Mencari dan Mengemas Paket Produk dan Jasa Wisata - Usaha Perjalanan Wisata

Direktorat SMK - Kemdikbud

10 Nov 202215:57

Summary

TLDRThis video script outlines the process of creating a unique travel package service, emphasizing the importance of understanding user needs, identifying potential suppliers, and tailoring the package to meet client preferences and company strategies. It covers five key elements of travel packages, including identifying user needs, specifying company needs, selecting destinations, incorporating products and services, and planning the itinerary. The script also touches on market research, cost analysis, and the significance of adhering to health protocols amidst the ongoing pandemic.

Takeaways

😀 The script discusses the process of creating a tourism package, emphasizing the importance of understanding customer needs and preferences.
📝 It outlines five key elements to consider when developing a tourism package, including identifying users, their needs, company specifications, package objectives, and the inclusion of products and services.
🤝 The script mentions the importance of networking and personal visits to gather information about potential tourism destinations and facilities.
📈 It highlights the need for market research, including both qualitative and quantitative methods, to understand current trends and future possibilities for tourism packages.
💼 The script stresses the significance of aligning the tourism package with the company's business strategy, cost considerations, and profitability goals.
🌐 It talks about the necessity of understanding legal and cultural sensitivities relevant to the destination, which is crucial for the package's success.
📊 The script explains the process of analyzing and monitoring sales data regularly to improve and adjust the tourism packages offered.
📋 It provides an example of a case study involving a university from Singapore planning a tour in Jakarta, illustrating how to apply the discussed principles in a real-world scenario.
📝 The importance of creating an itinerary that includes the travel duration, route, and activities is emphasized for a comprehensive tourism package.
💰 The script discusses pricing considerations, including analyzing competitor prices, determining the price range for the target market, and ensuring company profitability.
📝 Lastly, it touches on the importance of marketing activities, such as organizing package launches, preparing promotional materials, and planning sales strategies.

Q & A

What is the main topic of the video script?
-The main topic of the video script is about creating and packaging tourism products and services, including identifying the elements of a tourism package and the steps required to develop a successful tourism package.
What are the five elements mentioned in the script that should be considered when explaining the content of a tourism package?
-The five elements mentioned are: identifying the users of the tourism package, identifying the user's needs for the package, specifying the company's needs for the package, identifying the purpose of the package, and the products and services to be included in the package.
How does the script suggest identifying the needs of the users for a tourism package?
-The script suggests focusing on identifying the needs, desires, and preferences of the clients, which may include the choice of travel destination, budget, duration, culture, religion, practicality, style, and service standards.
What is the importance of understanding the company's needs when creating a tourism package?
-Understanding the company's needs is crucial to tailor the package to align with the business strategy, increase profitability, reach new target markets, enhance the company's reputation and image, and ensure the package can compete in the market.
What is the role of a tour operator in the context of the script?
-In the context of the script, a tour operator plays a role in identifying the users and needs of the tourism package, as well as being involved in the selection and negotiation of products and services included in the package.
What are some sources of information that should be considered when researching for tourism business?
-Some sources of information include suppliers, operators, tourism information centers, embassies, local authorities, industry associations, social media, internet media, personal visits to the destination, and feedback from clients.
How can one ensure that the tourism package meets the client's requirements?
-One can ensure the package meets the client's requirements by identifying the client's needs, ensuring the availability of products and services, negotiating agreements with suppliers and providers, and evaluating the suitability of the package with the company's image and reputation.
What is the significance of the itinerary in a tourism package?
-The itinerary is significant as it outlines the duration of the trip, the route and direction of the traveler's journey, including the schedule of activities, accommodations, transportation, and other arrangements.
Why is regular analysis and monitoring of sales data important in the context of the script?
-Regular analysis and monitoring of sales data is important to understand market trends, client preferences, and the performance of different packages, which can inform strategic decisions and improvements in the tourism business.
What are some factors to consider when determining the duration of a tourism package?
-Factors to consider when determining the duration of a package include the client's preferences, the schedule, the inclusion or exclusion of certain activities or destinations, and the agreement with suppliers and operators.
How can a tourism company ensure the uniqueness and competitiveness of its services compared to established travel agencies?
-A tourism company can ensure uniqueness and competitiveness by offering tailor-made packages that cater to specific interests and needs, providing high-quality services, and continuously innovating to stay ahead of market trends.

Outlines

00:00

😀 Introduction to Tourism Package Development

The script begins with a greeting and introduction to the topic of tourism package development. It outlines the potential of the tourism market and the importance of creating unique and competitive packages. The video aims to equip viewers with skills to explain the content of a tourism package, identify sources of products and services, and create attractive tourism packages. It emphasizes the need to follow health protocols and mentions a previous call about a visit for a survey. The first step in package development is to explain the package content, focusing on five key elements: identifying users, their needs, company specifications, package objectives, and the products and services included.

05:00

🔍 Sourcing Information for Tourism Packages

This paragraph delves into the process of sourcing information for tourism packages. It highlights the need for comprehensive knowledge about potential information sources, including suppliers, operators, local tourism centers, embassies, and various online resources. The process involves desktop research, market analysis, and leveraging personal networks. It also covers evaluating the availability and profitability of services, assessing compatibility with the company's image, and understanding legal and cultural sensitivities of the destination. The paragraph concludes with the selection of products and services that meet the determined objectives and client needs.

10:02

📝 Developing the Itinerary and Pricing Strategy

The third paragraph discusses the development of the itinerary, including the duration of the trip, routes, and travel directions. It emphasizes the importance of regular sales data analysis and the creation of internal systems to track inquiries and sales. The paragraph also covers the pricing strategy, which involves analyzing competitor prices, determining the price range suitable for the target market, ensuring company profitability, and identifying special tariffs and discounts. It mentions the general terms and conditions used by travel agencies, such as payment methods, commission structures, cancellation policies, and liability limits.

15:04

📈 Case Study: Organizing a Tour for Garden University

The final paragraph presents a case study where the scriptwriters have received an order from Garden University in Singapore to organize a tour in Jakarta. The task involves analyzing the type of tour, duration, number of participants, nationality, accommodation, and special requests. After analyzing the data, the participants are asked to complete the tour package name and program, adapt it to the local context, and calculate the tour costs for different market segments with specific conditions provided by the company. The paragraph concludes with a mention of marketing activities, including organizing the launch of the tour package and preparing promotional materials.

👋 Conclusion and Health Protocol Reminder

The script concludes with a summary of the key points discussed about packaging a tourism product or service. It emphasizes the hope that the information provided will be beneficial and ends with a reminder for everyone to continue following health protocols. The paragraph wraps up the video on a positive note, encouraging viewers to stay safe and look forward to the next video.

Mindmap

Keywords

💡Tour Package

A tour package is a pre-arranged combination of travel services offered to tourists. It typically includes accommodations, transportation, and sometimes meals and guided tours. In the video's context, the theme revolves around creating and understanding tour packages, emphasizing the importance of identifying user needs and tailoring packages to meet those needs, as seen in the discussions about 'menjelas isi paket wisata' (explaining the contents of the tour package).

💡Travel Agency

A travel agency is a business that provides travel and tourism-related services to customers. In the script, the travel agency is involved in the process of sourcing information, negotiating with suppliers, and developing tour packages. It is mentioned in the context of 'operator tur' (tour operator) and 'agen travel' (travel agent), indicating the role of these entities in the tourism industry.

💡Destination

The destination refers to the place where tourists intend to visit. It is a central aspect of any tour package. The script discusses the importance of understanding the destination, including its culture, laws, and attractions, which is crucial for creating an appealing tour package.

💡User Needs

User needs pertain to the specific requirements and preferences of the tourists for whom the tour package is designed. The script highlights the importance of identifying these needs, such as travel budget, duration, cultural and religious considerations, and service standards, which are essential for customizing the tour package to meet client expectations.

💡Itinerary

An itinerary is a detailed plan of a journey, including the sequence of places to be visited and the schedule of activities. In the video, the creation of an itinerary is a key step in developing a tour package, ensuring that the travel route and duration are well-organized and meet the client's requirements.

💡Accommodation

Accommodation refers to the lodging provided for tourists, which is a significant component of a tour package. The script mentions 'akomodasi' (accommodation) as part of the tour package that needs to be carefully selected and negotiated with suppliers to ensure it fits the client's preferences and budget.

💡Cultural Sensitivity

Cultural sensitivity is the awareness and understanding of cultural differences and the ability to adapt to them. The script emphasizes the importance of being sensitive to local customs and behaviors, which is crucial when designing tour packages to ensure that they are respectful and appealing to tourists from different cultural backgrounds.

💡Marketing Strategy

A marketing strategy is a plan for promoting and selling products or services. In the context of the video, a marketing strategy for the tour package includes organizing promotional activities, launching the package, and preparing advertising materials. This is essential for attracting customers and making the tour package successful in the market.

💡Tour Costing

Tour costing is the process of calculating the costs involved in providing a tour package, including the costs of services and any additional fees. The script discusses 'tour costing' as a critical step in ensuring the profitability of the tour package and setting the appropriate price for the target market.

💡Travel Protocol

Travel protocol refers to the set of guidelines or rules that travelers must follow, especially in the context of health and safety. The script ends with a reminder to 'patuhi protokol kesehatan' (follow health protocols), highlighting the importance of adhering to these protocols in the current global health climate.

Highlights

Introduction to the importance of meeting with Pak Seno Oh for business collaboration in the promising tourism market.

Discussion on the material of finding and packaging tourism products and services, emphasizing the need for understanding the components of a tourism package.

Explanation of the five elements to consider within a tourism package, including identifying users, their needs, company specifications, package objectives, and the products and services included.

The necessity to identify user needs for tourism packages, including preferences for travel destinations, budgets, duration, and cultural and religious considerations.

Emphasizing the importance of aligning the tourism package with the company's business strategy, cost, profitability, and target market.

The process of identifying the purpose of the tourism package, which could focus on conferences, social events, leisure, and recreation.

Inclusion of various products and services in the tourism package, such as accommodation, transportation, attractions, catering, and conference facilities.

The need for comprehensive knowledge about the sources of information in the tourism business, including suppliers, operators, and local tourism information centers.

The importance of conducting both qualitative and quantitative market research to gather relevant and accurate information for package development.

Evaluating the availability and sustainability of services required for the package, considering current and future needs.

Calculating profit margins and assessing the compatibility of the package with the company's image and reputation.

Identifying features and benefits, ensuring the package meets client demands and preferences.

Understanding legal and regulatory considerations, as well as cultural sensitivities, which are crucial for the success of a tourism package.

The process of selecting tourism package products and services, including negotiation with suppliers and ensuring sales potential.

Identifying user needs for the tourism package, considering travel purposes, cultural practices, and service standards.

Determining the planning requirements for the package, including the influence of seasonality, event dates, and client requests.

The process of calculating the package price, including analyzing competitor prices and ensuring company profitability.

Developing an itinerary that includes travel duration, routes, and directions for the traveler.

The importance of regularly analyzing and monitoring sales data to improve package offerings.

Case study discussion involving a tour order from Gardeniversity in Singapore, requiring detailed package planning and itinerary development.

The final step of marketing activities, which may include organizing the launch of the tourism package and preparing promotional materials.