Finding Clients Without Compromising Your Deen

Summary

In this video, a seasoned video editor shares his journey from starting with nothing to building a six-figure video editing business. He offers valuable advice on what he would do if he had to start over, including picking a niche, creating a portfolio through fan accounts, and using targeted outreach to gain clients. The editor emphasizes the importance of understanding social media dynamics, investing in premium tools, and consistently delivering results that matter to clients. He also encourages viewers to join the 'Muslim Editor Club' for community support and tips.

Takeaways

• 💼 The speaker has built a six-figure video editing business from scratch and plans to share how they would rebuild it if they lost everything.
• 🎥 High-quality cameras, lights, and complicated edits are becoming less popular; vlogging is emerging as the new trend on YouTube.
• 🚫 Beginner video editors often make the mistake of copying popular editing styles, which can make them blend in rather than stand out.
• 🎯 To rebuild, the speaker would start by picking a niche they enjoy and create content for a favorite YouTuber or streamer, focusing on re-editing their long-form content into clips.
• 📈 Creating a fan account on multiple platforms like YouTube, TikTok, and Instagram to showcase these edits can help build a portfolio and demonstrate the ability to get results.
• 👥 Clients care more about results (e.g., views and follower growth) than flashy edits. The key is to show that you can help them achieve their goals.
• 📊 Researching the chosen niche and targeting smaller influencers or businesses that show potential but lack strong social media presence is crucial for landing clients.
• 📝 Personalized outreach is more effective than mass DMs; understanding a potential client's business and offering tailored solutions can lead to better success.
• 💰 Once a client is secured, reinvest the earnings into better tools like Adobe Premiere Pro and high-quality assets to further improve editing skills.
• 🔄 The strategy involves repeating the process: finding clients in the same niche, offering improved services with premium tools, and continuing to build the business.

Q & A

How did the speaker start their journey in video editing?

The speaker started from nothing and eventually built up their skills to the point where they could quit their job and go full-time into video editing.

What is the current trend in YouTube video production mentioned by the speaker?

High-quality cameras, lights, and complicated edits are going out of fashion, while vlogging is becoming more popular.

What is one of the biggest mistakes beginner video editors make according to the speaker?

One of the biggest mistakes is copying and pasting editing styles from popular YouTubers like Alex Hormozi, Iman Gadzhi, and Ali Abdaal, which results in not standing out.

What should editors focus on to stand out?

Editors should focus on not just the editing itself but also understanding how social media works and what content can go viral.

What is the first step the speaker would take if they lost everything and had to start over?

The first step would be to pick a niche that they enjoy watching and create content around that niche to build a portfolio.

How can creating a fan account help a new video editor?

Creating a fan account allows a new video editor to practice, learn what works on social media, and build a portfolio with proof of results, such as follower counts and video views.

What is the importance of having a niche when looking for clients?

Having a niche helps to target specific potential clients more effectively, making it easier to understand and solve their unique problems.

How should video editors approach potential clients to increase their chances of success?

Video editors should research potential clients, understand their business, and send customized messages or videos explaining how they can help solve specific problems.

What should video editors do with their first earnings from a client?

They should reinvest the money into their business by purchasing subscriptions for editing software, assets, and other necessary tools to improve their skills and service quality.

Why does the speaker recommend using Adobe Premiere Pro for new video editors?

The speaker recommends Adobe Premiere Pro because of the extensive support available, including tutorials for various editing techniques, which can help new editors learn and improve quickly.

What is the benefit of investing in paid assets and music for video editing?

Investing in paid assets and music can help video editors create more unique and higher-quality edits, setting them apart from others who use free resources.

What is the next step after securing the first client and reinvesting the earnings?

The next step is to continue targeting and acquiring more clients within the chosen niche, using the same personalized approach to build a client base.

How can video editors ensure they get relevant editing work in their niche?

By continuously researching and understanding what successful influencers in their niche are doing, and adapting their own content to match those trends.

What is the 'Muslim Editor Club' mentioned by the speaker?

The Muslim Editor Club is a community with over 2,000 members that provides access to a free Discord group and emails with tips and tricks for video editing.

How does the speaker suggest handling rejections from potential clients?

The speaker suggests sending targeted, customized messages rather than generic ones, as this approach reduces the likelihood of rejection and increases the chances of success.