$1 vs $100,000 Sales Funnel

Summary

In this video, the host embarks on a $1 challenge to create a high-converting sales funnel using Fiverr services, pranking his team by claiming it's AI-generated. He reviews various budget funnels, critiques their designs, and reveals a 17-step checklist for building a million-dollar funnel. The checklist includes audience targeting, compelling headlines, problem identification, solution presentation, social proof, irresistible offers, and scarcity tactics, aiming to guide viewers in crafting their own effective sales funnels.

Takeaways

• 😀 The video demonstrates building a high-converting sales funnel on a budget using Fiverr services.
• 💡 The presenter intends to prank their team by claiming the funnels are AI-generated when they are actually from Fiverr.
• 🔑 A sales funnel's purpose is to convert strangers into interested leads and then into customers through a series of steps.
• 💻 The video showcases different levels of Fiverr services, ranging from $1 to $200, to illustrate the varying quality and features offered.
• 📈 The presenter emphasizes the importance of a compelling headline to capture attention and create intrigue in the funnel.
• 📝 The script outlines a 17-step checklist for building a successful sales funnel, starting with identifying the target audience to the final PS (postscript).
• 🎯 Step one of the checklist is to call out the specific audience the offer is relevant to, setting the stage for personalized marketing.
• 📉 The video uses a 'founder story' to highlight a common problem faced by business owners, aiming to resonate with viewers' own experiences.
• 🏆 The presenter's own success story and social proof are used to build credibility and trust with the audience.
• 🎁 The concept of a 'Godfather offer' is introduced, suggesting that offering substantial bonuses can greatly enhance the perceived value of a product.
• ⏳ Scarcity is used as a psychological trigger to prompt immediate action, suggesting that the offer is limited and may run out.
• 📲 The importance of a strong call to action throughout the funnel is highlighted to guide potential customers towards conversion.

Q & A

What is the main purpose of the video?

The main purpose of the video is to demonstrate how to build a high-converting sales funnel using Fiverr services and to reveal 17 principles for building a million-dollar funnel.

Why did the speaker order budget funnels on Fiverr?

The speaker ordered budget funnels on Fiverr to prank his Crow team and to show the dos and don'ts of building a funnel, using these funnels as examples.

What is the significance of a sales funnel in business?

A sales funnel is significant in business as it is designed to take strangers from the internet and guide them through a series of steps to identify their interest and eventually make a sale.

What does the speaker plan to do with the Fiverr funnels?

The speaker plans to present these funnels to his Crow team and pretend that they were generated using AI, claiming they are the new standard in high-converting funnels.

What is the range of prices for the funnels ordered on Fiverr?

The funnels ordered on Fiverr range from $1 to $200, showcasing different levels of service and design quality.

What is the first step in the speaker's 17-step checklist for building a $100 million funnel?

The first step is to call out the audience, specifically identifying the people for whom the offer is relevant.

How does the speaker suggest creating intrigue in a sales funnel?

The speaker suggests using lots of intrigue in the lead-in copy and subheads throughout the funnel to increase the consumption of the content and stoke curiosity.

What is the purpose of providing a solution in the sales funnel?

The purpose of providing a solution is to address the problem that the audience is facing, showing them a way to overcome their challenges and achieve their goals.

Why is it important to show credentials in a sales funnel?

Showing credentials is important to establish trust and credibility, backing up the claims made in the funnel and demonstrating the speaker's expertise and achievements.

What is the 'Godfather offer' in the context of the video?

The 'Godfather offer' refers to an offer that is so compelling and valuable that prospects cannot refuse it, often including the main product and multiple bonuses.

How does the speaker use social proof in the sales funnel?

The speaker uses social proof by including testimonials, newspaper clippings, and success stories to build credibility and show that others have benefited from the product or service.

What is the role of scarcity in the sales funnel?

Scarcity is used to create a sense of urgency, encouraging prospects to act quickly before the offer is no longer available or runs out of stock.

What is the significance of a powerful guarantee in a sales funnel?

A powerful guarantee, like a money-back guarantee, reduces the perceived risk for the customer, making them more likely to take action and make a purchase.

Why is the call to action (CTA) important throughout the funnel?

The CTA is important throughout the funnel to ensure that it is easy for prospects to take the next step at any point in the process, not just at the end.

What is the purpose of the PS (postscript) in the sales funnel?

The PS serves as a final reminder and opportunity to pitch to those who may have scrolled to the end of the page, providing a last chance to convince them before they leave.

Outlines

00:00

😄 Building a High-Value Funnel on a Budget

The video script introduces a unique challenge: constructing a high-converting sales funnel for as little as $1, using Fiverr services. The host plans to prank their team by claiming these budget funnels are AI-generated, high-quality standards. The script outlines the process of ordering various Fiverr services, ranging from $1 to $200, to demonstrate the quality and features offered at different price points. It also hints at revealing 17 principles for building a million-dollar funnel.

05:03

🤔 Evaluating Fiverr Funnels and Revealing the AI Prank

In this segment, the host discusses the team's reactions to the budget funnels purchased from Fiverr, which were presented as AI-generated funnels. The team provides feedback on the funnels' designs, highlighting issues such as lack of hierarchy, too much text, and distractions. The host then proceeds to reveal their 17-step checklist for building a highly successful sales funnel, starting with calling out the audience and moving through various steps such as demanding attention, backing up promises, and creating intrigue.

10:04

📈 Implementing the 17-Step Checklist for a Million-Dollar Funnel

The final paragraph details the 17-step checklist for creating a $100 million funnel. It starts with identifying the target audience and crafting compelling headlines to capture attention. The script emphasizes the importance of backing up claims, creating intrigue, and highlighting the problem the product solves. It also covers showcasing credentials, detailing benefits, using social proof, and making an irresistible offer with added bonuses. The checklist concludes with strategies for revealing pricing, injecting scarcity, offering guarantees, and ending with a strong call to action and a persuasive postscript.

Keywords

💡Funnel

A funnel refers to the sales process that guides potential customers through a journey from awareness to purchase. In the video, the funnel is emphasized as a critical tool for converting strangers on the internet into paying customers through a series of steps designed to engage and qualify leads.

💡Fiverr

Fiverr is an online marketplace for freelance services. The video demonstrates the use of Fiverr to purchase budget funnels at different price points, illustrating the quality and features one can expect at various cost levels, from $1 to $200.

💡High-converting

High-converting refers to a funnel or webpage that effectively turns visitors into customers. The video aims to demonstrate the principles of building such funnels, highlighting what works and what doesn't through examples purchased from Fiverr.

💡Budget Funnels

Budget funnels are low-cost sales funnels purchased from freelancers on Fiverr. The video explores different budget funnels to show their limitations and strengths, ultimately using them to teach best practices in funnel building.

💡AI-generated

AI-generated refers to content or designs created using artificial intelligence. The presenter uses a prank involving AI-generated funnels to set a new standard for high-converting funnels, showcasing the potential and current limitations of AI in this context.

💡Call to Action (CTA)

A Call to Action (CTA) is a prompt that encourages the audience to take a specific action, such as clicking a link or making a purchase. The video stresses the importance of having multiple CTAs throughout the funnel to guide users towards conversion.

💡Scarcity

Scarcity is a marketing tactic that creates a sense of urgency by suggesting limited availability. In the video, scarcity is highlighted as a crucial element to include in a funnel to motivate quick decisions and purchases by prospects.

💡Social Proof

Social proof involves using testimonials, reviews, or endorsements to build credibility and trust. The video emphasizes the need for abundant social proof in a funnel to counter skepticism and enhance the perceived value of the offer.

💡Godfather Offer

A Godfather Offer is an exceptionally compelling deal that is hard to refuse. The video outlines how to construct such offers by stacking bonuses and creating a high-perceived value, making the proposition irresistible to potential customers.

💡Bonuses

Bonuses are additional benefits or items offered alongside the main product to enhance its value. The video explains how adding multiple bonuses to an offer can significantly increase its attractiveness and perceived worth, encouraging more conversions.

Highlights

The video demonstrates building a high-converting sales funnel for as low as $1 using Fiverr services.

17 principles for building a $100 million worth funnel are revealed at the end of the video.

The presenter orders budget funnels on Fiverr as a prank to his crowd team, claiming they are AI-generated.

A $1 WordPress landing page includes unlimited revisions and 24/7 support with a 4.9-star rating.

At the $5 price point, services include unique designs, mobile responsiveness, and analytics.

For $20, buyers get a funnel with responsive page design, autoresponder, and Calendly integration.

A $100 Fiverr offer includes a three-step sales funnel with MailChimp and Clavio setup.

The $200 funnel promises an automated online course selling funnel with a high-converting design.

The presenter calls an impromptu meeting to reveal the Fiverr funnels to his crowd team.

The crowd team's skepticism and feedback on the funnels' designs and effectiveness are captured.

A $5 funnel is critiqued for its simple hierarchy and lack of advanced design elements.

The most expensive funnel is criticized for too much empty space and misuse of imagery.

The presenter outlines a 17-step checklist for building a successful sales funnel.

The importance of calling out the audience and demanding their attention with a compelling headline is emphasized.

Creating irresistible intrigue and shining a light on the problem are key steps in the funnel building process.

Showing credentials and detailing the benefits are crucial for building trust and value.

Social proof, a Godfather offer, and adding bonuses are strategies to boost the funnel's conversion rate.

Scarcity, a powerful guarantee, and strategic calls to action are included in the checklist.

The PS (postscript) is highlighted as a critical component for capturing the reader's attention at the end of the page.

Transcripts

today I'm going to show you how to build

a $100,000 funnel for $1 using fivr and

at the end of the video I'll reveal 17

principles to building a funnel that's

worth a $100 million but before I do I'm

going to order five budget funnels on

Fiverr and prank my Crow team in my

agency by telling them that these are

the new standard in AI generated High

converting funnels to comple when really

I'm just using them to demonstrate to

you the dos and don'ts when building a

funnel yourself so why would someone

want a $100,000 funnel well no matter

what business you're in your funnel is

where you make sales and the better your

funnel the more sales you make for a

funnel it's designed purely to take

complete strangers on the internet and

get them to First raise their hand and

identify themselves as being interested

in whatever it is that you've got so

instead of just trying to sell them

straight out of the gate we're running

them through a series of steps that sift

sorts and siphons them to a place when

they are already willing and able to do

business with you so how can you do this

for just $1 and is it even possible

let's find

out all right these guys will build a

basic WordPress landing page for a

dollar a dollar my unique services are

lick through landing pages I don't know

what a lick through landing page is fast

page loading fast delivery unlimited

revisions for a dollar we get unlimited

revisions and 247 support 4.9 stars out

of 6 62 reviews I'll go ahead and I will

buy this thing let's see what a dollar

buys us now let's move on to the $5

budget I build WordPress landing page

designs with Elementor Landing for five

bucks unique and eye-catching design in

Elementor Pro mobile responsive layout

analytics you get this guy's given us

the whole the whole thing we get the

whole hog for five bucks he has got 4.8

stars out of 24 reviews all right now

let's dive in and look at our options

for a 20 $5 funnel what do we get for

this responsive page design

autoresponder we even get an

autoresponder in this one calendly

integration figma to Wordpress all right

we're getting more and more inclusions

sales Pages click through pages thank

you Pages Le gen

404 it sounds like a steal let's see

what 100 bucks is going to buy us on

Fiverr we get a three-step sales funnel

landing page squeeze page and promo page

MailChimp and clavio setup money back

guarantee homeboy even pulling out a

money back guarantee 35 reviews and five

star rating now let's move up to thek

Daddy the

$200 funnel and see what it gets us

automated online cor selling funnel

product selling sales funnel High

converting premium sales funnel design

if there is a funnel that exists this

man is going to create it for us let's

go ahead and buy this $200 funnel now I

can't wait to see what it is that we get

so I can present these and show them to

my my Crow team I call for an impromptu

meeting with my Crow team to reveal the

Fiverr funnels but instead of telling

them that I got these funnels from F I'm

going to tell them that I generated

these funnels using Ai and that they are

the new standard of high converting

funnels I won be super long meeting

today um so basically as you guys know

I've been going super deep on like

copyrighting headlines mechanisms all of

those kind of things and high value

content offers and the thing that I have

been working on in the background that I

haven't told you about is the next

Frontier which is to basically use it to

replace all of our design

te it's been it's taken a lot of work

but the standard is like ridiculously

high like it's going to take like it's

going to be very difficult for you guys

to be a to get to the level that this

can like using our design team so like

I'll I'll I'll show you through like

some of the designs that that we've been

using all through just prompts

[Music]

[Applause]

sorry s just for minut

sorry how long

you like 5

minutes all right so there was nothing

no Whispers there was nothing no one

laughed I I get my [ __ ] together too

let's see what these guys are going to

say when we go back in like I had got

everyone that was painful and they're so

bad say you can just say it's going to

take us a long time to hit that

level I mean it's it's impressive like

say we get a design and we think we can

improve this as in like a design like

that yeah like how better our P was

better P was better way

better primitive that's Bas like that's

fairly simple click funel stuff oh good

[Music]

lord this is like the found got

something the can do that like insane

like sorry just has to live up to that

level yeah and it just feel like this

doesn't well I'm saying it

doesn't like I be honest tell me being

straight up like like we I take a lot of

pride in like how good we are at this

yeah um

and this to me isn't King Kong S I feel

like Jordan's got a lot of thoughts and

I feel like we don't have the

information

yet yeah I'm reserving Jud I think you

guys are being nice being nice that's

how look like

[ __ ] yeah we we Hood so full story we

don't have the context yet well I know

SE so I know that this isn't going to be

the finished part yeah yeah right so

what you guys

think I think we need more

context I'm

[ __ ] these are funnels that I got

designed off

FIV come on

man I thought that someone was going to

call my [ __ ] for

sure I reckon you almost had Jordan

Jordan was looking at me

like I PID between $1 and

$200 it was 70 now it's 100 that's it

the Judo C it used to be cheaper and now

it's

more what about this

photo like I need to add that to my land

all right this is a $5 funnel just used

the old what is it like that's what five

bucks gets you out there in the internet

people at least these guys have got a

little bit of hierarchy in place here

all right what about this masterpiece

look at this this is my favorite the

cross do SUB this is that's going to

boost the conversion rate for sure and

three book covers on this one just to

confuse people this has to be the

highest one right yeah this is the most

expensive one all right rip into shreds

basically unleash the King Kong hounds

on these things there's there's way too

much SP like like onus space okay we got

capitals just chucked in there

background as well like add something to

the background just a little pop or

something

okay so don't don't do same background

color with the book color the guaranteed

logo is actually all

right put that on one of our

finals what about that end to the page

though and just clim

FL def say wrong use of image right this

one sign up he there's too many

distractions and the last one this is

clearly the best one yeah the title of

the E needs to be more Mass Market

driven like what people actually want

they don't want to flood their business

with clients they do but client flood

doesn't sound right just breaking my

heart this my new better so now that

we've seen what the budget funnels from

FIV look like I'm going to reveal my 17

step checklist to help you build a $100

million funnel all righty so step one is

to call out your audience and this is

where either in the eyebrow or the

headline or the sub headline you want to

call out the specific people that this

offer is pertinent to so you can see

here on mine I've written in the eyebrow

copy advertising madman's confessional

bombshell so any business owner that has

an interest in selling more of their

products and advertising them is going

to be interested in what it is that I've

got to say step number two demand their

attention this is where you need to

hijack your audience's attention with a

very compelling headline that just comes

straight out of the gate my headline is

why is this Shark Tank investor giving

away his seven .8 billion client getting

unicorn funnel in his controversial

bestselling book that's a headline that

just stops you in your tracks and you

want to figure out what this is all

about step number three is to back up

your promise I've made some big bold

claims in the headline and now we need

to expand out on that in the sub

headline Shark Tank investor agrees to

give away 10,000 copies of his number

one bestselling book just to prove his

selling system works step number four is

to create irresistible Intrigue the

number one way to improve the conversion

rate of any funnel is to increase the

consumption of that and the way that you

do that is by using lots of intrigue in

your leadin copy and in the subheads

throughout your funnel to get people to

actually want to read the information

that you've got so as you scan through

this and you'll see that possibly the

most controversial Marketing in sales

book for the general public ever written

and then I go on and use copy to further

stoke the fire that is curiosity step

number five is to shine a light on the

problem now on my funnel I articulate

this by using a Founder story where I

run through and about five short years

ago that I was dead broke and I had

started my business and I had no

repeatable or predictable way to get

clients and I was out there making 150

cold calls a day and literally begging

strangers just to speak to me this is a

problem that a lot of business owners

experience they're out there they don't

have a predictable way to get customers

and this really resonates with them

because I'm Shining a light on a problem

that they probably experien themselves

step number six is to then provide a

solution to that problem I go on with my

copy and then I say one day I came up

with a crazy idea that allowed me to

take my sales pitch and automate it and

go out there and call on

150,000 people per day and I go and

layer all the results that my company

achieved off the back of finding the

solution to this problem step number

seven is to show your credentials it's

all well Intruders to be out there and

be making claims but you need to back up

those claims I go on to show The

credibility of like this was me in my

bedroom when I began and then I built

the 28th fastest growing company I

showed newspaper clippings lots of

social proof lots of results that I have

gotten for other people's businesses and

then a whole bunch of fine folks saying

nice things about me step number eight

is to detail the benefits I go on and I

articulate who needs this book and I

talk about all the different news cases

for the people who need this book that

further makes it a valid point as to

what the benefits all the individuals

could receive then I go on to show a lot

of people that are receiving those

benefits and I start to hint about all

the things that are coming to them if

they buy my book step number nine is

social proof this page is litted with

social proof I understand that we live

and operate in an environment where

skepticism is at an all-time high and

you can't just think that you're going

to put out claims and people are going

to believe you you have to really do

your best job at building as much

credibility into all of your offers step

number 10 is to make a god father offer

so not only do I really build up this

book with so much value in it then I say

claim your free copy now and you'll also

receive these bonuses just giving the

book away for free isn't enough we've

stacked on multiple bonuses of this

puppy to truly make this a Godfather

offer which is an offer that is so good

that your prospects simply can't refuse

it step number 11 is to add bonuses I

have added multiple bonuses to this free

book to really boost up the tangible

value that somebody gets when they go

ahead and pick a copy up step number 12

is to stack the value and that's where

you take all of your bonuses and you

stack them one by another and you really

just showcase to the prospect all of the

value that they're going to be getting

by buying today step number 13 is to

reveal your price and you want to build

what the everyday retail value of your

product would be and then you want to

have strike through pricing so you're

really anchoring that price point at a

certain thing and then you're revealing

that price step number 14 is to inject

scarcity you'll see throughout my funnel

hurry because stock of this book is low

we might be featured on television we

might our ads might take off and they

sell out so it is legitimate scarcity if

you don't have a time limit for somebody

to buy when are they going to buy never

step number 15 is to give a power

guarantee and as I say if the the offer

doesn't keep the founder up at night

then it simply isn't strong enough so we

have a money back guarantee on the book

where they don't like it we're more than

happy to give them their money back step

number 16 is a call to action you want

to have your call to action sprinkled

all throughout your funnel you don't

just want to have it at the very end or

at the very very top you want to have it

all the way through so it's not

difficult for people to take that next

step that you want them to and the 17th

and final point is to end with a PS the

PS is one of the most RED parts to the

page I'm sure yourself you would have

gone to a long page before and just

scrolled all the way to the bottom and

looked at the very very bottom so it's

your chance to get those people that are

just Doom scrolling to the end and it's

your last opportunity to be able to

pitch them before they click back and go

to whatever that they were doing before

they clicked on your ad so here I've got

a PS I've got a double PS just to go all

the way I've even got a triple PS on

this funnel so this is my 17 steps I've

added this as a resource section in the

description you can download this use

this for your own frontals and go out

there and profit and if you like this

video then you are going to love this

landing page master class that I've put

together go ahead watch that like

subscribe and I'll see you in the next

one