Instagram Par Kaise Grow Kare - Question & Answer Series By Sandeep Bhansali

Summary

The video script discusses strategies for growing one's Instagram influence by focusing on providing valuable content that solves problems and engages the audience. It emphasizes the importance of content quality and the potential for automatic sharing and following if the content is interesting. The script also covers aspects of Facebook marketing, ethical considerations for managing client pages, and the process of creating and managing ads. It highlights the need for understanding business objectives, budgeting for ads, and the creative process involved in ad creation, including video and image production. The speaker, Sandeep Bansal, expresses a mission to help at least 10 lakh people learn and implement digital marketing to create new income sources.

Takeaways

• 😀 The primary way to grow on Instagram is by providing value, solving problems, and creating interesting content that naturally attracts followers and shares.
• 🔍 To check if your Facebook ad is being viewed, you need to understand that 'impression' data doesn't provide who exactly has seen your ad, but it's essential for ad performance analysis.
• 📈 If you're running a lead generation ad where users are asked to click and fill out a form with their name, mobile number, or email ID, you can receive leads, but this doesn't provide detailed viewer data.
• 📝 To attract free leads from social media, start by providing content that offers value and knowledge to your audience, which will naturally draw leads to you.
• 🤔 When considering Facebook marketing, it's crucial to understand the purpose of the ad, whether it's for lead generation, traffic, brand awareness, and the budget the client is willing to spend.
• 👥 Ethics play a significant role in digital marketing; if a client has a page, it should rightfully belong to them, and any work done should respect this ownership.
• 🛠️ To operate a client's page on Facebook, you need to be added as a partner in their business settings, which involves creating a business manager account and assigning the right roles.
• 💰 The cost of running an ad can vary greatly depending on the business's goals, the creative involved, and the amount of effort put into the campaign.
• 📊 It's important to understand the client's budget and expectations when creating an ad, as this will influence the strategy and the creative process.
• 🎯 The speaker, Sandeep Bansal, emphasizes the importance of learning and implementing digital marketing to create new revenue sources and offers to help at least 1 million people achieve this.
• ⏰ The final takeaway is about an upcoming event where the speaker will provide further insights and assistance on digital marketing, scheduled for the next Wednesday at 9 PM.

Q & A

What are some strategies for growing on Instagram according to Shankar?

Shankar suggests that the primary strategy for growing on Instagram is providing value and solving problems for the audience. If the content is interesting, people will naturally share it, follow the account, and the influence will grow automatically.

How can one check who viewed their Facebook ad?

One cannot see the specific individuals who viewed their Facebook ad. Facebook provides data on impressions, which indicates how many times the ad was seen, but not the specific viewers.

What advice is given for generating free leads from social media?

To generate free leads from social media, it's recommended to start providing valuable and knowledgeable content. This approach can attract leads automatically.

Should a client's Facebook page be created from their account or the marketer's account?

Ethically, the client's Facebook page should be created from the client's account. The marketer can be added as a partner to manage the page and ads.

Is there a minimum amount required to start a Facebook ad account?

The minimum amount required can vary. While some accounts may need a minimum of 5000 currency units, others may start with less. Facebook's policies can change and may differ based on the account.

What factors should be considered when setting charges for creating Facebook ads?

Charges depend on various factors, including understanding the client's business, the purpose of the ad, the amount of money to be spent, and whether creative assets like videos or images need to be made. Simple ads might cost 500-1000 units per ad, while more complex ads could start from 2000 units or more.

How should a marketer charge if a client plans to spend a large amount on ads per month?

For clients planning to spend a large amount, such as 100,000 units per month, a percentage-based fee can be charged, such as 10%. This fee would cover the creation and management of ads, including creating images and videos.

What is the professional stance on taking on low-budget ad clients?

Professionally, it may not be advisable to take on low-budget ad clients as the return may not justify the effort. However, if someone wants to gain experience, they can consider it.

What is the ethical approach when managing a client's Facebook business assets?

Ethically, all business assets, including the Facebook page and ad accounts, should belong to the client. The marketer should be added as a partner with appropriate permissions to manage these assets.

What is the mission of Sandeep Banshali, as stated at the end of the transcript?

Sandeep Banshali's mission is to help at least 1 million people learn and implement digital marketing, thereby creating new resources for earning money.