How To Learn Copywriting In 7 Days: Complete Tutorial For Beginners

Summary

In this informative video, Jesse from St. Copyrighting presents a 7-Day roadmap designed to guide beginners to become proficient copywriters. The journey includes learning the basics, acquiring essential skills, studying successful examples, practicing writing, creating portfolio pieces, seeking feedback, and finally, securing the first copywriting client. Jesse emphasizes the importance of research, empathy, and versatility, and provides resources like the 1-hour free copywriting course, recommended books, and websites for further study and inspiration.

Takeaways

• 📚 Day 1 focuses on learning the basics of copywriting, which is foundational for a successful career in this field.
• 📚 Day 1 also recommends watching a free 1-hour copywriting course for beginners and reading key books such as the Adweek Copywriting Handbook and Influence: The Psychology of Persuasion.
• 🔍 Day 2 emphasizes the importance of acquiring five essential copywriting skills: being a decent writer, research, empathy, writing persuasively, and versatility.
• 📚 Day 3 is about studying successful copywriting examples to understand what effective copy looks like, using resources like swiped.co and Really Good Emails.
• ✍️ Day 4 stresses the importance of practicing copywriting daily, using prompts from websites like copywritingprompt.com to hone writing skills.
• 💼 Day 5 involves creating portfolio examples in a chosen niche, which can be done by writing about products or services one is familiar with or passionate about.
• 🔍 Day 6 is about seeking feedback on your work, using tools like the Hemingway app and engaging with communities of writers for constructive criticism.
• 🤝 Day 7 is dedicated to getting the first copywriting client, starting with leveraging one's existing network and offering services for free in exchange for testimonials and portfolio examples.
• 📈 The video suggests that learning, practicing, and getting feedback are crucial steps in building a strong portfolio and confidence as a copywriter.
• 📈 The script also highlights the importance of understanding the target audience, empathizing with them, and building rapport through the copy to persuade effectively.
• 📈 Versatility in writing style and tone is key to adapting to different clients' needs and ensuring satisfaction with the copywriting work.

Q & A

What is the purpose of the 7-Day roadmap presented by Jesse in the video?

The purpose of the 7-Day roadmap is to guide viewers through a step-by-step process to transform from a copywriting beginner into a confident copywriter.

What is the first step in the 7-Day roadmap for becoming a copywriter?

The first step is learning the basics, which includes understanding the fundamentals of copywriting and watching educational videos like the free 1-hour copywriting course for beginners.

Which books are recommended for learning the basics of copywriting according to the video?

The books recommended are 'The Adweek Copywriting Handbook' by Joseph Sugarman, 'Influence: The Psychology of Persuasion' by Robert Cialdini, and 'Web Copy That Sells' by Maria Veloso.

What are the five important copywriting skills mentioned in the video?

The five skills are: being a decent writer, research skills, empathy, the ability to write persuasively, and versatility in writing styles and tones.

Why is research an essential skill for copywriters?

Research is crucial because it helps copywriters understand the target audience, their desires, challenges, and the product or service being promoted, ensuring the copy resonates with the audience.

What is the significance of empathy in copywriting?

Empathy allows copywriters to connect with the audience on an emotional level, showing understanding of their problems or challenges, which helps build trust and rapport necessary for persuasion.

How can one study successful copywriting examples as suggested in the video?

One can study successful examples by using resources like swiped.co and reallygoodemails.com, or by searching on Google for specific types of copy examples, such as 'landing page examples'.

What is the recommended practice duration for a beginner copywriter according to Jesse?

Jesse recommends spending 10 to 15 minutes per day practicing writing copy.

What website can help beginners generate copywriting assignments to practice on?

Copywritingprompt.com is a website that generates instant copywriting assignments for practice.

How can a beginner copywriter create their first portfolio examples?

A beginner can choose a niche or topic they are knowledgeable or passionate about, select a product or service within that niche, and write sample copy such as an email, homepage, or product description.

What tool can be used to get immediate feedback on writing as a copywriter?

The Hemingway app is a tool that can be used to analyze writing and provide immediate feedback for improvement.

What is the recommended approach for a beginner copywriter to get their first client?

The recommended approach is to contact people within their network who might be entrepreneurs, marketing managers, or business owners, and offer copywriting services or ask for referrals.

How can offering to write for free benefit a beginner copywriter?

Offering to write for free can lead to testimonials, portfolio examples, and potentially future paid work, as well as referrals from satisfied clients.

Outlines

00:00

📚 Learning the Basics of Copywriting

The first paragraph introduces Jesse's 7-Day roadmap for transforming from a copywriting beginner to a confident professional. It emphasizes the importance of learning the basics as the foundation of a successful copywriting career. Jesse recommends watching a free 1-hour course on his channel and reading foundational books such as 'The Adweek Copywriting Handbook' by Joseph Sugarman, 'Influence: The Psychology of Persuasion' by Robert Cialdini, and 'Web Copy That Sells' by Maria Veloso to build a strong understanding of copywriting principles.

05:02

🔍 Developing Essential Copywriting Skills

In the second paragraph, Jesse discusses the five key skills necessary for successful copywriting. These include being a decent writer, conducting thorough research, showing empathy towards the target audience, writing persuasively, and demonstrating versatility in writing style. Each skill is crucial for connecting with the audience and creating compelling copy that resonates and persuades.

10:02

📘 Studying Successful Copywriting Examples

The third paragraph focuses on the importance of studying successful copywriting examples to understand what makes them effective. Jesse suggests using resources like swiped.co and goodemails.com to find examples and learn from them. He also advises using Google to find specific types of copywriting examples, such as landing pages, to further enhance one's understanding and skills.

✍️ Practicing Copywriting Regularly

In this paragraph, Jesse stresses the importance of practice in honing copywriting skills. He recommends spending 10 to 15 minutes a day writing, using prompts from copywritingprompt.com to overcome the initial hurdle of not knowing what to write. He also advises against editing while writing, suggesting that writers should focus on getting their thoughts down first and then revise later.

💼 Creating Portfolio Examples

The fifth paragraph is about creating portfolio examples to showcase one's copywriting abilities. Jesse suggests choosing a niche or industry of interest and writing samples related to products or services within that niche. He advises beginners to create three to five examples and upload them to platforms like Google Drive for easy sharing with potential clients.

📝 Getting Feedback and Improving Work

In the sixth paragraph, Jesse talks about the necessity of getting feedback on one's work to improve. He introduces the Hemingway app as a tool for immediate writing analysis and suggests joining copywriting communities or groups for professional feedback. He also mentions the possibility of joining his own Copy Academy for further learning and support.

🤝 Securing the First Copywriting Client

The final paragraph is about getting the first copywriting client. Jesse recommends leveraging one's existing network to find potential clients who are more likely to trust and support a new copywriter. He also suggests offering free work in exchange for testimonials and portfolio pieces, which can lead to paid work and referrals.

Keywords

💡Copywriting

Copywriting is the act of writing persuasive content to promote products, services, or ideas. In the video's context, it's the central theme as the speaker discusses a roadmap for becoming a proficient copywriter. The script mentions learning the basics of copywriting and improving skills, which are essential for a successful career in this field.

💡Confidence

Confidence is the belief in one's own abilities. The video aims to guide viewers on how to gain confidence in their copywriting abilities. It is mentioned that by following the 7-Day roadmap, beginners can transform into confident copywriters, highlighting the importance of self-assurance in the professional development process.

💡Freelance Copywriter

A freelance copywriter is a self-employed individual who offers copywriting services to clients on a project basis. The video's goal is to help viewers start their journey to become successful freelance copywriters by mastering copywriting skills and understanding the necessary steps to establish themselves in the field.

💡Basics

The term 'basics' refers to the fundamental principles or elements of a subject. In the video, 'learning the basics' is the first step in the 7-Day roadmap, emphasizing the importance of foundational knowledge in copywriting as a prerequisite for building advanced skills.

💡Research Skills

Research skills involve the ability to gather and analyze information about a target audience, product, or service. The script highlights the necessity of these skills in copywriting, as they enable a writer to understand and resonate with the audience, which is crucial for creating effective copy.

💡Empathy

Empathy is the capacity to understand and share the feelings of others. In the context of the video, empathy is one of the five important copywriting skills because it allows a copywriter to connect with the audience on an emotional level, fostering trust and rapport, which are vital for persuasive writing.

💡Persuasion

Persuasion is the art of influencing people's actions or beliefs. The video mentions that copywriting is about 'salesmanship in print,' meaning the ability to write persuasively is essential to convince readers of the value of a product or service.

💡Versatility

Versatility refers to the ability to adapt or be effective in many different areas or situations. The script discusses the need for a copywriter to be versatile, capable of adjusting their writing style and tone to match the client's needs, which is a key skill for success in diverse projects.

💡Portfolio Examples

A portfolio example is a piece of work that showcases a copywriter's abilities. The video advises creating portfolio examples as a way to demonstrate one's skills to potential clients. It suggests writing samples in a specific niche and using them to build a portfolio that can be shared with clients.

💡Feedback

Feedback is the response or criticism given on a piece of work. The script emphasizes the importance of getting feedback on one's writing to improve and refine it. It suggests using tools like the Hemingway app and sharing work with other writers for constructive criticism.

💡First Client

The first client represents the initial business relationship for a freelance copywriter. The video provides strategies for securing the first client, such as leveraging one's network and offering services for free in exchange for testimonials and portfolio examples, which can lead to paid work.

Highlights

Introduction to a 7-Day roadmap for transforming from a beginner to a confident copywriter.

Day one focuses on learning the basics, which are the foundation of copywriting.

Recommendation to watch the free 1-hour copywriting course for beginners to cover all the basics.

Suggestion to read 'The Adweek Copywriting Handbook' by Joseph Sugarman for foundational understanding.

Influence: The Psychology of Persuasion by Robert Cialdini is recommended for understanding persuasion principles.

Emphasis on the importance of reading 'Web Copy That Sells' by Maria Veloso for shaping copywriting skills.

Day two is about learning five essential copywriting skills for success.

The necessity of being a decent writer and developing writing skills over time.

Research skills are crucial for understanding the target audience and the product or service being written about.

Empathy as a key skill to resonate with the audience on an emotional level.

The importance of learning how to write persuasively to make sales.

Versatility in writing styles and tones to meet client needs.

Day three involves studying successful copywriting examples for inspiration.

Use of resources like swiped.co and reallygoodemails.com to find exceptional copywriting examples.

Day four stresses the importance of practicing copywriting daily to improve skills.

Recommendation to use copywritingprompt.com for daily writing practice.

Day five is about creating portfolio examples to showcase one's copywriting abilities.

Suggestion to write about a niche or industry one is passionate about for portfolio examples.

Day six focuses on getting feedback and improving work through tools like Hemingway app and peer reviews.

Day seven is about securing the first copywriting client through networking and offering free work for testimonials.

Recommendation to join copywriting communities for feedback and support.

Encouragement to watch additional videos for strategies on getting the first copywriting clients.

Transcripts

hi it's Jesse from St copyrighting and

in this video I'm going to walk you

through a 7-Day road map that you can

follow to transform from a beginner into

a confident copywriter so watch this

video to discover exactly what to do

each day to master copywriting improve

your skills and get started on your

journey to becoming a successful

freelance copywriter so let's get

started with day number one learning the

basics learning the basics is important

because it's the foundation to your

copyrighting journey and to your

copyrighting career so make sure you

don't miss this important step it's so

tempting on social media or watching

videos like this to kind of fast forward

through or to skip around and watch

other videos but right now commit to

watching this video to learning all of

the steps in this video so that you can

be confident in your journey to becoming

a copywriter so again day number one is

all about learning the basics and I have

another video on my channel called the

free 1H hour copyrighting course for

beginners once you finish watching this

video I recommend watching that video as

well because it covers all of the basics

about copyrighting it's a great 1hour

free course and you can follow to learn

all of the basics now make sure you

watch that video all the way through

because it's going to give you the

fundamentals of copyrighting so that's

an important step learning the basics

another thing you can do is read the

best books on copyrighting and those

books are the ad week copyrighting

handbook by Joseph Sugarman which is

actually the first book I ever read on

copywriting one of my favorite books and

recommended by many other copywriters as

well you can also read influence the

psychology of persuasion by Robert

sodani influence is a phenomenal book it

teaches you the six psychological

principles of persuasion which are

really effective and I still use to this

day when I'm writing copy and book

number three is lesser known book but

one that really shaped me as a

copywriter and that's web copy that

sells by Maria veloso also an excellent

book you can get all of these books on

Amazon or from any good bookstore I

recommend reading those books f you give

you a great foundational understanding

of what copywriting is and how to write

great copy day number two is to learn

the five important copywriting skills

you need to succeed so it's important to

learn these skills because every great

copywriter possesses these skills the

first skill you need is to be a decent

writer you don't have to be the world's

best writer but you need to be a decent

writer CU that's what clients are paying

for your writing skills now if at this

moment you don't feel like you're a

decent writer no worries you can develop

your writing skills over time my writing

skills have transformed enormously even

in the first year as a copywriter simply

by practicing writing and that's going

to be another activity we'll be talking

about in just a moment but the first

skill you need to possess is to be a

good writer cuz that's what clients are

paying for and the second skill you need

is research skills you can't skip this

important skill because every

copywriting project starts with research

which means spending enough time to

understand the target audience that

you're writing to right who are you

writing to what are their desires and

challenges and frustrations and then of

course what are you writing about what

is the product or service that you're

writing about who is the business that

you're writing for you need to

understand all of these things before

you put pend to paper so that you can

really understand who you're writing for

if you skip this important step it

doesn't matter what you write because it

won't be accurate it won't resonate with

your audience so definitely spend enough

time on Research in the beginning of the

project before you put pen to paper

skill number three is empathy you need

to be able to empathize with your target

audience you need to understand what

they're going through and in your copy

you want to show them that you

understand what they're going through

problems or challenges they're going

through because by doing that they're

going to feel understood and you're

going to build that Rapport in your copy

with your audience so by having empathy

by expressing not only understand

through research what they're going

through by communicating that in your

copy by communicating empathy it's going

to resonate with them on a deep

emotional level and that's going to

build that trust that's then needed to

make a sale to persuade them the number

one thing with persuasion is people need

to like you and if they like you they're

much more easier to be persuaded so

empathy is truly important skill to

learn when it comes to copywriting skill

number four is you need to learn how to

write persuasively right copywriting is

about persuasion in print or

salesmanship in print what that means is

writing in a way that persuades someone

to believe you right to believe that the

product or service is great that it can

improve their lives it's all about

persuasion so you need to learn how to

write persuasively again this is

something you can learn to do and maybe

in future I'll make a video about how to

write persuasively but there of course

many blogs and articles about how to

write copy that is persuasive so

definitely make sure you spend time

learning how to write persuasively skill

number five is versatility and what that

means is you need to be able to be

flexible because different clients want

you to write in different writing styles

or they have different tone of voice

that they want you to write in so you

need to be able to understand the

client's tone of voice and the writing

style of that business or client because

you're going to need to communicate in

their writing style and their tone of

voice so you need to be a versatile

writer he doesn't just write in one

style you're able to adapt and take on

different voices and writing Styles so

that your client and your audience is

happy with what you've written so being

versatile being flexible is a really

important skill to have as a copywriter

day number three is to study successful

copywriting examples if you want to

write great copy it's important to know

what great copy looks like and to do

that you can use the internet and some

of the resources I'm about to give you

to go out there and study great

copyrighting examples so start with the

successful examples and a lot of

copyrighting books will have examples

for you to study as especially in some

of the books are recommended already but

you can also use some of these websites

to go and find exceptional copyright

examples many of these websites will

actually add notes and comments breaking

down the examples for you and explaining

why they're so successful which is

really important as well so the first

website I recommend is swiped.co you can

use this website to find lots of old

school copyright examples some of them

have sold millions or even hundreds of

millions of dollars in revenue and these

examples are great because they not only

filter them by industry but they also

filter them by type of copy and the

second website I would check out is

really good emails. this is a great

resource for anyone wanting to learn

email copywriting with tons of great

examples by industry and type as well

it's a great resource to study email

copyrighting examples and the third

thing you can do to find any type of

copyrighting example is simply go to

Google type in Copy Type plus examples

for example landing page examples will

bring up lots of websites with blog

posts and tons of different examples for

you to study day number four is all

about practicing copyrighting so by this

stage if you follow the other days then

you've amassed a lot of knowledge about

copyrighting you've read the books you

watch some videos you studied examples

you've learned a lot about copyrighting

right so your mind should be full with a

lot of knowledge about copywriting you

know the different techniques the

different examples now it's time to put

pen to paper or fingers to keyboard and

so you can actually practice writing cuz

it's one thing to know know all about

copywriting it's something completely

else to actually be able to write copy

and the best way to get good at that is

to actually write copy right is you only

get good at doing something by doing the

thing so I would love if you could spend

10 to 15 minutes per day practicing

writing now you might think I'm a

beginner I don't know what to write yet

that's totally fine I want to recommend

a website called copywriting prompt.com

because on this website it generates

instantly at the click of a button a

brand new copyright assignment for you I

recommend just using any of the

assignments that it generates even if

you don't think it's the best you know

assignment just get started and put pend

to paper now when you're writing as a

beginner I want you to avoid the

tendency or habit a lot of people have

which is to edit as they WR so they

write something in their mind they think

it's not good enough and they delete it

I recommend just write free flowing

don't try and critique as you write just

write and then later you can come back

and edit what you've written but for you

it's important just like a beginner in

the gym to get your reps in which means

to just get started to just get a lot of

exposure a lot of experience the only

way to do that is by writing often so

check out copywriting prompt.com to

generate some assignments and then just

practice writing 10 to 15 minutes a day

and you'll watch your skills your

confidence increase then number five is

about creating portfolio examples Now by

this stage you've learned copywriting

you've practiced writing you're feeling

more confident it's now time to create

your first copyrighting example now I've

got a video on how to do this I've got

several videos on copyrighting follow

examples even if you have no clients or

no experience yet but what I recommend

for you just to summarize it is you want

to First decide what type of topic or

industry or Niche you want to write

about now this is easy to do you can

think about what are you already

knowledgeable about passionate about or

have previous experience in what you

really enjoy writing maybe through doing

some of the previous exercises you would

have figured out through those prompts

what you enjoy writing and you want to

then take that and write your first

sample so you can do that by deciding

the niche and the topic you can then

look at you know any product in the

niche that you actually like maybe you

own products around your house let's say

I like Apple products like this MacBook

Air computer I could write a email about

this promoting this laptop I could write

homepage about this I could write a

product description about this the goal

here is not to over complicate it and

try and create the perfect example the

idea IDE do is to just to get started so

choose a product or service something

you know about already something that

you like and then spend some time

writing that example now if you decide

that you want to write multiple examples

I'd recommend creating three to five

examples to add to your portfolio as a

beginner all for the one Niche so let's

say I wanted to write a technology and I

wanted to write for Apple I might write

you know about three of their different

products and then I can upload my

examples for free into Google Drive

upload these examples so I can share

them with potential clients in the

future day number six is all about

getting feedback and editing and

improving your work so at this stage

you've written hopefully a few examples

it's now time to share them with other

people and get feedback now one tool you

can use to get feedback immediately is

Hemingway app it's called Hemingway app

because it's based on the famous author

nnest Hemingway and this is a free tool

that you can use to analyze your writing

so you simply go to the website

hemingwayapp.com

you copy and paste your copy into that

browser into the little text box there

and it will analyze it and give you

immediate feedback on how to improve

your writing so it's an incredible tool

that you can use to analyze your writing

get instant feedback now Beyond using

tools like that I recommend sharing your

work with other people not your friends

or family who aren't copywriters or

professional writers I recommend sharing

them with other writers and one way you

can do that is by going to my website

start copyright.com for / copy Academy

and consider joining our members only

Community where myself and other

copywriters hang out share our work and

give each other feedback which we then

use to improve what we've written so if

that's something you're interested in go

ahead and check out copy Academy would

love to see you in the members area and

give you feedback as well now if that is

outside of your budget you could also

join free Facebook groups there's many

copyrighting groups out there that you

could join share your work and get

feedback that way as well day number

seven is all about getting your first

copywriting client so by this stage you

know you've learned copywriting you've

learned all the basics youve read the

books you watch some videos you've

practiced writing you've created your

portfolio you're now confident you've

gotten feedback from other people

they've said your copy is good enough

it's now time to go out there and get

your first client how exciting now if

you look on the internet especially

YouTube there's tons of videos all about

getting copyrighting clients and it can

feel overwhelming with so many different

strategies out there what I recommend as

a beginner and I always recommend in my

videos if you're just getting started is

to contact your network and that's

because people in your network which

might be friends family members you know

former colleagues or even bosses of

yours companies you worked with these

people already know like and trust you

and therefore they're much easier to

convince to give you a shot at writing

copy for them so I have other videos

about this but in a nutshell what you do

is you look through your phone or your

social media friends you know wherever

you have all of your cont conts look

through them and ask yourself out of

these people who is an entrepreneur who

is a marketing manager or who is a

business owner that I can contact and

offer my services simply go through your

friends list or your contact list on

your phone and you can either text or

send a direct message to these people

say that you starting a freelance

copyrighting career you'd love to write

for them or ask if maybe they could

refer someone if they themselves don't

need your services maybe they could

refer someone else to you simply draft

them message send it to 10 people and

see what happens that's a great way to

start as a beginner it's low risk it's

easy to do and you can start right now

the second thing you can do is to offer

to write for businesses or brands for

free in exchange for a testimonial a

portfolio example and potentially future

paid work I did this in the beginning of

my career and it's how I got one of my

very first clients I wrote a sales Eder

for free for an affiliate training

company and they loved the sales are I

wrote they made money from it and they

came came back a few months later and

you know asked me to update it and paid

me to update that sales page and that

was a really lucrative job they gave me

a great testimonial and then also

referred other clients to me so it was a

great opportunity for me as a beginner

so I hope you have enjoyed this video if

you'd like to learn more ways to get

copyrighting clients I actually

recommend another one of my videos which

gives 10 different strategies that you

can follow as a beginner to get your

first copyrighting CLI you can find that

video should be linked above right now

on my screen you can click that to watch

that it's the next video and of course

you may consider joining copy Academy if

you'd love to get feedback from other

professional copywriters on your work so

you can improve your copyrighting skills

and confidence a link to copy Academy is

below you can simply go to my website

stc.com copy Academy thanks for watching

this video and I'll see you in the next

one