Sora AI: Will Change The Global Economy FOREVER

Andrei Jikh
19 Feb 202410:41

Summary

TLDRThe video discusses the impressive capabilities of the new AI system DALL-E 2 and its potential to disrupt industries like photography, videography, animation, and more. It provides many striking examples of highly realistic images and videos generated by DALL-E 2 from simple text prompts. However, it also notes current limitations like inconsistent quality and inaccuracies. Overall, it conveys both the incredible progress of AI in generating synthetic media and the uncertainty around its societal impacts as it continues advancing rapidly.

Takeaways

  • 😲 Sora by OpenAI can generate highly realistic videos from text prompts alone
  • 😧 This technology threatens to displace jobs in industries like videography, animation, drone operation
  • 🤔 The economic impacts could be far-reaching if entire industries are disrupted
  • 👀 AI-generated media is getting so realistic it can fool unaware viewers
  • 🔥 Development is accelerating quickly - today's flaws could be fixed tomorrow
  • 🤖 AI personas indistinguishable from humans could emerge
  • 🎥 New creative opportunities will arise for generating media
  • ⛔ Safeguards like watermarks currently allow detection of AI-created media
  • 😀 Fans may create alternate endings for shows using this tech
  • 😕 Legal and ethical issues around synthetic media remain unresolved

Q & A

  • What is OpenAI's new technology called and what does it do?

    -OpenAI's new technology is called DALL-E 2 or Sora. It can generate realistic images and videos from text descriptions.

  • What industries could be impacted by this new AI technology?

    -This technology could impact videographers, camera manufacturers, drone operators, animators, stock footage companies, and more by automating or replacing some of their work.

  • How realistic do the AI-generated videos look?

    -The videos look extremely realistic, like they were shot on high-end cameras. Only on close inspection would you notice subtle anomalies.

  • What safeguards does OpenAI currently have in place?

    -There is a watermark to identify AI-generated media and access is limited to a small group of testers for now.

  • What are some limitations of the technology right now?

    -The AI sometimes struggles with accuracy when generating multiples of things. Some flaws are visible on close frame-by-frame inspection.

  • What positive applications does the narrator foresee?

    -The narrator thinks this could enable new content creators and fan-made alternate endings for shows.

  • What is the potential negative societal impact?

    -Widespread job loss in affected industries which could damage the economy. Also potential for misuse in spreading misinformation.

  • Why does the narrator joke they could be AI-generated?

    -To make the point that the AI-generated people can look so real that you can't easily distinguish them from actual people.

  • How might this impact the advertising industry?

    -Brands may no longer need to hire production crews and license stock footage if they can generate custom video ads via AI.

  • What developments does the narrator expect in the future?

    -The flaws will be improved over time to make AI-generated video indistinguishable from real footage.

Outlines

00:00

😲AI Generating Hyperrealistic Videos

Paragraph 1 discusses how the narrator used to be skeptical of AI's capabilities, but openAI's new Sora software is generating hyperrealistic videos with just text prompts. It provides astonishing examples like anime scenes, drone footage, and more that look real but are AI-generated.

05:01

🔧Examining Societal Impacts

Paragraph 2 analyzes the potentially massive societal impacts of this technology, like making many creative jobs in videography, animation, stock footage obsolete. It also discusses positive uses like easier content creation and implications for truth/trust online.

10:02

😅Narrator Also Worried About Job Prospects

Paragraph 3 has the narrator realizing his own job as a video creator could become obsolete too. He asks viewers for thoughts on economic impacts but says AI won't necessarily spell doom for humanity.

Mindmap

Keywords

💡AGI

AGI stands for artificial general intelligence and refers to AI systems that can perform any intellectual task that a human being can, including creativity, reasoning, and learning. In the video, the narrator argues AGI is the single most important invention in human history that will change the world, even though he initially doubted it would happen anytime soon.

💡animators

Animators are professionals who create 2D or 3D animated content. The video questions if innovations like AI image generation will displace the over 2 million animators globally who currently earn around $75,000 per year.

💡drones

Drones or quadcopters are remote controlled aerial vehicles often equipped with cameras. The video shows how AI can now generate highly realistic drone footage without needing an actual drone or pilot.

💡job displacement

Job displacement refers to jobs being eliminated due to technological innovation or economic shifts. The video speculates that AI could displace countless jobs like videographers, animators, drone operators, and more.

💡stock footage

Stock footage companies provide licensed video content for use in film, TV, ads, etc. But with AI able to generate realistic video on demand, the video questions if stock footage companies will even be needed.

💡time travel

The video jokingly suggests AI video generation makes time travel companies obsolete by creating realistic footage of different time periods like the California Gold Rush.

💡uncanny valley

The uncanny valley is the unsettling feeling caused by humanlike robots or animations that appear almost real but not perfectly lifelike. The video claims AI generated video has crossed this valley and looks real to most people.

💡videographers

Videographers are professionals who operate cameras and capture footage for video productions. With 875,000 videographers in the US earning $62,000 on average, the video asks if AI will displace many of these jobs.

💡visual effects

Visual effects (VFX) studios add special effects post-production to live action footage. The video implies innovations like AI could reduce the need for some VFX work.

💡watermark

Watermarks help identify the creator and prevent unauthorized use of media. The video points out the AI watermark allows you to distinguish computer generated footage, but it's easy to remove.

Highlights

OpenAI's Sora can generate realistic videos from text prompts

Sora-generated videos look incredibly realistic and detailed

Sora could displace jobs like videographers, drone operators, and animators

Over 875,000 videographer jobs in the US could be impacted

Sora can recreate niche videography like wildlife and macro footage

Sora eliminates need for costly gear like drones, cameras, lenses

AI-generated video quality keeps improving exponentially

Job losses could have ripple effects on global economy

AI video generation has crossed the uncanny valley

There are some subtle imperfections in Sora videos for now

Safeguards like watermarks help identify AI-generated videos

The technology presents opportunities for new content creators

We could see the first AI-generated virtual influencer

AI video will keep improving rapidly

The technology has concerning implications

Transcripts

play00:00

so I used to think that artificial

play00:01

intelligence was just one of those words

play00:03

that people threw around to get

play00:04

investors excited about putting their

play00:06

money in the stock market and I thought

play00:08

that it would never happen in my

play00:09

lifetime but I think I'm wrong if you

play00:11

haven't heard about open AI Sora it's

play00:14

about to blow your mind and probably

play00:16

change the world forever in ways that I

play00:18

don't think people fully understand yet

play00:20

you type in some text of what you want

play00:22

and it creates videos and it does that

play00:24

at such a high level of realism that it

play00:27

shouldn't even be possible here are just

play00:29

some of the examples of what it can do

play00:31

right now here's a stylish woman that

play00:33

walks down a Tokyo Street filled with

play00:35

warm glowing neon and animated City

play00:37

signage she wears a black leather jacket

play00:40

a long red dress and black boots and

play00:42

carries a black purse that was a one

play00:44

minute long video that Sora created with

play00:46

just a couple words in that prompt now I

play00:49

added the music and the sound effects

play00:50

because right now it can't do that and

play00:52

it can't syn with video but I imagine it

play00:55

will soon but it's doing that with such

play00:57

a level of realism that it shouldn't be

play00:59

possible without physically traveling to

play01:01

Tokyo and shooting on a lowlight

play01:04

fullframe sensor camera like the A7 S3

play01:07

in 4k at 120 frames per second and it's

play01:11

creating a shot that has never existed

play01:13

before in human history and all it took

play01:15

was just a couple words on a keyboard it

play01:19

gets crazier though here's a movie

play01:20

trailer featuring The Adventures of the

play01:22

30-year-old Spaceman wearing a red wool

play01:24

knitted motorcycle helmet Blue Sky salt

play01:27

desert cinematic style shot on 35 mm

play01:30

film with Vivid colors that straight up

play01:32

looks like a scene from a JJ Abrams

play01:34

movie except with a lot less lens flares

play01:36

hold on there I fixed it it gets even

play01:39

better because it can take a simple

play01:41

photo as an input and reimagine it into

play01:44

a video that looks like this this is

play01:47

absolutely insane and this is just the

play01:50

tip of the iceberg of what it can do let

play01:52

me show you how this technology is about

play01:54

to change all our lives and the global

play01:56

economy forever let's get into it hi my

play01:59

name is Andre J hope you're doing well

play02:01

come for the finance and stay for the

play02:02

magic because seeing is no longer

play02:04

believing AGI or artificial general

play02:07

intelligence is the single most

play02:10

important invention in all of human

play02:11

history and it will also probably be our

play02:14

last because once you create the thing

play02:17

that can create anything it's game over

play02:20

and I used to think that that was

play02:22

science fiction or at least it wouldn't

play02:24

happen for a long time and probably not

play02:25

in my lifetime but it's kind of scary

play02:28

how fast it actually is is happening and

play02:30

it's accelerating now my initial

play02:33

thoughts are that it will probably

play02:34

displace millions of jobs and throughout

play02:37

this video I'll probably be asking you

play02:39

more questions than I'll be answering

play02:41

because I don't know the answer like

play02:43

what's going to happen to Specialty

play02:45

companies that make cameras and drones

play02:48

you used to need a company that did that

play02:50

the thousands of dollars that you needed

play02:52

saved and the Drone licensed operate

play02:55

them but now you don't need any of that

play02:57

all you have to do is type drone view of

play02:59

wave crashing against the rugged Cliffs

play03:01

along big sur's graypoint beach voila

play03:05

you get a picture perfect cinematic

play03:07

drone shot I mean this is crazy I've

play03:09

been to Big Sir and I actually flew a

play03:11

drone there and it looked exactly like

play03:13

that except in this case they recreated

play03:16

the shot perfectly and they didn't have

play03:18

to go to California thank the Lord

play03:19

kidding but also what happens to all the

play03:22

videographers that are out there because

play03:24

in 2022 the Bureau of Labor Statistics

play03:26

reported that videographers earned

play03:28

roughly 62,000 a year which is a very

play03:30

livable wage and there's approximately

play03:33

875,000 videographers in the us alone

play03:36

and they range anywhere from wildli all

play03:38

the way to oceanographers and those very

play03:41

specific Fields within videography can

play03:44

also now be replicated by Sora here's

play03:46

Borneo Wildlife on the kinab batangan

play03:48

river here's one of the most detailed

play03:50

shots of a Victoria crowned pigeon

play03:53

here's some wly mammoths for you and

play03:55

here's an octopus doing its octopus

play03:57

thing so now we're potentially talking

play03:59

about not needing videographers at all

play04:01

or at least not as many as we have today

play04:04

and we might not even need companies

play04:06

that make special glass like macro

play04:09

lenses because here is an extreme

play04:11

closeup of a 24-year-old woman's eye

play04:13

blinking standing in maresh during magic

play04:15

hour come on if someone didn't tell you

play04:17

that was AI would you even think twice

play04:20

about it also another question what

play04:22

happens to the animators the people that

play04:24

made things like Toy Story in 2022 there

play04:27

were 2 million animators globally making

play04:29

$75,000 a year on average but also

play04:32

here's an animated scene featuring a

play04:34

closeup of a short fluffy monster

play04:36

kneeling beside a melting red candle

play04:37

does that mean we don't need an entire

play04:39

Studio of 3D Graphics animators I don't

play04:42

know but Sora also extends Way Beyond

play04:45

animation and movie making it's also

play04:48

going to change the way that people make

play04:49

commercials like car commercials for

play04:51

example which will never be made the

play04:53

same again here's a typical car shot you

play04:56

might see a drone following a car in

play04:58

extreme detail and and here's another of

play05:00

a Porsche just driving in the mountains

play05:03

and it looks insanely real if you never

play05:05

told me I would never have noticed that

play05:07

these were AI generated videos and this

play05:09

is coming from a guy who did video

play05:10

production professionally for 20 years

play05:13

no one is safe from this technology not

play05:16

even Time Travelers they're about to go

play05:17

out of business too here's a really

play05:19

detailed shot of California during the

play05:22

Gold Rush it's even able to visualize

play05:24

not only what the past might have looked

play05:26

like but also the future here's a shot

play05:28

of logos Nigeria in the year 2056 shot

play05:32

with a mobile phone camera when I first

play05:33

found out about this my first thought

play05:36

was this is an April Fool's joke right

play05:38

there's no way these videos were AI

play05:40

generated how did we go from making

play05:43

videos that look like this less than a

play05:45

year ago makes no sense at all to videos

play05:48

that look like this which look like

play05:50

they're shot on beautiful 4K cameras in

play05:52

slow motion so I guess we can also say

play05:54

goodbye to stock footage companies and

play05:57

openai tells us that these were all

play05:59

created by Sora without any modification

play06:02

so this is not a joke this technology is

play06:05

here to stay and my question is what's

play06:07

going to happen next now I watched one

play06:09

of the First videos that came out about

play06:10

this by MKBHD and he had a really

play06:13

interesting observation about that drone

play06:15

shot that I showed you earlier and that

play06:17

has all sorts of implications for the

play06:19

Drone pilot that no longer needs to be

play06:21

hired for all the photographers and

play06:24

videographers whose footage no longer

play06:26

needs to be licensed to show up in that

play06:29

ad that's being made it's already that

play06:31

good which is exactly my point and that

play06:34

Tokyo shot short of going to Tokyo and

play06:36

hiring a crew of videographers maybe a

play06:38

video editor maybe a colorist booking

play06:40

flights to get there the hotels the

play06:42

meals all of that is not as needed

play06:44

anymore there's going to be a lot of

play06:46

jobs that will be eliminated or at the

play06:48

very least those incomes will be

play06:49

drastically reduced and the jobs will be

play06:52

concentrated into fewer jobs we kind of

play06:55

already saw that happen with Chad GPT

play06:57

and the writer strike I imagine we'll

play06:58

see more job postings like this one from

play07:00

Netflix when they wanted to find an AI

play07:02

platform manager and they offered them

play07:04

$900,000 per year for the companies that

play07:07

can I can see them consolidating say 20

play07:11

of their jobs into fewer at a fraction

play07:13

of the cost and the thing that's scary

play07:16

without trying to fearmonger because I

play07:17

don't know the answer is that if you

play07:19

eliminate an entire industry of people

play07:22

even if it's a small one it can have

play07:24

Ripple consequences on the entire global

play07:26

economy with loss of employment loss of

play07:30

productivity lower profits potentially

play07:32

supply chain problems and the assets and

play07:35

Loans of those people and who pays for

play07:37

them if they can't also it's election

play07:40

year and this technology has gotten so

play07:43

good that it's crossed the uncanny

play07:45

valley in other words the people in

play07:47

these AI videos look real especially to

play07:50

people who might not be looking for or

play07:52

even be aware of what AI can do already

play07:55

and the thing that's shocking that we

play07:56

have to keep in mind is that this

play07:58

technology is getting better and better

play08:00

faster and faster again remember this is

play08:03

where we were less than a year ago now

play08:05

there are a couple good things that I

play08:06

can see coming from this technology and

play08:08

one of them is fan-made Recreations of

play08:11

alternate endings for their favorite

play08:13

shows cuz I think some of them do need

play08:15

it I imagine this will open up a

play08:17

Floodgate Of new content creators on

play08:19

social media who knows we might even see

play08:21

the first AI generated person who people

play08:24

don't even know is not a real person

play08:27

like I could be AI generated you don't

play08:29

know your mind would be blown all I'm

play08:31

saying is you've never seen me and Sora

play08:33

in the same room the good news is for

play08:35

now they do have safeguards in place

play08:37

like for example the watermark in the

play08:39

bottom right hand corner which for now

play08:41

is how you can tell it was AI generated

play08:43

but someone can also easily just crop

play08:45

that out they're also keeping this

play08:46

technology only open to the quote red

play08:48

teamers or the group of testers who are

play08:50

working to refine it cuz right now it's

play08:53

not perfect if you look close enough at

play08:55

any of the shots you'll notice that

play08:57

something is off it's very small small

play08:59

though and you have to look really

play09:00

really close like for example one of my

play09:02

favorites is this shot of the dogs

play09:04

playing in the snow it's probably one of

play09:06

the best I've seen on their website at

play09:08

first glance you probably didn't notice

play09:10

what just happened I know I didn't but

play09:12

if you look close enough you'll see that

play09:14

the gravity reverses in the snow sort of

play09:16

Falls upward for a split second also the

play09:19

Gold Rush California scene right in the

play09:21

beginning there's a horse that just

play09:23

copper fields and vanishes from the left

play09:25

side of the frame sometimes it's just

play09:26

super subtle like that and all the clips

play09:28

have something in them if you play them

play09:30

frame by frame and other times it's a

play09:33

lot more obvious like for example these

play09:35

red pandas in the petri dish which only

play09:37

have two legs for some reason or these

play09:39

multiplying wolves which shouldn't be

play09:41

doing that it has trouble with accuracy

play09:43

when it comes to multiples of things the

play09:46

good news is if you look close enough

play09:48

you'll notice something but it is good

play09:50

enough to be used creatively and I

play09:52

imagine in some cases dangerously but

play09:55

also remember it's only going to get

play09:57

better from here or maybe worse well I

play09:59

guess it's better for some people and

play10:01

worse for the people that make videos

play10:03

for a living hey wait a

play10:05

minute I'm a Blake employee I'd love to

play10:08

know your thoughts about what you think

play10:10

all of this means if there's entire

play10:12

industries that we might not need now I

play10:14

don't think that AI is going to be the

play10:16

end of us but if it is we'll get some

play10:19

really great shows and movies out of it

play10:21

and I'm really looking forward to that

play10:23

as always I hope you have a wonderful

play10:24

rest of your day smash the like button

play10:26

subscribe if you haven't already don't

play10:27

forget to grab your free stock links are

play10:29

down below and then go track them

play10:31

automatically with a spreadsheet link

play10:32

Down Below in my patreon love you thank

play10:34

you so much for watching this video I'd

play10:35

love to see you back here on Monday and

play10:36

Friday sometimes a Wednesday see you

play10:39

soon bye-bye