A FILTHY Ad Script Making Me $102,000 A Day

Summary

In this video, the speaker humorously explains why online ads may not convert as expected. The core issues are not capturing attention and failing to convince viewers effectively. The speaker outlines a strategy for improving ad performance, emphasizing the importance of hooking the audience within the first 45 seconds, backing up promises with proof, and creating a sense of urgency. He also highlights using testimonials from influential users and encourages viewers to click the ad by offering a compelling guarantee. The video serves as part one of a two-part series.

Takeaways

• 🎯 Focus on grabbing attention and convincing people with power to improve ad performance.
• 🕒 You have about 45 seconds to get someone to take action, broken down into smaller time chunks.
• 📢 The first 5 seconds are critical for hooking the audience by addressing their pain points or goals.
• 🤝 Back up your bold promises with undeniable proof, such as testimonials or results from credible sources.
• 🔑 Create interest by making people feel like they are missing out on something important if they don't take action.
• 🎬 Avoid over-explaining your product—focus on getting the click and encouraging users to take the next step.
• 💡 Use creative hooks like quirky visuals or precise statistics to capture attention in ads.
• 🎯 For maximum impact, use testimonials from influencers or well-known figures relevant to your target audience.
• 💸 Offer a strong guarantee to instill trust and eliminate potential buyer hesitation.
• 🖱️ In the final seconds, provide a clear call to action and give viewers time to click by emphasizing the next step.

Q & A

What are the two main reasons why ads fail to convert according to the speaker?

The two main reasons are: (1) failing to capture the audience's attention and (2) not convincing them with enough power or persuasion to make them believe clicking the ad will benefit them.

How long should an effective ad be according to the speaker?

An effective ad should be around 45 seconds long. This time frame is optimal for grabbing attention and convincing the viewer to take action.

What is the structure of a 45-second ad as described by the speaker?

The ad is broken into several parts: (1) First 5 seconds for grabbing attention, (2) Next 10 seconds to back up the bold promise, (3) The final 20 seconds to focus on the call-to-action (CTA) and encourage the user to click.

What should be done in the first 5 seconds of an ad?

In the first 5 seconds, the focus should be on hooking the viewer by making a big, bold promise that is related to something they want, often triggered by addressing their pain points.

What kind of proof should be provided in an ad to make the promise more convincing?

The ad should back up its big bold promise with undeniable proof, such as customer testimonials, precise statistics, or results from people who have used the product or service.

Why does the speaker advise against explaining the product in full detail during the ad?

The speaker believes that providing too much detail can confuse or overwhelm the viewer. Instead, the ad should create a sense of missing out and intrigue, making the viewer want to learn more by clicking on the ad.

What technique does the speaker recommend for presenting customer testimonials?

The speaker recommends using a large number of testimonials in a scrolling format to create a visual impact. The testimonials should come from customers who are similar to the target audience.

What kind of guarantee does the speaker suggest to include in ads, and why?

The speaker suggests including a strong guarantee, such as a money-back guarantee if the promised result is not achieved. This can increase trust and reduce the perceived risk for the viewer.

What is the purpose of the final 5 seconds of an ad?

The final 5 seconds are used to reinforce the call-to-action (CTA) and give the viewer time to click the ad. The speaker also suggests using a black screen with a clickable button to encourage immediate action.

How can humor or a quirky approach help in ad creation according to the speaker?

Humor or quirky elements, like wearing a Pikachu onesie or making an exaggerated promise, can grab attention and create interest. These elements make the ad more memorable and help stand out in a crowded ad space.