CREATE A+ Content by Yourself & Get 20% Extra Sales in 2024 | Step By Step A+ page Tutorial by Canva

Summary

This video script outlines the significant impact of A+ content on Amazon, which can boost conversion rates and increase sales by up to 20%. The speaker demonstrates a case study showing a 27% sales increase after implementing A+ content. They then guide viewers on creating high-quality A+ content for free using Canva, even without Photoshop skills, and emphasize the importance of professional A+ content for brand-registered sellers. The video concludes by promoting EcomClips as a seller-centric company offering top-notch A+ content creation services.

Takeaways

• 📈 A+ content on Amazon can significantly improve conversion rates and potentially increase sales by up to 20%.
• 🔍 The speaker demonstrates a method to check the sales impact of A+ content by comparing sales data before and after its implementation.
• 📉 A case study is presented where A+ content led to a 27% increase in sales, verifying Amazon's claims about the effectiveness of A+ content.
• 🛠 The video offers a free alternative to Photoshop for creating A+ content, using Canva, which is accessible even to beginners.
• 🎨 Canva is used to create various modules of A+ content, including lifestyle images, text overlays, and product highlights.
• 🌐 Free resources like Freepik.com are recommended for sourcing images that can be used in A+ content creation.
• 📐 The importance of adhering to specific dimensions for A+ content modules is emphasized, with guidance on finding these sizes in Amazon's backend.
• 🖌 Elements such as circles, shadows, and text are manipulated in Canva to create an appealing and professional look for A+ content.
• 📝 The process includes adding a logo, adjusting text properties like font, size, and color, and aligning elements to create a cohesive design.
• 🔗 The video provides a step-by-step guide for creating different types of A+ content modules, from simple text and image overlays to more complex designs.
• 💼 EcomClips positions itself as a seller-centric company offering professional A+ content creation services at competitive prices.

Q & A

How does A+ content on Amazon potentially impact conversion rates and sales?

A+ content on Amazon can significantly improve conversion rates and is said to help increase sales by up to 20%, as mentioned in the script.

What is the purpose of checking the sales before and after applying A+ content?

The purpose is to analyze the impact of A+ content on the sales performance of a product, demonstrating whether the investment in A+ content has led to an increase in sales.

How does the speaker calculate the percentage increase in sales after applying A+ content?

The speaker calculates the percentage increase by subtracting the number of items sold before A+ content from the number sold after, dividing the difference by the initial sales figure, and then multiplying by 100 to get a percentage.

What is the speaker's experience with A+ content creation?

The speaker has experience with A+ content creation using both Photoshop and Canva, and is demonstrating how to create A+ content using Canva for those who may not have Photoshop skills or the budget to hire a professional.

What is the recommended size for A+ content according to the script?

The recommended size for A+ content, as mentioned in the script, is 970 pixels by 600 pixels.

How does the speaker suggest finding images for A+ content without incurring costs?

The speaker suggests using free websites like Freepik.com to find images that can be used for A+ content without the need for purchasing or hiring professional services.

What is the role of Canva in creating A+ content as per the script?

Canva is used as a tool to create A+ content designs easily and for free. It allows users to upload images, customize text, and manipulate design elements to create professional-looking A+ content.

What are some of the elements that the speaker uses to enhance the A+ content design?

The speaker uses elements such as lifestyle images, text boxes, color codes, circles, shadows, and icons to enhance the A+ content design and make it visually appealing.

How does the speaker suggest creating a logo for A+ content if one is not available?

The speaker suggests using Canva's homepage to search for 'logo' and find numerous customizable logo options that can be used for A+ content.

What is the speaker's final recommendation for creating high-quality A+ content?

The speaker's final recommendation is to get A+ content created by professionals for the best quality, suggesting that their agency, EcomClips, can provide top-notch A+ content at the lowest possible price.

Outlines

00:00

📈 Demonstrating A+ Content Impact on Sales

The speaker begins by emphasizing the significant impact A+ content can have on Amazon sales, citing Amazon's claim that it can boost sales by up to 20%. They proceed to verify this claim by analyzing the sales data of a product before and after the implementation of A+ content. Using a 2-month-old EBC content as a case study, they compare the sales figures and calculate a 27% increase, thus confirming Amazon's statement. The speaker then encourages brand registered sellers to leverage this tool, acknowledging the challenges some may face in creating A+ content and promising a solution in the following part of the video.

05:03

🛠 Creating A+ Content with Canva for Free

The speaker introduces a step-by-step guide on creating top-notch A+ content using Canva, a free graphic design platform, without the need for Photoshop expertise. They demonstrate how to set up a Canva project with the correct dimensions for A+ content, select and customize modules, and incorporate lifestyle images, product images, and text. The tutorial includes tips on downloading free images from websites like Freepik, adding elements like circles and shadows for visual appeal, and adjusting text properties for consistency with the brand's aesthetic. The speaker showcases their process of creating a lifestyle image module, adjusting opacity, and positioning elements to achieve a professional look.

10:09

🎨 Designing Modules for A+ Content

This section of the script focuses on the detailed process of designing various modules for A+ content. The speaker explains how to create different sized modules, such as a 970 by 300 module featuring icons and text, and a 970 by 600 module with a leaf design and text overlays. They guide the viewer through adding lifestyle images, creating circles for icons, adjusting colors and borders, and using free resources to find suitable images. The tutorial also covers adding shadows to give depth to the product images and adjusting text properties to match the design's theme. Each step is aimed at creating an engaging and informative A+ content layout that can enhance the product's appeal on Amazon.

15:11

📚 Finalizing A+ Content Banners and Encouraging Professional Help

The speaker concludes the tutorial by finalizing the design of several A+ content banners, each with specific dimensions and elements such as lifestyle images, text, and shadows. They demonstrate how to adjust layers, duplicate effects, and paste text for consistency across banners. The speaker then highlights the importance of professional help for creating high-quality A+ content, promoting their own e-commerce agency's services, which include managing Amazon choices and bestseller rank products. They offer free content and same-day appointments, emphasizing their commitment to helping sellers succeed on Amazon and positioning their company as seller-centric.

Keywords

💡A+ Content

A+ Content refers to enhanced product descriptions on Amazon that utilize rich media like images, text, and videos to improve the shopping experience. In the video, it is stated that A+ content can significantly increase conversion rates and sales by up to 20%. The script provides a practical demonstration of how A+ content can boost sales by comparing the number of items sold before and after its implementation.

💡Conversion Rate

Conversion Rate is a metric in e-commerce that measures the percentage of visitors to a website who make a purchase. The video emphasizes the impact of A+ content on improving this rate, suggesting that it can lead to a substantial increase in sales, as evidenced by the 27% increase in the example provided.

💡EBC Content

EBC Content, or Enhanced Brand Content, is a feature available to registered brands on Amazon, allowing them to create more engaging and informative product pages. The script mentions a database of EBC content and demonstrates how to analyze its effectiveness on sales.

💡Canva

Canva is a graphic design platform used to create visual content easily. The video script provides a tutorial on how to use Canva to create A+ content for Amazon listings without the need for professional design software like Photoshop, making it accessible for beginners.

💡ASIN

ASIN stands for Amazon Standard Identification Number, a unique identifier for products on Amazon. In the script, the presenter uses the ASIN to track and compare sales data of a product before and after the application of A+ content.

💡EcomClips

EcomClips is mentioned in the script as the source of the tutorial and is likely the name of the company or channel providing e-commerce education and services. The script's presenter, NIZAM, is associated with EcomClips and offers insights into creating A+ content.

💡Brand Story

Brand Story is a module within Amazon's A+ content that allows brands to tell their story and highlight their products' unique features. The script differentiates between basic and premium A+ content, with Brand Story being part of the premium version.

💡Freepik

Freepik is a website offering free graphic resources such as images, vectors, and icons. In the script, Freepik is recommended as a source for lifestyle images that can be used in A+ content creation on Canva.

💡Lifestyle Image

A Lifestyle Image in the context of e-commerce is a photo that shows how a product can be used in a real-life setting. The script describes using lifestyle images in A+ content to create a more relatable and appealing presentation of the product.

💡Shadow Effect

Shadow Effect is a design technique used to give depth and dimension to images. The script describes adding a shadow effect to product images in A+ content to make them stand out and appear more three-dimensional.

💡E-commerce Agency

An E-commerce Agency is a business that provides services to help other companies succeed in online sales. In the script, the presenter mentions that they are part of an e-commerce agency with over 10 years of experience, offering services like A+ content creation and product management.

Highlights

A+ content on Amazon can significantly improve conversion rates and potentially increase sales by up to 20%.

The presenter checks the sales impact of A+ content on a 2-month old product and finds a 27% increase in sales after its application.

A+ content creation is accessible to brand registered sellers, even without professional expertise or budget.

Canva is introduced as a free tool to create top-notch A+ content without the need for Photoshop knowledge.

The video demonstrates step-by-step A+ content creation using Canva, starting with setting up the custom size for the design.

Amazon's suggested size for A+ content is provided, making it easier for sellers to create compliant designs.

The presenter uses free resources like Freepik for images and Canva for design elements to keep the process cost-effective.

A detailed guide on creating a lifestyle image with a product shadow using Canva is provided.

The process of adding and customizing text, such as size, color, and font, is explained for A+ content.

Creating icons for product attributes like 'cruelty-free' and 'non-gmo' using Canva's elements is demonstrated.

The importance of adding shadows to product images to enhance the visual appeal of A+ content is discussed.

A method for creating banners with lifestyle images and text overlays is shown, using Canva's editing features.

The final product of the EBC A+ content is showcased, emphasizing the ease of creating professional-looking content with Canva.

EcomClips offers professional A+ content creation services at the lowest possible prices for sellers looking for high-quality designs.

The company's mission to be the most seller-centric in the world and its commitment to helping Amazon sellers is highlighted.

A free appointment booking service for sellers seeking help with Amazon and e-commerce is mentioned.

Over 10 years of e-commerce agency experience and managing thousands of Amazon products is part of the company's background.

The video concludes with a reminder that Amazon's mission is to help customers, not sellers, and the importance of seller-centric support.

Transcripts

it's no secret that A+ content on Amazon can  improve your converstion rate by a huge margin  

and Amazon is even saying A+ content can help  increase sales by up to 20% that's insane  

man who here isn't taking the advantage of this  yet uh is it true? so what I'm going to do I'm  

going to check um so this is the database of the  EBC content that uh we have uploaded so what I'm  

going to do I'm going to take a date of 2 months  old I think this one will work so let's open this  

one and I'm going to check the sales so before 2  months and after 2 months of applying A+ content  

so here is the A+ content so it's coming yeah this  one so this is the A+ content and what I'm going  

to do I'm going to check the sales uh of of this  product so before and after uh applying A+ content  

so let's go to the back-end from here so report  business report so from here we will check the  

sales uh of the individual item so this is what  this is the one that we are going to check let's  

duplicate it from here and then apply a date so it  will be 2 months before the uh upload upload date  

so here here you see it's uh 15th of September so  it will be uh then 15th of what July yes so  

15th of July and then let's give it September  okay so 14th of September and then let's go  

there and then okay September 15th and this will  be November 14 I think done let's copy the ASIN  

from here this the ASIN and then see if the sales  increased or not here it is so the it was 69 item  

sold and if we go there control F, V it is 88 the  sales increased WOW! so Amazon is not lying so  

let me see if uh let me see how how what's the  percentage so calculator and then 60 so 88 minus  

69 so it will be 19 great and then if I divide  it by 69 into 100 so it will be 27% so Amazon  

is not lying wow so if you are a brand register  seller I must say you take this Advantage now I  

know that there are many sellers who don't have  the expertise to create A+ content maybe even  

you don't have the budget to hire a professional  no where is my friend today everything is free  

I'm going to show you how to create top-notch  A+ content for free without any Photoshop  

knowledge even if you are a complete beginner  I have got you covered this is NIZAM from EcomClips

and today we are going to create A+ content  from start to finish by using Canva so let's get

started so this is a mouthwash so we have created  A+ content for this one uh using Photoshop so you  

see this is the A+ content so what we are going  to do we are going to create the same kind of  

almost same A+ content using Canva so let's  go to Canvas so canva.com I have the both a  

free version and uh paid version so what you can  do you can uh if you have a free version you can  

still create the same A+ content uh the way  I'm going to show you so and if you have a pro  

version that's great you can you can also do  that so the first thing that we're going to do  

we are going to create a design click here and  then custom size so the size will be 970 into  

600 so here it is so um what so you see Amazon  product description so it's also suggested here  

so basically if you don't have the idea about  the size of a plus content then you can easily  

have it so what you need to do you need to go  to the back end so let's go to the back end so  

I have there and then go to uh advertising and A+  content manager here and from here you can easily  

see the sizes and everything so start creating A+  content click here so you see basic premium  

Brand Story we're going to create a basic A+  content and not a premium one so we're going to  

talk about the premium one in a later video so  create basic so here you can see the modules so  

we need to give a name let's give it test for  now and then add module so here you see all  

the modules here so you can select the module  modules um that goes you with your design and  

then you can easily pick the create the design so  let's select this one and here you see 970 uh by  

3 uh 600 so this is what is your size for A+  contents so let's go there and then create new

design okay so this way you can also check the  other sizes as well no problem so what we're  

going to do right now we need the uh let's go  to the product page so here you see we need a  

lifestyle image like this one and for this what we  are going to do we are going to use a free tool or  

you can say free website like uh freepik.com but  what you can do you can if you have images you  

can easily use them in my case the product is a  mouthwash so having a smiling face goes with my  

product and I think this one is good so right  click here and you can easily download it from  

um and you can easily download it if you have  IDM or open it in a new tab to download it so  

here you see there are many other options you can  also check them out uh I have already downloaded  

them so let's go to canva once again first  go to uploads click on upload and select the  

file I have already uploaded all the contents  here you can also simply drag and drop here to  

upload any files on canva it's really simple  once done just select the file and select it  

as a background now we need to give a kind of  flare here something like this one let's search  

with "B L U R" oh! we need to select elements  here yeah uh this one will work we need to  

change the color I have my color code I'm just  pasting it here but you can easily select any  

color by selecting this pen here like if I want  a color similar to this I can simply select  

it here but I want it a bit bright so control  Z now I am going to duplicate this layer alter  

plus drag it will create a duplicate then I will  adjust it a bit you can customize the opacity as  

well I think this is okay the opacity and other  things um you can adjust it's up to you so now  

I need to add the logo and other attributes I  have my logo here so from upload select logo if you  

don't have your uh logo created you can create  it from here as well I'm going to show you how  

but uh first let's create this one so first  we need a circle from element Circle adjust a

size the color will be white now we need to  bring the product here adjust it now we need  

to give a shadow of the product here search  for shadow let's check with this one  

okay we need to send this to backward  so click on the image from layers and  

select backward so now we need to adjust it  uh it's looking good to me let's check with  

another one I think this might look better  let's see any let's see and properly adjust  

it I think I think now it this looks better  now adjust the logo so if you don't have a  

logo and want to create one from canva you  can easily do it uh so for me let me show

you simply just go to canva homepage search  with logo you'll find numerous logo that you can  

customize and use so now we need to add a text  select text from here click on add a text box but  

first let's copy the text that we are going to use  here basically I have all my text written in doc-file  

so that it becomes easier so first copy the  text oh! where is the box? uh at the Box okay paste  

it here okay let's s the front now uh a fact face  here's this one now need to increase the size the  

alignment will be left now need to fix the size  also need to select the color with the pen here  

so you see the little leaf in the logo however  over to it and select this color now add the other

[Music] writings need to change the  color it will be black alignment will  

be left we can keep the size as 20  and the font will be "Poppins"  

select extra light it is almost done  uh just need to adjust the size and

spacing it's done almost same right  now let's create the second module  

the size will be 970 by 300 so this  pretty simple we just need to add  

this icons and adust the text I already  have these icons made from Photoshop but  

I will use the free resources this time  to create these icons first let's take a

circle make five of

[Music] them change the color we're basically  using this 'Greenish' kind of color the first  

logo will be 'cruelty free' search on the elements see  all this one we can use make it white the next  

one is 'artificial flavor' we can use this one need  to make sure that the size is accurate the color  

is white and we need to add border to make it  a bit bold and then change the color to white  

the third is 'non-gmo' we can use this one I think  give the color white and then add a white border  

the next one out like to have a 'smiley face' this  one started with a smiley face this one will work  

I think so uh White will be the color now we  need to select a circle to make it identical  

with others okay now the last one search with  'fresh breath' here select this one take a white  

circle like the previous one and then add the  icon inside the circle and the color will be  

white now we need to add the text to all of  them just to tell what I'm highlighting on the

image okay BOOM! so that this one is done now  let's move to the next one the size will be  

970 by 600 once again here so here you see  this Leaf is designed using Photoshop as  

we are going to use free resources we are  going to use something similar to this from  

canva first we need to give the text and  then and then the same front we're using  

here for the every heading select the color  now let's add the sub-heading need to adjust  

the font, color and size now let's add the  bottle here let's search with "leaf's" and  

try to find out a suitable one that goes  with the design I think this will work I'm  

going to duplicate it and then adjust it to  give it a good look now let's add the other

[Music] text here we'll use the same font and we'll  adjust the size now let's add the shadow of the  

product double click on the product> effects> magic  grab for a proper adjustment then click on Shadow  

drop shadow adjust it bit I think it looks [Music]  okay done now let's start the fourth one it's very  

simple just need a proper lifestyle image and then  um a bit of editing the size is uh same 970 by 600  

and then just uh a product lifestyle image I already  have it so select it as background now we need  

to add a bit of the shadowish glow that we added  in our first Banner let's just copy the same uh  

from the first banner and paste it here and do the  adjustment properly let's duplicate it alt+drag it

[Music]

I hope this is okay now we need to add  the text let's do the same copy the text from  

the first banner and then paste it here now we  need to adjust the alignment replace the text  

I think we are good to go so here is the final  product for the fourth [Music] Banner okay this is  

looking pretty good let's keep going so this one  is also easy we just need to create three separate  

images the resolution will be 500 by 500 then we  can select a suitable module with the option  

of adding three images so let's create a design  500 by 500 and the lifestyle image as background  

we'll just add a box adjust a size, color it  'Greenish' like the way we did for the others  

and add the text here it is suggested to add the  text with a new text box for better adjustment and  

then adjust the size and color now do the same for  other two images duplicate and change the images  

and [Music] text done so here is just another  quick view of the final product for the fifth

[Music] Banner perfect now we are almost  done let's start the final one so this is going  

to be 970 by 600 so what we need to do first add a  lifestyle image bring it to the corner and we will  

do the same thing here copy and paste the 'blurry  shadow' layer from the first banner and paste it  

here now make it full opacity I would prefer to  duplicate it and adjust uh properly so we we need  

to add some text below here so let's make some  room below need to add a box below this layer  

has uh this layer has to be at the top and the  color should be white now we need to copy paste  

the text from the first banner to make it easier  now, let's replace the text we need to add other

text and I think we are done so this is the  final product of our EBC as you can see it's  

pretty [Music] good so you see how easy  it is to create A+ content with canva by

the way if you want more exclusive and top-notch A+  contents it's always recommended to get  

it done by a professional like us so these  are some of the examples that we have prepared

[Music] So, with us you will have the  best quality A+ content within the lowest  

price possible a very rare combination I hope  you found this video helpful however if you  

have any question just Google them and at the  suffix 'Ecomclips' and I hope you'll find all  

the answer because we have covered almost every  important points about um Amazon and e-commerce  

However, it's important to remember that Amazon  is not your friend Amazon's mission is to help  

customers sellers are not Amazon's customer  and our mission is to help sellers we want  

to be the most seller-centric company in the  world so that we can help Amazon sellers to  

do better on Amazon that's why we give out all  our content for free still, if you don't find the 

answer to your queries you can book a same day  free appointment with us we are an e-commerce  

agency with over 10 years of experience we have  launched and have been managing thousand of

Amazon choices and bestseller rank products  We also have over 300 e-commerce experts  

who help businesses all over the world and  we would love to help you as well [Music]

goodbye