Adding Description and Highlights for Your Product | Getting Started on GetYourGuide

Summary

This video offers a guide on enhancing customer bookings by adding engaging product descriptions and highlights. It emphasizes the importance of a short, unique description and a full description that paints a vivid experience, including details and emotions. The script advises on using keywords for search engine optimization and suggests creating excitement with descriptive, verb-led phrases in the highlights section. It concludes with a call to action to update product descriptions and highlights, and offers further resources for support.

Takeaways

• 📝 Importance of Clear Communication: Ensuring customers understand what they will get when booking is crucial for a successful experience.
• 🔍 SEO Optimization: The short description and first paragraph of the full description help in search engine visibility, making it easier for customers to find and book.
• 🔑 Keyword Inclusion: Including relevant keywords in the description is essential for accurate search engine indexing and customer understanding.
• 🎉 Engaging Short Description: A short, unique, and engaging description acts as a showcase window to attract customer attention.
• 🚫 Avoid Generic Descriptions: Examples of bad descriptions are given, emphasizing the need to avoid generic and uninformative language.
• 🌟 Highlight Uniqueness: Good examples are provided to show how to highlight what makes an experience special and different.
• 📖 Comprehensive Full Description: The full description should detail the entire experience, from start to finish, to give customers a vivid image.
• 🎨 Visual Storytelling: The goal of the full description is to create a compelling narrative that travelers can't resist.
• ✨ Highlighting Special Features: Use 3 to 5 short and punchy phrases to highlight what makes the activity special and help customers visualize the experience.
• 🏃‍♂️ Action-Oriented Language: Starting each highlight phrase with a verb and using descriptive language creates excitement and engagement.
• 🛠️ Encouraging Updates: The script encourages updating product descriptions and highlights to improve customer appeal and bookings.
• 💡 Additional Resources: For further questions, customers are directed to additional resources for more information and support.

Q & A

Why is it important to help customers understand what they'll get when they book with you?

It's important because clear understanding helps customers make informed decisions and enhances their booking experience, leading to higher satisfaction and better reviews.

What is the purpose of adding product descriptions and highlights in the video?

The purpose is to make the activity stand out, attract customers' attention, and increase the chances of them finding and booking the activity.

How do the short description and the first paragraph of the full description help in search engine optimization?

They help surface the product in search engines by using original content and including relevant keywords that best describe the activity.

What should a short description provide to potential customers?

A short description should provide a sneak peak of the activity, engaging and unique enough to catch customers' attention and make them want to learn more.

Why is it considered bad to say 'Come join us for a tour in Rome. We will visit some places, and try different foods, like pizza and other snacks.' in a description?

This description lacks details and does not highlight what makes the experience special or different from others, which fails to engage and attract customers.

What makes a good example of a short description according to the video?

A good example is one that is descriptive, highlights the unique aspects of the activity, and creates excitement, such as 'Indulge in Rome's culinary delights on a guided street food tour.'

What is the goal of the full description in the product details?

The goal is to share all the details of the activity, describe the experience from start to finish, and paint a vibrant image that travelers can't resist booking.

How should the highlights section of the product description be structured?

The highlights should be 3 to 5 short and punchy phrases that start with a verb and are descriptive, helping customers visualize the experience and creating a sense of excitement.

What is the significance of starting each highlight phrase with a verb?

Starting with a verb makes the phrases more active and engaging, which can better capture the customer's interest and convey the excitement of the activity.

What should one avoid when crafting the highlights of an activity?

One should avoid generic and non-descriptive phrases. Instead, focus on creating vivid and unique descriptions that highlight what makes the activity special.

Where can additional resources be found if questions are not answered in the video series?

Additional resources can be found at supply.getyourguide.support, which provides further information and assistance.