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Summary
TLDRIn this video, the host introduces an e-commerce business opportunity with Printify, highlighting its potential for significant earnings. They discuss the impressive growth of the US e-commerce market, reaching $1.1 trillion in 2023. The host walks viewers through setting up a Printify account, customizing products with logos, and leveraging the platform's dropshipping service. Tips for marketing, including using Canva for logo design and Chat GPT for product descriptions, are shared. Strategies for promoting the store, such as leveraging social media and Google AdWords, are also provided, aiming to help viewers capitalize on the e-commerce boom.
Takeaways
- π The speaker introduces an e-commerce business opportunity that has the potential to make a lot of money, which many people might be overlooking.
- π U.S. e-commerce sales reached approximately 1.1 trillion dollars in 2023, showing a 7.6% growth from 1.04 trillion in 2022, indicating a consistent growth trend since 2000.
- ποΈ The business model revolves around using Printify, a service that outsources product creation, allowing individuals to add their logo to various products without handling inventory or shipping.
- π The speaker provides a step-by-step guide on how to set up a store on Printify, emphasizing the ease of use and the variety of products available for customization.
- π¨ The importance of branding is highlighted, with Printify offering options to customize packaging and insert cards to enhance the customer experience.
- π Insights and analytics are available on Printify to track metrics and growth, aiding in making informed business decisions.
- π The script discusses the process of creating a logo using Canva and how to design custom products, such as a hoodie with a bear image, to sell on the e-commerce platform.
- π Product descriptions can be generated using AI software like Chat GPT, which provides a foundation that can be personalized and edited for individual products.
- π° Pricing strategies are suggested, with a focus on keeping prices consistent across most sizes while potentially increasing the price for larger sizes like 2XL and 3XL.
- π The potential for marketing the products is discussed, including leveraging social media, direct messaging, and paid advertising through platforms like Google AdWords, Facebook, and Instagram.
- π² The concept of 'gorilla marketing' is introduced, which involves sharing the store link with friends and family and encouraging them to do the same, as a way to organically grow the customer base.
Q & A
What was the growth of US e-commerce sales from 2022 to 2023 according to the video?
-The US e-commerce sales grew to about 1.1 trillion dollars in 2023 from 1.04 trillion in 2022, which is a 7.6% growth.
How has the e-commerce industry been growing since 2000 as mentioned in the video?
-The e-commerce industry has been growing at least 0.2% points year after year since 2000.
What is the name of the platform that outsources products and handles packaging and shipping for the store owner?
-The platform is called Printify.
What can be done on Printify to start an e-commerce business according to the video?
-One can set up a store for free, choose the products they want to sell, and Printify will handle the rest including packaging, stamping, and shipping.
What does the video suggest for creating custom logos for products?
-The video suggests using Canva.com to create a free account and design custom logos.
How can one download a transparent image from Canva as shown in the video?
-To download a transparent image from Canva, one needs to add a word or element to the design to enable the download option, then choose 'transparent' during the download process.
What is the suggested method for marketing products with no or low social media following?
-The video suggests using 'gorilla marketing' techniques such as texting the store link to family and friends and asking them to forward it to others.
What is the recommended approach for promoting products on social media without a following?
-The video recommends sending direct messages with a brief description of the product and the store link on platforms like Instagram, TikTok, or Facebook.
What are the advantages of running ads through stories on social media according to the video?
-Running ads through stories prevents people from leaving rude comments, which can negatively impact sales.
How can one create a product description for an e-commerce product as suggested in the video?
-The video suggests using AI software like Chat GPT to write a foundational product description, then editing it in Google Docs to make it sound less AI-generated and more personal.
What is the importance of branding according to the video?
-Branding is important as it allows customization of products, such as adding gift messages or custom cards in packages, which can enhance customer appreciation and experience.
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