8 Local Marketing Strategies To Boost Sales

Summary

In this video, Kurt from One Based Media outlines eight effective local marketing strategies to attract new customers for local businesses. Key tactics include optimizing for the Map Pack, leveraging local SEO, creating localized content, running Local Service Ads, garnering reviews on multiple platforms, enhancing call-to-action on websites, utilizing social media for visibility, and employing a robust CRM system for lead management. The strategies aim to boost online presence, increase customer acquisition, and ultimately, grow businesses.

Takeaways

• 📍 Focus on ranking in the top three of the Map Pack for local visibility and to increase the chances of being discovered by potential customers.
• 🔍 Include your core service and location in your business name to improve local SEO and ranking in the Map Pack.
• 📊 Prioritize having more and better reviews than competitors to boost your ranking in the Map Pack and gain customer trust.
• 🖼️ Utilize high-quality images on your Google Business Profile to showcase your work and attract potential customers.
• 📝 Choose the correct primary category for your business on Google to ensure accurate representation and improve searchability.
• 🔄 Implement a local SEO strategy by using tools like chat GPT to create a comprehensive SEO plan for your website.
• 📝 Build localized content, such as blog posts and case studies, to improve local SEO and provide valuable information to your audience.
• 🎯 Use Local Service Ads to reach potential customers with a Google guarantee badge, enhancing trust and visibility.
• 🗳️ Collect local reviews on multiple platforms to establish credibility and improve search rankings for your business.
• 📞 Ensure clear and accessible call-to-actions (CTAs) on your website to facilitate easy contact and conversion of leads.
• 📱 Leverage social media platforms to showcase your work, engage with the community, and attract new customers.
• 📊 Use a CRM system to effectively manage and track leads, improving conversion rates and business growth.

Q & A

What are the eight local marketing strategies mentioned in the video?

The video mentions strategies such as getting on the map pack, implementing a local SEO strategy, building localized content, running local service ads, getting local reviews on multiple platforms, having clear call to actions on the website, using social media, and using a proper CRM to capture leads.

Why is it important to be in the top three of the map pack for local businesses?

Being in the top three of the map pack is crucial because it increases the visibility of the business. If a business is not in the top three, potential customers have to click 'see more' to find it, which significantly decreases the chances of discovery.

What should a company name include to rank higher in the map pack?

The company name should include the core service and location to improve its ranking in the map pack. For example, a loft conversions company in London should have 'Loft Conversion' and 'London' in its name.

How can a business ensure it has more and better reviews in the map pack?

A business should aim to be the most positively reviewed company in its area. This involves getting a higher star rating and a greater volume of reviews than local competitors, which can significantly boost its ranking.

What role do high-quality images play in a Google business profile for local SEO?

High-quality images on a Google business profile are important because they provide an aesthetically pleasing view of the completed work, which is more appealing to potential customers. This can improve the click-through rate from the map pack to the business listing.

How can a business use chat GPT to build its local SEO strategy?

A business can use chat GPT to generate a full SEO strategy for its website, including the structure for local service pages and additional pages like about us, contact us, and blogs. This can be done by providing chat GPT with specific details about the business and its services.

What is the purpose of creating localized content such as blog posts for local SEO?

Creating localized content helps to naturally include relevant keywords and enhance internal linking on the website. This strategy helps Google recognize the business's location and relevance, ultimately improving local search rankings.

How can a business use case studies to build localized content?

A business can create detailed case studies for its blog by detailing property projects completed in specific locations. This provides an introduction, project overview, client information, scope of the project, execution details, and client reaction, which can be structured using chat GPT.

What is the significance of running local service ads and how do they work?

Local service ads appear at the top of search results with a Google guarantee badge. They pull details from the Google business profile and are more effective if the business has many Google reviews. Setting up these ads involves providing insurance documents and other required information.

Why is it essential for a business to get local reviews on multiple platforms?

Local reviews are crucial as they build trust with potential customers. Being the best-reviewed business in the area can significantly impact the visibility and perceived reliability of the business, leading to higher rankings and more leads.

How can clear call to actions (CTAs) on a website improve lead generation?

Clear CTAs make it easy for visitors to contact the business immediately. By having contact information and other key sections always visible, and a prominent contact form accessible throughout the site, businesses can turn traffic into leads more effectively.

What role does social media play in local business marketing according to the video?

Social media is a tool for content creation and drawing attention to the business. By documenting work and repurposing that content across platforms like TikTok, Instagram, and LinkedIn, businesses can increase visibility and convert viewers into customers.

Why is using a CRM system important for managing leads in a local business?

A CRM system centralizes all leads coming through various channels, allowing for efficient management and nurturing. It helps in tracking the progress of leads, assigning value to jobs, and ensuring that inquiries are responded to promptly, which maximizes conversions.

What tool is recommended in the video for checking if a business is ranking on the map pack?

The video recommends using a tool called Search Atlas to check if a business is ranking on the map pack. It shows where the business listing is ranking within a specified radius.

How can a business estimate its ad spend budget for local service ads according to Google?

Google provides a cost calculator where businesses can enter their country, the number of leads needed per month, and their business category. By clicking on 'estimate budget', they can get an estimation of the monthly spend required to generate the desired leads.

Outlines

00:00

📈 Boost Local Business with Marketing Strategies

This paragraph introduces Kurt from One Based Media, who offers eight local marketing strategies to attract new customers. It emphasizes the importance of appearing in the top three of the Map Pack for local searches, with tips on optimizing business names, gathering reviews, using high-quality images, and selecting the right categories on Google Business Profiles. It also introduces Search Atlas as a tool to check Map Pack rankings and suggests using Chat GPT to generate a full SEO strategy for a local business website, including service pages and other essential content.

05:00

📝 Creating Localized Content and Case Studies

The second paragraph focuses on building localized content through blog posts and case studies to improve local SEO rankings. It advises on using Chat GPT to create a compelling case study structure for blog posts, detailing property extension projects completed in specific locations. The importance of including client information, project scope, objectives, and execution details in these case studies is highlighted. Additionally, the paragraph discusses the effectiveness of Local Service Ads, the impact of Google reviews on ad performance, and the use of Google's cost calculator to estimate ad spend budgets.

10:01

🗳️ Maximizing Online Presence with Reviews and Social Media

This paragraph emphasizes the significance of gathering local reviews on multiple platforms to enhance a business's online presence and trustworthiness. It suggests targeting platforms like Google Business Profile, Checkatrade, Trustpilot, and Reviews.io for tradespeople. The paragraph also highlights the importance of clear call-to-actions (CTAs) on a business's website, such as visible contact information and a prominent contact form, to turn website visitors into leads. Furthermore, it recommends using social media platforms like TikTok, Instagram, LinkedIn, and YouTube to showcase work and attract potential customers.

📊 Efficient Lead Management with CRM Systems

The final paragraph discusses the importance of using a CRM system for efficient lead capture and management. It recommends a specific CRM platform, High Level, for its seamless integration with Google Business Profile, Google Ads, and websites. The system allows for lead management through various stages, from initial contact to job completion, and assigns a monetary value to each job. The paragraph concludes by encouraging viewers to implement these strategies to generate high-quality leads, fill their diaries with customers, and grow their businesses, with a call to action for further assistance through a link provided in the video description.

Keywords

💡Local Marketing

Local marketing refers to promotional strategies that target customers within a specific geographic area. In the video, it is the central theme, focusing on tactics to attract new customers to local businesses. The script mentions several strategies such as optimizing for the 'map pack' and local SEO, which are specific to reaching potential customers in a business's immediate area.

💡Map Pack

The 'map pack' is a term used to describe the top three local business listings that appear on Google's search results when a user performs a geographic-based search. The video emphasizes the importance of ranking in the map pack, as it significantly increases a business's visibility and chances of being discovered by potential customers, as exemplified by the need to be in the top three for a loft conversion company in London.

💡Google Business Profile

A Google Business Profile is an online presence that helps businesses manage their identity across Google, including Search and Maps. The script discusses the necessity of having a high-quality Google Business Profile with good reviews and images to improve local SEO and rank in the map pack.

💡Local SEO

Local SEO is the process of optimizing a business's online presence to rank higher in local search results. The video suggests using a tool like chat GPT to generate a full SEO strategy, including creating local service pages, which is crucial for local businesses to increase their visibility to potential customers searching for services in their area.

💡Localized Content

Localized content refers to blog posts, articles, or any written material that is specifically tailored to a certain location or region. The video script uses the example of a drainage company in London writing blogs about the local drainage systems to illustrate how creating content relevant to a specific area can improve local SEO rankings and attract more local traffic.

💡Case Study

A case study is a detailed report or analysis of a specific project, business, or situation. In the context of the video, creating case studies for completed projects, such as property extensions in Essex, is suggested as a way to build localized content and showcase a business's expertise and results, thereby enhancing credibility and attracting potential customers.

💡Local Service Ads

Local Service Ads are a type of online advertising on Google that highlights local businesses with a Google guarantee badge. The script explains how these ads can be set up using Google's platform and the importance of having Google reviews to make the ads more effective, as they appear at the top of search results.

💡Google Reviews

Google Reviews are customer testimonials that appear on a business's Google Business Profile. The video stresses the importance of accumulating as many positive Google reviews as possible, as they significantly impact the effectiveness of Local Service Ads and help a business stand out as the best-reviewed in its area.

💡Call to Action (CTA)

A call to action (CTA) is a prompt designed to encourage a specific response, such as making a purchase or contacting a business. The video mentions the importance of having clear and easily accessible CTAs on a business's website, like phone numbers and email addresses, to facilitate immediate contact and conversion of website visitors into leads.

💡Social Media

Social media refers to websites and applications that enable users to create and share content or participate in social networking. The video recommends using platforms like TikTok, Instagram, and LinkedIn for local service businesses to document and share their work, thereby attracting attention and converting viewers into customers.

💡CRM System

A CRM (Customer Relationship Management) system is a type of software that businesses use to manage interactions with customers and potential customers. The video suggests using a CRM like 'high level' to capture and manage all incoming leads effectively, track their progress, and improve conversion rates.

Highlights

Eight powerful local marketing strategies are introduced to attract new customers.

Importance of appearing in the top three of the map pack for local businesses.

Four key steps to rank in the map pack: including core service and location in the business name, having more and better reviews, high-quality images, and correct primary category.

Use of Search Atlas tool to check business ranking in the map pack.

Quick and easy local SEO strategy implementation using chat GPT.

Building localized content through blog posts to improve local SEO.

Creating case studies for blogs to showcase completed projects and attract potential customers.

Utilizing local service ads with Google guarantee badge for lead generation.

The necessity of having multiple Google reviews to improve ad effectiveness.

Setting up local service ads on Google's platform and the importance of responding to leads.

Capturing leads efficiently with a CRM system like High Level.

Getting local reviews on multiple platforms to enhance business credibility.

Clear and accessible call-to-action (CTA) on websites to improve lead conversion.

Using social media platforms like TikTok, Instagram, and LinkedIn for business promotion.

Documenting and repurposing work content for social media to attract customers.

The role of a CRM in managing and nurturing leads effectively.

Link provided in the description to solve lead generation problems quickly.

Encouragement for viewers to like, subscribe, and comment for more content.

Transcripts

are you struggling to get a consistent

flow of new customers into your business

well in this video I'm going to show you

eight powerful local marketing

strategies that will get your phone

ringing with a flood of new customers

now if you're new here hi I'm Kurt from

one based media and for over a decade

we've been helping local businesses get

more leads more customers and ultimately

make more money our videos reveal tips

for local businesses to boost their

online presence and also help agencies

and Freelancers streamline their

operations and get amazing results for

their clients so if you find our content

useful remember to like it and don't

forget to subscribe so you never miss a

video the first strategy is to get on

the M pack for instance if you have a l

conversion company in London you need to

show up here in the top three of the map

pack if you're not in the top three

people have to click on see more

businesses and find your company over

here this heavily decreases your chances

of being discovered by your potential

customer cuz no one clicks on this so to

end up over here on the M pack you need

to do these four things the first thing

you're going to do is to ensure your

company name includes your core service

and location for example if you have a

loft conversions company in London make

sure your business name reflects just

that as you can see all the three

businesses that are ranking in the mat

pack have Loft conversion in their name

while the location isn't mandatory

having the keyword and location in your

company name really helps in the ranking

second make sure you have more and

better reviews than your competitors in

the M pack you should be the most

positively reviewed company in your area

if you can get a higher star rating and

a greater volume of reviews than any of

your local competitors your chances of

ranking will Skyrocket now the third

ranking factor is to have high quality

images on your Google business profile

when people click through to your

listing they should see many high

quality images of your work use final

product images rather than just

construction shots if you must show work

in progress do a side by side before and

after shot comparison people prefer

seeing the completed work so ensure the

images are as aesthetically pleasing as

possible lastly use the correct primary

category if you don't know which

category to use just tou in your core

service and location over here for

example plumber in London and now you

can see the category most businesses are

using which is plumber Google allows up

to 10 secondary categories to use them

wisely to cover all aspects of your

services once you've applied all the

tips that I've just told you about your

business will start showing up on the

mat pack a great way to check if your

business is ranking on the M pack is by

using this tool called search Atlas I'll

show you how to use it so currently I've

put in the details of one of our clients

they're a Garden Room inst stall at in

Essex now below we'll put in the

keywords which will be our core service

and location so for this one it's Garden

rooms Essex and garden rooms installer

then we'll set a 5m radius of our city

and hit enter now this tool will show us

where our business listing is ranking in

the M pack in the 5 m radius and as you

can see our client is in the top three

everywhere in the M pack the second

strategy is to implement a local SEO

strategy for your business doing local

SEO to get your website to rank does

take a lot of effort and time but I'm

going to show you a quick and easy way

to implement this strategy for your

business for that we'll go to chat GPT

and put in this prompt I'm a plumber in

London my company name is your company

name I'm based in Chelsea but I cover

all the burrow in London my services

include put in your services my

telephone number is my website address

is build me a full SEO strategy for my

website including local service pages to

cover all of the burrowers now chat GPT

will generate the whole structure for

our website and show us how it should be

built it's laid out all the details need

to include while doing your SEO so we'll

go one step further and put in this

prompt just give me the pages now chat

GPT has outlined the structure for all

the pages on our website for our

homepage it's given us the title meta

tag and the description that we need to

use it's also generated all the service

pages that we need to include on our

website with the URL structure The Meta

tag and description and as we scroll

down chat GPT has given us the structure

for all our B specific Pages as well

it's covered all the bases and finally

it has generated an outline for the

additional pages on our website such as

about us contact us and the blogs this

is exactly how your website should be

structured so use this prompt to start

building your website the easy way the

third strategy is to build localized

content to improve your website's local

SEO you should focus on building

localized content blog posts are a great

way to start you don't need a lot around

10 high quality localized pieces of

content can significantly boost your

rankings for example if you're a

drainage company search for drainage

systems in London on Google and check

the people also ask section you'll find

questions like what is the London

Underground drainage system and does

London have a sewer system now you can

write blogs on these topics you can

write about the history of the London

sewage system and the types of drainage

systems that exist in the UK now you may

wonder how this is relevant to getting

leads but by creating localized content

tailored to your service and area you'll

naturally include relevant keywords and

enhance internal Linkin on your website

this strategy helps Google recognize

your business's location and relevant

ultimately improving your local search

rankings another effective way to build

localized content is through case

studies let's say you're an extension

Builder working in ess6 you can create a

detailed case study for your blog by

using chat GPT put in this prompt create

a compelling case study structure for

our blog detailing property extension

projects we completed in Essex now chat

GPT will generate a breakdown of the

case study that you can use to structure

your blogs your blog post should include

an introduction and project overview

with a brief description of the property

and location then you want to include

client information providing background

about the client their past struggles

and how long they considered the project

before hiring your company explain the

reasons for choosing your service

whether they found you online or were

recommended by friends and family then

give details about the scope of the

project and objectives including the

initial consultation design and

Architectural plans and preparation for

permits next you want to describe the

project execution with a step-by-step

breakdown of the construction process

process and the challenges faced finally

you want to conclude the blog with the

client's reaction and their review

repeat this process for about 10 of your

projects to build a healthy portfolio of

case studies the fourth strategy is to

run local service ads these ads appear

at the top of search results with a

Google guarantee badge local service ads

poor details from your Google business

profile and having Google reviews

significantly impacts their

effectiveness so it's important to have

as many Google reviews as possible to

set up local service ads go to Google's

platform and click on get started but

Buton now you'll need to provide your

insurance documents and other required

information then your ads will be up and

running in no time it really is that

easy Google also provides us with a cost

calculator to calculate our ad spend

budget simply enter your country the

number of leads you need per month and

your business category then click on

estimate budget to get an estimation of

how much you need to spend monthly to

generate these leads setting up local

service ads is relatively

straightforward however it's essential

to actively respond to the leads sent by

Google because if you don't Google is

going to penalize you and stop sending

you the leads alog together to keep

track of all the inquiries Google

provides a basic CRM system that links

to your phone allowing you to respond to

leads immediately in summary local

service ads are a highly effective way

to generate local leads and Google is

heavily promoting this service now the

fifth strategy is to get local reviews

on multiple platforms this is one of the

most crucial actions you can take I

can't stress that enough it's like when

you search for a hotel or any other

service online you always check the

reviews right the same principle applies

over here you want to be the the best

reviewed business in your area when

someone Googles your company name you

want your website and reviews on

different platforms to dominate the

first page of Google for local service

businesses like trades people the best

places to get reviews are Google

business profile Checker trade trust

pilot and reviews.io get as many reviews

on these platforms as you can this will

help your website rank higher and make

you look more trustworthy to potential

customers the next strategy is to make

sure you have really good call to action

or ctas on your website you want your CT

to be clear and easy to find for example

have your email address and phone number

at the top so people can click to call

or email you right away when scrolling

down your site ensure the navigation bar

sticks to the top so contact information

and other key sections are always

visible also have a prominent contact

form at the bottom of the page so

visitors can reach out easily no matter

where they are by making your contact

details and other ctas clear you

eliminate guest work for visitors if

they land on your page and can't quickly

find out how to contact you they might

get frustrated and leave clear ctas and

easy navigation help turn traffic into

leads making your website more effective

now strategy number seven is to use

social media as a business owner these

days one of your roles is content

creation you're either creating assets

for your website or creating content

that draws attention to your business

and converts viewers into customers for

local service businesses I recommend Tik

Tok Instagram and Linkedin if you want

to go all out with video content you can

consider YouTube as well you don't have

to create loads of different types of

content just document your work and then

repurpose that content by uploading it

on the different platforms so if we type

in Plumber London into Tik Tok we can

see this account London plumber he's

just documenting the work he's doing and

uploading it to Tik Tok you can see this

guy just sharing a day in the life of a

London plumber or how I earn money as a

plumber he documents the whole process

like soldering a pipe on a radiator and

then just posts it on his socials and

you can do the same for your business

when people see these kinds of short

work videos they'll see that you're

doing a good job and are more likely to

hire you if you've got good reviews High

website rankings and active social media

showing your work potential customers

will trust you more and like I said

before you can share the same kind of

content on Tik Tok YouTube shorts and

Instagram reals using social media is a

great way to get yourself and your work

in front of loads of people now the last

strategy is to use a proper CRM to

capture all the leads are coming in I

highly recommend using high level it's a

fantastic lead capture platform that

integrates seamlessly with your Google

business profile Google ads and your

website it ows you to centralize every

single lead that comes through your

business you can integrate it with your

phone and desktop so that all the leads

come into one platform when leads come

through you can manage them easily

within the system for example when leads

come in through a landing page you can

pull them into different stages like did

they answer or incoming call you can

also move them to stages such as pitched

or won the job and assign a price value

to each job this system helps you

nurture all your leads effectively a

great feature of this particular system

is that it allows you to manage all your

leads from your m mobile phone making

sure you're always on top of every

inquiry having a CRM like this allows

you to handle these efficiently and

maximize your conversions and that's it

eight marketing strategies and tips on

how to use them effectively thank you

for watching until the end I hope you

got a lot out of the video so our goal

here is to help you generate the best

quality lead you can fill out your diary

with more customers and grow your

business and that's it for me and by the

way if lead generation is a problem for

you right now then we've got a link in

the description that's going to help you

solve that problem in just under 3

minutes I want to say a big thank you

again for watching this video if you

want to see more like this please do

like and subscribe and also don't forget

to leave a comment in the comment

section we read and respond to all the

comments we get have a great day I'll

see you on the next one