MELHORES LIVROS PRA APRENDER COPY | Kiwify

Dicas Milionárias - Marketing Digital

6 Mar 202302:39

Summary

TLDRThe speaker from the video transcript recommends key books for mastering copywriting, including 'Copiando' which discusses persuasive communication and identifying objections. 'Copiando' also advises on the use of written numbers to avoid confusion. 'Copiando Grátis' offers six ways to start copywriting effectively. The speaker emphasizes the importance of applying strategies rather than just watching marketing guru videos, which led to their success in generating daily sales in various niches using a unique sales strategy.

Takeaways

📚 The speaker recommends 'Copilodic' as a Portuguese resource for learning copywriting, emphasizing its focus on revising persuasive communication and identifying potential objections.
🔍 'The Logic of Copy' is highlighted as a book that teaches how to analyze sales pages and understand what makes them effective or confusing.
💡 The transcript suggests that using written-out numbers instead of numerals can reduce confusion, especially when numbers are close together, which is a tip from a book mentioned.
📈 'The Logic of Copy' also introduces six ways to start writing copy effectively, making it a great introduction to sales page creation.
🎯 'Ready, Aim, Fire' is another recommended book that discusses the approach of launching before adjusting, suggesting a focus on action over perfection.
🚀 The speaker shares personal success, claiming to achieve daily sales results in the five-digit range by applying a specific sales strategy not widely known among digital marketing gurus.
🌐 The success mentioned spans various niches and product types, indicating the versatility of the strategy applied by the speaker.
🏆 The speaker positions themselves as one of the best in Brazil in their specific sales strategy, showcasing confidence in their expertise.
📖 The importance of reading and applying knowledge from books is underscored, as it led to the speaker moving away from watching digital marketing guru videos to achieving tangible results.
🛠️ The transcript implies that understanding and applying copywriting techniques from books can lead to significant improvements in sales and marketing strategies.
🌟 The speaker emphasizes the value of practical application of strategies learned from books over merely consuming theoretical content from online gurus.

Q & A

What is the book 'Copilodic' about?
-'Copilodic' is a book about the logic of copywriting, focusing on how to review copy, such as sales pages, to identify possible objections, confusion, uninteresting parts, and elements that may seem boring.
What did the speaker learn from 'Copilodic' regarding numbers in copywriting?
-The speaker learned that using numbers close to each other (e.g., 7%, 10%, 2007) can confuse people, especially those not good with numbers. It's often better to write numbers out in words rather than numerically.
Why is it sometimes better to write numbers in words in copywriting?
-Writing numbers in words can make the text clearer and easier to understand, especially for those who may find numerical data overwhelming or confusing.
What does the book 'Greats' cover?
-'Greats' discusses six ways to start a good copy, particularly useful for introductions in sales pages.
What is the main idea of the book 'Launch'?
-The book 'Launch' (referred to in Portuguese as 'Prepare and Shoot') emphasizes the concept of launching first and making adjustments afterward. It provides a strong perspective on writing and execution in marketing.
What impact did the teachings from these books have on the speaker's approach to digital marketing?
-The teachings helped the speaker stop relying on 'guru' videos and start achieving real results. The speaker applied a unique sales strategy that led to significant daily results in various niches and product types.
What type of results did the speaker achieve in 2023 using the learned strategies?
-The speaker achieved daily results exceeding five digits in 2023 by applying a unique sales strategy.
What does the speaker claim about their expertise in the sales strategy?
-The speaker claims to be one of the best in Brazil at the specific sales strategy they use.
What advice does the speaker give regarding 'guru' marketing videos?
-The speaker advises against focusing on 'guru' marketing videos and instead suggests applying practical strategies that lead to real results.
How did the speaker feel after understanding the concepts from the mentioned books?
-The speaker felt empowered and shifted focus from consuming marketing content to implementing effective strategies, leading to significant business success.

Outlines

00:00

📚 Essential Books for Copywriting Mastery

The speaker discusses the importance of studying copywriting and recommends several key books for learning the craft. They mention 'Copilodic' in Portuguese, which focuses on the logic behind persuasive communication and how to identify and address potential objections in sales copy. The speaker also highlights the importance of clarity in writing, using the example of writing numbers in full to avoid confusion when they are too close together, as in '7 10% 2007'.

Mindmap

Keywords

💡Copywriting

Copywriting refers to the act of writing persuasive content that aims to promote a product or service. In the video's context, it is the primary skill being discussed for creating effective sales pages. The speaker mentions 'CoPilot' and 'The Logic of Copy' as resources for learning copywriting, indicating its importance in the video's theme of marketing and sales strategy.

💡Sales Page

A sales page is a web page designed to sell a product or service, often using persuasive copywriting techniques. The video script discusses the importance of understanding sales pages and how to write compelling copy for them, as part of the broader topic of effective marketing strategies.

💡Persuasive Communication

Persuasive communication is the art of influencing others to take a specific action, such as making a purchase. The video emphasizes the need to understand and implement persuasive communication in sales copy to overcome objections and entice potential customers, as exemplified by the speaker's discussion on analyzing what makes a page effective or uninteresting.

💡Revision

Revision in the context of copywriting involves reviewing and refining written content to improve its effectiveness. The script mentions the importance of revision for understanding where potential objections or uninteresting points may lie in a sales page, which is crucial for enhancing the persuasive power of the copy.

💡Numerals

Numerals are symbols used to represent numbers. The speaker in the video suggests that using written-out numbers rather than numerals can reduce confusion, especially when numbers are presented closely together, which relates to the broader theme of clarity and effectiveness in copywriting.

💡CoPilot

CoPilot, mentioned in the script, is likely a reference to a resource or book on copywriting. It is used as an example of a tool that can help in the learning process of copywriting, emphasizing the need for education and continuous improvement in this field.

💡The Logic of Copy

The Logic of Copy is a book that the speaker recommends for understanding the fundamentals of copywriting. It is highlighted as a valuable resource for learning how to write persuasively and effectively, which ties into the video's overarching message about mastering copywriting for sales.

💡Marketing Gurus

Marketing gurus are experts in the field of marketing who are often sought after for their knowledge and strategies. The speaker mentions them in a context that suggests they may withhold certain strategies, indicating a desire to learn from a variety of sources, not just well-known figures in the industry.

💡Sales Strategy

A sales strategy is a plan or method for selling products or services effectively. The video discusses a specific sales strategy that the speaker claims generates daily results, positioning it as a key component of the speaker's success in various niches and with different types of products.

💡Results

Results in this context refer to the outcomes or successes achieved through the implementation of a sales strategy or copywriting technique. The speaker mentions achieving 'more than five digits daily in 2023' as an example of the tangible results of their sales strategy, emphasizing the practical application and success of the concepts discussed in the video.

💡Niche

A niche refers to a specialized segment of the market that has specific needs or interests. The speaker mentions generating results in 'various niches,' indicating the versatility and adaptability of their sales strategy across different market segments, which is a key point in the video's message about the broad applicability of effective sales techniques.

Highlights

The transcript discusses the importance of learning copywriting (COP) and provides book recommendations for mastering it.

The speaker mentions 'Copilodic' as a resource for learning copywriting in Portuguese, focusing on the logic of persuasive communication.

The transcript emphasizes understanding potential objections in sales pages and improving the clarity of communication.

The speaker learned from 'Copilodic' that numbers written out can be less confusing than numerals in close proximity.

The transcript suggests writing numbers in words when they are too close to each other to avoid confusion.

The speaker recommends 'A Lógica da Cop' as a book that discusses six ways to start a sales copy effectively.

The book 'A Lógica da Cop' is praised for its introduction to sales page copywriting.

The transcript mentions 'Red em Fire' as a book that provides a strong perspective on copywriting.

The phrase 'prepara e dispara não você, dispara antes depois ajusta' is highlighted as a key concept from 'Red em Fire'.

The speaker shares personal success in applying a single sales strategy that generates daily results.

The transcript claims that the speaker's strategy is something 'gurus' don't want people to know about.

The speaker claims to be one of the best in Brazil at the discussed sales strategy.

The transcript implies that the speaker has achieved success across various niches and product types.

The speaker emphasizes the effectiveness of the strategy in generating consistent daily results.

The transcript suggests that the speaker's strategy is not widely known among digital marketing gurus.

The speaker's success is attributed to the application of a specific sales strategy rather than watching marketing guru videos.