SEO Tips for Corpsoft

Summary

In this SEO-focused video script, HF from Geeki Tech introduces the company's expertise in organic search for tech firms. They explain the basics of SEO, emphasizing keyword research, on-page optimization, and off-page signals like backlinks and mentions. HF reviews the viewer's website SEO, noting its strengths and areas for improvement, particularly in domain authority and ranking for transactional keywords. They offer a free review and keyword research to help boost rankings and generate leads, showcasing tools like the in-house 'geeky tech technical SEO tool' and Ahrefs for analysis.

Takeaways

• 👋 HF introduces himself as an SEO strategist at Geeki Tech and mentions that Nika is part of their outreach due to potential interest.
• 🔍 HF reviews Nika's website from an on-page SEO perspective, focusing on how Google evaluates websites.
• 📈 SEO is broken down into three main areas: Keyword Research/Strategy, On-Page SEO, and Off-Page SEO (Trust, Credibility, and Authority).
• 🔑 Keyword research involves understanding customer needs and the terms they use to find products and services.
• 📝 On-Page SEO ensures that identified keywords are correctly placed on the website's relevant pages.
• 🔗 Off-Page SEO focuses on backlinks, mentions, and website traffic as signals of authority and trust to Google.
• 🛠️ HF uses an in-house tool called Geeki Tech Technical SEO Tool to analyze on-page SEO elements.
• 🌐 Ahrefs is introduced as a third-party SEO tool for competitive analysis and benchmarking.
• 📊 The script highlights the importance of ranking for non-branded, transactional keywords to drive organic leads.
• 📈 HF points out that Nika's website is currently ranking for informational keywords rather than transactional ones.
• 🔍 HF conducts keyword research and suggests more specific, niche keywords with less competition for better SEO performance.

Q & A

What is the primary role of HF mentioned in the script?

HF is an SEO strategist at Geeki Tech.

Why did James from Geeki Tech connect with Nika on LinkedIn?

James connected with Nika on LinkedIn because she was part of their outbound sales funnel due to her potential.

What is the main focus of Geeki Tech?

Geeki Tech specializes in organic search for tech-based companies.

What are the three main areas or fundamentals of SEO according to the script?

The three main areas of SEO are keyword research or strategy, on-page SEO, and off-page SEO.

What does on-page SEO involve?

On-page SEO involves ensuring that the correct keywords and phrases are present on the appropriate pages of a website.

What is off-page SEO and what are its three main components?

Off-page SEO refers to external signals that validate the claims made on a website and build trust, credibility, and authority. Its three main components are backlinks, mentions, and general website traffic.

What is the significance of a domain rating score in SEO?

A domain rating score represents the authority of a website and is related to off-page SEO factors such as backlinks, mentions, and traffic.

What tool does HF recommend for assessing on-page SEO elements?

HF recommends using a tool called the Geeki Tech Technical SEO tool, which is a free Google Chrome extension.

What does HF suggest about the current state of Nika's website in terms of SEO?

HF suggests that Nika's website has some SEO considerations but could improve its domain rating score and focus on ranking for non-branded, transactional keywords to generate leads.

What is the purpose of the free review offered by Geeki Tech?

The free review offered by Geeki Tech aims to benchmark Nika's website against competitors, analyze keyword rankings, and provide example keyword research.

What type of keywords does HF suggest focusing on for lead generation?

HF suggests focusing on non-branded, transactional keywords that users search for when they are in their research and consideration phase.

Outlines

00:00

🔍 Introduction to SEO Strategy and Geeki Tech

The speaker, HF, an SEO strategist at Geeki Tech, initiates the conversation by expressing gratitude for Nika's response to a LinkedIn message from a colleague, James. HF clarifies that the connection was intentional, as part of an outbound sales strategy, highlighting Nika's potential. The speaker promises a non-sales pitch and offers assistance if needed. HF introduces Geeki Tech as specialists in organic search for tech companies and shares insights into on-page SEO, explaining the importance of aligning keywords with user search terms. The script also mentions the three main areas of SEO: keyword research, on-page SEO, and off-page SEO, which includes backlinks, mentions, and website traffic as signals of authority and credibility.

05:02

📈 Analysis of On-Page SEO and Domain Authority

HF delves into an analysis of Nika's website's on-page SEO, commending the clean structure and use of header tags. HF introduces a proprietary tool called the Geeki Tech Technical SEO tool, a free Chrome extension for assessing on-page SEO elements. The speaker also references Ahrefs, a third-party SEO tool, to discuss off-page SEO, emphasizing the importance of domain rating as a measure of a website's authority. HF points out that Nika's website has a domain rating of 22, which is on the lower side, suggesting room for improvement in terms of backlinks, mentions, and traffic to enhance the website's authority.

10:03

🚀 Strategy for Improving Keyword Rankings and Lead Generation

HF discusses the importance of ranking for non-branded, transactional keywords to drive organic leads to the website. The speaker reviews the current keyword rankings and identifies that Nika's website is primarily ranking for informational keywords, which are less likely to convert. HF suggests focusing on more transactional keywords related to app and software solutions, which have lower competition and higher potential for lead generation. The speaker offers a free review with no obligation, which would include a competitive analysis and keyword research to identify opportunities for improving rankings and generating more valuable leads.

Keywords

💡SEO

SEO stands for Search Engine Optimization, which is the process of improving a website's visibility on search engine results pages (SERPs) through both paid and unpaid methods. In the video, SEO is the central theme, with the speaker discussing various aspects of SEO strategy, including on-page and off-page SEO, to help boost a website's ranking on platforms like Google.

💡On-page SEO

On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. The video script mentions this concept when discussing how to ensure keywords are placed correctly on a website's pages to improve its search engine ranking, highlighting the importance of proper page structure and content.

💡Off-page SEO

Off-page SEO involves actions taken outside of your own website to improve its ranking and authority. This includes building backlinks, mentions, and driving traffic to your site. The script explains that off-page SEO is crucial for establishing trust and credibility, which are key factors in Google's ranking algorithms.

💡Keyword Research

Keyword research is the process of identifying and analyzing search terms that people enter into search engines. In the video, the speaker emphasizes the importance of understanding customer needs and the terms they use to search for products and services, which is vital for creating targeted content that can rank higher in search results.

💡Backlinks

Backlinks are links from one website to another. They are considered a vote of confidence and are an important factor in determining the ranking of a website. The script mentions backlinks as a significant part of off-page SEO, where the speaker discusses strategies to build powerful backlinks to improve a website's authority.

💡Mentions

Mentions refer to any reference to a brand, product, or website that does not include a direct link but is still counted as a positive signal by search engines. The video script includes mentions as part of off-page SEO, highlighting how they contribute to a website's authority and trustworthiness.

💡Domain Rating

Domain Rating, often measured on a scale, reflects the authority of a website based on its off-page SEO factors like backlinks and mentions. The script uses the term to describe the website's current standing in terms of SEO, with a lower score indicating the need for improvement in areas like backlink acquisition.

💡Transactional Keywords

Transactional keywords are search terms used by people who are ready to make a purchase. The video script discusses the importance of ranking for these types of keywords to generate leads, as opposed to informational keywords that are more focused on providing information rather than driving sales.

💡Ahrefs

Ahrefs is a third-party SEO tool used for various tasks such as backlink analysis, keyword research, and rank tracking. The speaker in the video uses Ahrefs as an example of a tool that can provide insights into a website's SEO profile, including traffic, keywords, and domain rating.

💡Competitor Analysis

Competitor analysis involves examining the strategies and tactics used by competitors to improve one's own marketing efforts. The script mentions competitor analysis in the context of SEO, where the speaker suggests benchmarking the website against competitors to understand how to improve its SEO performance.

💡Lead Generation

Lead generation is the process of attracting and converting interested parties into potential customers. The video script discusses the goal of SEO from a lead generation perspective, emphasizing the need to rank for transactional keywords to attract users who are closer to making a purchase decision.

Highlights

Introduction to HF, an SEO strategist from Geeki Tech, and the purpose of reaching out for a free review.

Transparency about the LinkedIn connection and the outbound sales funnel strategy.

Explanation of Geeki Tech's specialization in organic search for tech-based companies.

The three main areas of SEO: Keyword research, On-page SEO, and Off-page SEO.

Importance of understanding customer search terms and needs for effective keyword strategy.

The necessity of having the right keywords on the correct web pages for on-page SEO.

The role of external signals like backlinks, mentions, and website traffic in off-page SEO.

Introduction to the Geeki Tech Technical SEO tool, a free Google Chrome extension.

Analysis of the current on-page SEO of the homepage, including meta title and description.

Use of Ahrefs as a third-party SEO tool for competitive analysis and keyword research.

Explanation of domain rating score and its significance in off-page SEO.

The current domain rating score of 22 and its implications for website authority.

Specialization of Geeki Tech in building backlinks to improve page one ranking chances.

Importance of ranking for non-branded transactional terms to drive organic leads.

Analysis of the current website's ranking for informational keywords versus transactional keywords.

Proposal for a free review with no cost obligation, including a benchmark against competitors.

Offer to conduct keyword research and group keywords into topically relevant groups.

Identification of potential new areas and keywords to target for better SEO performance.

Conclusion on the current lack of ranking for transactional terms and the potential for lead generation.

Transcripts

hi Nika I hope you're well my name is HF

and I'm an SEO strategist here at geeki

Tech firstly I just want to say thank

you for getting back to my colleague

James LinkedIn message and just for full

transparency it's not by accident that

James connected with you on LinkedIn you

do happen to be part of our outbound

sales funnel because we saw some really

great potential and I'm hoping that what

I'm about to share with you will spark

some interest for a free review which we

are really interested in doing but I do

promise you that the next 5 to 10

minutes it won't be a sales pitch on how

good we are even though you know we are

really good if you even need a hand I'll

will let you just highlight the B that

off and if you have any questions please

feel feele to reach out now before

jumping into the video I'm sure you're

wondering who we are now if you go to

geek

tech.co who we are you're able to see

exactly who we are how we got together

and all that really cool things but to

summarize it for you we are specialists

in organic search for Tech based

companies now jumping back to your

homepage now the first thing that I did

was well as sad as this sounds actually

I look at most websites these days now

instead of looking at from a design or

coding perspective I looked at it from

an onpage SEO perspective which is the

same way that Google will be looking at

your we it now I do understand that we

haven't spoken and I'm not entirely sure

around your knowledge on SEO so I do

apologize if I'm teaching you to suck

eggs on things that you might already

know and equally I do apologize if I'm

geeking out with all these SEO tools and

terminologies I will try my best to

Gator for both Wars but essentially

there are three main areas or

fundamentals when it comes to SEO as far

as Google's concerned there's around 200

different ranking factors which I'm sure

there are but we've categorized it into

three main areas now the first area is

what blood call keyword research or

strategy and that is just really

understanding who your customers are

what are their problems what are their

needs but what are the terms and

terminologies and the phrases and the

keywords that they are using in Google

to search for products and services that

they need and potentially par and

services that you offer then the second

area is then to ensure you have those

keywords and phrases on your website on

the correct page which is what I'm about

to point out to you in a second and this

is called on page SEO and then the third

area is essentially making sure you have

enough external signals outside of your

website to validate the claims you made

on your website to validate that content

and this is often referred to as trust

credibility and Authority but in the SEO

space this is called off page SEO now

when we talk about off page SEO It

generally comes down to three things the

first being back links now backlinks are

links pointing from external websites to

your website and Google Sees these links

pointing to your website as like a vote

of confidence it all contributes towards

your Authority and towards your off page

SEO secondly you have mentions now if

you being mentioned across different

platforms different websites forums

blogs social media these are all

positive signals Google's eyes towards

your Authority and towards your page SEO

and then lastly General traffic to your

website now if you're getting a large

amount of traffic to your website this

either means that you're an authorit

body in your industry or the content on

your website is just really good and

users are coming to your website to view

your content again these are positive

signals in Google's eyes towards your

Authority and towards your off page SEO

now just to summarize the three main

areas it's working out what your

customers are searching for making sure

you have the right word on the right

page and then finally making sure you

have enough Authority or external

signals in Google's eyes to want to rank

you for the terms that you want to be

ranking for now the first thing that I'm

going to show you is your onpage SEO for

your homepage which is all to do with

putting the right word on the right page

and I'm going to show you a really cool

tool that we've actually built in house

it's called the geeky tech technical is

tool it is a completely free Google

Chrome extension so if you want to

replicate what I'm about to show you you

can simply Google gitech technical SEO

tool add this to your Chrome extension

list and then replicate this on any page

throughout your website it is a handy

little tool now what this tool is

showing me is all of your onpage SEO

elements and immediately I can see by

looking at your M title and your made

description is that you've had some SEO

consideration in your M title title you

started off with your brand name

followed by you know we're on we're an

expert team building Tech solutions for

businesses description is really well

written and even the page structure is

really well written I mean it's well

followed you follow best practices you

started off with an H1 which is your

first header tag followed by you know

the H2S which is there to support your

H1 which is all really good and

generally I don't come across that clean

on page SEO so couldn't help myself

doing a bit of a deeper dive and what

I'm about to show you is a really cool

third party SEO tool called ah refs I'm

sure you've heard of quite a few third

party tools out there you get a Sam

rashar Majestic and we've already signed

up with most of them and even build some

of them in house now just a caveat with

these tools there are third party tools

they aren Google so the information that

we're seeing here isn't 100% accurate

how these tools work is that they

crawling this part of the internet they

gather data from different data set

points and then bring it together in a

readable format like what we're seeing

here but what is quite nice about the

these tools however is that they crawl

and spider all websites equally so if

you want to do a comparison or

competitive analysis it's all relative

it's like comparing apples with apples

which is exactly what we want now what

we're looking at over here is your on

page or is your SEO profile we have your

traffic we have your keywords but the

Maj that I want to highlight first is

your Dr score your domain rating score

which is all to do with your off page

SEO all to do with the authority of your

website all those external signals your

backlinks your mentions your traffic now

you've got a domain rating score of 22

and this is a score out of 100 now this

is definitely slightly on the lower side

of of the domain rating score and

authority of authorative site compared

to some of your competitors and this is

actually an area that we are highly

specialized in we have access to

hundreds of B2B tech-based websites

where we can build informative content

on them and then send you really

powerful backlinks which improves the

chances of you achieving a page one

ranking cuz ideally that's what where

you want to be especially if you want to

be generating leads to your website now

the next thing I want to do was I want

to look at what type of traffic you get

into your website and in order to do so

it's a good way by looking at what type

of traffic you're getting to your

website is by looking at the keywords

that you're ranking for now the main

goal from an SEO perspective is to drive

organic leads to your website and in

order to do so you need to be ranking

for non-branded transactional terms so

those will be terms that do not include

your brand name but terms that users

will be searching for when they're in

their research and consideration phase

they know which product or service or

Solutions or platform they want they

just don't know which business or

organization to get it from so what I'm

going to do is I'm going to click on

keyword to see whether you are currently

in the race for any any of these

non-branded transactional keywords and

whether we can optimize these pages from

an onpage SEO perspective by placing the

right word on the right page and then

potentially improve on your current

rankings so what I'm going to do is I'm

going to click on keywords which I

already have just to save some time and

repopulate the page now just to cover

these metrics real quick on the left

hand column these are all the keywords

that you are currently ranking for the

volume is the average amount of users

shows you for that particular keyword

per month the keyword difficulty the KD

score is a difficulty score out of zero

100 now the higher the number it just

mean there's more competition going off

that keyword the more difficult it is to

aeve a page one ranking the more time

and investment back links and all sorts

of other things you'll need in order to

achieve a page one ranking and IDE if

you want to be generating leads to your

website you don't really want to be on

page two because nobody really goes to

page two you do want to be on page one

and if you are on page one ideally you

want to be on the top three positions on

page one then next we have cos click now

cosic lick is a metric used in a PPC or

paid media campaign now from an SEO

strategist point of view if I see that

people are buing on a particular keyword

especially the bottom of the finnel of

keywords to me this means that

historically this keyword has led to

some kind of conversion some kind of

degeneration and those are the kind of

keywords that would attract my eye first

then we have position this is the

average ranking position for that

particular keyword now for this view

what I've done is I've filtered

according to position so we seeing all

of your page one rankings first there's

10 positions on page one 10 positions on

page two Etc now what I can see is that

you currently only have two different

keywords that are currently ranking on

page one you've got medicine tele

medicine app features and features for

tele medicine now this is very

informational keyword so informational

keywords are keywords that users search

for in Google when they want information

about a particular product particular

topic process Etc and these kind of

keywords don't generally lead to

conversions to lead generations and now

what we're looking for is keywords that

include platform software Solutions um

know those up of transactional keywords

now going further down the list I I'm

seeing a lot majority of these keywords

predominantly are are informational uh

features Cravings um modules

applications again features software

features this one's slightly more

transactional because it's it's a tele

medicine software features so you know

you're looking for the software but it's

still the fact that it's got features in

there is very informational so what I

did next is oh what I can see is that

you're currently not racking for any

transactional keywords that would

generate you leads to your website and I

couldn't help myself doing a little bit

of a a keyword research you see are

there new areas new avenues new keywords

that you can potentially go after build

pages around um so what I've done first

is I've looked at app development

Solutions Now app development app mobile

app development Solutions on its own has

got a slightly high keyword difficulty

it's got high competition and with your

current domain rating I wouldn't

recommend this going as a as a primary

goal but rather a future goal reason

being is because it will take some time

to achieve a page one ranking especially

with the domain Authority that you

currently have now if you go more

specific um like for example Enterprise

app development Solutions the

competition all of a sudden gets a lot

less yes there's less people searching

for it but people are searching for

Enterprise app development solution

they're actually searching for those

Solutions if you are building for

example a mo a health app healthcare app

development Solutions again very low

competition decent search volume um if I

go further down the list web app

development Solutions again

lot less competition Uh custom web app

development solution slightly high

competition but still very low fairly

low and definitely these are the kind of

keywords that what we will do is we'll

build out a page called custom web app

development Solutions we'll re-engineer

reverse engineer rather everybody that's

ranking for that particular keyword and

build you the perfect page if that

perfect page doesn't achieve a page one

ranking will then consider back links um

there's some other areas that I looked

at product design Solutions Now product

design Solutions is very Broad if you

think about it it's an incredibly broad

topic what does that actually mean so I

do believe that once you go more Niche

into what specific products the

competition will become even less if I

go to the next one ux Solutions this a

really great one ux UI ux Solutions

decent search volume people are spending

money in PPC campaigns it's got

incredibly low competition even ux

design Solutions on its own very low

competition ux Solutions ux Solutions

ulx problems and solutions I mean

there's so many really good options we

can go to so what is something that we

really would like like to no but just as

should before let me retract so these

are completely Specta of based on know

the information that I'm seeing on your

website now just a quick sham picture if

you are interested in cheesy as it

sounds we do a completely free review

with no cost obligation and within this

review we'll Benchmark you against five

of your competitors who pull their

keyword rankings your keyword rankings

and all that other cool stuff what we'll

also do is what some like to call an

example keyword research the same way we

do for pay custom we'll have a look at

what your audience is looking for we'll

take the keywords we'll group them we'll

theme them and we'll put them into

topically relevant groups and there's no

cost obligation for that and you can use

that keyword research in some of the

places that I've just showed you so if

you're not sure what you want to be

ranking for or what you should be

targeting we'll be happy to put that

review together booking the session to

take it through it I think it' be highly

beneficial and within this review we'll

obviously have a bit way more bit deeper

dive we'll see what is going to generate

we'll have a conversation what which

keywords which service or solution do

you offer generates the highest value

leads the most leads and we can no

narrow our Focus otherwise I really hope

you enjoyed the video um just to wrap it

up again at the moment you're currently

not ranking for informational based

terms what you should be ranking for is

transactional terms that are non-branded

as well and and and potentially know by

doing so we'll be able to generate leads

otherwise I hope you enjoyed the video

and hope to hear from you soon thank you

bye-bye