GOOGLE TAG MANAGER: O QUE É E COMO INSTALAR [ATUALIZADO 2022/2023]

Summary

In this tutorial, Adriana Genini walks viewers through the process of setting up a Google Tag Manager (GTM) account and installing it on their website. She explains the importance of GTM for managing marketing tags, such as conversion tracking and remarketing, without needing programming skills. The video covers the creation of a GTM account, installation methods for different website types (including WordPress and e-commerce platforms), and verifies the correct installation of GTM. Adriana emphasizes the importance of GTM for digital marketing success and provides valuable tips for using the tool effectively.

Takeaways

• 😀 Tag Manager is a tool that allows you to manage and install tags (like Google Ads or Facebook Ads) on your website without needing a programmer.
• 😀 It simplifies the process of adding codes or tracking tags to a website by giving you control over the installation.
• 😀 You only need to install the Google Tag Manager code on your site once, and after that, you can manage all tags from a single interface.
• 😀 To use Google Tag Manager, you need a Google account (Gmail) and access to the Tag Manager website (tagmanager.google.com).
• 😀 When setting up your Google Tag Manager account, you need to provide a name that helps you remember the specific site or project you are managing.
• 😀 The setup process involves selecting your site’s country and agreeing to the terms of service.
• 😀 You can create different containers within Tag Manager, each representing a different website or project, which helps organize tags for multiple sites.
• 😀 For WordPress users, a simple plugin like 'Meta Net Tag Manager' can be used to easily install Tag Manager without coding.
• 😀 For those using third-party platforms (e.g., Shopify, Nuvem Shop), you can usually find tutorials or request support to install Tag Manager on your site.
• 😀 Once Tag Manager is installed, you can verify if it was correctly set up by using the 'Preview' mode to check the installation status.
• 😀 The next steps after installation include adding essential tags, such as remarketing tags, conversion tracking tags, and Google Analytics tags.

Q & A

What is Google Tag Manager (GTM) and why is it important for digital marketers?

Google Tag Manager (GTM) is a tag management system that allows digital marketers to add and manage marketing tags (like conversion tracking, analytics, and remarketing tags) on their website without needing a programmer. It is important because it simplifies the process of adding and updating tags, giving marketers independence and efficiency.

How does Google Tag Manager help marketers who don't have coding experience?

GTM enables marketers to add tags to their website by using a simple interface, eliminating the need for coding knowledge. Marketers can easily install and update tags by just pasting the provided code snippets into the system, which is less technically demanding than working directly with site code.

What steps are involved in setting up Google Tag Manager?

To set up Google Tag Manager, first create a Google account if you don't have one. Then, visit tagmanager.google.com, create an account, and set up a container for your website. Once set up, you'll need to install the provided GTM code on your website either manually or through plugins like the 'Meta Tag Manager' for WordPress.

What is the 'container' in Google Tag Manager?

In Google Tag Manager, a 'container' is a space where all the tags, triggers, and variables for a specific website or app are stored. Each website or app that you manage requires its own container, allowing you to organize and manage tags for each project separately.

Can I use Google Tag Manager for websites built on any platform?

Yes, Google Tag Manager can be used on websites built with various platforms, such as WordPress, Shopify, or custom-built sites. GTM provides different methods of installation, including direct code insertion or using plugins like 'Meta Tag Manager' for WordPress.

How do I install Google Tag Manager on a WordPress site?

For WordPress, you can install the 'Meta Tag Manager' plugin and then insert the GTM code snippet into the plugin's settings. This method is simple and avoids the need for manual code insertion, making it accessible to users without coding knowledge.

What should I do if I use a third-party platform like Shopify or Nuvem Shop?

If you're using a third-party platform like Shopify or Nuvem Shop, you'll need to check the platform's documentation or open a support ticket to get a tutorial on how to install Google Tag Manager. Many platforms have ready-made guides or can even install the code for you.

What happens if the Google Tag Manager code is not correctly installed?

If the GTM code is not installed correctly, it won't be able to manage tags on your website. To verify the installation, you can use the 'Preview' mode in GTM to check if the correct tags are firing on your site. If tags are missing, you should review the installation steps or ask for assistance.

What are the essential tags to install through Google Tag Manager?

The three essential tags to install are: 1) Remarketing tag, 2) Conversion tracking tag, and 3) Google Analytics tag. These tags are fundamental for tracking and optimizing your marketing efforts across platforms like Google Ads and Facebook.

Where can I learn how to install specific tags like Remarketing or Conversion tags?

To learn how to install specific tags like Remarketing or Conversion tags, you can refer to dedicated lessons or tutorials. These will be available in further lessons linked in the description of the video or platform. The process usually involves setting up the tags and defining triggers for when they should be activated.