Innovating Your Commute to Office | Disruptor Dialogues

Summary

In this episode of 'Disruptor Dialogues,' CEO and co-founder of MoveIn Sync, Shees Agarwal, discusses the company's journey in revolutionizing corporate transportation. With a tech-first approach, MoveIn Sync offers a SaaS platform and full-service solutions to optimize employee commutes, enhancing safety, efficiency, and cost savings. The company has adapted to post-pandemic trends, focusing on hybrid work models and ESG goals, with a significant female workforce benefiting from their services. MoveIn Sync's innovative strategies have disrupted industry norms, providing a reliable and tech-driven transportation solution for the modern workplace.

Takeaways

• 😀 The COVID-19 pandemic brought a temporary relief to the commuting woes of office goers, with many opting to work from home, but the trend is reversing as companies are asking employees to return to the office full-time.
• 🚗 Indian employees spend an average of 59 minutes traveling 20 km one way in big metro cities, which is a 15% increase in daily commute time compared to pre-pandemic years.
• 🔄 MoveInSync, an employee commute platform, has been disrupting corporate transport for over 14 years, focusing on digitizing and optimizing the entire commute experience for companies.
• 🤝 The founders of MoveInSync, batchmates from IIT, initially started with a carpool app concept, but pivoted to solving corporate transportation challenges after feedback from potential clients.
• 📲 MoveInSync's solution was built on the idea of using Android phones to digitize transportation operations at a time when such technology was not widespread among drivers in India.
• 🚦 The company addresses three main problem statements: ensuring the safety and security of employees, particularly women, making operations auditable and compliant, and optimizing employee convenience.
• 🛠️ MoveInSync offers two main products: a SaaS platform for automating transportation operations and a full-fledged service platform that provides end-to-end transportation services.
• 🌟 The company has experienced significant growth, with a 50% year-on-year growth rate over the last five years, and a remarkable 100% growth on average over the last two years.
• 💼 MoveInSync's revenue model is based on a per-employee per-month charge, reflecting the number of employees using their transportation services.
• 🌍 The company operates on a large scale, ferrying an average of 6 lakh employees daily and covering around 6 crore kilometers monthly, with a presence in 38 countries for its mobility products.
• 🚀 With a strong belief in the importance of in-office collaboration for innovation, MoveInSync is well-positioned to support the return to office trend and the increasing need for digitization in corporate commute solutions.

Q & A

What is the main challenge faced by office goers in big cities like Bangalore?

The main challenge faced by office goers in big cities like Bangalore is the long and often stressful commute times, averaging close to 2 hours one way, which is a 15% increase compared to pre-pandemic years.

What is the significance of the 'work from home' trend during the COVID-19 pandemic for Indian employees?

The 'work from home' trend provided a silver lining for Indian employees by reducing their daily commute time, which was a significant burden in big metro cities.

What was the initial concept of MoveIn Sync when it started, and how did it evolve?

MoveIn Sync initially started as a carpool app, but it evolved into an employee commute platform after realizing the need for optimizing and bringing transparency to corporate cab operations.

How did MoveIn Sync's first client come about?

The first client came about when a company that MoveIn Sync had pitched the carpool idea to, approached them after six months with a different problem statement regarding optimizing and bringing transparency to their existing employee commute operations.

What are the three main problem statements that MoveIn Sync addresses?

The three main problem statements are ensuring the safety and security of employees, especially women, making the entire operation auditable and compliant, and optimizing the employee commute experience for convenience and pleasantness.

What is the unique value proposition of MoveIn Sync's software offering?

MoveIn Sync's software offering is a tech solution that automates and digitizes the entire transportation operation for companies, providing a tech-led approach to employee commuting.

How did the COVID-19 pandemic impact MoveIn Sync's business?

The COVID-19 pandemic initially had a direct negative impact on MoveIn Sync's business as it disrupted the demand for office commuting. However, the company adapted and focused on the belief that the world would not entirely turn into a work-from-home scenario, and people would eventually return to the office.

What is the scale of MoveIn Sync's operations in terms of employees transported daily?

MoveIn Sync ferries an average of 6 lakh employees daily, which is about 12% of the total white-collar employees in India.

How does MoveIn Sync ensure the safety and security of its female employees during commutes?

MoveIn Sync has features like an SOS button in the app and preventive measures that raise automatic alerts if a cab does not reach the expected location within the average commute time, ensuring the safety and security of all passengers.

What is the current trend in corporate commuting patterns post-COVID-19?

The current trend is that employees are working from the office around 3 days a week, with variations depending on the industry, and a preference for Tuesdays, Wednesdays, and Thursdays as the days in the office.

How does MoveIn Sync support its drivers and fleet partners?

MoveIn Sync supports its drivers and fleet partners by providing training, ensuring compliance with rules and regulations, and working on initiatives such as tax reimbursement, health insurance, and health checkups to ensure a safe commute for both drivers and passengers.

Outlines

00:00

🚇 Commuting Woes in Bangalore: The Catalyst for MoveInSync

The script opens with a discussion on the commuting challenges faced by office-goers in major Indian cities like Bangalore. The pandemic-induced shift to working from home has waned, with companies now requiring employees to return to the office full-time. A 2023 report highlights the significant time spent by Indian employees on daily commutes, which has increased by 15% compared to pre-pandemic times. The episode of 'Disruptor Dialogues' introduces the CEO and co-founder of MoveInSync, an employee commute platform that has been revolutionizing corporate transport for over a decade. The guest, Shani Agarwal, shares the origin story of MoveInSync, which began with an idea to ease traffic congestion and evolved into a solution for corporate commute optimization after an encounter with a company seeking to improve their existing cab services.

05:00

🛠️ Building a Tech-Led Commuting Solution in a Fragmented Market

This paragraph delves into the complexities of creating a tech-driven commuting solution in an unorganized and fragmented market. Initially, the company aimed to develop a carpool app, but the timing was not right due to the nascent stage of mobile apps in India. The turning point came when a company approached MoveInSync with a need to optimize and digitize their employee commute operations. The challenge was to adapt Fleet Management solutions, traditionally designed for trucks, to the needs of employee safety and security in a cab-based commute system. MoveInSync's approach was to rethink the problem from first principles, leading to the development of a unique tech solution that digitized the entire commute experience for corporations.

10:03

🚌 MoveInSync's Evolution: From Software to Full-Fledged Transportation Services

The conversation continues with an exploration of MoveInSync's offerings, which include a SaaS platform for automating transportation operations and a full-service platform that provides end-to-end transportation services. The company recognized that transportation, while important, is not the core focus for many businesses, leading to the creation of a 'Transport as a Service' model around 2018. This model allows companies to provide reliable and secure transportation for their employees, akin to an enterprise version of popular ride-hailing services. The episode also touches on the company's growth trajectory, profitability, and the impact of the COVID-19 pandemic on their business model.

15:03

🌍 MoveInSync's Global Presence and Market Potential

The script outlines MoveInSync's expansion to a global scale, with their mobility products being used in countries with similar operational challenges as India, such as the Philippines, Sri Lanka, and South Africa. Additionally, a new workplace management product was introduced during the pandemic, which is now utilized in 38 countries. The company's growth over the past five years has been significant, with an average annual growth of 50%, and a remarkable rebound during the pandemic with more than 100% growth over the last two years. The potential for the employee commute market is discussed, with the IT and tech-related spend estimated at around 15,000 crores annually, indicating a massive opportunity for organized players in the market.

20:05

🔄 The Impact of MoveInSync's Solutions on Client Operations

This section highlights the operational efficiencies and cost savings delivered by MoveInSync's solutions. The company's technology optimizes routes and fleet operations, ensuring that vehicles are fully utilized, thereby reducing the average cost per employee per month for transportation. MoveInSync's sharing commute model, which involves an average of three people per trip, contributes to significant cost savings for companies, estimated at around 15%. The script also discusses the broader impact on employee productivity and satisfaction, emphasizing the importance of reliable and safe commute options.

25:06

🚘 MoveInSync's Commitment to Safety, Sustainability, and Social Impact

The final paragraph focuses on MoveInSync's dedication to safety and security, particularly for women employees, and their efforts to support corporates in achieving their ESG goals. The company offers features like an SOS button and preventive safety measures within their app. Additionally, MoveInSync is working towards integrating more electric vehicles into their fleet, helping to reduce carbon emissions and create a more sustainable commute option. The script concludes with insights into the current workforce trends, the hybrid work culture, and the company's initiatives to support drivers and fleet partners, ensuring compliance and social welfare.

Keywords

💡Commute

Commute refers to the act of traveling a long distance to and from work or school on a regular basis. In the context of the video, it highlights the challenges faced by office goers in big cities like Bangalore, where employees spend an average of nearly 2 hours daily commuting, a 15% increase compared to pre-pandemic years. The script discusses how Moving Sync aims to disrupt corporate transport to alleviate this issue.

💡Work from Home

Work from Home (WFH) is a flexible work arrangement where employees perform their work outside of a traditional office or workplace. The script mentions the silver lining of the COVID-19 pandemic, where many corporates allowed WFH, but this trend is fading as companies are now asking employees to return to the office full-time.

💡Employee Commute Platform

An employee commute platform is a service designed to streamline and improve the commuting experience for employees. Moving Sync is described as such a platform in the script, disrupting corporate transport over its 14-year journey and offering solutions to optimize cab operations and bring transparency to commute experiences.

💡Digitalization

Digitalization refers to the process of converting information into a digital format. In the script, it is mentioned that Moving Sync's solution involved digitizing the entire commute experience, which was a key factor in transforming the unorganized and fragmented corporate transport space.

💡Fleet Management

Fleet Management involves the supervision and organization of a fleet of vehicles, typically used in commercial transportation. The script discusses how the market before Moving Sync was dominated by fleet management solutions meant for trucks, which were not optimized for employee safety and security but rather for fuel consumption.

💡SaaS Platform

SaaS stands for Software as a Service, a platform that provides access to software and its functions over the internet. Moving Sync's SaaS platform is mentioned in the script as a key offering that automates companies' entire transportation operations.

💡Transport as a Service (TaaS)

Transport as a Service is a model where transportation is provided on-demand, similar to a utility. The script describes Moving Sync's TaaS offering, which emerged around 2018, providing end-to-end transportation services, akin to an enterprise version of ride-hailing services like Uber.

💡Hybrid Work

Hybrid Work refers to a work model where employees split their time between working in the office and working from home. The script touches on the importance of digitization and tech-led commute solutions in the hybrid work world, as employees return to the office part-time post-pandemic.

💡ESG Goals

ESG stands for Environmental, Social, and Governance, which are factors used to measure a company's commitment to sustainability and ethical practices. The script discusses how Moving Sync helps enterprises achieve their ESG goals, particularly in carbon emission reduction, by adopting electric vehicles (EVs) in their fleet.

💡Optimization Algorithms

Optimization algorithms are used to find the best or most efficient solution to a problem. In the script, Moving Sync's algorithms are highlighted for their ability to optimize routes and fleet operations, leading to cost savings and efficiency improvements for their clients.

💡SOS Button

An SOS button is a feature that allows users to quickly send a distress signal or call for help. The script mentions the SOS button in the Moving Sync application as a safety feature for employees, especially women, ensuring a secure and reliable commute experience.

Highlights

Office commute in big cities like Bangalore is a significant challenge, with a 15% increase in daily commute time compared to pre-pandemic years.

The COVID-19 pandemic introduced a silver lining with the option of working from home, but many corporates are now asking employees to return to the office full-time.

Moving Sync, an employee commute platform, has been disrupting corporate transport for over 14 years and is featured in this episode of Disruptor Dialogues.

The company's origin story began with an idea to solve traffic and commute issues, evolving from a carpool app to a corporate transport solution.

Moving Sync's first client came from a need to optimize and bring transparency to their cab operations, leading to the digitization of the entire commute experience.

The company faced the challenge of adapting technology meant for trucks to the needs of employee safety and security in a carpool context.

Moving Sync identified three key problem statements: ensuring safe employee commute, auditability and compliance of operations, and employee convenience.

The company offers two main solutions: a SaaS platform for automating transportation operations and a full-fledged service platform providing end-to-end transportation services.

Despite the pandemic's impact, Moving Sync remained profitable by focusing on product development and charging the right price for their services.

The company currently ferries an average of 6 lakh employees daily, covering around 6 crore kilometers monthly within India.

Internationally, Moving Sync's mobility products are used in countries with similar operational needs as India, and their workplace management product is used globally.

The employee commute market in the IT and tech space is estimated at around 15,000 crores per annum, with significant potential for organized players.

Moving Sync's revenue model is based on a per employee per month charge, reflecting the impact of return-to-office patterns post-COVID.

The company has a low churn rate, indicating a strong client retention strategy and the reliability of their services.

Moving Sync's technology optimizes routes and fleet operations, delivering an average of 15% cost savings to their clients.

Employee satisfaction and productivity are enhanced through reliable and safe commute options, including features like an SOS button and automatic alerts for delays.

The company is considering an IPO in the next 2-3 years, reflecting their growth and ambition in the employee commute space.

Moving Sync is committed to disrupting industry norms by bringing transparency, predictability, and a tech-first approach to corporate transport.

Transcripts

[Music]

being an office goer in big cities like

bangaluru is a nightmare for many the

Silver Lining that came along with the

covid-19 pandemic of working from home

is clearly fading with many corporates

asking their employees to return to

office full-time in fact a recent 2023

report revealed that Indian employees

spend an average of 59 minutes traveling

20 km one way in big Metro

that's close to 2 hours of daily commute

time a 15% increase compared to

prepandemic years enter move in sync an

employee commute platform that has been

steadily disrupting corporate transport

over its 14-year Journey on this episode

of disruptor dialogues we catch up with

thees Agarwal CEO and co-founder of

moving sync for more on how this company

is driving change in the domain

welcome to disruptor dialogues the thank

you so much for your time today Shani

good to be here this problem statement

is really interesting how did you really

arrive at it start solving for employee

commute my batchmate Akash and I we

studied together at IIT and we did start

thinking that we're going to solve some

problem in the traffic SL commute space

we've been bangaloreans we've experience

this ourselves and I think just like any

other entrepreneur the easiest at that

point in time when we started this was

like a carpool app but I think it was a

little too early for its time because

Uber had not come to India the concept

of mobile based apps had not evolved so

I do think that it was a little too

early so the way it happened is we were

trying to socialize this concept of car

poool and back then the company was in

Hyderabad and we were meeting a lot of

corporate um based in gachi and the

Hightech City area and we are

encouraging them to tell their employees

to do were car pooling and I think one

of the companies which we met and we

pitched our carpool idea came back to us

actually after six months and they said

you know what we have a problem but

that's not a car pooling problem we do

provide commute to our employees but

those are cabs and we want to optimize

the cabs and we want to bring

transparency to their entire operations

this was back in 2010 and at that point

in time Akash sort of got this thesis

that we can build this entire thing on

like an Android phone there were hardly

any Android phones in India drivers had

never used them but I think it was just

probably some hard work and and maybe

some luck that We Came Upon This uh

solution where we could digitize the

entire commute experience by corporates

and I think this company sort of who

came to us with the problem statement

later became our first client and

probably our longest serving client in

Google so great starting point there you

know but uh delve into a little bit of

uh the intricacies in actually building

in a space like this because it's highly

unorganized highly fragmented um and

you're building a new age Tech you know

platform or company in this fragmented

space uh which was largely you know in

the space it was led by GPS devices it

was led by one app to really figure out

you know the trip route or stuff like

that the market before this was a

vehicle tracking or a Fleet Management

Market which existed in us and in other

Nations where people would track their

assets like trucks Etc to make sure that

the goods are delivered and what was

used in India which was like a unique

problem in India where people were

getting cabs and shuttles for their 24

bar 7 operations mostly because it was a

government regulation to provide those

was basically served by the Fleet

Management Solutions which are meant for

trucks Etc so the whole Center Point was

around the vehicle to optimize the fuel

consumptions of the vehicles but now you

look at a problem statement where the

company is trying to optimize for the

Safety and Security of the employees

right so you're trying to sort of put a

square in a in a round hole right so so

there was a misfit there and I think

that's what we looked looked at the

problem statement from first principles

that are you trying to optimize the fuel

usage or the fuel theft in a cab or are

you as a company trying to make sure

that how do you drop your employees safe

and secure at their home and ensure you

spend the right amount so I think that

led to thinking of us as a tech which

did not exist and I think this whole

concept as you mentioned that there were

multiple Hardwares right there was a GPS

device uh there was this RFID reader

which people use at their offices to

swipe in and swipe out U so there was

whole sort of this entire paraphernalia

of Hardwares which were created for

different use cases there was a

walkie-talkie to sometimes call on

emergencies so there was this massive

broken Hardware clunk which was out

there to solve a problem which was not

it was meant for so I think that kind of

led to us with looking as the problem

statements at three three problems which

existed back in 2010 and still exist now

how do you make sure that employees

especially women employees reach their

home in a safe manner right that's the

first problem statement the second

problem statement is how do you make

sure that this entire operations which

as you said is led by unorganized Fleet

Partners is auditable audit worthy and

compliant that was the second problem

statement and the third is around

employee convenience how do you make

sure it is optimized and the experience

is good and pleasant so these were the

three problem statements for which we

tried building the solution which

obviously over time was used by the

multi-stakeholder system in which driver

is one stakeholder the employees are one

stakeholder but because it's a company

system there are multiple other

stakeholders like the audit team of the

company the team manager of the company

the finance team of the company and the

entire transportation

so what would you say you know is your

unique value proposition or your

competitive Advantage we know that you

have you spoke about the solutions to of

these Mari products right move in sync

ion which is your SAS platform and move

in sync one which is more of a

full-fledged uh service platform tell us

more about that we created a portfolio

of offerings and I think there are two

offerings which we uh sort of look at it

one is the software offering or the tech

offering which we started back in uh

2010 with Google right which is software

which is used by companies to automate

their entire Transportation operation

but then as we went deeper into the

ecosystem shiwani what we realized is

that so for many companies or in fact

for all companies transportation is

important but not core so how is it that

we can bring instead of just a software

solution can be offered that entire

transportation service or transport as a

service so that's the second offering

which we created later in our journey

around 2018 where we offer end to end

transportation service so think of it

like an Enterprise version for Uber Etc

where you as a company can say that yes

I want to provide transportation to

1,000 employees which would some of them

would work on a Monday Tuesday Friday

some of them would work on a Thursday

Friday sat Thursday Friday Etc and make

sure that all of them Reach office in a

safe and secure manner using Tech Le

operations which are predictable and

scalable mhm great so you know you've

been in the business now for 14 years

your product has evolved

uh tell us what are you know the key

growth drivers over this entire span of

time we know that you know you were

profitable in 2017 then covid hit that

must have been a direct hit to a

business like yours so how do you

survive and thrive and are you

profitable again now businesses have a

sole purpose and businesses sole purpose

cannot be just to raise Capital right so

we finally have to figure it out at some

point the businesses have to break even

right and especially if you see we serve

multiple Fortune companies in this

country and if those Fortune companies

are not willing to pay us who Under the

Sun will pay us right so I think at some

scale we decided that yes we will

initially invest in product development

like companies we will do a capital

raise Etc but we will raise fund to get

the product development and initially

charge the right price so I think u a

few years into our journey four to five

years we did turn profitable and it was

a conscious Choice back then when covid

hit we obviously were just lost for uh

for thoughts and what to do and

obviously we had a new product and sort

of that capital is going but I think

getting employees back to the office and

this world will not just turn into a

work from home world is what we strongly

believed in that Innovation thrives when

people collaborate so I think that was

the firm thesis because of which not

only did our employees stick around even

our customers actually stuck around and

made sure that whatever way they could

support with us supported as you see

right now and maybe traffic on the

Bangalore roads and the other roads are

a good indicator uh people are back at

office working in the office and I think

the need for digitization and Tech Le

product tech office commute solution

especially in the hybrid World becomes

all the more important and all the more

relevant sure so now I want to

understand the scale at which you

operate you know in terms of uh how many

employees do you help transport on a

daily basis across how many kilometers

how many locations both in India and

globally as of now we Ferry on average 6

lakhs employees uh just to sort of give

you the perspective in the in the Indian

it it space there are 50 lakh employees

white colored employees which work in

the country so 12% of those employees

use movein syn every day right we do

around um 30 lakh trips uh in a month is

what we uh cover uh they are on average

20 kilm trip right so around I would say

6 CR kilometers we we uh we do every

every month on the scale okay this is

these are India these are India outside

of India

we are present with uh two products we

present in 38 countries by the way uh

our uh Mobility products are mostly used

in geographies which have India like

operations or use cases where workers

have to commute to a distance to their

office and they and either the public

transportation is not so strong or the

car ownership is low so our Mobility

products of commute are used in

Philippines Sri Lanka South Africa uh

these are the major geographies but we

also as I mentioned during covid we

added a workplace management product

which allows people to do desk booking

meeting room booking parking management

that's sort of used globally in 38

countries so give me a sense of you know

uh the client adoption growth on a year

on-ear basis and your Revenue growth on

a year on-ear basis what is that looking

like because you know uh there is of

course news that uh you are probably

looking at an IPO sometime down the lane

so what sort of position or what goals

do you want to achieve before hitting

the street I don't have a very specific

timeline but maybe in the next 2 to 3

years is something we should evaluate

when when we would like to take on this

journey but I think let's come back to

the growth I think our growth uh in the

last 5 years has been around 50% year on

year I think during covid it's saw D saw

slum but I think on an average the last

two years had been more than 100% we've

grown four times and I think that's

probably because we kind of leading the

growth because of our Tech product our

our technology offering both within

India and outside of India growing well

and our Fleet offering which is a

Services offering we are mostly catered

to solving the problems of our present

clients so I think this the path seems

very simple or or while it might look

simple but we just need to master that

path of making sure that how do we keep

our present clients happy and we solve

more and more of their problems and

something which we feel we are good at

because our churn in the last 8 to 10

years has been been close to 0% if you

can tell me a little bit about your um

Revenue model marketing model and you

know I'm putting a couple of questions

together here uh even in terms of your

sales right now is it more of a you know

pull model that you've arrived at and

how do you really move up the value

chain from here Revenue model is very

simple we charge on a per employee per

month basis right uh let's say a company

has a th000 employees and they are

offering Transportation which is used by

500 employees so we will charge aan on a

per employee per month basis uh what is

uh interesting is I think the return to

office patterns postco has played some

impact on it and mostly the the week has

shrunk from 5 days to 3 days right but

that's sort of mostly it's playing it

out in terms of scale um 420 to 450

crores is what we are looking at a

revenue number for last Financial year

and again uh it it'll be a profitable uh

growth for last year uh now in terms of

how do we approach uh I think right now

mov and Sync has just become a brand

right like by default uh we do the usual

stuff which is attend events uh host

events uh be present in the places where

uh where things around Transportation

commute traffic Etc are discussed but we

do get a significant amount of inbound

leads right as well and as we spoke a

little earlier in the conversation the

market is fairly dominated by

unorganized players right so at one end

you have like a large Fortune company

think of it like Amazon right and they

are dealing with unorganized supplier

and and then eventually they sort of get

the hang off maybe or or experience of

working with move and S so I think

eventually Enterprise clients would like

to work with reliable suppliers I think

the most important part as business

which we also feel is is reliability

right if you promise something deliver

the SAS and most of the people are ready

to pay for the delivery of the slas so

give me a sense of how big is this you

know employee commute market in terms of

a market size is there more room for

organized players we do have competitors

like you know root Matic uh shuttle all

of those companies given our our thesis

on it and the way we we work with our

clients the total spend just in the it

and the tech related space according to

me is around a 15,000 crores per anom

spend and it is massively unorganized

right we would probably be at a revenue

of 500 crores we would be one of the top

players right so you can see everybody's

got a very very small chunk of of the

revenue but the there is a massive

amount of spend if you look at how the

manufacturing in the country is growing

right and you look at sort of how the

manufacturing happens right

manufacturing would either happen at

hosur or it's getting set up at Dali or

in Chennai would get set up at Shri Padu

so these are places which are 40 to 50

km maybe people would hire locally

within 20 30 km but they will provide a

lot of space so I think while I've said

that these that the spend is 15,000 cror

in the it and the tech space I think a

significant more than 15,000 crores is

getting uh spend in the um in the

manufacturing space as well so I do feel

that once the spend in the sector is

around 30,000 crores or more there's a

fair amount of opportunity that even if

you do keep doing the right steps you

will be able to build a 4,000 to a 5,000

CR company I think the space certainly

needs consolidation of organized players

just like any other uh space unless you

use technology to build an operations

business there's only so much you can

scale because you can only hire so many

smart people whom you can trust and that

is the reason you will see that a lot of

operators in this space of employee

transportation would have CED to 100 to

200 crores and they're all local players

right I think that certainly gives us a

a significant amount of advantage that

for whatever I think the way we thought

of it and and some part of it played out

that we've always been a tech first

company and we build Services after

being perfect at the tech so I think

it's an important part of companies

which we want which have to grow large

in operations LED businesses that they

have to think of it Tech first and only

then they can scale let's now get a

sense of uh patented algorithms that you

have embedded in your products and the

efficiencies that you really deliver to

your clients maybe you'll take a ride in

one of your EV Fleet I do feel that

especially in the uh corporate commute

where you are you'll be able to utilize

the vehicle for around to 200 km 150 200

km a day Eevee has a very good

proposition so let's go down and and

maybe I can take you around and show how

some of the yeah

[Applause]

sure great so we are in an EV vehicle uh

you know from the move and sync Fleet

the tell us a little bit more about you

know the kind of EV transport that you

offer and what you have on offer here

presently in the moven sync Fleet

business which is the moven sync one uh

business 15% of our Fleet is Eevee uh

and right now the most common vehicle

which is available in in in the category

is the sedan in which we are sitting

which is by tatas there's probably one

more option of citreon which is out

there but I think this space does uh of

corporate commute does require more

options to be there uh this is a vehicle

which has probably uh 180 to 200 km

charge which I think is a good Evolution

but I think uh price wise we do feel

that maybe at a price at which it is

selling uh a few notches later maybe

around 15% less is something which would

be ideal for corporate Transportation

true so so in terms of you know the

demand from corporates you did see that

uh there's been a steady increase there

uh what is moven sing doing to help them

uh your Big C cents achieve their you

know ESG goals and their carbon emission

goals ESG is almost becoming like a

table stake uh if I were to the way I

think of it is that uh what information

security was 5 years back like you got

to do it there is no other option same

ESD is becoming for for all companies

not just the large ones the small ones

having said that I think there is a

willingness to spend for that ESG goal

people want to become sustainable but

they want Sustainable Solutions which

don't drastically impact their bottom

line so I think what we are able to do

as a large Fleet provider is that just

like how the evolution happened in the

IC Vehicles which is the diesel and the

CNG see the play here is can you cross

utilize this EV across multiple clients

and I think the solutions right now what

are available is some fleet provider is

going to buy the vehicle and he just

going to give it to that one client now

the problem with that one client would

be they may or may not be able to use it

for the 12 hours and run 200 km right

because the way their operations are so

I think the value which which we bring

to the table uh apart from making sure

that that there's predictability and no

range anxiety is to make sure that

economically also the EV works out uh

for them and probably that's the reason

that uh some of our clients while I told

you that the average is 15% but one of

our client is at 100% DV adoption so

let's talk about the cost efficiencies

and you know the optimization algorithms

that are at play here in terms of you

know charting out the best routs uh you

know the number of cars or the fleet

that needs to be operated and how really

does that cater to cost savings say you

know on an annual basis to your clients

sure so I think think of it this problem

while personally a lot of us use

vehicles but we use it in a point to

point mode right you would go from home

to the airport there isn't a there's

there isn't a lot of clubbing around it

right because of which what happens is a

a a car which can seat three to four

people you just one person unless you

are with a family so the problem which

we try to solve uh Shivani is that we do

a sharing commute right uh as I probably

mentioned you earlier right we do around

30 lakh trips in a month in which on

average three people are sitting right

so it's it's it's around 10 CR commuters

sort of during the ride right so on

average three people are sitting in the

vehicle so what our technology does help

is how can you optimize that which three

people need to be picked up such that on

one hand as a employee you worried about

your commute time right which is around

an hour one side right so how do you

make sure that movein sync is able to

figure it out using the past patterns

that if I have to get these three

employees to the office by 7:00 a.m.

what time will Shivani be picked what

time will deepesh be picked and let's

say what time will Akash be picked

exactly from their home such that all of

them 100% reach office by 7:55 a.m. and

let's look at the cost on average a

company spends around 6 to 7,000 rupees

per employee per month on Transportation

of their employees so after salary and

maybe real estate cost this is the third

biggest expense so it's a certainly a

very big line item from a cfo's point of

view uh the way move in sync Tech helps

them through root optimization and

planning of the employees is I think on

average we are able to get 15% cost

savings to the to the company tell me

how does this really translate into

because at the end of the day you know

employee uh productivity and

satisfaction any case studies or data

that you have around that that you can

share yeah just employees reaching

office who are less frustrated uh

because of multiple times calling up the

drivers calling up their co-passengers I

think it's just a good experience right

personally uh traffic uh getting stuck

in the traffic and and cars showing up

late is is a time and apart from that I

think we've been as I mentioned to you

on average we an average Indian commutes

one side one hour one side so if the

person is working 20 days uh 40 hours is

the commute time so if because of our

planning we generally are able to save

at least 5% of the commute time so that

is like 2 hours added back uh to a

person's life but I think getting

employees on time right on time uh does

impact productivity and if you see a lot

of the Indian industry uh the billing

which is the outcome which the companies

make is directly proportional to the uh

at least in some businesses like BPO and

ites is related to the employee showing

up to the office on time and hence being

worked you know in terms of Safety and

Security that's another um thing that is

of high concern especially when there

are also you know women Workforce

involved uh so what are some of the

features that you offer on that front

and uh tell me a little bit about you

know women in the workforce which sector

are you seeing a large chunk of it

coming from so shiwani I think when we

analyzed our data um in our data we saw

that the the women uh that the companies

which we serve for approximately 45% of

the workforce is women now that is if

you look at the average Trend which is

published by uh by nascom or other it's

around 30% is the average uh women

participation in the it it but what we

are seeing very very interesting

patterns is that in this new economy

which we are heavily believing apart

from it is will also get funded from the

manufacturing segment that's an

interesting segment which I think we've

been uh exposed to we do see a lot of uh

not just the new age even the the older

uh standard Brands like tat Etc they

have disproportionately high number of

women Workforce and I think those are

reasons that there's there's less churn

and there's high amount of reliability

Etc but I think what becomes important

uh not just for women who work in

manufacturing actually for all this is

that they want a safe option of commute

and I think if between companies like

move and sync and maybe some initiatives

by the uh government I think if we can

ensure a safer commute and a reliable

commute I think this the the country

itself will will benefit significantly

to achieve its goal of a $5 trillion

economy so I think there is a very

strong correlation between providing a

reliable safe commute and uh women

working for you you see this uh SOS

button right at the at the which is

which is pointed and maybe we can

capture it apart from that in the

application there are features around

SOS and also there are preventive

features such that uh let's say your

house is in um BTM and the car does and

the cab which picks you along with the

co- passengers does not reach your uh

home at a specified time based upon your

average commute time is going to raise

an automatic alert which is handled by

the Safety and Security team of move and

syn okay now in terms of market dynamics

right uh of course Co came and gone U it

gave to this whole hybrid culture uh

what are the workforce trends that you

are seeing in terms of corporates

calling back their Workforce to the

office as of now we see around 3 days in

a week people are working from the

office now this is on General across the

white colored Workforce 3 days in a week

people are working from the office uh

this varies this is as high as 4.5 to 5

for uh BP and ites uh for a little

teeken product companies this is around

2.5 to 2.8 uh for banks uh because

obviously their front offices mostly in

the US and Europe are are mostly the

banks are office their branches are uh

open they do strongly advise their

employees to come back so this number is

around 3 to 3.5 so I think over time I

think this number is going to stabilize

at 3 to 3.2 is what I uh feel between uh

how many days you're going to be working

from the office how many days working

from home but what is interesting is I

think once it is left to the employ

everybody's personal preference seem to

be Tuesdays Wednesdays and Thursdays as

the week of preference which is why you

would normally see a lot of massive

amount of traffic on Tuesdays Wednesdays

and Thursdays Fridays the traffic is

actually because people are going out of

stations so that's not because they they

are they are working from the office so

I think that demand um uniformity needs

to bring in over over time right and and

I think one of the uh Solutions which we

sort of offer as a part of our offering

is we nudge the employee that if you

travel on a on a non Peak day let's say

on a Monday at 10:00 a.m. your commute

time is going to be 10 minutes less so

which happens is that there is a benefit

for the company that you're able to

utilize your resources across all the

days and there's also a benefit for the

employee that the employees commute time

is reduced and the headache is reduced

right now the other you know players in

this entire ecosystem are of course your

drivers and Fleet Partners uh what do

you do to sort of uh train them ensure

that they are of course you know

compliant following the rules

regulations one of the reasons

Enterprise go this extra effort to on

board move in sync is basically they

want to be on the right side of the law

we really make sure that all their

compliances are met uh digital records

are available just in case of some

untoward instance happens now apart from

that I think there's a lot of work which

we try to do for the driver one of the

initiative is to enable the

reimbursement of their tax deducted at

source TDS so there's a two % TDS gets

deducted and on an average driver makes

50,000 Rupees a month so that 2% amounts

to 1,000 rupees but most of the drivers

sort of did not really care about uh

getting that 2% back but with the help

of our U uh Financial platform we are

able to get this the other initiative

which we've recently also started is uh

most of these drivers don't get covered

under insurance right because they are

not employees or full-time employees of

any company right so we we sort of

working with one of the insurance

providers to figure it out that how we

can offer some health insurance uh to

these drivers uh we do ensure that some

of these uh trainings U health checkups

eye checkups uh maybe sometimes even

sugar checkups are needed such that the

that such that the commute is safe for

them as well as for the passengers sure

you've been in this business for many

years now how do you believe you've

disrupted uh the industry norms and what

is the kind of impact you uh have on the

uh industry landscape sure we spoke

about

how predictability and being boring so I

I I think I would like to say that what

we've made the businesses we've made

this business which was looked upon by

the clients as a very dirty unorganized

business to bring transparency and

predictability into it but eventually

what we've got is that if there is a new

GCC which is getting set up in India I

think while they would want to hire the

best talent they would want to talk to

moveing sing to make sure that their

best talent is retained in a very

predictable manner I think that's

something shiwani which we feel we've

we've brought to the table so great to

have you on disruptor dialogues the

thank you so much it's a pleasure and

and I certainly enjoyed our chat Shani

thank you so much thank you

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