This Youtube Ad Script Is TOO Good

Summary

In this video, Alex Becker, CEO of a marketing firm, shares a proven YouTube ad script that has driven sales for his businesses. He emphasizes the importance of a strong promise to attract customers and demonstrates how to structure an ad with a clear business statement, a story illustrating the promise, and a call to action. Becker offers insights on leveraging pain points and gains without the things customers hate, and he invites viewers to track their ads and learn from his high-converting ad strategies.

Takeaways

• 😀 The speaker, Alex Becker, CEO of a tracking company, offers to share his best advertising tactics and a proven YouTube ad script that has been effective for his businesses.
• 🔍 Alex emphasizes the importance of delivering massive value and using a script that has been tested and refined over five years to sell high-ticket courses and software subscriptions.
• 🎯 He stresses the significance of a strong 'promise' in advertising, which should either offer pain relief or substantial gain with minimal effort and should be presented as a new opportunity.
• 📝 The ad script is broken down into specific parts: an initial hook in the first five seconds, a 30-second story illustrating the promise, and a clear call to action, followed by a repetition of benefits and a final call to action.
• 🤔 Alex advises to avoid industry jargon and instead use language that separates the offer and piques curiosity, ensuring the ad is relevant and engaging to the target audience.
• 👀 He explains that people generally seek a short path with minimal effort, and successful ads play on this by offering solutions that are easy and quick.
• 📉 The script should illustrate the problem and the solution, showing how the promise can be fulfilled, which can be done through storytelling, results sharing, or highlighting the benefits and pains.
• 📈 Alex shares his experience with tracking ads and warns against inaccurate tracking methods that can waste ad spend and reduce business efficiency.
• 💡 He provides a call to action for viewers to learn more about tracking their YouTube ads effectively and growing their business with his help, offering access to a detailed presentation and further training.
• 📊 The speaker mentions that he will be sending further training emails with micro-optimizations that can significantly improve ad performance and reduce costs.
• 👥 Lastly, Alex invites viewers to join a Facebook group for networking with other advertisers and to stay updated with the latest training and insights.

Q & A

Who is the speaker in the video script?

The speaker in the video script is Alex Becker, CEO of a tracking company.

What is the main purpose of the video script?

The main purpose of the video script is to share an effective YouTube ad script and offer tactics for successful advertising, while also promoting the speaker's services in tracking and scaling businesses.

What is the 'sneaky' approach Alex Becker mentions at the beginning of the script?

The 'sneaky' approach Alex Becker mentions is delivering massive value upfront by sharing his best advertising tactics and a proven YouTube ad script to attract potential clients.

What is the significance of the YouTube ad script Alex Becker refers to?

The YouTube ad script is significant because it has been responsible for selling over 8200 high-ticket courses and 18,000 subscriptions at his software company, proving its effectiveness in various business scenarios.

What is the importance of having a 'promise' in an ad according to the script?

Having a 'promise' in an ad is crucial as it serves as a hook to attract people, offering them something they want or need, which motivates them to engage with the ad and potentially make a purchase.

What is the key to an effective ad script according to Alex Becker's experience?

The key to an effective ad script, according to Alex Becker's experience, is to focus on instant gains and removal of instant pains without the things the audience hates, and presenting it as a new opportunity.

What does Alex Becker suggest to do in the first five seconds of a YouTube ad?

In the first five seconds of a YouTube ad, Alex Becker suggests stating your business and making a curiosity-peaking statement to instantly hook the audience and repel those who are not interested.

How does Alex Becker propose to structure the content of an ad script?

Alex Becker proposes structuring the ad script by first stating the business, then telling a story that shows the promise being fulfilled, followed by a call to action, and finally emphasizing the benefits and results.

What is the role of tracking in ad optimization according to the script?

According to the script, tracking plays a crucial role in ad optimization as it helps to accurately measure the performance of ads, avoid wasting money on ineffective ads, and invest in ads that are making money.

What is the final call to action in the ad script that Alex Becker discusses?

The final call to action in the ad script is to encourage the viewer to click on the ad to access more information, watch a training video, or opt-in to learn how to improve their ad performance and business growth.

Outlines

00:00

📢 Introduction to High-Impact YouTube Ad Strategies

Alex Becker, CEO of a tracking company, introduces himself and his intent to provide value upfront by sharing his expertise in ad strategies. He emphasizes the success of a specific YouTube ad script that has been instrumental in selling high-ticket courses and subscriptions across his businesses. The script's effectiveness is underscored by its ability to consistently deliver customers efficiently and cost-effectively. Becker invites viewers to track their YouTube ads using a provided method to enhance accuracy beyond what AdWords can offer, and teases a deeper dive into his ad funnel strategy for scaling businesses to eight figures.

05:02

🔍 The Power of a Compelling Promise in Advertising

This paragraph delves into the importance of a strong promise in advertising, which is essential to hook the audience and motivate them to take action. Becker explains that people are generally seeking a short path with minimal effort, and successful ads capitalize on this by offering solutions that avoid pain or provide gain without the things the audience dislikes. He illustrates this with examples from his own ads, highlighting how they present a simple promise that resonates with the audience's desire for quick results and minimal hassle. The summary also touches on the importance of using language that separates the offer and creates curiosity, rather than industry jargon.

10:03

🎯 Crafting an Effective YouTube Ad Script

The speaker outlines the structure of an effective YouTube ad script, which includes a clear statement of business within the first five seconds to attract the right audience and create curiosity. The subsequent 30 seconds are used to tell a story that fulfills the initial promise, showing how the product or service delivers on its claims. Becker emphasizes the need to demonstrate the benefits of the offer without the things the audience dislikes, using customer results to reinforce the message. The script is designed to have a clear call to action, urging viewers to click through for more information, and is structured to repeat the process effectively.

15:03

📈 Demonstrating Results and Addressing Pain Points in Ads

In this section, Becker discusses the strategy of illustrating pain points and offering solutions within the ad narrative. He uses his own business experiences to exemplify how ads can present a significant problem and then provide a clear path to resolution. The summary highlights the technique of using stories to show the promise being fulfilled, whether it's achieving substantial gains or escaping significant pain with minimal effort. Becker also stresses the importance of a strong call to action and repeating the benefits and results to push viewers through the sales funnel.

20:04

🚀 Final Call to Action and Showcasing Results

The final paragraph focuses on the importance of ending the ad with a strong call to action and a display of results or testimonials. Becker explains that viewers should be left with a clear understanding of the ad's conclusion and a compelling reason to take action immediately. He suggests using a screen that showcases results or success stories to reinforce the ad's message and provide social proof. The summary also mentions the strategy of following the ad script template consistently, which has proven to yield positive results in his experience.

🛠️ Continuous Improvement and Community Engagement

Becker concludes by emphasizing the importance of continuous learning and improvement in ad strategies. He promises to send out finely-tuned training to help viewers scale up their ad campaigns and grow their businesses. The summary mentions the offer of a presentation that details how Becker has scaled his businesses using ads and the invitation to join a Facebook group for networking and further training opportunities. Becker also teases upcoming videos that will provide micro-optimization tips to significantly increase sales.

Keywords

💡Tracking

Tracking in the context of the video refers to the process of monitoring and analyzing the performance of online advertisements to understand their effectiveness. It is crucial for businesses to accurately track their ads to avoid wasting money and to optimize their marketing strategies. In the script, the CEO emphasizes the importance of using a tracking system that is more accurate than AdWords, as it can prevent businesses from investing in ineffective ads and killing profitable ones.

💡Ad Script

An Ad Script is a written plan or text used to create an advertisement. It typically includes dialogue, descriptions, and instructions for the ad's production. In the video, the CEO shares his 'YouTube ad script', which he claims has been instrumental in selling high-ticket courses and subscriptions across his businesses. The script is highlighted as a key tactic for delivering value and engaging potential customers.

💡High-Ticket Courses

High-Ticket Courses refer to educational programs or training sessions that are sold at a high price point, often due to their comprehensive nature or the value they provide. In the script, the CEO mentions that his ad script has been responsible for selling over 8200 of these high-value courses, indicating the effectiveness of his advertising strategy.

💡Subscriptions

Subscriptions in this context are ongoing membership or access fees paid by customers for continuous services or products. The CEO states that he was able to sell over 18,000 subscriptions using his ad tactics, which shows the scalability and profitability of his advertising approach.

💡Optimization

Optimization in the video refers to the process of making the most effective use of resources, such as improving ad performance to get the best results. The CEO discusses optimizing pixel AI training to save on ad spend and scale further, illustrating the importance of fine-tuning ads to maximize their impact.

💡Promise

In advertising, a 'promise' is a commitment or guarantee made to the audience about what they will gain from using a product or service. The video emphasizes the need for a strong promise that hooks people, such as avoiding pain or gaining something significant without the things they dislike. The CEO uses the example of saving money on ads as a promise to attract viewers.

💡Call to Action (CTA)

A Call to Action is a prompt instructing the audience to take a specific step, such as clicking a link or making a purchase. In the script, the CEO repeatedly uses CTAs to guide viewers towards learning more about his ad strategies or trying out his tracking system, which is essential for driving engagement and conversions.

💡Micro Optimization

Micro Optimization refers to small, incremental improvements made to a process or system. The CEO mentions that he will share '3 micro optimizations' that increased his business's sales by over 30 percent, indicating that even minor adjustments can have a significant impact on ad performance and ROI.

💡ROI (Return on Investment)

ROI is a measure used to evaluate the efficiency of an investment or the profitability of a business. In the context of the video, the CEO discusses the impact of micro optimizations on ROI, highlighting the importance of maximizing the return from ad spending.

💡CPL (Cost Per Lead)

CPL is a marketing metric that calculates the cost of acquiring a single lead or prospect. The CEO's mention of CPL indicates his focus on reducing the cost associated with lead generation, which is a key performance indicator in advertising.

Highlights

Alex Becker, CEO of a tracking company, shares his proven YouTube ad script that has been effective for over five years.

The ad script has been used to sell over 8200 high-ticket courses and 18,000 subscriptions at a software company.

The importance of a clear promise in ads that hooks people and motivates them to take action.

Understanding the audience's desire for instant gains and removal of pain without the things they hate.

The ad script's structure includes an initial hook, a story that fulfills the promise, and a call to action.

Using customer stories and results to illustrate the effectiveness of the ad's promise.

The necessity of stating your business clearly within the first five seconds of the ad to attract the right audience.

The strategy of using benefits and avoiding the things customers hate to drive interest in the product or service.

The script's consistent performance in delivering results, with a focus on scaling businesses using YouTube ads.

Providing a clear call to action directing viewers to opt-in for more information or a demonstration.

The use of micro-optimizations to increase sales by over 30 percent without overhauling ads or opt-ins.

The value of tracking and optimizing ads to avoid wasting money on ineffective strategies.

The offer to join a Facebook group for networking with others running large ad campaigns.

The promise of future training on scaling up ads and growing businesses effectively.

The emphasis on simplicity and efficiency in the ad script, making it accessible for various types of businesses.

The script's adaptability across different niches and its proven success in various industries.

The final call to action in the ad script, encouraging viewers to take immediate steps to improve their ad strategies.

Transcripts

hey what's up this is Alex Becker CEO of

hi rose I'm just gonna cut straight with

you right here I want to do business

with you in the future and so I'm gonna

do something kind of sneaky right here

and just deliver massive value to look

as a CEO of a big tracking company I

have a pretty big advantage on knowing

what's gonna work in ads I've also used

that to scale multiple businesses that I

own to seven and even past eight figures

so I know a thing or two so I'm just

gonna tell you what I know and I'm gonna

give you some of my best tactics that

I've used that I think are absolutely

essential my ads the first thing I'm

gonna give you right now is actually a

YouTube ad script I've been forced to

use for the past five years and the

reason why I say forced to use is

because I've tried every other type of

script every type of filming scenario

I've tried to do everything else under

the Sun to get away from the script cuz

it's so basic and so simple but nothing

gets me customers as efficiently or

cheaply as the script I'm forced to use

it and if you can find something that

beats it please let me know but this

script right here this one ad is

responsible for selling over 8200 high

ticket courses I was able to sell over

18,000 subscriptions at my software

company and I've used this consulting

I've uses in services I've used this in

everything this thing just absolutely

crushes it and I think one of the best

ways I can help you is just giving you

this script and showing you how it works

so you can use it on your YouTube ads

and that's it now also if any point in

this video you want to actually track

your YouTube ads you should go below and

hit the purple button we will go and

show you exactly how to track this

because AdWords tracking isn't isn't

gonna be that accurate because of a lot

of things that hold it back and you're

gonna end up killing the ads that are

making you money and investing in ads

that are not making you money which is a

double whammy and while you're watching

this video if you think yourself I'm not

Homer sent sure I need tracking right

now but I'd love to see this funnel did

you scale to eight figures I'd love to

see how it works I realize I left you

hang in there just click the green

button below it's a complete train it

shows you the exact ads the exact funnel

even the copywriting targeting I use to

scale one of my businesses to eight

figures just using YouTube ads and the

script that well I'm just gonna show you

right now let's dive into it okay so

we're first going to do is we're going

to breakdown this script it's very

simple and I'm actually going to show

you myself executing this script and so

there's a few things we need to

understand the script has a few

different parts and it all goes around

one key aspect which is our promise

now no matter what niche you're in there

has to be a promise that hooks people

there has to be something that gets

people from point A to point B there has

to be something they're seeking that is

going to motivate them to click the ad

opt in and do all the things that you're

requesting to do which at the very end

it requires me to take out a credit card

or hop on a phone call even that's a lot

there has to be something they really

want in order to get them do that now

your promise on your niche will be found

in many different ways and usually you

can find this with ads and the headlines

of your opt-ins but at the basic level

what people want is to avoid pain or

avoid pain that they're already in or

get excessive gain or get again without

the things they hate so for example at

high roast when I run add to that the

entire promise is how to make

significantly more and save

significantly more from your business by

pressing a button that's that's

essentially what the promises without

doing anything okay so if you go and see

a lot of my ads that are running what we

offer them is hey how you can go and

save fifteen percent of your ad spend

and scale twenty percent further just by

activating this pixel AI training it's a

very simple promise and that's a huge

hook now I'm not going to get into how

to design the opt-in this video but the

thing I want to point out right there is

you notice how I didn't mention sales

attribution and say how you can use

tracking to not waste money on ads and

then make a bit more money from your ads

because it also doesn't sound mysterious

and so what you want to do is you want

to think of what your promise is and

then put it in a way to present it as a

new opportunity this is absolutely

essential to your ad so for example when

I've run products for my old e-commerce

training business what we do is we

wouldn't say hey how to build a shop by

store really quickly

and start a business around that make

money we'd say how we're taking

advantage of a new opportunity in import

exporting that allowed us to build a

business that X in this amount of time

without any tech skills without any

experience you

see how I wrapped the promise up which

is essentially how you can build a

business quickly without any tech skills

without the things you hate but we

presented as a new opportunity that's

the absolute key to running good ads if

you do not have a good promise that is

easy and based around instant gains and

removal of instant pains without the

things they hate and it doesn't seem

like a new opportunity it's not gonna

hit as well okay so that's why when

you're running your ads first off the

number one thing you want to do is don't

use the lingo that's an industry use the

lingo that separates your offer because

then people are gonna be curious about

they're gonna want to click it then you

need to nail down you need to understand

that people in general this isn't this

applies every person even even all the

way up to Tony Robbins to a person that

lives in a shack and 95% of things in

our life we want the short path without

effort I can look at my washing machine

right now I have no idea how that thing

works and if it required me to push 16

different buttons I probably have some

really dirty dishes I look at my

refrigerator I don't care how that thing

works that is 100 years of engineering

right there in my corner I don't give a

damn and you need to understand you need

to stop looking at your offers then in a

special light or expecting people to

take an extra effort if you have an

offer for example Tyros I know people

don't give a damn about tracking all

people want to do is not lose money on

their ads so I'm gonna swing at that I'm

gonna try make it as push a button as

possible it's the same thing with weight

loss people don't want to learn

discipline in a strong diet they want to

press a button and lose weight without

the things they hate okay for example

attracting the things that people hate

and the reason why people haven't gone

and subtracting is they believe it's

massive pain it takes coding skills it

takes all sorts of crazy step-by-step

it's just impossible to set up it's not

worth the effort and even if you put in

tons of time it's still not gonna be

right that's the things they hate okay

when people are thinking about starting

a business the thing they hate is that

they think they need tech skills they

think they're gonna need to lose a lot

of money they think they're gonna have

to dedicate 20 hours a day when people

want to lose weight they think they're

gonna have to stop eating their favorite

foods they think they're going to have

to exercise three to four hours

you're gonna notice all the best ads

play to this hey get all the things you

want without the things you hate and

then they present as a new opportunity

so very important so here's exactly how

the ad script works there's multiple

parts there's the first five seconds

then there's the next 30 seconds and

you're gonna watch me do this I'll have

links to some of my best converting ads

below as well then there's gonna be a

five second part right here there's

gonna be a thirty second part right here

and there's gonna be another five second

part right here and I want to walk you

through what all these are so we're

gonna start off an ad on YouTube you

notice there's that five seconds then

the person clicked through what I like

to call this first so I have five

seconds is your state your business okay

so what a lot of people do on their ads

it's a giant mistake as I try to get

attention you really don't want the

attention of people whose attention you

don't want so I like this ID and it took

them about ten seconds to actually state

what that is about we're not running ads

for coca-cola here usually when we're

going to be running ads on YouTube we're

trying to extract an audience we're not

trying to sell to the biggest audience

possible and for example one of my one

of my proxies I scaled past eight

figures cells to a huge audience

but even that audience compared to the

general amount of people that are on

earth would only be about two out of a

hundred people okay

that's still a huge audience but you

need to keep in mind that we want to get

everybody everybody who's not interested

in what we have to sell off the ad and

we want to get everybody who is

interested instantly hooked on the ad so

what you need to do is you need to state

your business and what we do is we make

some type of curiosity peaking statement

where a person wants the explanation

it's based around our product or we even

call out the person so for example the

beginning of my hire us ads that you're

gonna see I say do you run ads well if

so this should terrify you you know who

that doesn't terrify everybody doesn't

run ants nobody doesn't want to add

skips that ad okay because I know it's

about I stated my business if I've

served my Jairo sadness I started it off

of like man this has been the key to

everything for me this helped me build

this big giant house this has been

absolutely amazing I'd get so many

people watching that have nothing to do

with that I don't want to do that so you

want to state your business

at one of my consulting programs we help

people grow their business with YouTube

ads at the be end that ad I say this is

you on Facebook ads or is your business

stuck okay it's it's very clear what the

ad is about and I believe I start

another ad with this sold 18,000 SAS

subscriptions for me an eighty two

hundred high ticket procs

anybody who's not selling anything

online is gonna instantly be repulsed by

that ad so I instantly get the people

hook that I want and kick up all the

other ones see what's gonna happen is if

you start it with just attention seeking

what's gonna happen is the people that

you might actually want to watch that

might not watch it because I don't think

it's irrelevant they think it's not

relevant to them so they're just gonna

click that five second button and what

you need to realize about YouTube

traffic it's extremely broad it's

extremely broad so it's more about

extracting the audience so what's gonna

happen is the people that you want to

watch it might bounce off and the people

that you don't want to watch it might

watch then something you just got a

disaster so that's the first thing then

in the next 30 seconds you need to tell

a story that shows this promise being

fulfilled that ties into the first five

seconds so what I'll do

and my Huayra sad they'll say hey if you

run ads this should terrify you because

when I work with clients they're

attribution is off by this much and

here's exactly what happens this happens

this happens this happens this happened

in my business and I actually pressed

this button or with proper attribution I

solved all these problems so I show how

my promise is being completed at my

ecommerce training business I used to

run we would start the ad by saying this

is so-and-so he got these results in

this time frame right here and he got

these results by doing this weird thing

with importing and exporting from China

and so what he was able to do is do this

did this and that and he was able to get

this result lost off another ad saying

this is how Instagram fluent sirs make

money a sneaky way Instagram influencers

make money hook and then I explained how

it works which is through e-commerce

marketing and how they did it and then I

say if you want to learn ecommerce

marketing click here so what I do is I

show the promise being fulfilled

you need to explain the situation went

more so discuss your promise and all the

things that they want without the things

I hate so for example this is so-and-so

they got this result they did this

without XY and Z and they disobey taking

advantage of this new opportunity and

they did it in this timeframe they did

it very quickly that applies to almost

every every ad out there b2b b2c it

doesn't really matter people want to

result quickly and they want without the

things they hate then in this five

seconds right here what we're going to

do is we're going to do the call to

action say click here that I can't

explain it all in this ad there's no way

I could give you all the information

needed for this ad so what you need to

do is click this ad it's going to take

you to a page where you'll be able to

opt in will you'll be able to get more

information

yada-yada this is where we go for the

click then what we can do in this next

30 seconds since we basically want to

show then in the next 30 seconds what we

want to do is we want to really hammer

on benefits without the things they hate

if you cool this out you're gonna see

this you're gonna see how to save a ton

of money on your ads instantly I'm gonna

show you how to scale your ads and more

importantly in just a few seconds you'll

be able to optimize your pixely I had to

find customers faster just like this

person just like this person just like

this person so use benefits without and

then show the results of your customers

and then we're gonna call for the click

again this ad script right here I've use

on YouTube for almost three years now

I've spent millions and millions and

millions of dollars of the script

nothing defeats it nothing the feats it

so what I want to do right now this

let's actually watch one of my ads and

all you'll see me doing this exact

script from absolute scratch let's do

this one this is one of my best

converting ads at high rose right now

okay so we're gonna go over one of my

most successful ads at high rose and

we're gonna kind of break down the

script as we go through it together the

thing I want to stress right now is that

the template of the script always

remains the same what's being said

what's being angled to what's being

promised will change there's no

one-size-fits-all for what to say in

this in this time frame the main thing

is you state your business

you show your promise being a cheat via

story via results you express the result

the person's looking for your big

promise that you're using to lure them

through the funnel you express that and

show that being completed you show that

result being there you present the

problem and provide a solution in that

next 30 seconds then we go for the

call-to-action then we basically repeat

the process that works over and over and

over again now what's gonna be promised

and that way it's gonna be presented is

going to change over time so let's go

through the ad real quick and I'll break

this down so first thing I want to do is

remember state your business if your

business buys ads I can almost guarantee

that your sales tracking is off by 30 to

40 percent ok cool I've stated my

business who's this ad for people that

buy ads who's this ad not for people

don't buy ads okay if you're looking if

you're looking to buy poodle's online

this ad is not going to get your

attention this this is repulsed

everybody who's not my target market at

this point in time I've stated my

business now I need to illustrate the

problem and the promise that I'm

offering the person whether it's a way

out of pain or a way to gain and I need

any illustrate that being solved or I

need to illustrate that problem being

fixed if they click this ad and I mean

guarantee and frankly should terrify you

because I work with businesses at high

rows every single day they were spending

one thousand five thousand even thirty

thousand dollars per day across the

board the default is their sales

tracking is off by thirty to forty

percent this isn't rocket science when

this happens one you're gonna turn off

ads that are actually profitable this

happens all the time and this is like

giving yourself an inner case so what am

i doing right here I'm presenting a big

problem the whole promise of this ad is

if you click here we'll be able to fix

this problem so what I'm doing in this

point right here in the story is I'm

telling a story that causes a madam a

large amount of pain illustrates the

pain that they're probably in and then I

offer solution out of that if we're

doing a gain focused ad we'd make an ad

where we're presenting the massive

amount of gain through results or

success that other people are having or

you've had and we say hey look if you

want to see how this works go here so

we're presenting either massive gain and

the promises if I click this ad they'll

be able to see how this massive gain

works or we're presenting massive pain

telling a story that illustrates this

and then going from there motion every

single month to

you're gonna spend money on ads that

aren't actually making you money thus

losing ten to fifteen percent of your ad

spend and then when the ad platforms

can't see the correct data they optimize

around the wrong data this results in

their targeting being less efficient and

you having to spend way more to get a

customer the result of this is

hamstringing your business by 20% and

then also wasting ten to fifteen percent

of your ad spend that's five to six

figures lost every year that you don't

have to because you can click this ad

and see that's how it is we present we

present the promise through a story

after doing our stating our business we

present two promise as a story basically

this is what's either happening to you

this is what other was happened to other

people or this is how this is the

explanation for the big statement I just

made in the state your business section

do a basic story illustrating the

results or lack of results or pain and

then what we do is we do a call to

action training that will show you

step-by-step how to fix this in literal

minutes and I've done this for nearly a

hundred businesses I've done this for

large businesses like Dean grows always

mastermind calm I've done this for huge

brands like groove life I've done this

for e-commerce business okay so then

what we do is we tell again in the next

thirty seconds as we tell more stories

these could be results these could be

additional benefits but we want to go

and tell additional things that back up

that if they click this ad this is what

they're gonna get okay whether it's hey

I've done I've done this for other

businesses hey here's more results hey

in this training you're gonna see

exactly this this and this and you want

to hyper dig into the things you want to

double down maybe on the gain or the

pain and the in that they're gonna be

able to escape out of it but abouts how

it's going to work her info businesses

I've done this for businesses where it's

based around sales calls look if you're

running ads on a good day your data is

gonna be off by thirty to forty percent

if you're not actively trying to find

ways to solve this problem I will show

you how to fix this problem in the

little minutes if you cook this ad and

I'm not exaggerating when I say taking a

few minutes to just watch the hyper

quick training I'm trying to get you to

watch right here will save you five to

six figures this year because think

about it

take the ad spin you spend every single

month okay now take ten okay again I'm

just making them count the money at this

point that they're losing in this ad

it's very simple it's very simple that's

the same exact way that I'm gonna run

every single script I'm going to start

off state your business

thirty seconds

story that illustrates your state your

business statement whether and you want

to achieve massive potential gain are

you are err you want to show massive

potential gain for little effort or

massive pain in a way out of pain with

little effort as well so telling a story

about how other people have done that

telling a story about how you've done

that going over to numbers and stats

that you see that back up what you see

these are great ways to achieve this

these are great ways to push the person

through that that's a great way to tell

a story and so that's what you want to

achieve you want to either show massive

gain without the things they hate

massive pain are escape from pain

without the things they hate which you

in that instance what you want to do is

cause pain and then show a way out of

the pain by clicking the add you want to

make your call to action and then you

want to double down on the benefits

showing more results that your users or

customers of Godin I an explaining or

doubling down on the pain or gain that

they can get into so this is an example

right here I talked about results and

then I talked about how much money to

losing adding pain and I talked about

again how easy would be to fix that it

click this ad so basically state your

business tell a story that illustrates

the big promise that you're pruning

people through that brings people

through your funnel call to action

illustrate the benefits the pains the

results over again do another call to

action okay that's all I'm doing right

here and you can see again at the end of

that 15 percent of the paycheck and just

give it back just throw it away and then

take the other 30 percent and blow it on

pokemon cards it's disturbing

I don't like watching it so I'm begging

you just click to sad watch the hyper

cook training and we'll fix your

tracking just like all the businesses

you're about to see it okay and so then

what we're gonna do at the end of that I

did a final call to action and then what

I do is I show what I like to do at the

end of a YouTube ad is you want to just

have a screen that shows results or

testimonies you don't want the ad to

just end you want the ad to have a clear

ending where you can see for this minute

right here it just shows these results

okay so the user clearly knows that the

ad is done I clearly know what the ad is

done and then it's time to click and you

want to have this because a lot of

people just watch the ad to the end and

and we'll end and start that video then

they can't get back to the ad so have a

good 30 seconds where the person needs

to click and if you follow this template

right here not every ad is gonna be a

homerun

but this consistently works for me when

I've gone off this script that gets

really nasty really quick and the CP LS

when I follow this type of script works

like crazy and so usually my ads are

never really ever gonna perform super

poorly but maybe one of the five - what

if five is gonna perform really really

well what I eventually want to do is I

want to have about 15 ads that I've

created and I want to select my top I

don't know three to five that have

performed really well and then make

those my main ad so I'll run all over

the place so it takes time to build up

all those ads but that's how you want to

run this so that being said this is my

ad script this is the script I use for

all my ads again if you want help

tracking your ads again there's no way

to really track we run YouTube ads

accurately without high risk that being

said I've broken down exactly how you

can track your ads and use that to scale

via the purple button that's right below

this video now if you actually want help

growing your business with YouTube ads

and building high ticket frontals some

of the ones that I'm building go click

that green button and it'll take you to

a presentation it shows you exactly how

I've built multiple businesses they're

doing seven and even eight figures that

I've scaled using ads just like this and

how I used as a gross ass business's

service businesses info businesses the

whole nine yards and I've even done it

for tons of people and basically every

niche you could imagine so check that as

well that being said every few days

we're gonna be sending you really really

fine-tune training just like this from

actual experience of running ads from

actual experience looking over the stats

and you're gonna see exactly the best

ways you should be scaling up your ads

and growing your business with ads

because that's all we're gonna focus on

hi rose helping you first of it maybe

you want to do business with us in the

future so stay tuned because in the next

video what I'm going to be sending you

is 3 micro optimization increase my

business's sales by over 30 percent

these are like little things you would

never imagine they're so simple you

don't have to change the ads you don't

to change your opt-ins you don't even

have to change a pitch they're just

little micro optimizations you can apply

to your funnels that have a massive

impact on my Cpl and and return a

massive impact on my ROI so I'll be

seeing you in the next video again also

check out our Facebook group below cuz

there's tons of people that are running

10,000 50,000 a million a month in ads

in our heroes Facebook group and you

want to be networking with them and this

is also where we also release all of our

training when it drops

so I'll see in the face regroup check

out the stuff I mentioned and I'll see

in a few days in your email where we

send you some more cool training just

like this