides a cost calculator where businesses can enter their country, the number of leads needed per month, and their business category. By clicking on 'estimate budget', they can get an estimation of the monthly spend required to generate the desired leads.