5 THINGS KONAMI SHOULD BE DOING!!!
Summary
TLDRDans cette vidéo, Lyo discute des points d'amélioration pour Konami et le jeu Yu-Gi-Oh. Il aborde cinq domaines clés : les récompenses des tournois, les raretés des cartes, le design des cartes, la communication avec la communauté, et le marketing global de l'entreprise. Lyo critique le manque d'innovation et de transparence de Konami, en suggérant des solutions simples qui pourraient améliorer l'expérience des joueurs et la satisfaction globale. Il exprime sa frustration face au manque de réaction de Konami aux critiques des joueurs et propose des idées pour revitaliser le jeu.
Takeaways
- 🎮 Le script discute des problèmes de Konami dans la gestion de la franchise Yu-Gi-Oh.
- 📉 L'auteur exprime son inquiétude quant à la façon dont Konami gère les aspects du jeu, ce qui affecte la perception des joueurs.
- 💰 Il souligne que les prix offerts dans les tournois sont disproportionnés par rapport aux coûts des cartes et des decks.
- 🔄 L'auteur suggère d'améliorer les prix en offrant des récompenses plus attrayantes pour les événements principaux, comme des cartes géantes et des feuilles non coupées.
- 🃏 Il critique la rareté et l'accessibilité des cartes, proposant de suivre le format OCG (Official Card Game) pour une meilleure distribution des cartes.
- 🛠 Il mentionne que le design de certaines cartes, avec des effets persistants sans coût d'activation, nuit à l'interaction et au fun du jeu.
- 🗣️ L'auteur critique la communication de Konami avec la communauté de joueurs, en particulier la manière dont les listes interdites sont gérées.
- 📢 Il suggère que Konami améliore sa stratégie de marketing, en particulier en ce qui concerne la promotion des joueurs professionnels et des formats alternatifs.
- 🤔 L'auteur appelle à une meilleure reconnaissance des problèmes par la part de Konami et à une communication proactive avec la communauté.
- 🔑 Il insiste sur l'importance de l'interaction et de la créativité dans le jeu, soulignant que les cartes qui limitent cette interaction sont problématiques.
- 👥 Il mentionne que les grandes marques et les noms de pro players partent en grand nombre, ce qui peut indiquer un problème plus profond avec la direction du jeu.
Q & A
Quel est le sujet principal abordé dans le script de la vidéo ?
-Le sujet principal du script est la manière dont Konami gère et échoue dans certains aspects de la gestion de Yu-Gi-Oh!, ainsi que des suggestions d'améliorations.
Quels sont les problèmes mentionnés liés à la récompense des tournois de Yu-Gi-Oh! ?
-Les problèmes mentionnés incluent l'absence de récompenses en espèces, la faible valeur des récompenses par rapport aux coûts de participation et la nécessité d'une meilleure valeur marchande des produits offerts.
Quelle est la proposition de l'auteur pour améliorer les récompenses des tournois ?
-L'auteur suggère d'offrir des récompenses plus exclusives et de valeur telles que des cartes à grande taille, des feuilles non coupées et d'autres accessoires pour les vainqueurs des tournois principaux.
L'auteur aborde-t-il la question des raretés des cartes dans le script ?
-Oui, l'auteur mentionne que les cartes devraient être plus accessibles en étant imprimées dans plusieurs raretés dans leur propre ensemble de base, ce qui favoriserait l'équité et la satisfaction des joueurs.
Quels sont les problèmes de conception de cartes mentionnés dans le script ?
-Les problèmes de conception de cartes mentionnés incluent les effets persistants sans coût d'activation, qui rendent le jeu moins interactif et plus basé sur la chance.
Quelle est la critique de l'auteur sur la communication de Konami avec la communauté de joueurs ?
-L'auteur critique la mauvaise communication de Konami, notamment l'absence de dates pour les listes interdites et limitées, et la faible interaction avec la communauté sur les réseaux sociaux.
Quel est le point de vue de l'auteur sur la manière dont Konami gère les médias sociaux ?
-L'auteur pense que la gestion des médias sociaux par Konami est poor, avec peu d'interaction avec la communauté et une absence de communication proactive sur les changements du jeu.
Quelle est la suggestion de l'auteur pour améliorer la marketing de Konami ?
-L'auteur suggère de créer plus de contenu interactif, comme des vidéos de réactions en direct lors des gros événements, et de promouvoir les joueurs professionnels et leurs parcours pour attirer de nouveaux joueurs.
L'auteur mentionne-t-il des problèmes avec les produits vendus par Konami ?
-Oui, l'auteur critique le fait que Konami offre des récompenses telles que la Nintendo Switch, qui est considérée comme périmée et de faible valeur pour les joueurs.
Quelle est l'opinion de l'auteur sur la manière dont Konami gère les tournois et les événements spéciaux ?
-L'auteur estime que les tournois principaux devraient offrir des récompenses plus attrayantes que les événements secondaires, et que les accessoires offerts devraient être de meilleure qualité.
Outlines
😀 Problèmes de Konami avec Yu-Gi-Oh!
Le script commence par une introduction sur les problèmes persistants de Konami avec le jeu de cartes Yu-Gi-Oh! L'auteur mentionne que personne n'est parfait et que même des entreprises comme Konami peuvent faire des erreurs. Il souligne que les entreprises sont rarement capables d'admettre leurs erreurs sans une énorme réaction négative de la part de la communauté. L'auteur exprime son intention de discuter de cinq domaines spécifiques dans lesquels Konami pourrait améliorer l'expérience de jeu et la perception de la marque en Occident.
🤔 Préoccupations sur les prix et les raretés des cartes
Le script passe en revue les préoccupations des joueurs concernant les prix et les raretés des cartes, en particulier l'absence de prix en espèces et la nécessité de dépendre du marché secondaire pour obtenir de la valeur monétaire. L'auteur discute également de l'inutilité de gagner des tournois si les coûts des decks sont beaucoup plus élevés que les gains, soulignant le déséquilibre entre investissement et retour. Il suggère que Konami pourrait améliorer cela en offrant des prix plus attrayants pour les événements principaux, comme des cartes géantes ou des feuilles non coupées.
🛍️ Accessoires et communication de Konami
Dans ce paragraphe, l'auteur critique les efforts de Konami en matière d'accessoires, en comparant avec d'autres entreprises comme Pokémon. Il insiste sur la nécessité d'améliorer la qualité et la variété des accessoires offerts. L'auteur aborde également la mauvaise communication de Konami avec la communauté de joueurs, en citant des problèmes avec les listes interdites et limitées, ainsi que l'absence de planification et d'interaction sur les médias sociaux. Il recommande de suivre le format OCG (Official Card Game) pour la fréquence des cartes rares et d'améliorer la qualité des interactions avec les joueurs.
📉 Désign et communication des cartes
L'auteur traite brièvement du problème de conception des cartes, en évoquant des cartes qui ont des effets persistants sans nécessiter d'activation ou de coûts, ce qui rend le jeu moins interactif. Il suggère que Konami devrait cesser d'imprimer ce type de cartes ou les limiter à des archétypes nécessitant une configuration. Il insiste sur l'importance de la communication proactive et de l'amélioration de la stratégie marketing de Konami pour maintenir l'intérêt et la santé du jeu.
📢 Amélioration de la marketing et de la communication de Konami
Dans le dernier paragraphe, l'auteur exprime son frustration face à la manière dont Konami gère sa marketing et sa communication, en comparant avec d'autres jeux et en soulignant l'importance de promouvoir le jeu, les joueurs et les formats alternatifs. Il propose des idées de marketing créatif, comme des vidéos de réactions en direct lors de l'annonce de nouvelles cartes, pour susciter l'intérêt et maintenir une base de joueurs engagée. Il conclut en appelant Konami à reconnaître et à aborder les problèmes clés soulevés par la communauté.
Mindmap
Keywords
💡Konami
💡Prizing
💡Card Rarities
💡Card Design
💡Communication
💡Marketing
💡Side Events
💡Forbidden and Limited List
💡Pro Players
💡OCG Format
Highlights
Discussion on Konami's perceived failures in managing the Yu-Gi-Oh! game.
Acknowledgment that no game or company can be perfect and are open to criticism and improvement.
The challenge for companies to admit mistakes and the rarity of proactive admissions of error.
Introduction of five key areas for improvement in Konami's handling of Yu-Gi-Oh!
Critique of Konami's prizing strategy, particularly the lack of cash prizes and the value of winnings compared to investment.
Suggestion to improve prizing by offering exclusive items like giant cards and uncut sheets for tournament winners.
The issue of card rarities and the suggestion to follow the OCG format for more accessible and fair distribution.
Concerns about card design, specifically the introduction of cards with lingering effects that require no skill to activate.
The importance of interactive gameplay and the negative impact of cards that shut down the opponent without interaction.
Critique of Konami's communication with the player base, including the lack of transparency and planning for ban lists.
The need for better marketing strategies that promote the game, its players, and formats, not just products.
Suggestion to showcase player profiles and histories to build community and inspire new players.
The idea of live reactions to new card reveals as a form of engaging marketing.
Concerns about high player turnover and the impact on the quality of gameplay and spectator interest.
A call to Konami to address glaring problems and to communicate with the community for better game health.
The impact of silence from Konami on community trust and the importance of simple communication.
Personal reflections on the enjoyment of the game despite current frustrations with the format and card effects.
Transcripts
so we're just going to keep milking this
video topic
right right but at least I'm doing
videos
again your
Bo what is up guys this is lyo coming
here today with uh more discussions on
Konami and how they're failing
everything and it's all the worst but in
all seriousness no one game is perfect
you know even even Lano have had arates
already in in certain cards and that a
lots of people are actually quite happy
with but it shows that no one company
can get it right first time can hit the
the the ball out of the park they're you
know immune to to criticism they're
immune to doing things wrong that's just
how the world works and that's totally
fine I don't think anyone would be
disappointed upset with Konami if they
got something wrong and then they said
yeah okay fine we got that wrong but I
think that's one of the hardest things
for companies to ever do it's very rare
that a company come out and say they've
done something wrong if they haven't had
the most ridiculous amount of backlash
they're losing Revenue they're losing
face in the community or whatever it's
normally because people are kicking off
there is never a proactive reason to do
it or at least I've never seen them do
it so today I actually want to talk
about something that I've been thinking
about a lot it's it's one that a lot of
people have in the Forefront of their
mind right now it's one of the biggest
talking points and it will be for quite
a while until we get the Forbidden
unlimited list at the end of this month
as I'm recording this on the 2nd of
August in this video I want to talk talk
about five areas that I personally think
Konami can work on uh and address uh to
to fix the states of the game to fix the
mentality that people have but also
improve their their Yu-Gi-Oh Aura in in
the west so in no particular order and
in no ranking of order of high important
because I personally think these are all
extremely important to me the first one
that most people talk about is prizing
so obviously prizing is always been kind
of an issue for Konami there's never
been cash prizing in there so I kind of
just don't really want to talk about
cash prizing I've spoke about it enough
I'm fine with it not happening you can
get a monetary value out of products in
other ways so obviously you need to lean
on the secondary Market a little bit
more but that's totally fine because it
gives you the option to keep it or to
sell it when you have a game that you
need to spend money on your own
hard-earned money to then play in a
tournament to then you know rise up the
ranks and and win that tournament let's
say or even just come in the top cup if
the money you've spent on just your deck
to play in that tournament and to win it
pales in comparison to your winnings
you've got a problem so the fiend Smith
engines and and decks you know that
they're around five to to 500 to 1,000
let's say um to to actually build the
deck if you just do all the lowest
Rarities and all this stuff it's around
that let's say because obviously the
extra deck is expensive the fiend Smith
cards are expensive snake eye stuff is
expensive ensive um let's just take that
one for example because that's probably
where it'll be Tempi is one of those
that does kind of have a bit of a unique
point because it's it's a fairly cheap
deck in comparison to fiend Smith but
let's use fiend Smith because it's very
rare you get a temp pii topping as in
like that type of like cheap deck going
above and beyond and Topping if my deck
costs 10 times more or or five times
more than what I'm getting in return
what's the point like what is the actual
point in me playing for the glory great
the glory doesn't really really do much
to be honest because while that's all
very well and good it means that okay
well if I if I want to actually try and
get some monetary value out of this if I
actually want to make it worth my while
I probably have to do other things so
there is a bit of exposure obviously
because you'll either be on stream or
whatever I can do a YouTube channel and
people can come watch my deck profile
and I'll get some pitiful amount of
revenue from YouTube to to do that if I
have got an established YouTube channel
already if I haven't then it means I
have to make that video and then loads
of other videos to meet YouTube's
criteria to be the you see where I'm
going with this it's effort you've
already put all the time the work and
the effort into actually topping the
event to learn your deck to learn the
opponent's deck you've won a dice roll
enough times that you've gone first and
that means you just probably win a
little bit but is it at least helps and
you need to understand how to play the
deck cuz when you go second that's
that's when the problem is but if I've
spent my own hard-earned time my own
hard-earned money and I don't get
anything in return that's a problem how
you fix it they actually don't really
need to do too much they just need to
offer a lots of things that they do for
the side events for the main event why
is giant cards not in in the you know
contention for the main event like you
just do like an exclusive giant card for
first and second place it's not or or
you doing exclusive giant card and then
oversized card for seconds or something
like that you know oversized for like
the top yeah top eight top four can be
like or top two can be giant top eight
can be oversized you know things like
that we had Starlight sheets like uncut
sheets where did they go what about
quarter Century secret red uncut sheets
but the these things like are are not
really that hard to do because they've
done them for quite a while it is really
bad when your side events that are
arguably easier to win because there's
less people and it's shorter shorter uh
tournament have better prizing than than
your main event so you fix that more
things like the uncut sheets you do the
giant cards these are things they're
already doing they just need to change
their format a little bit the
accessories is something I think they
need to do a lot better with their
accessories are poor like I don't I
don't think anyone can can you know
really disagree with me they're poor you
have third parties and other companies
like Pokemon doing this like this is a
Charizard deck I wasn't even intending
to to show this and I wasn't really
intending to talk about uh accessories
here we are this is something off their
just website
you can buy
like Konami where is your version of
this instead they've uh built or or it
said oh we're doing a double deck box
this year for our world championship
qualifiers exclusive accessories uncut
sheets Giant and oversized cards are
just some of the smallest things you can
do and please for love of God get rid of
the Nintendo switch it's actually quite
embarrassing to be given a Nintendo
switch as a prize cuz how old it is and
how pointless it is no one really
actually wants to buy it so you're kind
of stuck with it and if you are selling
it you're selling it probably at half
the RRP so yeah you need to stop with
that I think pricing is actually one of
the easiest things they can fix because
they already do a lot of it um they just
need to change the format second in my
opinion is card Rarities now I did speak
in quite big like long detail to be
honest about this uh in in a previous
video that I uploaded so I want touching
it too much uh as you can check out that
video but honest opinion is you follow
the ocg format of uh core Rarities in
the ocg format for example if we take
fien Smith from from their sets um fi
Smith was printed in multiple Rarities
in the set itself didn't need to wait
for a rarity collection or anything like
that it was printed in Ultra secret uh
what was it Ultra secret and uh quarter
Century rare yeah the their fiend Smith
uh engraver is like £19 on eBay you know
you take into account that that
inflation on the eBay Market because
obviously it needs to be imported to
answer forth so you can get it cheaper
in Japan yeah imagine that fi Smith
engine for like 50 Quid if you make the
cards more accessible because you print
them in multiple Rarities within its own
core set it means that you hit all of
the player bases it means you hit the
people who don't want to spend that much
on it you also hit the Rarity collectors
who want to have those super shiny cards
not a problem you also make it more
accessible because of the the the latter
points and it makes it fairer because it
also works for the secondary Market it
also works for the retailers it also
works for the the backpack vendors it
works for everyone because you now have
more products that people want that hits
a wider audience and not just the top
people who want that themi Smith
engraver in secret rare or in quarter
Century secret rare you now have lower
and mid tier people who actually want
the ultra rare because it is more
accessible and then it obviously is very
healthy in regards to just the amount of
interaction people will have with OTS
stores with the vendors so on so forth
again quite a simple thing they already
do it in the ocg next up is something
that is a bit more difficult to solve
and that's card design I will do a
separate video on this one but quickly
touching on it card design lingering
effects with no requirement to activate
uh or or no no re no like kind of
requirements or or activation costs
Dimension shifter spooky Dogwood draw
and lock bird all those things draw Lo
slightly different you have to add a
card but you you get my point cards that
you can just drop with no skill the only
skill you have to do is draw the card
and even then that's just completely
look based these days any card that
shuts the off your opponent from playing
because you activated it with no
interaction is a problem the mul armies
are new ones now Maxi in the ocg is one
of those you stop printing cards like
that and if you want to print a card
like that you do it within an archetype
that requires setup that's the only way
you do it because because your opponent
can at least potentially interact one
card trade off hand traps like ash
Blossom effect veiler in my opinion
they're fine leave them they're fine
because it's a one for one typically you
can take it into account you can play
around it same with niru yes it is a
board wipe but you can play around it
bake into your plays card effects or
Monster effects within those five
summons that's totally fine if you
overextend and get hit by niir in my
opinion that's fine because it's just
the way that the thing is but when
someone activates Dimension shifter on
you and you have no response because
it's in your draw phase or standby phase
or whatever yeah that's kind of sad the
whole point of the game is to interact
it's an interactive card game it's not
Solitaire so stop printing cards that
make it solitire the fourth area is
communication uh Konami have
particularly been awful with a capital H
you know what I mean capital A awful
they are terrible at communicating with
their player base historically they used
to do dated forbidden limited lists at
one point very briefly they did
explanations as to why uh cards were
were hit in certain ways and why they
weren't and then they went silent on
that they stopped doing that they then
got rid of the dates and said well we're
not actually going to give you dates
we're just going to mysteriously drop it
on you which is terrible in my opinion
cuz you can't plan for anything and
there's been so many instances of where
there have been tourn tournaments coming
up where a Bist has been dropped or they
don't know if a ban list is going to be
dropped no no communication so they
can't plan to it and then when one is
dropped but they say oh well actually
it's not going to be in in effect till
then put it in effect after that
tournament that tournament becomes
utterly pointless why does anyone want
to watch an old format it's just really
bad communication and then you look how
they run their their social media
platforms it looks I'm really sorry but
it looks like it's run by junior staff
like a junior social media person
because there's just no proper
interaction with the community they
schedule posts they really do much more
and and it just looks kind of poor the
one area that I think is good in regards
to communication is the stream setups
especially on the European side like the
communication back and forth on there is
nice I think that is something they
should be commended for the European lot
have done a a lot over the years to
improve and I do commend them for that
but then that nicely brings me on to my
fifth Point that's marketing they're
mark
marketing it annoys me it really annoys
me from someone who has a big interest
in marketing in general the way that
marketing is done I've always liked that
area I think they're poor again I go
back to the social media thing and the
lack of communication they do crossover
quite a lot but their marketing is poor
from every aspect to be honest they
occasionally spin up some product videos
that look quite cool that you know it's
like a 20 30 second like short
essentially where they'll they'll do a
spin of a card and all this stuff and
and that's it and then they Outsource
all of their well the vast majority of
their product announcements to to
content creators which is not a bad
thing don't get me wrong that is not a
bad thing but marketing isn't only about
products marketing is about promoting
your game promoting the players inside
it promoting the formats promoting
alternate formats just everything about
your game from here to here this is the
start of yu-- this is the end of
Yu-Gi-Oh and everything in here is
Yu-Gi-Oh it's about advertising this one
of the biggest things that I don't think
they do very well at all they try they
occasionally do it but it's poor is
promoting individuals in the game uh
what individuals do I think uh well
people that they like but you can start
with your pro players they used to on on
the live streams they used to do
interviews with previous uh world
champions or previous uh European
Champions or tops or anything like that
but I watched something that came out
the other day from Pokemon where they
did uh a two to three minute video and a
profile on their previous players
favorite players uh so Wolfie Glick for
example uh they they did a video on him
and the quality is just great it's
really nice to see I think it shows that
there's a history to your game it shows
that there's a development of people who
grew up with Pokémon they they they grow
up with it they flourish with the game
it's a big part of their life and it's
something that makes other people want
to get involved because they go well I
seeing his barrier to entry was super
low he was just watching Pokemon when he
was uh getting his haircut and that's
how he fell in love with the game when
you see professional players at the High
Caliber and you think how do I break
into that how do I you know get to where
they are cuz we're all playing this game
for some form of Glory there is a lot of
us who really want that I think it's
it's it's fair to say when the barrier
of Entry looks so high it can be
discouraging so bringing people down to
the level of look well this is how I got
into it I'm no more different than you I
just have a couple of years on you those
types of showcase videos are really
important and I think they can do that a
lot more with the products videos I
think they can do a lot more as well
again I spoke about this in a previous
video they can simply either do podcasts
they can invite people they can get live
reactions they can do it at tournaments
one of the coolest things I think that
they can do is at a big event uh World
Championships a Euros ycs world
something like that why not show people
a card a brand new card and say this is
a new card coming out what do you think
of this live reactions that's an entire
video people love seeing people's
reactions whether someone says this C's
don't like it why the did you
print that guess what you can edit it
you can edit that out totally fine I
think it's super important to have those
types of interactions and Creative
Marketing directions to keep your game
healthy and to keep people interested in
it because that's how you draw people in
now I know that someone in Konami
headquarters would turn around and say
well yeah our numbers have never been so
good yeah that's great your grumblings
have never been so high there's always
formats where people dip in and out
there's always game mechanics where
people dip in and out it's totally fine
the difference is your pro players your
biggest names are leaving in troves and
that's just how it is there a certain
irony that I've started doing videos in
people what people will call some of the
worst formats it's just where we are I
think those five areas if they even
address each of them in just the
smallest ways it will really help people
just want to see progression people want
to see that's a mistake yeah we'll look
into it that's a mistake we we we'll
look into something else we we we
understand you don't like it that's fine
and I thought that they they were
getting it a little bit but when there's
just silence it's really irritating I
know a company like that can't have
daily interactions with the community
I'm not asking for that there have been
so many Rumblings for the longest time
where they don't address it it's it's
just really bad honestly I don't think
they have the right people in certain
areas in the company to be able to make
those changes from from a North American
side and from a European side if I want
to be Cutthroat and honest there are
people working there that I don't think
are the best people for the job should I
say they should be gotten rid of no not
at all because they still have a lot of
experience I think they need support and
they need help no one person can fix
these issues no one region can fix these
issues and I know that there's the whole
Japan thing but I I I think that's
starting to get into crisis Point what
will happen is that while their numbers
are currently high in regards to to
tendance I think they're going to have a
higher turnover of players which means
there's going to be a lower quality of
your uh uh entrances to tournaments
which will make live streams quite
boring it's just one of those things you
need to keep the player base happy and I
know you can't keep everyone happy which
is fine I'm not asking you to keep
everyone happy I'm not asking you to
print qcr School servants to keep me
happy I'm just asking you to address
some of the most glaring problems in
this game and I think everyone will
appreciate that more than they think and
I'm kind of talking directly to Konami
who will not be watching this video just
start addressing some of the points
start acknowledging some of those things
you'll be surprised at the reaction
you'll get just from just look at your
social media post on the Forbidden
limited list saying look we get it but
there's not going to be one until the
end of end of August bear with us look
at the positive reaction from every
angle that you had from a simple social
media post that is it that should have
been the it's that simple that's
all they want right yes that is all we
want simple communication understanding
that you're not in some Ivory Tower you
can talk to us that you can address some
of the problems and you can say yeah
we're looking into it that is the first
step to fixing what is going on now cuz
if you keep just doing what you're doing
I don't know what's going to be left I'm
enjoying the game uh not the format uh
not not the card effects I'm enjoying
getting back into thinking about
Yu-Gi-Oh again when all the videos that
keep all the discussion is being
eclipsed by the games crap I hate hate
this format hate this lingering card
Effect kind of destroys my creativity I
might dip out again so I want to know
what you guys think let me know down in
the comments section below make sure to
give me a like com subscribe and I
should catch you guys later
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