Use This Checklist To Make Your Digital Product Launch Go Viral

Summary

In this video, the creator shares a proven checklist used for launching digital products, highlighting the process behind their successful launches. With a track record of generating millions in revenue, they walk viewers through essential steps like outlining the product, filming, creating upsells, and building launch emails. Emphasizing the importance of simplicity and strategic planning, they also showcase an example launch in action. Additionally, the creator promotes their 'Cash Spike' course, offering a detailed roadmap for successful product launches, supported by testimonials from students who’ve seen great success.

Takeaways

• 😀 Focus on consistency: The speaker emphasizes the use of a standardized checklist every time they launch a new product, ensuring a smooth process.
• 😀 Product launches are a major revenue driver: The speaker mentions they made $7 million from 12 product launches last year and aim for $20 million with 50 products this year.
• 😀 Product development requires a team: Despite initially working solo, the speaker now has a full-time employee and a team to help with product development.
• 😀 Use of templates: The speaker shares their checklist template that helps them stay organized and focused when launching products.
• 😀 Importance of outlining before creating: Creating a detailed outline for courses or products is critical to determine what content to include and exclude.
• 😀 Simple production: Filming, uploading, and course creation are straightforward processes that don't need to be complicated, emphasizing efficiency over perfection.
• 😀 Mockup images matter: The speaker uses tested mockup images for marketing and offers templates to help others create effective product images.
• 😀 Upselling increases profit: Upsells are a key strategy, turning lower-cost products into higher-ticket sales, significantly boosting profit margins.
• 😀 VIP access and rewards: The speaker offers exclusive deals and early access to their community, giving them first dibs on product launches and special pricing.
• 😀 Clear email strategies: VIP emails go out first to loyal customers, while launch emails follow for the public, ensuring a strategic, phased rollout.
• 😀 Leverage the right tools: The speaker recommends using tools like SamCart for better checkout conversion rates and UseProof for social proof on checkout pages.

Q & A

What is the main focus of the video?

The video focuses on sharing the exact product launch checklist used by the speaker, outlining the steps and processes they follow every time they launch a new product, and offering insights into how these strategies have contributed to significant revenue growth.

How many products did the speaker launch last year, and what was the revenue?

The speaker launched 12 digital products last year and generated $7 million in revenue.

What are the product launch goals for this year?

This year, the speaker plans to launch 50 products and expects to generate around $20 million in revenue.

What is the role of Aaron in the product launch process?

Aaron was recently hired to help with product development, and he plays a key role in managing various tasks involved in product launches, such as creating checkout pages, integrating tools, and ensuring the final product is quality-checked.

What is the significance of the 'Cash Spike' course mentioned in the video?

The 'Cash Spike' course is a paid resource that walks viewers through the entire product launch process in great detail, helping entrepreneurs implement the strategies discussed in the video. It provides a step-by-step guide for launching digital products effectively.

What is the first task in the product launch checklist?

The first task is to decide the launch date for the product, as it serves as the foundation for the rest of the launch process.

What are the key components of the product outline mentioned in the video?

The key components of the product outline include organizing the course content by modules, deciding on the essential points to cover, and determining what content to exclude. The outline serves as the foundation for creating the course.

How does the speaker approach filming the course content?

The speaker films the course content in a single day, using a simple webcam setup. They emphasize that filming doesn’t need to be complicated, especially once the content outline is well-organized.

Why is creating upsells important in the product launch process?

Creating upsells is crucial because it significantly increases revenue. For example, upselling can turn a $27 product into a $450 order, which adds directly to the profit margin without additional cost.

What role does 'use proof' play in improving conversions on checkout pages?

'Use proof' helps increase conversions on checkout pages by showcasing social proof, such as testimonials or user reviews, which build trust and encourage more people to complete their purchases.

What is the speaker's stance on the length of product launches?

The speaker believes that shorter, two-day launches are more effective than longer ones. They argue that lengthy launches, such as 7-day or 30-day campaigns, are less successful compared to a quick, focused approach.

How does the speaker ensure VIP customers get exclusive access during launches?

VIP customers, such as those in the speaker's coaching group or inner circle, receive first dibs on product availability, pricing, and special offers. This exclusive access helps reward loyal customers and increases product demand within the community.

How does the speaker handle quality control during product launches?

The speaker employs a team member to review the entire course or product after it’s created, ensuring that all links, worksheets, and other materials are correctly included and functional. This step prevents issues that would frustrate customers during their learning experience.

What type of bonuses does the speaker offer during launches, and why are they important?

Bonuses during product launches can include one-on-one calls, access to challenges, or additional training. These bonuses add value to the offer, create urgency, and reward customers who purchase early or are part of the speaker's inner circle.

How does the speaker manage the process of creating mockup images for product launches?

The speaker uses Canva to create mockup images for the products, and they also provide templates for their audience to use. These mockups are important for presenting the product visually and driving customer engagement, as certain image layouts perform better in ads.