the beginner's guide to launching & selling products in 2024 (my 10k launch strategy)

Kelsey Rodriguez
19 Jul 202417:14

Summary

TLDRIn this video, the creator shares insights from a successful product launch that generated substantial revenue, offering a step-by-step strategy to validate product ideas, prepare for launch, and effectively market the product. They emphasize the importance of consistent communication about the product and highlight the use of Cartra, a marketing platform, to facilitate the process. The video serves as a guide for artists and entrepreneurs looking to replicate this success with their own products.

Takeaways

  • 🎯 The importance of validating your product idea before launching to ensure there is actual demand and interest from the target audience.
  • πŸ” Three ways to validate a product idea: examining the popularity of similar products, polling the audience for their needs and pain points, and offering the product for free to a small group for feedback.
  • πŸ› οΈ The necessity of having a clear and compelling sales page that answers what the product is, who it's for, and why it's worth buying.
  • πŸ“ The value of persuasive writing in crafting a sales page and how it can help in creating an effective elevator pitch for marketing purposes.
  • 🎨 For creators of physical products, the suggestion to include storytelling elements such as a video discussing inspirations and the creative process to connect with potential buyers.
  • πŸ“ˆ The significance of consistent and frequent marketing of the product to achieve sales, emphasizing that one-time promotion is not enough.
  • πŸ—“οΈ The strategy of launching a product with a series of marketing efforts over time, rather than a single push, to maximize reach and interest.
  • πŸ’Œ The recommendation to prioritize and reward the most engaged community first during the launch, such as through a Discord announcement and exclusive discount.
  • πŸ“ The suggestion to use tools like Cartra for creating sales pages, managing payments, and automating sales funnels, which can significantly aid in the launch process.
  • πŸ“Š The insight that even after a product launch, consistent promotion is key to maintaining sales, and that creators should not expect immediate or one-time results.
  • πŸ”„ The idea that creators should be willing to relaunch, iterate, and continuously improve their product, and use this as an opportunity for further promotion.

Q & A

  • What was the total revenue generated from the recent product launch mentioned in the video?

    -The product launch generated over $10,000 in revenue for the business.

  • How much was made in direct product sales from the launch?

    -Direct product sales amounted to $88,000.

  • What was the source of the additional $2,000 revenue mentioned?

    -The additional $2,000 came from new brand deals and mentorship clients acquired since the launch.

  • What is the importance of validating a product idea before launching according to the video?

    -Validating a product idea ensures that it is something people want and are willing to buy, making the effort to design, create, and launch it worthwhile.

  • What are the three ways to validate a product idea as discussed in the video?

    -The three ways to validate a product idea are: 1) looking at the popularity of similar existing products, 2) asking the audience directly, and 3) offering the product to a small group for free in exchange for feedback.

  • Why is it suggested not to make financial decisions based on poll results for physical products?

    -Poll respondents and actual buyers can be two separate groups, so making financial decisions based on poll results can be risky and not representative of actual sales.

  • What is the purpose of creating a sales page for a product?

    -A sales page provides all the information anyone could want about a product, answering questions and convincing potential buyers that it's worth purchasing.

  • What are the three key questions a sales page should ideally answer according to the video?

    -The three key questions a sales page should answer are: 1) What is the product at its core, 2) Who is it for, and 3) Why should they buy it.

  • What is the role of storytelling in marketing a product as suggested in the video?

    -Storytelling adds a personal component to the marketing, making it more engaging and relatable, which can be advantageous in selling products.

  • What is Cartra and how did it support the video creator's product launch?

    -Cartra is an all-in-one marketing platform that the creator used to create sales pages, host the live virtual workshop, and manage email marketing during the product launch.

  • What is the recommended strategy for marketing a product post-launch according to the video?

    -The recommended strategy is to consistently talk about the product in various content forms, such as emails, social media posts, and videos, to maintain sales momentum.

  • What is the significance of mentioning the product in multiple pieces of content post-launch?

    -Mentioning the product in multiple pieces of content helps to reach a wider audience and maintain interest, leading to continued sales even after the initial launch.

  • Why is it important to talk about the product consistently even if it might annoy some people?

    -Consistent communication about the product ensures that all potential interested buyers are reached, as not everyone may see the initial launch announcement, and it can lead to more sales.

  • What is the creator's view on the effectiveness of Instagram as a marketing platform for this particular launch?

    -The creator found Instagram marketing to be ineffective for this launch, suggesting it was a waste of time and money.

  • What does the creator suggest as an alternative to Instagram for marketing purposes?

    -The creator suggests focusing on platforms like Discord, email lists, and YouTube, which were more effective for their audience.

  • How does the creator feel about the importance of post-launch marketing efforts?

    -The creator emphasizes the importance of post-launch marketing, stating that it's crucial for consistent sales and reaching all potential interested buyers.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Related Tags
Product LaunchMarketing StrategyRevenue GenerationContent ValidationSales PageAudience EngagementProduct ValidationElevator PitchPost-LaunchConsistent Sales