How to Rank Your Website on Google - WordPress SEO For Beginners

Summary

This video tutorial offers a step-by-step guide on optimizing a website for Google search rankings. It starts by explaining how Google selects search results based on user intent and best content delivery. The tutorial then covers the process of identifying popular search terms related to one's business, such as 'coffee shops,' and creating targeted content to address user queries effectively. It proceeds to demonstrate content creation on WordPress, including structuring, adding images, and publishing. The video also discusses enhancing the site's appearance in search results through SEO plugins, customizing titles, descriptions, and permalinks. Finally, it outlines how to inform Google about the site's content using 'Google Site Kit' and submitting a sitemap for better indexing, concluding with tracking the site's performance and search rankings.

Takeaways

• 🔍 SEO is crucial for ranking a website on Google's search results and attracting free visitors.
• 🏆 Google aims to provide the best content to its users, which is why certain sites appear in search results.
• 📝 The first step in SEO is creating content that can rank on Google by identifying what people are searching for.
• 🔑 Keyword research is essential to understand user intent and create targeted content.
• 📍 Using tools like Google's search suggestions can help find relevant search terms for your content.
• 🎯 After identifying the target audience and their needs, create content that answers their questions effectively.
• 🖋️ WordPress can be used to create and publish content, ensuring it is well-structured with headings and images.
• 🔗 Customizing permalinks and adding SEO-friendly descriptions can improve how your site appears in search results.
• 📈 Using SEO plugins can help manage site visibility, including creating and submitting sitemaps to Google.
• 📊 Google Site Kit can provide insights into how your content is performing in search results, including impressions and clicks.
• ⏱️ Patience is required as it takes time for Google to index and rank new content.
• 🏁 Continuously monitor and improve your SEO efforts to outperform competitors and increase your site's visibility.

Q & A

What is the main topic of the video script?

The main topic of the video script is how to rank a website on Google search results using SEO techniques.

Why does Google rank websites in its search results?

Google ranks websites in its search results to provide its users with the best content that solves their search queries.

What is the first step to create content that can rank on Google?

The first step is to find what people are searching for by using Google's auto-suggestion feature and selecting relevant keywords.

How can one identify the target audience for their website content?

One can identify the target audience by selecting specific search terms that the audience uses, such as 'best coffee shops in Mumbai'.

What is the importance of creating content that answers the user's question?

Creating content that answers the user's question is important because Google prioritizes content that provides value and solutions to its users.

How does the script suggest creating a blog post on a WordPress website?

The script suggests creating a blog post by going to 'New' and clicking 'Post', then entering a title and adding content with headings and images.

Why is it necessary to make the website's link attractive when it appears on Google search results?

An attractive link helps in making the website stand out in search results, which can improve click-through rates and potentially the ranking of the site.

How can one customize the permalink structure of their WordPress posts to make them more attractive?

One can customize the permalink structure by going to 'Settings', then 'Permalinks', and selecting the 'Post name' option.

What is the role of an SEO plugin in enhancing the visibility of a website on Google?

An SEO plugin helps in adding custom descriptions and meta tags to the website's content, which can improve its appearance in search results and attract more clicks.

How can one inform Google about the content on their website?

One can inform Google about the content by installing the 'Google Site Kit' plugin, setting it up with a Google account, and submitting a sitemap of the website.

What is a sitemap and why is it important for a website's SEO?

A sitemap is a file that lists all the pages and posts of a website; it's important for SEO because it helps Google easily find and index all the content on the site.

How can one track the performance of their website or individual blog posts on Google?

One can track the performance by using the 'Google Site Kit' plugin in WordPress, which provides data on impressions, clicks, and search terms used to find the site.

What should one do if they find it difficult to rank for competitive search terms?

If ranking for competitive search terms is difficult, one should find low competition keywords for which they can easily rank by creating unique and valuable content.

Outlines

00:00

🔍 Understanding SEO and Ranking on Google

This paragraph introduces the concept of Search Engine Optimization (SEO) and the process of ranking a website on Google. It explains the importance of creating content that aligns with user search intent and Google's goal to provide the best content to its users. The speaker outlines the three-part process for SEO, starting with understanding what people are searching for, particularly using the example of a 'coffee shop'. The focus is on identifying search terms related to the business, selecting the target audience, and creating content that answers the user's questions, using WordPress as an example platform for content creation.

05:20

🖼️ Enhancing Content with Images and SEO Plugins

The second paragraph delves into the importance of making content visually appealing by adding images and optimizing the content for search engines. It provides a step-by-step guide on how to enhance a WordPress blog post with images and how to improve the appearance of the post's link and title in Google search results. The speaker also introduces the use of SEO plugins to customize the site's permalink structure and to add meta descriptions, which are crucial for attracting users' attention in search results.

10:22

🔗 Submitting Your Website to Google and Using Site Kit

This paragraph explains how to make Google aware of your website's content. It covers the process of installing and setting up the 'Google Site Kit' plugin, which connects your WordPress site with Google. The speaker emphasizes the importance of submitting a sitemap to Google to help it discover and index all the pages and posts on your site. The sitemap is a crucial tool for informing Google about the content you have published, ensuring that it can be found in search results.

15:28

📈 Tracking Your Website's Performance on Google

The final paragraph focuses on tracking and analyzing the performance of your website on Google. It discusses how to use the 'Google Site Kit' plugin to monitor impressions, clicks, and search terms that drive traffic to your site. The speaker advises patience as Google reviews and ranks content, and the importance of creating high-quality, unique content that outperforms the competition. The paragraph concludes with a call to action for viewers to subscribe for more content and to download an SEO checklist guide for further assistance.

Keywords

💡SEO

SEO stands for Search Engine Optimization, which is the process of improving the visibility and ranking of a website on search engine results pages (SERPs) through both on-page and off-page strategies. In the video, SEO is central to the theme as it teaches viewers how to improve their website's visibility on Google by creating content that can rank and optimizing the site's elements such as titles, links, and descriptions.

💡Google Search

Google Search refers to the act of using Google's search engine to look for information on the internet. The video script emphasizes the importance of understanding how Google Search works in order to rank a website higher in its results. It mentions that Google aims to show the best content to its users, which is why the script advises creating content that answers users' queries effectively.

💡Content Creation

Content creation is the process of producing material such as text, images, or videos to be posted on a website or other platforms. In the context of the video, content creation is crucial for SEO as it involves crafting content that not only attracts users but also satisfies Google's criteria for high-quality, relevant content. The script provides a step-by-step guide on how to create content that can rank on Google, including choosing relevant topics and structuring the content with headings and images.

💡Keywords

Keywords are specific words or phrases that users type into search engines when looking for information. In the video, identifying and using the right keywords is a key aspect of SEO strategy. The script demonstrates how to find popular search terms related to a business, such as 'coffee shops,' and how to select specific keywords like 'best coffee shops in Mumbai' to target with the website's content.

💡Permalinks

Permalinks are permanent URLs used to access a specific blog post or web page. In the video, it is suggested to make the permalinks of blog posts more attractive by selecting the 'post name' option in WordPress settings. This helps in creating cleaner and more understandable URLs that can improve the appearance of the site in Google search results, as demonstrated by the script with the example of changing the link format.

💡Plugin

A plugin is a software component that adds a specific feature or functionality to a larger software application. In the video, plugins are used to enhance the SEO capabilities of a WordPress website. For instance, the script mentions installing an SEO plugin to add a custom description to a blog post, which can help improve the post's visibility and click-through rate on Google.

💡Google Site Kit

Google Site Kit is a plugin for WordPress that helps website owners to connect their site with Google services, including Google Analytics and Google Search Console. The script explains how to install and set up Google Site Kit to help Google find and understand the website's content better. It is part of the process to submit a sitemap to Google and track the site's performance in search results.

💡Sitemap

A sitemap is a file where all of the URLs of a website are listed, allowing search engine crawlers to discover and index the site's content more efficiently. In the video, submitting a sitemap to Google is presented as a critical step in making the website's content known to Google. The script provides a detailed process of how to generate and submit a sitemap using the SEO plugin and Google Site Kit.

💡Impressions

Impressions refer to the number of times a website or a specific piece of content appears in search results. The video script explains that tracking impressions is important to understand how often the website shows up in Google searches. It is one of the metrics provided by Google Site Kit that helps website owners gauge the visibility of their content.

💡Clicks

Clicks represent the number of times users select a website from the search results, leading them to that site. In the context of the video, the number of clicks is an indicator of how effective the website's appearance in search results is at attracting visitors. The script mentions that as impressions increase, so should the number of clicks, which is a positive sign for the website's performance in Google searches.

Highlights

The video explains how to rank a website on Google search results.

Google aims to provide the best content to its users by showing relevant search results.

SEO is essential for a website to appear in Google search results.

Content creation starts with identifying what people are searching for, using Google's search suggestions.

Selecting the right audience and understanding their search intent is crucial for content creation.

Creating content that answers the user's questions can help rank on Google.

WordPress can be used to build a website and create content easily.

Adding headings and images to content can improve readability and attractiveness.

Publishing content on a website can make it visible to Google and potential visitors.

Customizing the permalink structure can make the website's links more attractive.

Installing an SEO plugin in WordPress allows adding custom descriptions for search results.

Sharing website details with Google using the Google Site Kit plugin helps Google find and rank the site.

Submitting a sitemap to Google Search Console helps Google discover all the pages and posts on a website.

Patience is required as it takes time for Google to rank content for the desired search terms.

Analyzing competition and offering better content can improve the chances of ranking higher on Google.

Google Site Kit in WordPress provides insights into how content is performing in Google search results.

The video offers additional resources for finding low competition keywords and an SEO checklist guide.

Transcripts

Hi Guys,

Today we're going to see

how to rank your website on the Google search.

Now let's say you have a website,

And you want to rank this website on the Google search results.

But now when you search for it on Google.

your site does not appear.

Now how do you bring your website into the Google search results?

So in this video, we're going to see

How to do SEO for your website

and get your website to appear on the Google search results

And in this video we will also see how to rank your website, for the 'search terms' you want.

Once your site appears on the Google search results,

you will be able to get more visitors to your website, for free.

Okay,

so let's get started.

First, let’s see how Google ranks a website on their search results.

Now let’s say you’re searching something on Google.

And you get results like this.

Now how did these results show up here?

What is Google looking for?

Google wants it’s users to find what they’re looking for.

It wants to show the best content to its users.

So these results are here,

because Google thinks they will solve the problem of the user.

So in order to rank your website on Google,

We’re going to do 3 parts

The 1st part is to Create Content Which Can Rank on Google

So to create the content

The 1st step, is to Find what people are searching for.

Now, How do you find what people are searching for?

So To do that

Just go to google.

Now think, What your business is about?

Let's say you're running a 'coffee shop'.

Just Enter that into google

And as soon as you type it!

You can find what people are searching for, related to 'coffee shops'

Now let’s say you want to reach these people.,

To find more terms, searched by them,

just press the down arrow

and select that keyword.

and now if you press 'space'

you can find even more terms, searched by the people

Now Google is showing these results,

because it has been searched by a good number of people.

So once you find what people search for,

next

you need to Choose the people, who you want to reach..

So you can pick any set of users you want.

I am going to choose these users

The people, who have searched for,

the ‘best coffee shops in mumbai’.

So Once you have selected your audience,

Next you need to find out what this user might be looking for.

So to find out what the user is looking for

you need to think about,

If someone searches for 'this'

What exactly, are they looking for?

So in this case,

the users are clearly trying to find,

the 'best coffee shops, to visit, in the mumbai area'

So once you find what the user is looking for,

we can go to the next step, :

which is to ‘Create content, for this user’

Now as google wants it’s users to find what they’re looking for,.

In order to rank on google,

you need to create a content on your website

which answers the users question.

So next let’s see how you can create the content.

to create the content

Let’s go to our website.

Now this is a site, which I have built with wordpress.

If you don't have a website,

you can easily create one by watching this video,

now to create our content

Let’s go to new

and click post

And Now it will take you to this page.

Now first, we need to enter the title for our content

Now as we’re creating the content for the people looking for ‘best coffee shops, in mumbai’

Let’s enter the title as ‘The best coffee shops in mumbai’

Once you’ve entered your title,

Next you need to add the content,

which answers our user’s question.

Now as the users are trying to find the 'best coffee shops, in the mumbai area'

I’m going to list down, the best coffee shops in mumbai.

Now once you have added your content. to make this content easy to read,

Let’s add headings,

So to add the heading

Just select the text which you want as the heading.

And then click here,

and choose heading

in the same way, we will do it for all the headings

Now, once you have added the headings

to make your post look more attractive

let's add images

So let’s say you want to add this image.,

just drag your image,

And then drop it where you want to add it.

And then

we’ll add another image here ,

and in the same way,

you can add images under other headings

we have completed creating the content for our user,.

and we've successfully solved the users' question.

Which is “what are the best coffee shops in mumbai”

So once you have created your content,

To publish it on the web,

just click publish.

And the content will be published on your website.

So let’s see how it looks.

To see your content,

just click ‘view post’.

And as you can see, we have now got our blog post.

So this is how you can Create Content,

which can answers the user’s question & can rank on Google

Once you have created your content,

Next, let's go to the 2nd part of this tutorial, which is to make your

which is to make your site look good, when it appears, on the Google search results.

So first let's see, how our site will appear on Google search right now.

Here it is.

Our site is not yet ranked on Google,

but if it ranks,

this is how it will look.

Now here you can see that, we have got the title, which we kept here.

And here Google shows the link, of our page.

and as you can see, this link is not very clear,

Here you can see another site's link, which is more clear.

So Next, let's see how you can make the link of your post, look more attractive.

So to make the link attractive.

Let's go here

And click dashboard.

Now go to settings,

and then click permalinks.

and now It will take you to this page,

so this is the page, where you can change ‘how your links look like’.

Right now you can see that ‘plain’ is selected

Which means our link will be shown in this way.

Now to make our link more attractive.

All we have to do is, just select ‘post name’.

And all your links will be changed to this format.

So now if we click ‘save changes’.

And then go to our post,

and click refresh,

you can see that, our link has been changed.

So now when our site appears on Google,

instead of appearing like this,

this is how it will look.

Now as we have the same search term used by the user here

it will help google identify what our content is about

and help it rank better on the search results

Okay!

So now you know how you can control, the title,

& the link.

But what about this part,

which is the description.

Now Here you can see that, it shows a random text.

Which is taken from our blog post.

Now instead of this text,

what if you want to put your own text, like this,

which looks more attractive.

So next let's see how you can add the description,

Now WordPress, by default does not have this feature.

So in order to add our description,

we need to install a plugin, on our WordPress site.

So to install the plugin,

let’s go to WordPress.

Now go to plugins,

And click add new.

Now search for SEO

And you will get these plugins

now to add our description,

we're going to use this plugin

So let’s click install,

and click activate.

And as you can see,

the plugin has been installed.

which means we can now add our description

Now if we go to our post,

and scroll down

You can see that there are no options here.

But now if we click refresh.

You can see that,

we have got these options

from the plugin

And here, You can see how this post will appear, on Google.

Now to add your description, just click ‘edit’.

And here you will be able to add your description

. So here you need to enter the text, which you want to show on google.

So I’m going to enter a short description about my content

As you can see, this is the description, which will appear on google.

Once you have entered your description,

Let’s click close

and Now to save your changes, just click update.

So now when this post appears on Google, this is how it will look.

So this will encourage more users to click on your link

& then read your content.

So this is how you can add the link,

The title,

And the description,

for your content.

Okay!

So now we have successfully made our site look good on the Google search results.

Now once you have published your content,

how will Google 'Know' about your content?

To help Google, find your site & it's content,

We need to share our website details with Google.

So Next let’s go to the final part of this video,

where we see, how you can tell Google About your website’s content.

so to tell Google about our content, we're going to do 3 steps.

The first step, is to install the Google plugin on our website.

So to install the plugin,

let’s go to our dashboard,

and then go to plugins

and click add new.

Now search for a plugin called 'Google site kit'

And you will get this plugin.

So this is the plugin, which is going to help us tell Google about our website.

So to install this plugin,

Let’s click install,

and then click activate.

And as you can see, the Google plugin is now installed.

and you can see the message here

Once you have installed the plugin,

we can go to step 2 which is to setup the google plugin,

So to set it up,

let’s click ‘start setup’.

And it will take you to this page,

Now to setup the plugin,

let’s click sign in.

And then sign in to your Google Account,

Now click allow.

Now to complete the setup,

just click proceed.

Then again click allow,

and then finally click add site.

okay!

So now we have successfully Set up our plugin

So now if we click ‘go to my dashboard’,

you can see that,

Google is now connected with our website.

Once you have Setup the Google Plugin, you we can now go to the final step,

which is to tell Google About all the pages you we have on your website.

Now let’s say you have published 10 blog posts on your site.

Now how will Google, find these posts?

So to inform Google about your posts, we need to submit,

something called as a sitemap.

So sitemap is a page,

which has the links of all the pages & posts,

you have on your site

So to submit your sitemap to Google,

First we need to 2get the sitemap, from the seo plugin which we installed before.

So to get the sitemap,

let’s go to WordPress,

and click ‘SEO’.

Now go to features,

here you can see that, we have an option called ‘sitemaps’.

Now to get the sitemap,

just click this question mark,

and then click here

And as you can see,

we’ve now got our sitemap,

which has the links to all of the pages on our site.

Now if we click ‘posts site map’,

you can see the Links to all the posts, that we’ve published on our site,

including the one which we just published now.

So submitting this sitemap to Google, will help it find all the contents of your site easily.

So to submit your sitemap to Google,

First let’s go back to the main sitemap page.

And now we need to submit this sitemap link to google.

So to submit the link, let’s go to wordpress.

and then go to ‘Google Site kit’

And click search console

Now click here, to open the search console

and it will take you to this page

Now to submit your sitemap,

just click sitemaps.

And here you need to enter your sitemap link.

So to get the link, let’s go to our sitemap.

and then select this part

And then right click

& copy it.

Now to paste the link, let’s go back to this tab,

And then paste the link here.

Now to submit the sitemap, just click “submit”.

And as you can see, our sitemap has been successfully submitted

So now when you publish new content,

it will be automatically added to your sitemap,

and will be recognized by Google.

So this is how you can tell Google, about the pages you have on your website.

So now we’ve optimised our website, for ranking on google.

So now if we go to google

You can see that previously, our website was not found.

now if we click ‘refresh’.

You can see that, our website has now started to appear on google.

So this is how you can get your website to appear on the google search results.

Now in order to rank for the keyword you want.

There’ are a few things you need to remember:

It takes time for google to find your content and then rank it,

for the correct ‘search terms’.

So be patient while google reviews your content.

Remember that Google Wants to show the best possible content to its visitors.

So, Take a look at the competition

& ensure your content has something new,

or better to offer to the visitors.

Try to create content which is better than what the competition has to offer

Okay!

Now you know how to get your website to appear, on the google search results.

But,

How do you know if your site is ranking on google?

How do you see the number of people, who are coming to your website, from google?

So to see if your content is ranking on google,

lets go to WordPress

& click site kit,

Now as soon as you click it,

Here, you will find, a few important details.

Now the 1st number here, which is called as ‘Impressions’

is the number of times, your website has appeared, on the google search results.

So here it says, our website has appeared on google search a 209 times,

In the last ‘28 days’.

So as you publish more & more New content

your site will get more & more impressions from different search terms.

And this number will rise.

And as this rises, the number of times people click on your website,

from the search results will also rise.

So this is the no of times, people have clicked on our website,

from the google search results.

Now if you want to see the search terms, which your content is ranking for,

Just scroll down

And here you can see the ‘search terms’ which people are using, to find your site.

Now, if you want to see, how a particular blog post you wrote is doing on google,

just click here.

And then enter the title of your post

And select it.

Now if you click ‘view data’...

You can see the impressions & clicks

this individual post has got,

on the google search results.

So this is how you can know,

Which content you’ve published, is ranking on google.

And how many people are visiting your site, from that content.

So that’s it guys!

This is how you can optimize your website for google

And then make it appear on the google search results.

Now, if you choose a search term for which the competitors content is already very good.

Then you might find it difficult to rank your site, for those terms,

In that case, you need to find, keywords which are easy to rank for

If you want to find low competition keywords

For which you can easily rank for,

you can watch this video.

And If you want to see full list of things

you can do to improve your seo ,

You can download our seo checklist guide by clicking here.

And also make sure you subscribe to Website Learners to get more videos like this one

Thanks for watching, I will see you in the next video.

Take care

Ba Bye