5 Passive Income Ideas to Make $10,000 Per Month in 2024

Summary

The video discusses building multiple streams of income for a creative services business beyond just client work. It recommends hiring others to take on production roles so you can focus on higher-level strategy, relationships and opportunities. Additional income sources include affiliate marketing, speaking events, group coaching, information products leveraging your expertise, and even selling your creative assets. The key is to maximize your time and money, delegate the work you used to do, develop passive income sources, and build authority and influence in your niche.

Takeaways

• 📝 Building a business that generates consistent revenue helps counteract the feast and famine cycle, providing a financial cushion without needing to expand the team or chase more clients.
• 💰 Diversifying income sources insulates a business from market fluctuations, industry changes, and the emergence of disruptive technologies, ensuring stability and growth.
• 📌 Transitioning from trading time for money to trading money for more money, through investments like stocks or real estate, can significantly increase financial returns.
• 💸 Investing surplus money into vehicles like stocks or real estate can turn passive income into a major revenue stream, offering both security and the opportunity for wealth accumulation.
• 🔧 Hiring people to do tasks you're currently handling yourself is a strategic move to buy back your time, allowing you to focus on more value-adding activities.
• 📦 Transitioning from a sole proprietor to an entrepreneur or agency owner involves managing a team and delegating work, which can scale your business and increase profitability.
• 💭 Developing alternative revenue streams, such as creating content for YouTube, can lead to passive income through avenues like AdSense and affiliate marketing.
• 🚀 Leveraging your expertise to become an authority in your field can lead to opportunities like speaking engagements, which further amplify your business and income.
• 📈 Documenting your insights and methodologies into products such as books, courses, or digital tools can create new revenue streams and strengthen your brand authority.
• 💵 Establishing a business model that includes consulting and coaching can significantly increase your hourly rate, providing a lucrative alternative to traditional income methods.

Q & A

What is the concept discussed for generating revenue during slow business periods?

The concept discussed involves finding alternative ways to generate income that can insulate a business against fluctuations and downturns, ensuring a steady revenue stream even when the primary business slows down.

Why is it important to develop a cushion for your business?

Developing a cushion for your business is important because it helps to alleviate the feast and famine mindset, providing financial stability and extra income without the need to expand the team or chase more clients, thereby reducing panic during downturns.

What are the risks mentioned that can affect business revenue?

The risks mentioned that can affect business revenue include clients going away, industries changing, and disruptive technologies emerging that can take away your revenue source.

How can trading money for more money serve as a business strategy?

Trading money for more money, through investments like stocks or real estate, serves as a business strategy by utilizing surplus funds to invest in vehicles that can generate additional income, thus leveraging financial resources for growth.

What example is provided to illustrate a bad investment decision?

An example provided to illustrate a bad investment decision is selling stock in a company like Apple in 2008, just before the market recovered, showcasing the potential lost opportunity for significant financial growth.

How does the concept of risk relate to potential reward in investments?

The concept of risk relates to potential reward in investments by highlighting that investments with greater risk, like tech stocks, often offer the potential for higher rewards, but also come with increased volatility.

What steps are suggested to transition from a sole proprietor to an entrepreneur?

The suggested steps to transition from a sole proprietor to an entrepreneur include hiring people to buy back your time, thereby allowing you to focus on higher-level strategic work and business development rather than day-to-day operations.

Why is it important to manage the spread between your charge rate and the cost of hired help?

Managing the spread between your charge rate and the cost of hired help is important because it ensures profitability, covers the risk of hiring, and justifies the decision to delegate work, allowing the business owner to focus on growth.

What alternative revenue streams are discussed for creative professionals?

Alternative revenue streams discussed for creative professionals include creating YouTube content for AdSense revenue, affiliate marketing, sponsoring brands, and developing digital products like courses or ebooks.

How can speaking engagements lead to further business opportunities?

Speaking engagements can lead to further business opportunities by establishing the speaker as an authority in their field, attracting coaching, consulting offers, and generating leads for their business services.

Outlines

00:00

💡 Building Business Resilience

This segment introduces the concept of creating a buffer or insurance within your business to safeguard against slow periods, aiming to eliminate the feast or famine mindset. The speaker emphasizes the importance of developing additional income streams to stabilize revenue against market fluctuations and unpredictable changes such as client loss or technological disruptions. The speaker uses the example of Chris Franklin's video-based business to illustrate revenue variability and the necessity of planning for a decrease in business volume. The discussion includes strategies for generating passive income and the critical advice to start immediately, highlighting the urgency of adapting to ensure business continuity.

05:01

🚀 Diversifying Income Streams

This paragraph delves into the strategy of diversifying income streams beyond traditional client work. It explores the shift from trading time for money to investing money to make more money, using examples like stocks and real estate to illustrate this concept. The speaker encourages the audience to think about ways to generate income that do not solely rely on direct labor, emphasizing the importance of creating a financial cushion. This includes building a business model that can sustain itself and grow over time, offering a safety net that allows for more strategic business decisions and financial security.

10:02

📈 Leveraging Time for Growth

The narrative moves to practical steps on how to transition from doing all the work oneself to leveraging others' time to grow the business. The speaker discusses hiring practices, focusing on roles such as video editing, to free up the business owner's time. This part emphasizes the importance of valuing one's time above the cost of hiring others and the shift from a sole proprietor mindset to managing a team. The goal is to work less on the day-to-day tasks and more on strategic activities that drive business growth, thereby increasing both revenue and personal time freedom.

15:04

🌱 Expanding the Business Model

This segment explores the expansion of the business model to include hiring and managing a team. It emphasizes the transition from working individually to running an agency, focusing on connecting creative talent with clients. The speaker discusses the risks and rewards of hiring, the process of training new hires, and the importance of delegating to scale the business. The discussion includes strategies for identifying leadership potential within the team and structuring the business to maintain a standard of quality while growing.

20:05

🔍 Focusing on High-Value Activities

The conversation shifts to prioritizing high-value activities and the strategic importance of focusing on relationship building and business development. The speaker warns of the risks associated with delegating client interaction and strategic roles, highlighting the value of direct relationships with clients in creative businesses. This section underscores the importance of protecting the business with legal agreements and the necessity of maintaining control over client relationships and strategic direction to prevent potential conflicts and ensure business sustainability.

25:07

💼 Creating Alternative Revenue Channels

This part discusses creating alternative revenue channels through content creation and affiliate marketing, emphasizing the potential for passive income. The speaker outlines how to leverage a blog and YouTube channel to enhance SEO, attract clients, and earn through affiliate links and sponsored content. The strategy includes partnering with brands that align with the business's values and audience, demonstrating how content creation can not only support the business financially but also build authority in the industry, leading to more opportunities such as speaking engagements and consulting.

30:08

📚 Leveraging Expertise for Income

The narrative continues with leveraging one's expertise to generate income through speaking engagements, consulting, and coaching. The speaker outlines how establishing oneself as an authority can lead to paid speaking opportunities, which in turn can drive consulting and coaching business. This section emphasizes the importance of packaging and selling knowledge through courses, books, and digital products, highlighting the potential for significant income while providing value to a broader audience. The speaker encourages thinking creatively about monetizing the knowledge and tools developed over the course of running a business.

35:08

🔄 Building a Self-Sustaining Ecosystem

This final part ties together the themes of creating a self-sustaining business ecosystem that generates multiple streams of income through content creation, affiliate marketing, product sales, and consulting. The speaker emphasizes the importance of creating value at every step of the business process, from client work to content creation, and how every aspect of the business can contribute to overall growth and stability. The narrative concludes with a call to action for the audience to join a professional group for further guidance and to harness the full potential of these strategies in transforming their business model.

Keywords

💡Insurance in Business

Insurance in business refers to strategies or measures taken to mitigate risks and ensure stability, especially during slow periods. In the context of the video, it symbolizes creating alternative revenue streams to safeguard against economic downturns or loss of clients. The script emphasizes the importance of developing income sources that do not solely rely on acquiring new clients or expanding the team, serving as a financial cushion that adds security and flexibility to the business's financial health.

💡Feast and Famine Mindset

The feast and famine mindset describes the cycle of unpredictable highs and lows in income, particularly common in freelance and project-based work. The video script discusses moving beyond this mindset by establishing more consistent and reliable sources of income, thus avoiding the stress and uncertainty that come with fluctuating earnings. It's highlighted as a mental model to overcome in pursuit of a more stable and predictable business model.

💡Revenue Fluctuations

Revenue fluctuations refer to the variations in income a business experiences over time. In the video, these fluctuations are identified as a major challenge, with suggestions to insulate the business against them by diversifying income streams. The script underscores the importance of preparing for inevitable changes in client demand, industry trends, and technology disruptions that can impact revenue.

💡Alternative Business

An alternative business, as discussed in the script, is a separate revenue-generating venture that complements the main business. It serves as a strategic move to diversify income and reduce dependency on the primary source of revenue. The concept is presented as a critical decision point when this secondary income reaches a significant proportion of the main business, offering the entrepreneur a choice on where to focus resources.

💡Time for Money

Trading time for money is a traditional work model where income is directly tied to the number of hours worked. The video challenges this model by advocating for ways to generate income that do not scale linearly with time, such as investments or product sales, emphasizing a shift towards leveraging assets and investments to earn more passively. This concept is critical in transitioning from a service-based to a value-based business model.

💡Stocks and Real Estate

Stocks and real estate represent examples of investment vehicles that can generate passive income, as mentioned in the script. Investing in these assets allows individuals to grow their wealth without actively working for it. The video uses these examples to illustrate the concept of trading money for more money, encouraging viewers to consider investments that can appreciate over time as part of their strategy for financial stability and growth.

💡Hiring and Delegation

Hiring and delegation are highlighted as strategies to buy back one's time, allowing the business owner to focus on high-value activities. The script discusses identifying non-essential roles that can be filled by others, thereby freeing the entrepreneur to concentrate on areas that offer the greatest return on investment, such as business development, strategy, and creating new income streams.

💡Affiliate Marketing

Affiliate marketing is presented as a method to earn commission by promoting other people's or company's products. By linking to products they recommend, the video explains how a business can generate additional revenue through purchases made by their audience. This model is part of the broader strategy to diversify income sources without directly trading time for money.

💡Passive Income

Passive income involves earning money with minimal active effort or direct exchange of time for money. The script explores various forms of passive income, including ad revenue from content creation and affiliate marketing, as means to secure financial stability and grow wealth beyond the limitations of hourly work. It's depicted as an essential component of financial independence and resilience.

💡Agency Model

The agency model, as described in the video, involves building a business that connects creative professionals (makers) with clients (buyers), acting as an intermediary. This model allows the entrepreneur to leverage the skills of others to deliver services, thereby scaling the business beyond what could be achieved through individual effort alone. The script emphasizes the transition from being a sole proprietor to running an agency as a strategic move to increase income and reduce personal workload.

Highlights

Introduction to creating insurance in business to safeguard against fluctuations and slowdowns.

The importance of diversifying income streams to ensure stability and growth in business.

Highlighting the risks of not preparing for potential business downturns and disruptive technologies.

Strategies for video-based businesses to manage and increase revenue.

Understanding the importance of anticipating business downturns and preparing accordingly.

Discussion on transitioning from time-for-money to trading money for more money, highlighting investment strategies.

Insight into leveraging stock investments and understanding the risk-reward relationship.

The concept of using real estate as an investment to generate passive income.

Steps to buying back your time by hiring others, transitioning from solo work to running an agency.

The process of coaching and mentoring to fill the talent gap and elevate business standards.

The critical identity shift required to move from doing the work to managing and delegating.

Strategies for video editors to increase their rates and leverage their time effectively.

Understanding the value of relationships in business and how they impact brand loyalty and client retention.

Creating alternative revenue streams through YouTube content creation and affiliate marketing.

Leveraging speaking engagements and consulting as high-value, low-time investment business models.

The concept of productizing knowledge through courses, books, and digital products to scale income.

Encouragement to document business insights and strategies to create multiple income streams and products.

Transcripts

I want to introduce you to a couple of

key powerful ideas one is how can you

make sure you have some insurance in

your business when business slows down

and this is a really good idea because

it helps you to get out of the feat and

famine mindset to give you a little

cushion maybe a little extra spending

money every month that doesn't require

you to build a bigger team or to chase

after more clients if you're interested

stick around so this's this concept here

is that we're we're building a company

that is generating revenue for us so if

we look at a graph it'll look something

like this and

we'll talk about like this is the money

graph and this is time so what we want

to do is we're want to figure out

another way to make income that

insulates us against the fluctuations of

whatever's going on and this is

something I warn everybody about and

they never heed the warning and they

call me in a state of panic after the

fact so I say why weren't you listening

to me when I warned you about this

clients go away Industries changed

disruptive Technologies emerged to take

away your Revenue source and then now

you're CAU holding the bag and there's

nothing in it so you need to start

developing this today not yesterday

today okay here we go so Chris Franklin

you have a video-based business right

and so you're going to earn money and

this is kind of how your Revenue looks

okay if you do well this number will go

up if you do poorly it'll go down so the

way that we ensure against this because

we should just anticipate it going down

and act accordingly to assume that

you're going to lose say 25% of your

business how do you fill that so that

that that doesn't cause you to come in

State a panic and if your business grows

you have an extra 25% of money to sit on

top of that we'll just call peer profit

and so it's going to be some kind of

graduated scale so your video business

occupies this much in terms of Revenue

over time so the question is what can we

fill in here that brings it back to that

Baseline that you're looking at so

previously we were talking about

$300,000 a year in Revenue not in profit

everybody in Revenue so what we have to

do is fill it in so maybe the first year

it's not making that much much but over

time it starts to make a lot and this is

the really cool point when it reaches

the 50% mark this alternative business

that you generate you have to make a big

boy decision at that point you can say

to yourself should I invest more

resources into this alternative business

or should I just keep doing what I'm

doing and let this thing chill in the

background and that's a great thing

because you have choice choice is

powerful okay now what can we do to

generate more money without taking more

client work have to think about this

so historically speaking most of us do

this we exchange time your

time for money so what we're doing is

we're selling time for money makes sense

right that's why we get into this

mindset we're charging hourly there's an

hourly rate so x per hour or sometimes

we think about like x per

day but what I found that especially in

certain kind of communities let's just

call them rich people what people do is

they trade money for more money it's a

wild concept you trade money for more

money what are some examples that you

can think of where people trade money

for more money some simple examples that

everybody can understand stock stocks

that's excellent stock so you you buy a

stock or a future right that's what

they're called is you hope that the

stock grows in value that you've done

research you got a hot tip or you see

trend moving so you might invest in a

company like apple in

2007 the bottom of the market 2008 that

would have been a great time This

brilliant genius sold his stock in

2008 okay back to the show guys my

financial advisor says don't do it I'm

like bro get me out the Market's

terrible you remember when it crashed

and it started crawling up when it got

back to where I thought this is it I'm

out Steve job's going to die tomorrow

this company's going to happened I did

not see the genius and Tim Cook at that

time brilliant don't do as I I do do as

I say what's another thing that we can

do because some people say you know

stock is pretty volatile and the thing

about stock which will teach us a

valuable lesson is this what stocks are

most likely to go up faster than other

stocks does anybody know tech tech tech

is usually more volatile when we say

volatility we talk about risk right the

greater the risk the greater the reward

so the percentage of risk is often tied

to the percentage of the reward we

understand that right so if you do Blue

Chip like IBM or one of the things they

consider Blue Chip it's a pretty safe

investment it's going to move a couple

of percentages uh Blue Chip could be

considered Disney to and now Apple's

Blue Chip it's not so volatile but if

you got early in on Twitter you would

have made like a bandit and the earlier

that you can get in Pre IPO

round a I I don't know all my my

terminology here but you're taking the

most amount of risk because they haven't

proven Jack so when I interviewed Gary

vaynerchuk and I asked him what was the

best investment you ever made what's the

greatest return return of investment he

said Twitter so they're talking about

like a 100x return so if you put in 10

grand they're looking at 100% X in terms

of their investment and that's how

they're able to use their money to

actually buy more money so your job

right now if we can think about this is

to make enough money that you have

Surplus money that then you can use that

money to invest in other vehicles to

make you more money here's another one

that we all understand real

estate if you buy a rental

property you have the capital and

capital moves things because not

everybody has money you invest in real

estate and hopefully the property

generates money for you such that the

amount of money that you put in um you

get more in return so you're going to

pay down your loan quickly or you can

get cash over the money that you

invested so it becomes um income

property for you right that's what you

do now if we just understand these two

things we can apply this a lot of what

we're talking about so the first order

business is get your business right side

up so that you have excess money and the

first thing you do when you have more

money is you buy back what my time you

back your you buy back your time so

phase one is to make money so you need

to you need to make enough money Surplus

money I'll just put this right

you make extra money and you use that

money to trade for your time back so you

trade the money for time so now you have

free time that would be the first thing

how do you buy your time back because it

sounds like an impossible idea how do

you buy your time back you hire people

to do what what you used to do and in

this that's right let's look at you as a

a sole proprietor and we talked about

this in our last

video you do all the work you play you

we all the hats okay and eventually you

make a little extra money and you have

to think well would I be better off

giving a percentage of that money to

someone else to help me so that I can

buy back my time so let's talk about the

video or photography business we're

going to keep it on that theme today who

else could you possibly hire to do what

job for you that would then buy back

your time Chris a video editor okay an

editor that makes a lot of sense I think

we listed something like six rols before

editing seems like a pretty good thing

so if you were to charge a client let's

use some hypothetical numbers but keep

it based in reality what would you have

to charge in order for you to cut the

video

$3,000 uh over how much time over four

weeks oh that's a lot of time so four

weeks is 20 days right so that's not a

lot of money right so let's use more

round numbers okay I'm going to say

let's say you're saying two grand cuz

the numbers are easy easier okay and it

takes you a month so that's four weeks 4

* 5 is 20 so it's $22,000 for 20 days

worth of work now if we do the math this

sounds pretty terrible you're basically

making 100 bucks a day so the first sign

is this is not enough not in a in a

developed country right so $100 a day if

we work an8 hour day what does that work

out to be mo like 15 bucks mhm that's

less than that it's like 12 12 a 12 and

a half okay your basic working 1250 an

hour now if you were to get a job at

Starbucks how much money would they pay

you at Starbucks depends on where you

are sometimes it's it's like 50 bucks

isn't it yeah sometimes what does

Starbucks pay right now we should know

these things what does Starbucks pay

just call it 15 I think is where they're

at so essentially right now you're

making less than you would if you were

working at Starbucks right and we have

to have this healthy honest dialogue

with ourselves what we're really earning

versus the fairy tale that we tell

ourselves that we're making $2,000 when

we break it down is not that good so the

first thing you need to do is you need

to charge more to do this than what you

can make a Starbucks right right okay

all right so if we were to revisit this

scenario how much money do we need to

make a day for it to be like reasonable

given our living expenses what do you

guys think I think the original question

was how much would it take for Chris to

be the one who both films and edits I

would call it on one shoot 10 grand

that's just me well let's let's go so I

don't have to do all the fancy math how

much a day it's 15 a day yeah like just

how going that be for two grand for for

four weeks I I'm trying to figure out

where the question was going and I was

trying to give you a

general round number if the truth the

truth of it is it takes us if we're

doing this in pure hours I'm going to

charge you

$88,000 and I'm going to give you your

video

back within seven within seven working

days is the is the like the actual

numbers of it all let's work the way the

question the way I asked you because

it's going to be too hard for me to sit

here and unpack all this stuff okay

if somebody wanted to hire you hey Chris

stop shooting I need you to cut this

video how much is it to book you for a

day for real for real the real number

here $2,000 a day yes for editing how

come your rate just keeps going up I

don't know an editor I got to pay 2

Grand a day no editing a video is so

vague to me that's why I'm trying I'm

just trying I'm just by your time okay

how much does it cost to book you for a

day if it takes you 17 days that's what

I pay you okay that's what I'm talking

about around okay what is the day rate

for an editor I hired a lot of editors

for a good editor it's about $500 a day

that sounds about right they work

anywhere from 8 to 10 hours a day

perfect Richie bringing us back to

reality beautiful okay thank you I live

in value land over here like what

problem don't try to get ahead of the

game you killing me this this is what we

need to know average rate in Los Angeles

is about $500 a day that seems about

right to me you can get fancier you get

a little scrappier you can go up and

down a little bit but that sounds about

right to me in Los Angeles okay cuz some

people are going to freak out because we

have an international audience where

people make literally $1 an hour okay so

average is that so if they wanted to get

you Chris Franklin what would you have

to charge in order to make it make sense

for you what would they have to pay you

to get you versus an average guy um

proba if I have the delegate it's

probably $800 to yeah I think that's

about right so like 8900 let's Call 850

okay absolutely all right so you need to

be here at 850

a

day and everybody use these numbers

scale them up and down it's all relative

right it's not quite double but it's not

like a 50 B $50 more this is and people

are a little silly like let me just add

$10 to this I'm going to be rich it

don't make any sense okay so this is

what it gets what what you're going to

have to charge to get Chris Franklin so

here's the Trap that people fall in like

I'm getting $850 a day why am I give me

some mother app for 500 I'm just going

to keep it because that's a lot of money

I'm going to do just fine and what else

am I going to do you know mow the lawn

what am I going to do so you hold on to

the money and you give up your time so

what you have to do is you have to buy

back your time because your time is the

most precious thing that you've got okay

the classic thing is you can make more

money you cannot make more time so use

your money to buy back your time okay so

if you know what the market rate is for

someone who's good and good is just good

enough to meet your standards not

Academy award-winning editor you

understand that okay and the spread

between this number and this number is

what is going to drive your decision as

to whether or not you need to hire

someone I just want to stress the point

that you made in case some people in the

audience rewind again and listen to this

you have to make a very critical

decision here as a as a creative which

is you are no longer the one who does

the work meaning there's a lot of video

editors watching there's a lot of

videographers watching designers

watching it's like I'm the only one that

can do the work no you were

transitioning into becoming a business

bus owner at this point cuz I think

sometimes they hear this and it's like

well doesn't what am I going to do then

like literally we're going to get into

it what am I going to do Mo the LA but

they there's like can you just stress

the identity shift that one has to make

when they enter this Arena of like you

are no longer selling the fact that you

are the one who does the work you are

selling the fact that you have the

business that achieves the result of

that work so cuz or else they're not

going to be able to do this I don't yeah

I understand he needs to move from a

sole proprietorship yes or so preneur to

an entrepreneur to run an agency where

he's the agent for a lot of different

talented people and he's connector and

there's a lot of value and Power in this

and I think it's where you want to move

I'm not going to get into the ethical

moral debates about whether or not you

can profit from other people's labor

that's a video for another hour not

today Okay so we've we've made this

decision we're going from solo prur to

entrepreneur right and we're going to

create an

agency and we said in the last video

You're an agent to connect things okay

so on one hand you have

buyers of creative services on the other

hand you have makers so you need to

connect buyers and makers because they

don't know each other this is you you're

the

agency make sense makes sense okay so in

order for you to make this make sense

you have to cover the spread because

there's some risk in here that's

involved remember we talked about risk

with risk comes reward why is it risky

to hire this person what if flck out

what if they don't do the work What If

you hired the person that you thought

could cut you uh funny comedy videos and

they turn out they want to do

melodramatic films now you're screwed

you can't go back to your client said I

hired the wrong person they're going to

say what that's your problem not my

problem okay and they already accept

this that there's a certain amount of

risk as a business owner as an agency

that you take on that's baked into your

price you don't even need to tell them

telling them says I'm new in business I

don't know what I'm doing or I'm going

to patronize you and teach you how

business is done the chances chances are

if they could afford to hire you they're

better business person than you are

meaning they've already mastered these

principles not always but most likely

unless they inherited a lot of money or

they won the lottery okay so this is

what you need to start thinking about so

you're going to use your money to buy

your time back and so you're going to do

something very valuable that move moves

economies forward and I'll tell you why

this is really important for you to

understand so you give them money and

they give you labor it's how it works

and I'll tell you why it's important

because some of you think it's

exploitive to do this well guess what if

you're this person and you have no money

you'll be thrilled and delighted and

Overjoyed to be able to have the

opportunity to work with somebody so we

want to cover one other concept it's

called the talent Gap so you're like

well if you charge $800 or

850 there's no way this other person at

500

can do the same kind of work you can

that that might be the case but I know

there's lots of people who are really

talented but don't have opportunity or

don't want to work with clients don't

want to manage things don't want to take

on risk or cannot afford to take risk

but there is a talent Gap and what you

do is you need to coach them up through

ART direction or creative Direction and

tell them here's how I like to edit

videos here are my setups here's my

process and the way that you manage them

is you ask them to Shadow you here's

what I do and you're going to give them

a couple of tests okay I'm going to try

you out on a project just give me a

day's worth of work I'm going to teach

you what to do and the day let's review

and you keep testing testing until it

becomes abundantly clear this person is

easy to work with takes Direction well

is prompt has great communication skills

has a great freaking attitude and based

on that you can say why don't we advance

this relationship to the next level so

we start start them out with a trial

where we train them and we advance them

towards something where it's

semi-permanent you can book them for

longer periods of time and then at some

point you're like why don't we tie the

knot why don't we make this for real

real let's put them on staff and you

hire them full

time and it could be at some point

you're going to hire two three of these

people so we're going to clone them

right staff

two staff

three is this getting cut off no you're

good okay and one of them is going to

show leadership potential one of them is

going to show initiative it could be

multiple but based on a number of

criteria ease of work

professionalism um good client skills

great communication skills you're going

to promote one of them and th those that

one person is going to manage the other

two people so they're into a management

position so they edit a little bit but

they now do what you used to do which is

you know what your edits here here's

what you need to do to make it here

because we're selling a standard of

quality here or a style or something

like that does that make sense makes

sense okay so now if you continue to do

this you look at every role that you do

and you start to get rid of all

non-essential roles non-essential roles

is a role that only you can do right now

everybody's going to think oh I can only

it's got to be me to do all these things

I know that it doesn't doesn't the

essential role happens to be over here

it's usually on this side which is some

things like leg gen sales strategy maybe

like General Vision for the company

mapping out where you're going to be in

the next two to three years right those

are roles that are hard to delegate to

other people can I jump in here and just

ask for those in the audience that

actually for even even for me like what

if you what if that's not the role you

want to play in is it okay for me to

assume a role that is in the production

Arena right and get somebody who can do

that other stuff just like I would hire

an editor is that okay that is totally

okay we were talking about um Noah Kagan

he's like I don't want to run the

company I'm not sure I'm good at it and

I don't want to become a horrible person

so I need to hire someone else I don't

hear that many stories where that works

out and he's shrewd enough to set up a

deal where both people were benefit from

it I don't think he had to give up part

of his company and he was able to

compensate um amen for a period of time

and nean was able to help him build the

company but more often than that you get

people who aren't that good who aren't

that motivated and you just run in

circles basically right and then you get

really frustrated I hear more stories

where it doesn't work out than it does

work out generally speaking here's the

problem if we say where is the value in

the value chain is it someone who's

closer to the buyer or someone closer to

the maker what do you think it is the

buyer for sure the buyer so if you hire

people to do lead genen sales and

strategy and vision they have all the

power because you know what they've been

working with Mr and Mrs client and

they're like hey you need to pay me more

what are you going to do

now soon you'll be working for them

right what a genius setup you

got okay one of the beautiful things

that makes it possible for Noah to to be

able to do this is because he owns the

IP and owns the brand it's a software

sort of company right or it's a

Marketplace so it's not dependent on any

person but when we get into a creative

service business it's really about the

relationships no one is going to the

brand okay and I want to prove it to you

because something has happened recently

with one of my friends he had been

working with his partner for a long time

nine years it was understood that they

would come to a partnership agreement

where he would own a percentage of the

company so he wakes up one one day and

he's like hey you know how we've talked

about this we've never made it official

I'm concerned what if you die right what

happens to me I literally own 0% of this

company and I've been for the last 9

years hustling to build the brand okay

let's call this company Acme that's not

the real name of the company right the

Acme Corporation okay so he thinks

there's a lot of brand equity in this

name and lo and behold after bringing up

the issue with his partner the person

actually owns the company the partner

decides you know what you're not my

partner at all we're going to sever all

ties unbeknownst to him he's kicked

out all emails been shut off he hasn't

even have access to service the people

he already has a relationship with so

he's kind of L that in the cold and so

he and I talk and we're chatting he goes

Chris I've been putting all the work

into this

brand I said do you think that brand is

valuable he goes I don't know what you

mean well what is the strength of a

brand the loyalty of the

customer is the Loyalty in you so I'll

draw representation of

him or is in the brand he goes I don't

know I believe it's to me and so what

happened is he reached out to all of his

previous clients via a different Channel

and let's say there's a 100 of

them how many people stayed with Acme

and how many people went with with this

guy what what is your guess 90% WR with

him

90% 75% 75 good yeah 75 okay if you say

75% or whatever per that means the brand

is worth something and he's worth

something you know what how many people

went with him 100 no 100 wow why do I

want to tell you this story there's a

lot of things to learn from the story we

think because there's a label in a

company with a federal tax ID number

that the value is there where's the

value in the relationships in a

service-based business that's almost

always in the relationship I have story

after story to tell you where somebody

gets screwed from the corporation they

leave and the whole business follows

them because it's in the relationship

now you're like why are you telling me

stories is it because I like to tell you

stories well look at this you're here as

the agency owner you're going to put

somebody who's going to have all the

relationships that is the danger in

which you are going to look at hey

what's up featur donation I'm an eagle

driven person it hurts me that there are

other YouTubers who I think deliver less

value consistently that are

outperforming this Channel and you know

why cuz they have folks on their Channel

hitting subscribe can you do me the one

favor hit subscribe right now I'm not

saying 100% that's what you're doing

right because the salesperson sells you

you're the star you're the hero but

you're banking on a lot where the client

understands

that okay so that when you're or lead

gen sales executive producer type person

leaves that they're going to say no this

was always about Chris Franklin right it

was never about you right the unique

thing about my friend is he had the high

touch he was the one servicing some them

so it was no different right right so

there is some trickiness here so I

believe when this person leaves because

they'll leave because they're ambitious

they're driven that's why they're in

this position some will stay and some

will go that percentage won't be 100%

but it won't be great yeah because you

know we're trying to hold on to every

client that we work for this is

important so how you manage this this is

this if you want to go down this rout

we're going to have a non-disclosure

agreement we're going to have a

non-compete

Clause okay we're going to have a

non-poaching clause you cannot poach

clients or staff if you do you've

breached it I'll sue you and they'll

sign at the beginning because you have

all the leverage but you're dependent on

some pieces of paper to make this work

work right right okay cuz that person

could just sit there and if the other

client calls them and they haven't

solicited them oh called the non-solicit

Clause they didn't solicit I'm like I

have done no wrong they reached out to

me all I said is I'm leaving I'm no

longer there so then you get into grade

like I got to sue them and you're

running a creative business not a legal

service right so you have to think about

that okay so we understand the concept

we're able to then charge more because

we're taking risk we're managing people

and your job now is to build

relationship with buyers and to find

more makers more qualified makers right

does that make sense right is maker a

bad word no I love maker okay personally

okay that's what you need to do because

every once in a while you're going to

need this specialist that specialist

this person does this so you need to

build up a database of people that you

can call upon uh some people work

weekends some people have families to

manag and they're all degrees of talent

so what you do is you create a

card this this is Mary and Mary gets

this many stars for for skill and this

many price tags for like what Mary cost

and this might be primary and secondary

specialty specialization okay and you

might add in other information like

availability uh any special notes about

personality and probably link to their

work so you want to build these cards

for as many people as you can because

you cannot rely on one or two people to

do the work make sense everybody makes

sense all right mhm good good all right

let's move on now the old model is we

just keep doing this again and again but

we're talking about building a new model

so what can we do as a creative services

company to build something probably

product based or something else that

where we don't have to sit there and

sell to anybody I'll give you a clue so

Chris you already currently do YouTube

content so we know that you're creating

a YouTube video or YouTube channel you

have a YouTube channel right and you

create videos and we said like maybe two

or three a month yeah okay so he doing

two or three a month you get good views

on these videos yeah it it varies but

okay yeah decent decent decent views so

there's a couple things that we need to

do so what we want to do is we want to

start to create alternative channels of

Revenue more affectionately referred to

as passive income okay and people are

like w there's no such thing as passive

income kind of there

is there is it doesn't mean you don't

have to do any work but you don't have

to work so hard for it okay

MH so the revenue that you can create on

YouTube via AdSense or any these other

platforms like from Tik Tok to Instagram

or Facebook comes from views so what

matters is views right it matters a lot

the demographic that you attract and

depending on who you attract you get

this thing called the CPM a CPM is cost

per thousand m is from Roman numerals I

think m is a thousand right because

you're like shouldn't be million I think

it's cost per thousand do you know what

your CPM rate is I can look it up but I

don't know the top of my head uh I can't

guess I can't guess that's fine the

channels that make the most money have

certain things in common and I need to

just tell it to you okay number one they

serve an audience that's rich generally

speaking North America and Europe so if

you happen to serve poorer countries

where that's the majority of your

audience your CPM is going to be really

low because the annual income average is

pretty low they know that so advertisers

want people who can afford to buy their

products and services otherwise you have

to do a giant volume so North America

Europe that generally is the richest but

you know and the other thing is if you

teach them something your

audience that's related to finance

investment real estate those kinds of

things they generally will pay you more

because not only do they have money CU

they're living here they're actively

looking for ways to make more money

they'll get some really high cpms like

$36 CPM if you contrast that with say um

video game streaming they'll make $2 per

thousand so you can see on on scales of

magnitude if you have the same views you

need to have content that teaches people

fundamentally business skills on how

they can grow and make money because

those people have even more money than

the general populace okay make sense so

you need to kind of look at that okay

our channel does about $28 or something

like that CPM yeah so what we generate

in just making content that we love to

help the people we care about is

somewhere in the neighborhood of like

say $10,000 a month sometimes more do

you know mo off the top of your head 15

15 okay it goes up and down yeah it's

seasonal it's all kinds of weird stuff

so we do currently about 15K a month so

if you multiply that by 12 mon what do

we get because we do 12 months in a year

130 no 180 180 yeah Chris Franklin

bringing the math dude you're breaking

all kinds of stereotypes right now

brother hey yo no for real dude

Mississippi guy making videos just CR

he's like like Raymond over there he's

like Raymond definitely 18 180,000 you

are you a math wizard I love math oh my

God this is freaking awesome I I didn't

know this about you patterns yeah you

were cracking out the numbers before and

now I'm like it's for real for real okay

so the most we've ever made in a single

year was 360,000

a lot of people watching this like it

would be really nice to make 100K clean

profit okay that's just AdSense okay

here's where it gets really interesting

there's something called affiliate

marketing which I think you do right

right okay affiliate marketing is just a

very simple concept companies like

Amazon B&H and all these other people

they don't spend a ton of money on

Advertising they would rather pay you a

spokesperson to talk about a product to

review it to give your honest opinion

about it about what you like and what

you don't like and you can sell that way

here's the weird thing about how Amazon

works I think it's like four or 5% right

they'll pay you somewhere between four

to 5% until you sell more they will then

bump you up to the next range which is

like 6 to 7% and what's really cool is

there's this thing like it's cookie

technology so if you send a link to say

a lens or filter they go there and they

see other things as is the case often

and you can even buy cars on Amazon now

so your cookie is active for a few hours

it's not just for the time in which they

just touch it so I don't know what it is

these days right it's 24 hours okay

that's a good bit Richie tells us it's

24 hours okay I have a friend who does

who has an entire business model built

on affiliate marketing do you know what

he does a year $1

million $1 million so what he does is he

employs I think seven full-time writers

this is making you upset isn't it yeah

yeah I I see your body language you

doing think about it what are you doing

with your lives okay so he hires six or

seven full-time writers overseas who who

basically make no money really but in

their country they're balling right

because they're doing like eight grand a

year and they're they're like and I do a

white collar work I just sit there and

write right so he manages them the agent

who connects Talent right and so he

winds up selling a lot of adobe

subscriptions he's in the top tier of

people affiliate marketers who sell

Adobe subscriptions so not only does he

get the normal pay he gets bumped to

higher tier and guess what he has a

direct relationship with Adobe this is

freaking cool okay now I'm going to

introduce you the third concept and it's

all related to this okay this I just

learned this past week and I'm like oh

my god I've not been thinking right I'm

Chris Franklin like what what's wrong

with

me let's get this money why do I work so

hard for no freaking reason check this

out you guys this is bananas Gwen

Stefani ba give us the goods

man hey no more half singing no more

poorly constructed lyrics and off key

notes okay here's what happens remember

before when you were creating YouTube

content and we said you know what you

need Omni Channel Omni presentes and

you're going to create a blog page right

yes okay the blog page is not really for

readers but it is for SEO and it's also

to warm your audience up for leads okay

so what you have is you have your

episode okay and you have all this

description and people reading it so

you're getting lots of views to it what

are we doing over here huh huh affiliate

marketing down at the bottom call to

action hey book me for this right so now

eventually for certain keywords that you

care about you're going to be ranked top

10 in Google that's the goal and

apparently it is not that hard to do

that if you consistently put out good

quality content that's rich with SEO

that people want and are finding you for

the goal everybody top 10 organic which

we rank for for many many terms okay but

we're stupid we just want to work really

hard for no money okay so you have this

affiliate link I'll draw the chain here

okay it's really cool So eventually you

start moving the needle for the company

and they will take notice they will and

you'll know because all of a sudden

every month you're getting a bigger and

bigger check and at first it will be

nothing at first it was like it'll pay

for lunch and eventually it'll pay for

really nice dinner and then it'll pay

your car payment and then your rent and

now you're starting to move things

imagine what kind of affiliate numbers

you have to do to get a million dollars

okay so the math would be less than 100

Grand but pretty up there right so let's

say you're doing like 5K in affiliate

payout per brand well most of us would

just be happy to do the rain dance we're

pretty good but here's what you'd get

really smart you would call up cold hey

Brand you know I just got this check

from you I don't know where I rank in

the tier of affiliate marketers for you

but if you find valueing this I happen

to have a channel would you like to

sponsor the channel so now you get a

double dip on this thing this is the

thing that blew my mind crazy this makes

perfect sense and you don't have to do

just one because you what these long

articles have a lot of room for stuff do

you know what I mean there's a lot of

room and you know what people are like

hey Chris Franklin is an awesome guy the

future they're awesome people well if

I'm going to buy a subscription or do

this or that and here's the thing do not

get greedy here only promote and link to

products that you like and use this is

critical so we have to make choices we

love this brand we do not that's it okay

if you don't love it don't do not do it

because you will screw over the

relationship with your consumers so like

hey you recommended some books I talk

about books a lot of times check this

out Amazon affiliate to the book it's

not going to make me any money it's a

$30 book but it lingers for 24

hours that's the key so I say keep

shopping friends it doesn't hurt you it

only helps all of us I can do this okay

but the new move is to do the brand play

and get them to sponsor

you and now guess what you have a

relationship with someone somebody that

you could not get any other way because

you know what you started with an

exchange of value first cuz if you're

making 5K you could know that they're

making 50k or 500k and it's proof of

concept you're going to them literally

giving them money right so many of us

are too busy like can you sponsor me no

who are you again but if you move the

needle for them you want to sponsor me

absolutely okay let's keep moving on

okay there's a lot of things that we can

do here just just to generate money one

quick question so this kind of model

here is based on if you have like a

website where you're building a um like

a Blog where you're posting the YouTube

video on the blog you have the

description you have affiliate links

call to action at the bottom right this

is p going further than just posting on

YouTube is that correct just am I

understanding this correctly yeah this

was this was what we had this was what

we mentioned right when you stepped out

it was doubling it was basically

doubling down on how I can amplify my

SEO on my website so people can find me

because people in my area and people

outside of my area can't find me and so

this is making me visible in the old

days I'm talking about like six months

ago beging R days you know you would

have to like oh God I have to listen an

episode I got to write the article you

don't have to do any of that in the old

days you'd have to pay a transcription

service of some you know whatever person

sitting there typing it out for you

making sure you you got quality

assurance the new day it's happening for

you semi-automatically for almost no

money no money if you use these these AI

engines to transcribe this okay and then

you try to figure out how to summarize

in a way that's interesting for people

to read not just for SEO but you know

what it's there and so you have

additional benefit from this how do you

have additional benefit if you're high

an SEO for like podcast setups Dynamic

videos to help you convert on events

that you're producing or three things

event organizers miss when they're

looking at um video and social media

content guess what that's gonna draw

more clients it's almost like a perfect

loop it's a perfect loop I try to design

ecosystems that once you figure it out

it's

Infinity okay and you know what when you

call the brand to sponsor you things are

working by the way do you need people to

make your next Adobe Max video right cuz

I see these things all the time who's

making them for you happy with them what

can I do to so now you can be working

with the roads and the mackys of the

world right or the Cannons or the black

magic or Sony call me okay you can do

all that because you're proving to them

I mve the needle for you guess what

we're not done yet check this out we're

going to go back into the semi

alternative ways of making money okay

you start ranking you're moving the

needle for a subject right for a subject

that's aligned around a problem that

people are trying to solve when you

teach business owners not individuals

business owners which just say

businesses on how to use this creativity

to move the needle for their business

guess what they're going to do they're

going to ask for it they're going to ask

for something else they're going to

they're going to ask you to be a speaker

we'd love to invite Chris Franklin to

the stage uh in the last year he's shown

10 businesses how to quadruple there

their revenue their reach their

engagement through the power of video

etc etc and he's going to share his top

five key

insights now you make money as a speaker

so you're going to become Authority in

your space solving business problems not

creative problems using creativity and

so at first you might not make a whole

lot of money but eventually you start to

make real money especially because your

Channel's growing and your Authority is

growing and those two are linked

together so now they're going to pay you

some money let's just say a good goal

right now is you get paid $10,000 to

speak plus travel and hotel it's pretty

cool okay so you get paid that kind of

money but now you get to take advantage

of something that Erica needs talks

about something called the stage

effect this is where it gets really

interesting okay the stage effect is

this okay he says the quality of your

presentation times the size of your

audience equals your level of

attraction would you like to be more

attractive this is why there is this

Allure that speakers have because the

500 of us the 2,000 of us that are in

the audience the size of the audience

are looking at one person so you know

what you've already figured out how to

deliver the quality now that you're

invited you didn't even have to chase

the opportunities they're just going to

come to you and you've seen this all of

you have seen this some of you have done

this as soon as the speaker's done they

step off stage and there's a small group

of people who gather around them we'd

love to book you for our event how do I

work for you this helps you with uh this

part okay right right hey can we sponsor

you for

something can I hire you can you train

my

team so this will naturally lead you to

other ways of making

money naturally it's going to lead you

to

coaching and

Consulting we love how you set up these

things we want to automate our pipeline

we want to leverage everything this is

the way the world is moving we want your

help so now when you're doing consulting

your rate will be on orders of magnitude

more than it used to be for much less

output too like let's look at it from a

work production standpoint yes if I said

to you Chris Franklin um I just want you

to talk to me and I'll pay you $1,000 a

day would you rather do that work than

sit in front of the machine yeah yeah

easily okay I'm going to make it a

little bit better because when you're a

consultant you're going to charge $1,000

an

hour not a day people are going to pay

for your experience and your

knowledge to help them solve problems

this is super powerful you want to say

something I I live some of what he's

saying about this and have taken his

feedback on doing this even in my own

world like you have to be prepared to

assume a new identity for this to work

for this creative blueprint to work in

your life so I I deliberately left

coaching out for a reason okay because

you can do one onone

coaching which you may or may not be

able to command that kind of rate but

that's okay okay cuz we think Consulting

should be a little bit more than

coaching okay but if you do one to few

and you could decide how many of the few

are it's called group

coaching so now you have a choice to do

a few different

things you can

coach the dear Sons remember the Dear

Son the people who were like you on how

to transform their business the way you

did it or you can teach or coach

businesses on how to do this in

mass and then you say well Chris this is

not very scalable this is not passive

income I said these are alternative ways

to make money not all of these ideas are

passive income this you have to work for

still you're still exchanging time for

money but now you're changing exchanging

less time for way more money right align

with the things that you should be doing

right and the great news is the more you

do this the more well-known you become

the more confident you become the more

tools and resources you you have this is

a really big deal we're not even done

with this model yet okay so you're like

you know what I've been um Consulting

and coaching I've noticed some patterns

here I've noticed some patterns and

rather than me try to sit here and

regurgitate the information over and

over again I need to then document the

insights that I have and we can convert

that into other things so the arrow goes

up here now okay I'm going to document

it and what what can I do so the easiest

way to doent something is you're going

to

write so you can write a a white

paper you can write an ebook or you can

write a real book and you can publish it

and guess what every book and everything

that you write further goes to build

your Authority in the space and if you

put calls to action within the book end

of each chapter with some additional

resources or tools that drives more

traffic to the site more affiliate more

all of this is just one giant bubble

right whereas it tries leave it gets

pulled back through the gravity back

into the system and is an awesome thing

well guess what when you write something

you have chapters you have organized

things you might design some Frameworks

or some mental

models that then you can then package up

teach and sell that or provide digital

or analog tools you can create

worksheets there's lots of things so now

you're going to be able to create a lot

of products what was interesting um I

think in the book re work um Jason freed

and David Hansen Hein Meer is he said

when you create one thing you create

many things in the process very true we

often forget the other things that we

create and we only sell the one thing so

in creating a video for your clients you

might have to develop ways of

storyboarding creating shot list of

calculating expenses and all kinds of

things and those are the tools that you

need in order for you to do the job but

other people who do the same job might

want to benefit from that as well 100%

you can design rigs that you can do 3D

printing on there's a lot of things you

can do well guess what you can make a

course or video based on this which we

touched upon last time which then you

can sell so you can say you know what um

many people don't have the budget to pay

me this kind of rate I recommend that

you look at the

course which covers everything that I

know for like

$4.99 or if you insist you can hire me

for $1,000 an hour it's your choice the

course is say six modules an hour each

so you're getting six hours of value so

you say6 times $11,000 is $66,000 right

right and then you put a slash through

it or you can get it for

$4.99 and guess what I'll include these

Frameworks the white paper and all these

things so you're doing what horos refers

to as value

stacking I'm going to Value stack it so

that it ridiculous

a ridiculous amount of value for the

price that you're paying for and then if

you need to you can throw in a

guarantee you can say you know what you

purchase this you do the work you want

your money back 30 days give your money

back no

problem and a small percentage of people

will return it because they're scumbags

a small percentage will return it

because they do get it and they got uh

into this buying State fomo they bought

it you just build that into the business

model so if you assume 10% % will refund

and just build it into the price you can

jack the price up by 10% if you wish and

that way the people will return it no

problem smart business people account

for these kinds of things and they bacon

into the pricing that's what you're

paying for so when you go to a store and

you buy something it's not really the

price of that thing what you're paying

for is overhead staff return products

bad products shipping you're paying for

all of it they don't want to burden you

with that so they just give you one

price and you're happy to pay it or

you're not happy and then you don't buy

it it so you're going to build this

thing out as many different ways as you

can well there's like a whole another

meta layer here that I want to highlight

because we started off this full day

workshop session for getting clients in

Leen every piece of asset that you make

as a document can then be turned into a

lead magnet which is the sample or the

tool or whatever to then get people back

into your funnel for clients or to get

people back in your funnel for

consulting or coaching so it's like this

constant sawdust example of like how do

you Leverage just saw us in so many

different ways especially since it's

digital too which is huge so you know

what since we're in my office here let

pull this out here you guys know this

author of this company this book is

called love sick and it is uh by Charles

S Anderson and Company okay and this is

a bunch of illustrations that are kind

of the 20s to 30s advertising things

okay which have all expired in terms of

their copyright so Charles S Anderson is

a designer who came up in the 90s and

somebody I look looked up to and still

look up to today but he started to be

the big guy who was taking things from

the past repurposing it with modern

context so it has this beautiful look he

worked with Fossil watches that entire

brand is built on what he's done wow and

the French Paper Company if you know the

French paper promotions if you're print

design you know this so Charles used to

do the illustrations or hire someone to

do it and eventually he's like well

people want to use illustrations that I

have redrawn so they're worth something

so then he hired illustrators presumably

to do this and he creates a stock

catalog which you can buy and license

per image wow so it's a beautiful thing

so at some point a company like Adobe or

Shutterstock or Getty Images will say

you know what you have such a vast stock

of these images we'll just buy you out

$20 million $100 million we don't even

know and then they can then resell them

for 100 bucks a piece they don't care

because they own the library they have

the sales vehicle for buyers and they'll

do that so that is an awesome way for

Charles to build a 401k plan based on

assets he uses today how powerful is

that concept everybody think about that

so when we say that we create all these

things we're just leaving almost

literally all these valuable things on

the table that we cannot exchange for

money so really look into what what you

use to create your

desktop your swipe files think about

that so when we can charge enough money

where is it enough money that we can

hire other people what should we be

doing with her

time making doing things like this

thinking about how to connect these dots

and we use the leftover money the $350

okay so now we've got somebody else to

do the work we have free time but we

also have additional money we can hire

some other kid in another country who's

desperate for work give them that money

said you're a good illustrator make this

for me I'll take the risk yes I'll pay

you for businesses I don't even know I

can make on and you keep doing this and

you don't have to have hits after hit

you could just get one hit instead of

turning into something does that make

sense that makes abundant sense okay and

so this is where I want all of you to

get out of this mindset that we always

have to exchange our time for

money we can document it and once we

document it in whatever form that you

want there's other ways to hook into

ways for us to make money and it's real

important if you can start to build this

if you see any value in here you're

going to start to look at this it's

going to look real pretty really fast

now when I say really fast that's all

relative will it happen in 30 days no

it's going to take time for you to build

this it's going to take time for you to

figure out what voice you want to have

in the world how you want to show up and

we still have yet to figure out who

you're serving and what you do to make

them super happy but if you can answer

that very difficult question make the

commitment today instead of saying well

I'm a journalist and that works better

for me if you can do this kind of

work you're going to change your

business and then ultimately change your

life okay that's it for this video and I

want to answer a question that you may

or may not be thinking like was this all

prescripted or was this just off as my

friend MO likes to say off the Dome this

is how my mind works I obsess over

Trends and connect dots that people just

don't see if you got value from what we

just talked about and you want more of

this the only way that you can do that

is to join the future Pro Group I do

calls just like this where people are

put in a hot seat situation where I look

at their specific problem and give them

tactical advice just like what you just

saw so check the link in the description

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