Encontrando Ideias para Micro-SaaS (e dicas de filtros)

Bruno Okamoto

5 Jun 202313:11

Summary

TLDRBruno shares tips on finding new business ideas that scratch your own itch or solving problems in your daily routine. He also suggests getting inspired by existing projects abroad and adapting them to different niches in Brazil, taking cultural differences into account. Key advice includes focusing on simple niche projects rather than broad complex ideas, talking to end users to better understand their needs, avoiding over-engineering products with 'nice-to-have' features, and most importantly getting a minimum viable product launched and getting early customer feedback to validate or invalidate assumptions.

Takeaways

😊 The video provides tips for entrepreneurs looking for business ideas or inspiration for their first project
💡 Pay attention to your daily routine and processes - frustrations and inefficiencies may spark a business idea
🔍 Identify niche markets with outdated/inefficient solutions - these present opportunities
🌎 You can adapt an idea from abroad to a different niche locally
😕 Avoid ideas that seem cool but don't solve an urgent need
🗣 Talk to potential customers to refine your idea - build what they really need
⚙️ Start very simple - just solve 1 or 2 key problems for a niche
🎯 Laser focus on a narrow niche to start - avoid highly competitive open markets
🚀 The key is taking the first step - launching an MVP, getting early customers etc
😃 The experience and learning are most valuable - the product is just a means to solve problems

Q & A

What are the two main approaches Bruno suggests for finding business idea inspiration?
-The two main approaches are 1) paying attention to pain points and repetitive tasks in your daily life and routines, and 2) getting inspired by existing projects from abroad and adapting them to a niche market in Brazil.
What does Bruno say is important when developing your first micro business idea?
-Bruno says it's important to start with a very simple idea that solves one or two problems really well, focuses on a niche market, and has a good interface.
Why does Bruno suggest focusing on niche markets?
-Niche markets have less competition, lower barriers to entry, and it's easier to validate your product idea when you deeply understand and can talk to potential customers.
What does Bruno say is more important than building features?
-Bruno says the most important thing is talking to potential customers to truly understand if you're solving a real problem for them.
What does Bruno mean when he says "scratch your itch"?
-It means look at the pain points and repetitive tasks in your own daily life and routines as inspiration for a business idea to "scratch your own itch".
What resources does Bruno recommend for finding micro business ideas?
-Bruno recommends ProductHunt, IndieHackers, online marketplaces, affiliate marketing sites, and even Excel spreadsheet templates as places to find inspiring ideas.
Why does Bruno suggest being careful about "nice to have" ideas?
-Sometimes an idea seems interesting but people are already solving the problem adequately without a technical solution. The focus should be on "necessary" ideas solving real pain.
What does Bruno say is more important than the business idea itself?
-Bruno says the experience of going to market, getting first customers, and making your first sales is more important than the original idea.
Why does Bruno suggest starting simple?
-Starting simple makes it easier to launch fast, test your assumptions, get customer feedback, and iterate based on real learning.
What is the key message or piece of advice Bruno wants viewers to take away?
-The key message is to focus less on the initial idea itself, and more on actually starting, talking to potential customers, validating if there is real demand, and being willing to adapt based on feedback.

Outlines

00:00

😊 Finding business ideas from your daily routine

The first paragraph talks about getting business ideas from your daily routine and solving your own problems or problems faced by people close to you. It gives examples of repetitive tasks, outdated processes and systems as opportunities for microwservices. It suggests observing your daily life and people around you to spot problems to solve.

05:00

😃 Getting inspired by existing projects and niche markets

The second paragraph is about getting inspired by existing projects from abroad and bringing them to niche markets in Brazil. It talks about how solutions differ across cultures and the importance of understanding the target market. It suggests directories to find microservice ideas and cautions against building something too broad or falling into feature creep.

10:01

🧐 Tips for launching your first microservice

The third paragraph provides tips for launching your first microservice. It suggests keeping it simple, focused on a niche, having affinity for the market, talking to people over building features, distinguishing nice-to-have versus must-have ideas, and quickly testing hypotheses. The main goal is to solve a problem people will pay for.

Mindmap

Keywords

💡MicroSaaS

MicroSaaS refers to small, niche software as a service (SaaS) projects designed to serve specific needs within a target market. These projects are typically characterized by their simplicity, focus on solving a particular problem well, and often require less investment to start compared to larger software projects. In the video, the speaker discusses how entrepreneurs can launch their own MicroSaaS by identifying problems in their daily lives or by drawing inspiration from existing projects abroad, emphasizing the importance of focusing on niche markets and maintaining simplicity in the solution.

💡Scratch your own itch

This phrase is used in the context of entrepreneurship and product development to suggest that one of the best ways to come up with a viable business idea is to solve a problem you personally face. The video speaker encourages viewers to look into their daily routines to identify frustrations or inefficiencies that they can address with a MicroSaaS solution, positing that solving your own problem not only validates the need for the solution but also ensures passion and understanding of the problem space.

💡Niche market

A niche market is a specific, often small, segment of a larger market with its own unique needs, preferences, and identity. The speaker in the video emphasizes the importance of targeting niche markets for MicroSaaS projects because it allows for a more focused approach, reducing competition and increasing the likelihood of the product or service meeting the specific needs of its intended audience. Examples include specialized software for small business operations or tools tailored for specific industries.

💡Autopilot routine

The concept of 'autopilot routine' in the video refers to the mundane, repetitive tasks and routines that individuals go through daily without much thought. The speaker suggests that these routines are ripe for innovation, as they often contain inefficiencies or pain points that a MicroSaaS product could solve. By paying attention to these routines, entrepreneurs can uncover valuable ideas for projects that improve daily life.

💡Interface simplicity

Interface simplicity is highlighted as a critical aspect of successful MicroSaaS projects. This concept involves designing a user interface that is easy to navigate and understand, allowing users to solve their problems with minimal effort. The speaker notes that simplicity is paradoxically complex to achieve but essential for ensuring that the software serves its niche market effectively by focusing on solving one problem well.

💡Inspiration from abroad

This refers to the idea of looking at successful projects in other countries as a source of inspiration for creating a MicroSaaS solution in your local market. The video emphasizes that cultural and market differences mean that a direct copy might not work, but adapting an idea to fit local needs can be a fruitful strategy. This approach can involve modifying an existing solution to serve a different niche or solving a similar problem in a way that resonates with local users.

💡Pilot projects

Pilot projects are small-scale, preliminary studies conducted to evaluate feasibility, duration, cost, adverse events, and improve upon the design of a planned full-scale project. In the context of the video, the term suggests starting with a small, manageable MicroSaaS project to test ideas and gain valuable insights before scaling. The emphasis is on learning from the pilot project to refine the product based on real user feedback.

💡Market validation

Market validation is the process of testing a product or service idea among potential users to ensure it meets a real need and has a sufficient market demand. The speaker advises using personal pain points or observed inefficiencies as a basis for MicroSaaS projects, as solving a problem for oneself or close contacts can provide initial validation. Further validation can come from engaging with a wider audience to refine the idea.

💡Comfort zone

The comfort zone refers to a psychological state in which a person feels familiar, safe, and at ease. The video challenges viewers to step out of their comfort zones by launching a MicroSaaS project, emphasizing that the growth and learning from bringing an idea to market outweigh the comfort of staying with the familiar. The speaker warns against the trap of staying in the product development phase without moving forward to market validation and customer feedback.

💡Customer discovery

Customer discovery is a component of the lean startup methodology that involves identifying and understanding potential customers' problems and needs. In the video, it's suggested that engaging with people—whether they are potential users, friends, or family members—can provide insights into the problems a MicroSaaS project could solve. This process helps refine the project idea, ensuring it addresses a genuine need and has a defined target market.

Highlights

Pay attention to your daily routine to spot opportunities for a micro startup

Leverage repetitive tasks, outdated processes and systems in your life as inspiration

Focus on niche markets and simple solutions that solve one or two problems really well

Get inspired by projects abroad, but adapt them to Brazilian culture and consumptions habits

Problems never change, solutions do - find outdated solutions in niche markets

Steer clear of nice-to-have ideas and focus on must-have solutions to real problems

Talk to potential users early and often to mature your idea based on real needs

The product is just a means to solve a problem - don't get attached, stay focused on user needs

It doesn't matter where the idea comes from, what matters is taking action and getting started

Speed is essential - test hypotheses early, learn and iterate based on user feedback

The most important step is getting your first clients and extracting key lessons from those deals

Once you understand the first client journey, you can apply it to turn any idea into a business

Consider niche markets with outdated solutions as prime targets for a micro startup

Inspiration is everywhere - look at plugins, spreadsheets and templates as potential springboards

Focus on markets you understand and can validate with contacts who experience similar pains