How to 2x your Amazon sales

Summary

This video script delves into strategies for Amazon sellers to boost sales, discussing the balance between higher sales volumes and conversion rates. It emphasizes the importance of understanding the sales funnel, identifying controllable factors, and optimizing 'choke points' such as click-through rate, conversion rate, sale price, and average units per order. The script suggests using data and ad insights to enhance the funnel, cautioning against merely increasing ad spend without strategic adjustments. It concludes by highlighting the potential for significant sales increases through small, strategic optimizations, offering a spreadsheet tool for sellers to model different scenarios.

Takeaways

• 😀 Amazon sellers aim to increase sales, but understanding the factors they can and cannot control is crucial for optimizing the sales funnel.
• 🔍 The sales funnel is influenced by various touchpoints and interactions that shoppers have with a product, which can be difficult to understand and optimize.
• 💡 Higher sales or conversion rates are often debated, but the ultimate goal is sales. However, conversion rates do affect sales, creating a 'chicken or the egg' situation.
• 📈 The script suggests that increasing sales can be achieved even with a lower conversion rate by understanding the sales equation and optimizing the funnel.
• 🛒 Impressions or views are the top of the sales funnel and can be influenced by ads, search queries, and other visibility tactics.
• 👀 Click-Through Rate (CTR) is a key choke point that can be optimized by improving product images, reviews, pricing, and promotional offers that shoppers see.
• 🛍️ Conversion Rate Optimization is vital as it determines how many detail page views result in orders. It involves listing content, product appeal, and market positioning.
• 💰 The sale price and average units per order are other choke points that influence total sales revenue and can be optimized for profitability.
• 📊 Using ad data can provide insights into 'choke points' in the funnel, which can help in understanding where to make improvements.
• 📈 After optimizing the funnel, increasing impressions through ads can exponentially boost sales without necessarily changing rankings.
• 📝 The provided spreadsheet is a tool for sellers to experiment with different scenarios and understand how tweaks in the funnel can impact sales.

Q & A

What is the main focus of the video script?

The main focus of the video script is to explain how Amazon sellers can increase their sales by understanding and optimizing the various touchpoints within the sales funnel.

What sparked the discussion in the video script?

The discussion in the video script was sparked by a post that questioned whether higher sales or higher conversion rates are better for ranking on the Amazon platform.

What is the 'sales funnel' mentioned in the script?

The 'sales funnel' refers to the process that potential customers go through from the initial awareness of a product to the final decision to purchase it. It includes stages such as impressions, clicks, conversion rates, and sales.

What are the 'choke points' in the sales funnel?

The 'choke points' in the sales funnel are the areas that can be influenced and optimized by the seller to improve sales, such as click-through rate, conversion rate, sale price, and average units per order.

How can Amazon sellers increase their sales without affecting their ranking?

Amazon sellers can increase their sales by focusing on optimizing the choke points in their sales funnel, such as improving their click-through rate and conversion rate, without necessarily affecting their ranking.

What is the importance of understanding the sales funnel for Amazon sellers?

Understanding the sales funnel is important for Amazon sellers as it helps them identify areas of strength and weakness in their sales process, allowing them to make informed decisions on how to improve sales effectively.

What role do ads play in the sales funnel?

Ads play a significant role in the sales funnel by increasing impressions or views, which is the top of the funnel. They help get the product in front of more potential customers, potentially leading to more clicks and sales.

How can a seller's click-through rate impact their sales?

A seller's click-through rate impacts their sales by determining how many people who view the product in search results or ads actually click through to the product detail page, which is a prerequisite for making a sale.

What factors can a seller optimize to improve their conversion rate?

A seller can optimize various factors to improve their conversion rate, including listing content, product images, reviews, price point, and any special offers or discounts that may entice customers to complete a purchase.

How can understanding the competition influence a seller's sales strategy?

Understanding the competition can help a seller identify market trends, pricing strategies, and promotional tactics that competitors are using. This insight can inform the seller's own strategies to stay competitive and attract customers.

What is the potential downside of increasing the sale price of a product?

The potential downside of increasing the sale price of a product is that it may decrease the conversion rate if the higher price makes the product less appealing to potential customers compared to similar products in the market.

How can a seller determine the optimal number of units per order?

A seller can determine the optimal number of units per order by analyzing customer purchasing patterns, market demand, and the suitability of their product for bulk purchases or bundle deals.

What is the purpose of the spreadsheet mentioned in the video script?

The purpose of the spreadsheet mentioned in the video script is to serve as a tool for sellers to model different scenarios, calculate potential changes in sales based on adjustments to the choke points in their sales funnel, and forecast the impact of these changes on overall sales volume and revenue.

Outlines

00:00

🚀 Boosting Amazon Sales: Understanding the Sales Funnel

The script introduces the topic of increasing sales on Amazon, emphasizing the importance of understanding the sales funnel and the factors within a seller's control. It discusses the balance between higher sales and conversion rates, suggesting that while conversion rates affect sales, the ultimate goal is to increase sales volume. The video aims to clarify the sales funnel on Amazon, including the touchpoints shoppers have with products and how to identify and improve 'choke points' within the funnel. The speaker also cautions against simply increasing ad spend without understanding the funnel dynamics.

05:01

🛍️ Influencing the Sales Funnel: Choke Points and Strategies

This paragraph delves into the concept of 'choke points' within the sales funnel, which are areas that sellers can influence to improve sales. It explains that while metrics like click-through rate (CTR) and conversion rate are results of other factors, they can be manipulated to increase sales. The script discusses how to increase CTR by optimizing product images, reviews, pricing, and promotional deals. It also touches on the importance of considering the market context and competitor actions when analyzing and adjusting one's sales strategy.

10:01

📈 Optimizing Conversion Rates and Sales Price for Maximum Impact

The focus shifts to the optimization of conversion rates and the sales price to enhance sales volume. It illustrates how an increase in conversion rate can lead to more orders and, consequently, higher sales. The paragraph also addresses the potential trade-off between raising the sales price and maintaining a competitive conversion rate, emphasizing the need for a balanced approach. The importance of understanding the entire shopping funnel and the shopper's perspective is highlighted, along with the suggestion to use ad data to identify areas for improvement.

15:03

📊 Fine-Tuning the Sales Funnel for Profitable Growth

The script concludes by emphasizing the importance of fine-tuning each aspect of the sales funnel for profitable growth. It discusses the impact of increasing the average units per order and suggests strategies like 'subscribe and save' or offering incentives for multiple purchases. The speaker provides a hypothetical scenario using a spreadsheet to demonstrate how small optimizations in the funnel can lead to significant sales increases. The video aims to empower sellers with a clear understanding of the sales funnel and actionable steps to drive sales profitably.

Keywords

💡Sales funnel

A sales funnel is a model used to visualize the customer journey from initial awareness to purchase. In the video, the sales funnel is central to understanding how to increase sales on Amazon. It's described as having various 'touch points' or 'choke points' that influence whether a potential customer becomes an actual buyer. For example, the script mentions optimizing different parts of the funnel to improve sales.

💡Conversion rate

Conversion rate refers to the percentage of visitors to a website or viewing a product who take a desired action, such as making a purchase. The video emphasizes the importance of a high conversion rate for increasing sales, and it discusses how elements like compelling product listings and competitive pricing can influence this metric.

💡Impressions

Impressions, in the context of Amazon and digital marketing, refer to the number of times a product listing is viewed by potential customers, typically within search results or ads. The script discusses increasing impressions as a way to boost the top of the sales funnel and ultimately drive more sales.

💡Click-through rate (CTR)

Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. The video explains how optimizing factors that influence CTR, such as product images and reviews, can lead to more clicks and, subsequently, more sales.

💡Amazon Seller

An Amazon Seller is an individual or business that sells products on the Amazon marketplace. The video is aimed at helping Amazon sellers understand the dynamics of sales on the platform and how to improve their sales performance.

💡Product listing

A product listing on Amazon is the page dedicated to a particular product, including images, descriptions, reviews, and pricing information. The video suggests that optimizing the product listing content is crucial for improving conversion rates and, by extension, sales.

💡Price point

Price point refers to the specific price at which a product is offered for sale. The script mentions that the price point can significantly affect a product's attractiveness to shoppers and its conversion rate, and that adjusting the price point is one way to tweak the sales funnel for better performance.

💡Ads (Advertising)

In the context of the video, ads refer to Amazon's advertising services that sellers can use to increase the visibility of their products, thereby gaining more impressions and potentially more sales. The video discusses the strategic use of ads to enhance different parts of the sales funnel.

💡Sponsored products

Sponsored products are a type of paid advertising on Amazon that allows sellers to promote their products within search results and other high-visibility areas. The script uses sponsored products as an example of how sellers can increase impressions and manipulate the top of the sales funnel.

💡Competitive analysis

Competitive analysis involves evaluating the competition to understand their strategies and offerings. The video script mentions the importance of being aware of what competitors are doing, such as offering discounts or adjusting prices, and how this can impact a seller's sales funnel and strategies.

💡Optimization

Optimization in the video refers to the process of making adjustments and improvements to various elements of the sales funnel to increase efficiency and sales. Examples from the script include optimizing the main image to improve CTR or adjusting the conversion rate to increase orders.

Highlights

Amazon sellers aim to increase sales, focusing on controllable factors within the sales funnel.

The video discusses the balance between higher sales and higher conversion rates, emphasizing the ultimate goal of sales.

Understanding the sales funnel is key to identifying points of influence and areas for optimization.

The video explores the concept of 'choke points' in the sales funnel that can be influenced to improve sales.

Ads can increase impressions and views, but other factors in the sales funnel also play a crucial role.

Click-through rate (CTR) is a significant choke point that can be optimized through various listing elements.

Reviews, price points, and deals are highlighted as important factors affecting CTR and ultimately sales.

The importance of considering the entire shopper experience and market context when optimizing listings is discussed.

Competitive pricing strategies are examined for their impact on a product's attractiveness and sales.

Conversion rate optimization is identified as a critical aspect of the sales funnel, influencing the number of orders.

Listing content, including images, title, and reviews, is emphasized as essential for improving conversion rates.

The video demonstrates how small increases in conversion rates can significantly impact sales volume.

Sales price and average units per order are identified as factors that determine the total sales revenue.

The potential negative effects of increasing sale price on conversion rates and overall sales are discussed.

Strategies for increasing the average units per order are suggested as a way to boost sales volume.

The video concludes with a practical example of how optimizing various choke points can lead to increased sales.

A spreadsheet tool is introduced to help sellers forecast and optimize their sales funnel for maximum impact.

Transcripts

all Amazon sellers want to make more

sales let's be honest but how do you

actually increase the amount of sales

what things do you have control over

what things do you not have control over

and how can you understand the sales

funnel and how to improve it this is

what we're going to be going over in

today's video

all right so this topic or this idea was

actually sparked by this particular post

I'm not hating on this post I think it's

really thought provoking so the question

was like what's better higher sales or

higher conversion rates like what helps

you rank better or what's better for you

on the platform now my kind of like

contrarian View and comment uh here was

like if I'm making more sales why should

I care about ranking because sales is

the ultimate goal but then it got me

thinking because this higher sales or

higher conversion rate is kind of a

chicken or the egg thing right we all

know that conversion rates affects sales

so how is it possible to get higher

sales even if you have a lower

conversion rate like what's the equation

here and so what I wanted to explain

today and help sellers really understand

is this whole sales funnel when it comes

to Amazon because there's certain touch

points so there's certain interactions

that Shoppers have and then sometimes

something on one end of the funnel it

feels like it's hard to influence for

instance everyone wants to say I want to

have increases in sales right that's why

we started this concession that's why

you're still watching but how you can

influence sales what parts of the funnel

should I tweak where am I doing well

where am I not doing well oftentimes

it's really difficult to understand so a

lot of sellers will backtrack into

ranking or they'll say hey I need to run

more aggressive ads which may be the

answer but it honestly may not be the

answer and what I want to sort of

caution against is this sort of ultimate

throw more dollars at this problem

because that's how we're going to fix it

now ad dollars definitely are going to

help with this problem and I'm going to

show you how and also how you might use

ad data to sort of get information on

some of the sort of what I'm going to

call Choke points in the funnel but that

being said I think it's really helpful

if we sort of walk through this funnel

because there's sometimes where if your

funnel is working all all you should be

doing is throwing more people into the

top of it getting in front of more

eyeballs and that's definitely something

that you can use ads to increase but the

entire rest of this funnel is something

that is not influenced by ads yet has a

very heavy influence as to how many

sales you actually get at the end of the

day which in reality when we're talking

about growing Amazon businesses that's

all we really care about can I drive

more sales now can I drive more sales

profitably that's another conversation

at the end of the day all we're looking

to do is drive more sales now can I

drive more sales profitably that's kind

of a different conversation right now

we're just going to be talking about the

sales funnel the choke points and how we

can drive more sales through data okay

what we're going to do is we're going to

start at the top and I'm going to show

you product a and product B and if you

would like access to the spreadsheet to

just kind of play around because this

spreadsheet can actually be used as sort

of a Ford costing tool if that's how you

want to use it but what I I want to do

is kind of walk through the different

choke points in the funnel and then show

you how the top of the funnel as we go

down it sort of influences what happens

on this sales level so you can optimize

any part of this funnel and it's going

to influence what happens in sales that

being said let's just go chronologically

here so the first thing we're going to

start off with is Impressions or views

now when you think Impressions you

definitely are thinking ads and running

more ads and getting more Impressions

and it's definitely something that is

important however I also want you to

think this as used in the search grid

now there are some ways that you can

sort of get an understanding of this

from a total account standpoint using

the search query performance however a

search query only includes views that

you get in the search grid it doesn't

include widgets it doesn't include

places that you show up on product pages

it's not going to include like off-site

traffic or if you're running sponsored

display ads and showing up off-site it's

not going to include anything except

just a search that's why a lot of people

get kind of confused because they say I

thought there was more search volume for

this particular search term yes that

would be the case but again search query

performance only includes the views that

happen inside the regular typical search

grids here but again think of this as

the top of the funnel think of this as

everyone kind of flowing in these are

people who kind of run across your

product in their day-to-day Amazon

shopping searches right you could show

up in the search grid you could show up

at a product page maybe you're running

sponsor display ads and you kind of show

up on the home page somewhere maybe

you're showing up again sponsor display

ads can also run offsite you might be

running DSP ads these are all kind of

like the views people running across the

products right and then what I want to

do is kind of go through these so

anything that are these are in blue

these are what I'm calling your choke

points or basically the things that you

can influence and the reason why I think

this sounds somewhat or is somewhat

confusing to sellers is a lot of times

people say Okay I want my more traffic

meaning I want more clicks on my product

right I want to drive more orders I want

to drive more sales these are sort of

what's often referred to as like lagging

measures or end results of other things

happening on behind the scenes but the

thing is that the things that are

happening behind the scenes again these

blue ones so your click-through rate

conversion rate what your sale price is

and the average units per order

oftentimes those things are calculated

using these other metrics so for

instance our click-through rate we

calculate this as our clicks divided by

our impression so everyone who's seen

the product what percentage of those are

actually clicking onto the detail page

so sometimes it can seem like your

click-through rate is an end result of

your clicks and your impressions but

that's not actually the case your

click-through rate is what drives or is

determining the amount of people who are

clicking through once they see your

product and as you can imagine

click-through rate is more easily

understood as to how you can influence

it so for instance if I said oh I want

to drive more clicks you know people

might think oh increase my bid get more

Impressions which is true you could

increase the amount of people seeing

your product but really when it comes

down to it the way that you get more

clicks is by having more people who are

viewing the product pop themselves in

for a click and the things that you can

optimize here would be things that the

Shopper is going to see when they run

across your product so think of your

Shopper interactions right you they see

your main images they see your reviews

so your reviews are so important they

see your price point they also might see

coupons or deals that you have in your

product most places in the search grid

or also in the advertising showcase

deals and coupons so that can be another

way to improve your click through rate

which is I want to entice more people

onto my page also think about it as in

what is the total view of the Shoppers

oftentimes what we do is we narrow

ourselves in and say like oh my image my

price point my reviews and we failed to

take a look at the entire Shopper

experience meaning what are my

competitors doing what is the context in

which I am showing up this can be really

insightful when maybe all of a sudden

you see a drop you might also see it in

the conversions as well but definitely

in your click-through rates when you're

all of a sudden your competitors

everyone's running coupons and you

haven't kept up the market and you're

not running coupons all of a sudden all

of those other products became way more

enticing to Shoppers and you'll notice

your click-through rates may be

declining or maybe other sellers their

click-through rates are increasing and

so relative to the market you've had a

decrease and so that might be something

for you to optimize so don't only take a

look at your product in isolation you

want to take a look at your product

relative to the market unfortunately I

know we're stuck between a rock and a

hard place a lot of times when it comes

to profitability and if our competitors

are significantly dropping their prices

it definitely becomes a major pain point

so I thoroughly sympathize with us that

being said when it comes to Shoppers

they're not really concerned about your

profit margins let's be honest they're

concerned about can I get a deal so if

all of a sudden all of your competitors

have decreased their prices well maybe

your product is no longer as appealing

as it used to be and I see a lot of

sellers with a lot of spreadsheets and

say okay my margins are this and my so

my price point must be this I completely

get it and I completely understand

because at the end of the day yes we

don't really need seals we need to have

net profits available to continuously

run our businesses but that being said

we can't take our eyes off of what the

competition is doing and how our

products are positioned in the market

and how interested Shoppers are in our

particular products and that's what our

click-through rate is going to tell us

now click-through rates aren't super

visible in the organic searches you

definitely can see click-through rates a

little bit more intently when you look

into the ads so oftentimes ads a really

good place to start when you're trying

to get an idea of what your

click-through rate looks like that being

said you can use a search query report

to do some calculations and identify

kind of click-through rates on

individual search queries which you

might find helpful as well okay so that

was a huge bill on click through rates

which again how many people are viewing

what does our click-through rate look

like we'll determine the amount of

clicks so I could take this and I can

include so I would have to double my

click rates but I would go from a 0.5

click-through rate to a one percent

click-through rate and you can see how

my clicks essentially doubled because it

doubled my click-through rate I doubled

my clicks notice what happens downwind

of this right all I did was double my

click-through rate I didn't mess with my

conversion rates I didn't change my

price point I didn't even change how

many units are being sold but what I

essentially did is they doubled my sales

so you can see how that looking at the

entire shopoff funnel and ultimately

being able to optimize this entire sales

funnel will help us exponentially

increase our sales okay so now we get to

clicks right people opted themselves in

they're on the detail page now we have

this additional choke point which again

is something that we can opt back so so

how many people are viewing the detail

page our conversion rate is going to

determine how many of these people are

actually going to result in an order so

in this case we can see both of these

products have a conversion rate of 10

but also again because I'm getting twice

as many clicks on product a you can see

how that results in two orders so let's

simply put this back let's say Apples to

Apples we want to make everything even

this is going to be a 0.5 click through

it and you can see that at a 10

conversion rate with 10 people clicking

in both of these are resulting in one

order and again this is a choke point

this is something that we need to

optimize that's why a lot of people talk

about conversion rate conversion rate

optimization is important so of course

how you could optimize your conversion

rate is definitely going to be all of

your listing content so where are What

are Shoppers interacting with what were

they searching for how appealing is your

product again they're also analyzing

price point Main image but now we have

them analyzing all of your images maybe

your title which might play into click

your click-through rate as well a plus

content ultimately reviews trying to go

through but then again how appealing is

your product versus your entire Market

also is in play here due to all of the

other uh products that can show up on a

detail page as well um there are

defensive strategies you can run with

ads But ultimately again how much does

your product deliver on the promise of

your main image and what it is that the

Shopper was searching for ultimately

that is going to determine how many

people then opt themselves into an order

so in this case say we improved our

conversion rate by 15 on product a again

everything remains equal we can make a

point five percent increase in our the

number of orders so this definitely will

improve things for us and again you can

see how that increases the sales volume

at the end of the day so let's change

this back to 10 again all things

remaining equal and then we'll go down

the funnel as well okay so here is where

we get to ultimately how much we are

going to make after somebody opts in for

an order oftentimes people will look at

sales volume and they might look at

units sold but really these things

determine how much money was made at the

end of the day one of them is our sale

price right so if we can increase our

sales price providing it's not going to

decrease our click-through rate or

decrease our conversion rate which can

happen there are other things in the

bottom of the funnel mainly price point

that can kind of influence what happens

at the top of the funnel meaning like

how appealing your product price point

is to the market uh that being said

we're just assuming that the product

that you know the market is okay with

taking a five dollar increase here that

is going to result in an increase in our

sales right we're going to making five

more dollars after we drive sales now

there are some sellers who will look at

their price point and say like oh I

really you know if I could just increase

this to thirty dollars and all of a

sudden I'm going to be making you know

10 more dollars for every single sale

wouldn't that be lovely unfortunately

only sometimes what that does is this

decreases the amount of our conversion

rate so as you can notice what if we

went from a 10 to a six because we

increased our sale price we're actually

making less dollars at the end of the

day so you do need to be very cognizant

of the potential downwinds of doing

things like that but all things

remaining equal of course influence

during our sale price is going to

increase the amount of money we get at

the end of the day but the other thing

that is not as talked about is how many

units are people purchasing when they

opt in for a particular order so for

instance say we had both of these

products at well two hundred dollars

would be a lot more say we had a 20

price point for both of these products

but what if for every other person that

purchased on product a we got an

additional sale that actually is also

going to influence our amount of sales

that we're going to create because for

every other person they purchase two so

there are ways you can do this with like

subscribe and save sometimes on

variations you can also like have them

move up funnel to purchase the higher

price product where you can create

incentives for people to purchase

multiple products doesn't always work

out like that but there are certain

times where you can increase the average

units per order if this is something you

can optimize again it's a little bit

more difficult to optimize but if they

say something that you can optimize your

product Blends itself well to that then

you can also increase your amount of

sales here so let's go back through and

let's see what happens when we go

through and we optimize okay so let's do

a very tiny increase let's see what this

is going to look like and again you can

use this particular spreadsheet to

create sort of maybe you want to do

product a or scenario a and scenario B

and just kind of see like plug in your

numbers as to like how many Impressions

you're getting and then just kind of

tweak these conversion rates and sale

price numbers and you can actually see

like oh what if I increase my sales

price by this what would that look like

or if I increase my sales price but my

conversion rate dropped a little bit but

what does that actually end a result

mean and you might be able to play with

a couple different scenarios and then

work towards again optimizing one of

these choke points but I digress let's

say that both of these products are

getting 2 000 views right but say on

product a we optimized our main image a

little bit I'm going to give it a very

small bump I'm not even going to go

crazy here I'm going to say we want from

a 0.5 to an 0.8 percent uh click-through

rate that's actually going to result in

six more clicks which is quite

significant actually if you think about

it which again is going to increase the

amount of sales that we're making

relatively significantly and so say we

did this optimization that's super great

well maybe we added a small coupon or

other discount or something that did

bump our conversion rate a little bit

again I'm not going to go crazy here I'm

going to say hey we bumped our

conversion rate from a 10 to a 13 or

maybe yeah let's do 13 as you can see

this actually because we're getting more

clicks and we have an increased circuit

conversion rate our order volume has

increased significantly without as you

can see has significantly increased the

amount of sales volume that we're

getting well what if we also because we

have an increase in the conversion rate

and we've definitely gotten like

Optimizer listing it's looking Super

Fresh and we're noticing our conversion

rates increasing we're saying I wonder

if the market can take a little bit of a

price increase right we're not going to

go crazy here let's just add maybe we'll

add two dollars I think the market can

support two dollars again we see a

significant increase in our sales volume

providing again that our conversion rate

doesn't fall or we don't have issues

with the market maybe we have this and

then maybe we have like a multiple

purchase coupon where maybe our product

doesn't lend itself very well to

increases but maybe let's say for every

couple purchases we make another you

know somebody orders an additional unit

let's go like point three here again

nothing super crazy

but we did influence a little bit

you can see all of a sudden and

resulting so all we had was same 2 000

people are viewing our listing same 2000

people are running across it so we're

probably running the same ads we're

probably showing up on the same places

we probably haven't even increased our

rankings at all because again same

amount of people are viewing and all

we've done is optimize our choke points

not even very significantly but a little

bit and all of a sudden for those same 2

000 Impressions or 2 000 views all of a

sudden we went from making twenty

dollars to fifty nine dollars and change

with a little bit of tweaks now am I

saying that these little bit of tweaks

are easy no it takes some work and it

takes some understanding and it takes

some empathy for your target market but

providing you can do that you can

significantly increase your amount of

sales that you're getting so again this

is how the whole funnel works together

and then once you have an optimized

funnel and you are you know you're

really honed in and again you can

increase your views and Impressions with

ads so what if we took this funnel and

it wouldn't be too difficult to get an

extra thousand Impressions but again

let's not go crazy let's say hey let's

just get an extra 500 impressions in

this funnel we're going to increase our

ads all of a sudden this funnel

completely blows up because we have

significantly optimized again we're only

sending 500 more people through this

funnel we haven't even doubled it we

haven't even tripled it which again is

doable uh with ads given your target

market and given your profit margins and

what you can afford in ad spend but we

are in a very good position to put our

foot on the gas because our entitled

funnel has been optimized so I really

hope that you found this helpful I

really hope that helped kind of open

your eyes to the different interactions

and how things works and also the choke

points and steps that you can actually

optimize when it comes to your selling

your product on Amazon to really help

influence that sales increase because

oftentimes they'll be like this I need

more sales black box and it feels like

what are the action steps what are the

points what are the things that I can

help to influence what are the moves I

can make to really help me increase my

sales so if you would like a copy of

this spreadsheet there will be a link to

a form down below plug in your email

address we'll send it to you right away

you can get this you can start playing

with it and again you also feel free to

use this as sort of a forward casting

tool that you could then sort of say if

I increased my click-through rates if I

increase my conversion rates if I played

wrong with my sale price what does that

ultimately translate to when it comes to

things sales

[Music]

thank you