Adding Description and Highlights for Your Product | Getting Started on GetYourGuide

GetYourGuide

22 Jul 202402:31

Summary

TLDRThis video offers a guide on enhancing customer bookings by adding engaging product descriptions and highlights. It emphasizes the importance of a short, unique description and a full description that paints a vivid experience, including details and emotions. The script advises on using keywords for search engine optimization and suggests creating excitement with descriptive, verb-led phrases in the highlights section. It concludes with a call to action to update product descriptions and highlights, and offers further resources for support.

Takeaways

📝 Importance of Clear Communication: Ensuring customers understand what they will get when booking is crucial for a successful experience.
🔍 SEO Optimization: The short description and first paragraph of the full description help in search engine visibility, making it easier for customers to find and book.
🔑 Keyword Inclusion: Including relevant keywords in the description is essential for accurate search engine indexing and customer understanding.
🎉 Engaging Short Description: A short, unique, and engaging description acts as a showcase window to attract customer attention.
🚫 Avoid Generic Descriptions: Examples of bad descriptions are given, emphasizing the need to avoid generic and uninformative language.
🌟 Highlight Uniqueness: Good examples are provided to show how to highlight what makes an experience special and different.
📖 Comprehensive Full Description: The full description should detail the entire experience, from start to finish, to give customers a vivid image.
🎨 Visual Storytelling: The goal of the full description is to create a compelling narrative that travelers can't resist.
✨ Highlighting Special Features: Use 3 to 5 short and punchy phrases to highlight what makes the activity special and help customers visualize the experience.
🏃‍♂️ Action-Oriented Language: Starting each highlight phrase with a verb and using descriptive language creates excitement and engagement.
🛠️ Encouraging Updates: The script encourages updating product descriptions and highlights to improve customer appeal and bookings.
💡 Additional Resources: For further questions, customers are directed to additional resources for more information and support.

Q & A

Why is it important to help customers understand what they'll get when they book with you?
-It's important because clear understanding helps customers make informed decisions and enhances their booking experience, leading to higher satisfaction and better reviews.
What is the purpose of adding product descriptions and highlights in the video?
-The purpose is to make the activity stand out, attract customers' attention, and increase the chances of them finding and booking the activity.
How do the short description and the first paragraph of the full description help in search engine optimization?
-They help surface the product in search engines by using original content and including relevant keywords that best describe the activity.
What should a short description provide to potential customers?
-A short description should provide a sneak peak of the activity, engaging and unique enough to catch customers' attention and make them want to learn more.
Why is it considered bad to say 'Come join us for a tour in Rome. We will visit some places, and try different foods, like pizza and other snacks.' in a description?
-This description lacks details and does not highlight what makes the experience special or different from others, which fails to engage and attract customers.
What makes a good example of a short description according to the video?
-A good example is one that is descriptive, highlights the unique aspects of the activity, and creates excitement, such as 'Indulge in Rome's culinary delights on a guided street food tour.'
What is the goal of the full description in the product details?
-The goal is to share all the details of the activity, describe the experience from start to finish, and paint a vibrant image that travelers can't resist booking.
How should the highlights section of the product description be structured?
-The highlights should be 3 to 5 short and punchy phrases that start with a verb and are descriptive, helping customers visualize the experience and creating a sense of excitement.
What is the significance of starting each highlight phrase with a verb?
-Starting with a verb makes the phrases more active and engaging, which can better capture the customer's interest and convey the excitement of the activity.
What should one avoid when crafting the highlights of an activity?
-One should avoid generic and non-descriptive phrases. Instead, focus on creating vivid and unique descriptions that highlight what makes the activity special.
Where can additional resources be found if questions are not answered in the video series?
-Additional resources can be found at supply.getyourguide.support, which provides further information and assistance.

Outlines

00:00

📝 Crafting Engaging Product Descriptions

This paragraph emphasizes the importance of clear and compelling product descriptions for customer engagement. It suggests that the short description and the opening of the full description are crucial for search engine optimization, and therefore should be original and keyword-rich. The paragraph provides an example of a weak description and contrasts it with a strong one, highlighting the need to showcase the unique aspects of an activity. It also outlines the structure for a full description, which should vividly detail the experience from beginning to end, and concludes with instructions on how to create impactful highlights using descriptive verbs to generate excitement.

Mindmap

Keywords

💡Product Descriptions

Product descriptions are the textual content that explains what a product or service is and what it offers to the customer. In the context of the video, product descriptions are crucial for helping customers understand what they will experience when booking an activity. The script emphasizes the importance of making these descriptions engaging and unique to stand out, as seen in the example of the 'guided street food tour' in Rome.

💡Highlights

Highlights are succinct, attention-grabbing phrases that summarize the key features or unique selling points of an activity or product. The video script advises using 3 to 5 of these to help customers visualize the experience and create excitement. For instance, instead of a generic phrase like 'Guided Rome eateries visit', the script suggests 'Visit some of Rome's oldest eateries with a local guide' to make the activity more appealing.

💡Search Engines

Search engines are systems that allow users to search for information on the internet. The video script mentions that the short description and the first paragraph of the full description help surface the product in search engines, which is important for visibility and making it easier for customers to find and book the activity. This is related to the concept of search engine optimization (SEO).

💡Keywords

Keywords are specific words or phrases that define the main subjects of a piece of content and are used to help search engines understand the relevance of that content to user queries. In the video, the script advises including keywords that best describe the activity to improve searchability and attract the right audience, as exemplified by the use of descriptive terms in the Rome food tour description.

💡Short Description

A short description is a brief summary of an activity or product designed to quickly inform and entice potential customers. The video script describes it as a 'showcase window' that should be engaging and unique to capture attention, contrasting it with a bad example that lacks detail and fails to highlight the special aspects of the experience.

💡Full Description

A full description provides all the details of an activity, describing the experience from start to finish. The video script emphasizes the need to paint a vibrant image that travelers can't resist, by highlighting what customers will see, do, and feel during the activity, thus creating a compelling narrative to encourage bookings.

💡Originality

Originality refers to the quality of being novel or unique, not copied from others. The video script stresses the importance of keeping descriptions original to stand out in search results and to provide a genuine representation of the activity. This is exemplified by the contrast between a generic tour description and a detailed, unique one that includes specific food items and locations.

💡Engaging

Engaging content captures and holds the interest of the audience. In the video, the script advises making the short description engaging to attract customers' attention, suggesting that it should be compelling enough to make potential customers want to learn more about the activity, as shown by the enticing description of the Rome food tour.

💡Visualize

To visualize means to form a clear and detailed mental image of something. The video script encourages the use of descriptive highlights that help customers visualize the experience, which is crucial for creating a sense of excitement and desire to participate in the activity.

💡Excitement

Excitement is a feeling of enthusiasm or eagerness. The video script discusses creating a sense of excitement through descriptive language and verb usage in highlights, aiming to evoke a reaction from potential customers that makes them want to try the activity, as illustrated by the transformation of a mundane phrase into an enticing one.

💡Book

To book in this context means to make a reservation or secure a place for an activity. The video script repeatedly mentions the goal of making it easy for customers to find and book the activity, which is the ultimate objective of crafting effective product descriptions and highlights.

Highlights

Helping customers understand what they'll get is crucial for successful bookings.

Adding product descriptions and highlights can make your activity stand out.

Short descriptions and the first paragraph of the full description are important for search engine optimization.

Originality and inclusion of relevant keywords are key for product visibility in search results.

A short description should provide a sneak peak of the activity and catch customer attention.

Avoid generic descriptions; instead, highlight what makes the experience special.

A good example of a short description includes specific details and unique selling points.

The full description should detail the entire experience, from start to finish.

Paint a vibrant image of the experience to entice travelers to book.

Include at least 3 to 5 short and punchy phrases about what makes your activity special.

Use verbs and descriptive language in highlights to create excitement.

Highlights should help customers visualize the experience and feel compelled to try it.

Instead of generic phrases, use descriptive and engaging language for highlights.

For example, 'Visit some of Rome's oldest eateries with a local guide' is more enticing than 'Guided Rome eateries visit'.

Practice creating compelling descriptions and highlights for your products.

Update your product descriptions and highlights to improve customer engagement.

After updating, click 'Continue' to move to the next section.

Additional resources for questions not answered in the video series are available at supply.getyourguide.support.