ChatGPT Prompt Tutorial to Improve Google SEO - Write Longer Keyword Optimized Articles & Long Blogs

Lawton Solutions
5 Aug 202311:25

Summary

TLDRThis video script outlines a method for creating long-form content optimized for Google's search engine rankings using AI tools. It emphasizes the importance of crafting with context, role, action, format, and target. The process involves leveraging AI tools like chat GPT, Answer Socrates, SEO core AI, and Perplexity AI to gather keywords, identify top questions, and find relevant articles for citation. The script details a step-by-step approach to developing an outline and writing content in sections, ensuring cohesiveness and search engine optimization.

Takeaways

  • πŸ” Use long-form content of 1800 words or more to rank higher on Google's first page for specific keywords.
  • πŸ€– Leverage AI tools like Chat GPT, Perplexity.AI, and SEO Core AI for content creation, research, keyword identification, and optimization.
  • πŸ“ Employ the 'Craft' method for structured content creation, focusing on context, role, action, format, and target.
  • πŸ“ˆ Utilize Answer Socrates to identify top questions and topics for your content by inputting relevant keywords.
  • πŸ“ Create a comprehensive outline with sectional headings and subheadings for long-form articles to maintain cohesion.
  • πŸ”‘ Choose engaging topics and questions for your articles to attract readers and improve search engine rankings.
  • πŸ” Analyze data from Answer Socrates to refine your article topics and ensure they address common queries.
  • πŸ”‘ Use SEO Core AI to find the best keyword phrases for your blog to enhance its visibility on search engines.
  • πŸ“š Find relevant and supportive external articles using Perplexity.AI to enrich your content and provide authoritative references.
  • πŸ“ Write content section by section, maintaining a consistent tone and style throughout the article.
  • πŸ“ˆ Ensure each section of the article is written with a specific word count and formatting to control the look and feel of the blog post.

Q & A

  • What is the key factor for ranking on Google's first page according to the video?

    -Long-form content, specifically articles of 1800 words or more, is identified as a key ingredient for ranking on Google's first page for specific keywords.

  • What is the recommended approach for using Chat GPT to write long-form content?

    -The video suggests using a methodical approach involving a CRAFT prompt with context, role, action, format, and target to guide Chat GPT in writing cohesive and search engine optimized content.

  • What AI tools are mentioned in the video for assisting with long-form content creation?

    -The AI tools mentioned include Chat GPT, Perplexity.ai for research, the SEO core AI plugin for keywords, and Answer Socrates for identifying top questions asked on Google.

  • How does the video suggest finding the best topic for an article?

    -The video recommends using Answer Socrates to input keywords and receive topic suggestions. It advises using a few keywords for better results and reviewing the output for potential article topics.

  • What is the role of the SEO core AI plugin in the content creation process?

    -The SEO core AI plugin is used to analyze the website and the topic collected from Answer Socrates to provide keyword phrases that can be incorporated into the article for better search engine optimization.

  • How does the video suggest incorporating external article references into the content?

    -The video recommends using Perplexity.ai to find the most relevant article and its summary, which can then be referenced and linked within the long-form content to add credibility and support the article's points.

  • What is the importance of the action section in the CRAFT prompt for long-form content creation?

    -The action section is crucial as it guides Chat GPT to create an outline with sectional headings and subheadings, ensuring the content is well-structured and cohesive.

  • How does the video suggest controlling the look and feel of the blog content?

    -By specifying the word count and format for each section in the CRAFT prompt, the creator can control the emphasis and visual variety of the blog content, such as including bullet points for some sections.

  • What is the significance of writing the content section by section according to the video?

    -Writing content section by section allows for better control over the content's consistency and quality, as well as the opportunity to make changes to the outline before the actual content creation begins.

  • What is the final step mentioned in the video for incorporating the long-form content into a blog?

    -The final step mentioned is to copy and paste the text from the output dialog into the blog platform, such as Shopify, though the specific method for doing so will be shared in a separate video.

Outlines

00:00

πŸ“ Crafting Long-Form Content with AI Tools

This paragraph outlines the process of using AI tools to create long-form content optimized for search engines. The speaker discusses leveraging AI for writing extensive articles, using chat GPT with a code interpreter and various plugins like SEO core AI for keyword analysis and perplexity.ai for research. The focus is on creating cohesive, informative, and persuasive content, starting with a context setting and moving through to an action plan that includes analyzing data from answer Socrates, crafting outlines, and writing content in sections with specified word counts.

05:01

πŸ” The Importance of Long-Form Blogging for SEO

The speaker emphasizes the necessity of creating well-researched and comprehensive long-form blogs to rank higher on Google. They describe the step-by-step process of using AI to develop an article, including crafting prompts, analyzing data, and incorporating keywords and references. The paragraph also highlights the importance of not making the content read like an advertisement and the use of markdown for formatting. The process involves writing sections with specific word counts and including references to authoritative external articles for credibility.

10:03

πŸš€ Finalizing and Publishing the Long-Form Blog

In the final paragraph, the speaker discusses the culmination of the long-form blog creation process. They mention the importance of collecting all key ingredients such as keywords, questions, topic references, and quotes before beginning. The paragraph details writing a solid outline using a crafted prompt and then creating content section by section within the same chat to maintain consistency. The speaker also touches on controlling the blog's look and feel through formatting and content variations, concluding with a word count and the process of transferring the content to a Shopify blog.

Mindmap

Keywords

πŸ’‘Google Algorithms

Google Algorithms refer to the complex mathematical processes used by the Google search engine to rank websites in its search results. In the video, the speaker mentions that understanding these algorithms is crucial for optimizing content to appear on the first page of search results. The video emphasizes the importance of long-form content in influencing these algorithms, suggesting that articles of 1800 words or more are more likely to rank higher.

πŸ’‘Long-form Content

Long-form content typically refers to written material that is extensive and detailed, often exceeding 1000 words. In the context of the video, the speaker is discussing the strategy of using long-form content to improve search engine rankings. The video suggests that creating content of 1800 words or more can be a key ingredient for achieving a higher ranking on Google's first page.

πŸ’‘Chat GPT

Chat GPT is an AI language model that can generate human-like text based on prompts. In the video, the speaker uses Chat GPT to write content for articles, demonstrating how AI tools can be utilized to create cohesive and search engine optimized content. The script mentions using Chat GPT in multiple parts to write content, indicating its role in the content creation process.

πŸ’‘Craft Method

The Craft Method is a technique used to guide AI in generating content. It involves providing context, role, action, format, and target to the AI. In the video, the speaker uses the Craft Method to instruct Chat GPT on how to write the content, emphasizing the importance of a clear and structured approach to content creation.

πŸ’‘Answersocrates

Answersocrates is a tool mentioned in the video that helps identify top questions asked on Google. The speaker uses this tool to generate topics and questions for the article, demonstrating how it can be used to inform content creation and ensure relevance to user queries.

πŸ’‘SEO Core AI

SEO Core AI is a plugin mentioned in the video that analyzes websites and provides keyword phrases. The speaker uses this tool to find the best keywords for the blog, highlighting the importance of keyword optimization in search engine ranking. The video shows how integrating SEO strategies into content creation can improve visibility.

πŸ’‘Perplexity.AI

Perplexity.AI is another AI tool mentioned in the video, used for research and finding relevant articles. The speaker uses this tool to find an external article to reference in the content, illustrating how external references can add credibility and depth to an article.

πŸ’‘Solo Mount

Solo Mount is a product mentioned in the video, specifically a hands-free massage gun mount. The video uses this product as an example to demonstrate how to write content that is both informative and persuasive, focusing on the product's features and benefits.

πŸ’‘Content Cohesion

Content cohesion refers to the unity and consistency of a text, ensuring that all parts of the content are logically connected and flow smoothly. In the video, the speaker discusses the importance of creating cohesive content, particularly in long-form articles, to maintain reader engagement and improve the overall quality of the content.

πŸ’‘Keyword Phrases

Keyword phrases are groups of words that are often searched for together on search engines. In the video, the speaker emphasizes the importance of using keyword phrases rather than single words when optimizing content for SEO. This approach helps in targeting more specific user queries and improving search engine visibility.

πŸ’‘Markdown Format

Markdown is a lightweight markup language used for formatting text. In the video, the speaker instructs Chat GPT to write content in markdown format with headers and subheaders. This formatting helps in organizing the content and making it easier to read, especially when the content is extensive.

Highlights

Google's algorithm favors long-form content for higher search rankings.

The use of articles 1800 words or more to achieve first-page Google results.

Introduction of AI tools to assist in writing cohesive long-form content.

Chat GPT's role in writing content in multiple parts for better cohesion.

Utilization of Answer Socrates for identifying top questions asked on Google.

The process of creating an outline with sectional headings and subheadings for long-form articles.

Craft method for generating excellent content with context, role, action, format, and target.

Importance of choosing the right topic for an article using Answer Socrates.

Incorporating external article references for supporting content claims.

SEO core AI plugin for identifying keyword phrases to optimize content for search engines.

The significance of a well-structured blog for search engine ranking.

Perplexity.ai for researching and summarizing relevant articles to support content.

The step-by-step process of creating a long-form blog using AI tools and the Craft method.

Writing the introduction and subsequent sections with specified word counts for content control.

Inclusion of formatting and content variations to enhance the visual appeal of the blog.

The final step of counting word counts for each section and the total article word count.

Key takeaways for creating effective long-form content using AI tools and a structured approach.

Transcripts

play00:00

you may have seen that Google changes

play00:01

algorithms here you may also know that

play00:03

long form content is now a key

play00:05

ingredient to get on Google's first page

play00:07

for your specific keywords I'm now using

play00:10

articles that are 1800 words and or more

play00:12

so how do you get chat gbt to write that

play00:15

much content in a cohesive way in this

play00:18

video I'll be sharing several great AI

play00:20

tools including chat gpt's code

play00:22

interpreter perplexity.ai for research a

play00:25

plugin called SEO core AI for keywords

play00:28

and answer Socrates for identifying top

play00:31

questions asked on Google in other

play00:33

videos I've talked about telling chat

play00:34

how to write the content in multiple

play00:36

Parts it writes 400 plus words then it

play00:39

pauses waits for your queue once you

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tell it to it finishes the remaining

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section of another 400 words I've only

play00:45

gotten this to work for about 900 word

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articles though what if you want to

play00:48

write 2 000 words and you want the

play00:51

content to be good and cohesive and

play00:53

search engine optimized hang with me for

play00:55

a few minutes and I'll show you how Okay

play00:57

quick note typically I would use priming

play00:59

to create this blog but that approach

play01:01

would make this video much too long so

play01:03

we're just going to limit it to a craft

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method and we'll take it from there I

play01:07

have other videos on Craft but a quick

play01:09

review of how we get chat gbt to write

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excellent content for us every time is

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context role action format and Target

play01:19

now there are several really important

play01:21

tricks in the action section of this

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craft prompt so hang on for a few

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seconds while we walk through context

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and roll and then we'll get to the

play01:29

action section so let's head into

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context you've seen this before in

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context we tell chatgpt about the world

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we needed to focus on in this case it's

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a hands-free massage gun mount called

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solo Mount once the solo Mount product

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is described I'm telling chati PT my

play01:46

general goals for the longer article

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roll as always you'll want to provide

play01:50

the functional capacity that you'd like

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chat to embody for the article as well

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as chat gpt's designated domain area of

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expertise then you'll tell that you want

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the content to be unique with this

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sentence that I'll also include in the

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video description finally I tell it to

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use an informative tone of voice and a

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persuasive writing style

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action

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so now we get to the important part for

play02:15

long-form blocks in this section you'll

play02:18

write I will give you a topic for an

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article based on the context and the

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role I want you to create an outline for

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the topic with sectional headings and

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subheadings all right so let's pause

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here for an important question how do we

play02:30

come up with the best possible topic I

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like to go to

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answersocrates.com it's totally free I'm

play02:38

totally unaffiliated with it then I

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input some of my keywords massage gun

play02:42

mounts into the topic area here just so

play02:45

you know answersocrates.com recommends

play02:47

using just a few keywords in the topic

play02:49

field to get better results and check

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out the output this is super cool and

play02:54

again it's free so now we've got all

play02:56

this information what are we going to do

play02:58

with it I go up here so I download the

play03:01

CSV file and then I review the raw data

play03:04

and here you can see the questions and

play03:06

the comparisons data that it generates

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and actually occasionally there's extra

play03:10

data at the bottom of the spreadsheet

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that I'll just remove okay so next we

play03:14

move back to a new chat in chatgpt this

play03:17

time we're going to turn on chat tpt4

play03:19

with code interpreter checked then here

play03:22

you can see I've added the CSV file from

play03:25

answersocrates.com next of course I use

play03:27

a craft prompt to ask chatgpt to analyze

play03:31

my file and I include the usual

play03:34

ingredients in this case I tell it to

play03:35

analyze the attached CSV file and

play03:37

provide a list of the best questions I

play03:39

should answer with my blog then in the

play03:42

format section I ask for an ordered list

play03:44

where the first item is the top

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suggestion let's see what we get for

play03:48

output here and it looks like we've got

play03:50

some solid options for an article topic

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and a question that the article should

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answer I think I'm going to go with the

play03:56

third option R massage guns good kind of

play04:00

a basic question so I think what we're

play04:02

going to do is we're going to add a bit

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more to it and end the sentence with

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our massage guns good for back muscles

play04:09

all right I like that so how do we find

play04:12

the best keywords for our blog let's

play04:14

jump back into yet another chat and turn

play04:17

on gpt4 again this time I'll use a

play04:19

plugin called SEO core AI it's a newer

play04:23

tool for me but I've had some success

play04:25

with it so let's try it out so for the

play04:27

sake of brevity I'm just going to paste

play04:29

my craft prompt into the dialog box here

play04:31

and if you scroll down you can see in

play04:33

the action section I've asked SEO core

play04:36

AI to analyze my website solamount.com

play04:38

and then I reference a topic that I

play04:41

collected from answer Socrates then in

play04:43

the format section we've asked chatgpt

play04:46

to provide keyword phrases note with

play04:48

this tool it's really important to say

play04:50

keyword phrases because otherwise it'll

play04:53

just provide you with single words like

play04:55

the or massage which is another one so

play04:58

use keyword phrases alright so check out

play05:00

these results

play05:01

great job love it question why do we

play05:05

need to go through all these steps for a

play05:06

long form Blog the answer simply put is

play05:09

if you want your article to help you

play05:11

rank on Google it needs to be done well

play05:13

and these are just the ingredients all

play05:15

right what's the last ingredient it's an

play05:18

external article reference but how are

play05:21

we going to find the relevant and

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supportive article that we can link to

play05:24

and reference let's head over to

play05:26

perplexity.ai so yet again here I've

play05:30

done sort of an abbreviated craft prompt

play05:32

in perplexity.aa do I need to write all

play05:35

this out every single time maybe but I

play05:38

feel like I get better results that are

play05:41

more aligned with my contacts and my

play05:42

objectives so I just use craft every

play05:44

time for the format in the perplexity AI

play05:47

prompt I ask for the most relevant

play05:49

article as well as a summary of that

play05:53

article so let's check the link and it

play05:56

looks like it's a nice article from UCLA

play05:58

health from 2022. oh just on checking

play06:00

this is definitely going to work for our

play06:02

purposes so after running through the

play06:04

article we'll grab the summary so we can

play06:06

reference that later so now that we've

play06:08

got all of our inputs let's go back to

play06:10

our original prompt to start making our

play06:13

long form blog we're still in the action

play06:15

section of our long form blog prompt now

play06:17

I can input the blog article title then

play06:20

I'll include the questions the blog

play06:21

should answer if you'd like to include

play06:23

the keywords from the SEO core AI search

play06:26

this is also where you'd insert them

play06:28

finally we'll tell chat that we don't

play06:31

want the article to read like an

play06:32

advertisement for sole amount because it

play06:34

sometimes has a tendency to do that then

play06:36

in the format section this is super

play06:38

important we say for the format of this

play06:40

outline please write a summary sentence

play06:42

for the sectional headings and

play06:44

subheadings of the outline we need the

play06:46

summary sentence in each section because

play06:48

it gives chat GPT the necessary thread

play06:50

of information to keep the long form

play06:52

content consistent then we say create

play06:55

the outline First Once I approve the

play06:58

outline I will ask you to write the

play07:00

content section by section notice that

play07:02

we didn't ask it to write in markdown

play07:04

because here we're just creating an

play07:07

outline the formatting isn't really that

play07:09

important lastly the target audience is

play07:12

is the typical Persona that I use for

play07:14

this particular product so we don't need

play07:15

to spend any time reviewing that and

play07:18

let's look at the results we get a

play07:21

really nice outline of a long form

play07:22

article with summary sentences for each

play07:25

section perfect I like this outline so

play07:28

we can move forward if you don't like

play07:30

the outline at this point simply ask

play07:32

chat to make changes to specific

play07:34

sections or just to rewrite it entirely

play07:36

that's the nice thing about this

play07:38

approach is that you have the

play07:39

opportunity to make changes before it

play07:41

starts writing content for you now that

play07:43

we've reviewed the outline let's ask

play07:45

chat to write us long form content with

play07:48

specifications as we go here we tell

play07:50

chat to write the introduction section

play07:52

based on the variables we've entered

play07:54

previously then we can tell the number

play07:56

of words we want to write for this

play07:58

section and because it's an introduction

play08:00

I only need about 300 words here okay

play08:02

let's check out what it produces and it

play08:04

looks good once we've got the

play08:06

introduction section let's move to the

play08:08

next one here we say please continue

play08:10

this article by writing 450 plus words

play08:13

for section two the science behind

play08:16

massage guns actually this looks like

play08:18

the perfect section to include the

play08:19

reference to the external article that

play08:22

we found earlier so I paste the actual

play08:24

link from perplexity.ai then I paste the

play08:27

article summary as well and I do this

play08:30

because it's much easier for chat GPT to

play08:32

incorporate the correct language about

play08:34

the article if it already has a summary

play08:36

lastly I ask it to please continue

play08:38

writing in markdown format with headers

play08:40

and subheaders and look at that very

play08:44

nice job and there's the link with a

play08:48

quick statement about the article based

play08:51

on the summary we've provided very cool

play08:53

you'll notice the markdown format also

play08:55

continues to be utilized here which will

play08:57

really simplify the copy paste exercise

play08:59

at the end when we drop this into our

play09:02

Shopify blog in the next section I ask

play09:04

for 400 plus words as well as some

play09:07

bullet points just to give the article

play09:09

some visual variety and really one of

play09:12

the main reasons I like using the

play09:13

sectional approach is that I can control

play09:16

the look and feel of the writing by

play09:19

inserting these types of formatting and

play09:21

content variations in the sections that

play09:22

I specify okay so that stuff looks great

play09:24

there so now for the fourth section we

play09:27

can see more of the same approach in

play09:29

this portion I asked for 500 plus words

play09:31

because it's the most important section

play09:33

of the article keep in mind that 500

play09:35

Words is about the maximum that you can

play09:37

actually get chat GPT to write you can

play09:40

ask for more words but it typically

play09:42

can't write that many more words then

play09:44

finally in the conclusion section I

play09:46

request a quote based on the article

play09:48

that we found previously just to round

play09:50

it out finally at the end I've asked

play09:52

chat to count all the words from each

play09:54

section of the article for some reason

play09:56

it references link reader I'm not really

play09:58

sure why and then it provides the

play10:00

section by section count with the total

play10:02

word count of

play10:04

1979. perfect the next thing we'll do is

play10:07

copy paste this text straight from the

play10:10

output dialog to my Shopify blog there

play10:13

is actually a specific way to do this

play10:15

but I'm going to share that in a

play10:17

separate video because it's a whole

play10:18

nother thing so for now here are the key

play10:21

takeaways number one collect all of your

play10:23

key ingredients first by leveraging the

play10:25

right AI tools keywords questions to

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answer topic reference articles quotes

play10:31

whatever I shared a few of the tools but

play10:34

there are literally hundreds more that

play10:36

are super valuable number two write a

play10:38

solid craft prompt to get an outline

play10:40

developed and tail chat you're going to

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ask it to write content section by

play10:44

section number three once you like your

play10:46

outline stay in the same chat

play10:48

conversation to create the content for

play10:50

your blog you've already primed chat GPT

play10:52

with the necessary information so you

play10:55

really don't need to start over take

play10:56

advantage of the work you've already

play10:57

done number four have chat write each

play11:00

section according to the word count and

play11:02

format you want that way you can control

play11:04

the look and feel of the blog as well as

play11:06

control the sections in which chat GPT

play11:08

puts the most emphasis as always I

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dropped as much information as possible

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into the video description and

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everything else can be found on my

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website for free and without requiring

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an email you'll find the link below I

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also answer all the comments in the

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videos so please don't be shy feel free

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to ask me any questions thanks again for

play11:23

joining and we'll see you next time

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AI ContentSEO StrategyKeyword ResearchLong-Form WritingGoogle RankingsArticle OptimizationChat GPTPerplexity AISocrates ToolSEO Core AIContent Cohesion