MountainMist Resort Case Study

RevolveHospitality
2 May 202402:16

Summary

TLDRThis video guide offers a comprehensive approach to tackling the case study of Mountain Mist Resort, which is at a crossroads due to market shifts and the owner's aging. It explores three potential solutions: succession by the eldest daughter, Natalie; selling to a hotel chain; or a joint venture with local entrepreneurs. The guide encourages analyzing the impact on employees, the community, and guests, and weighing the pros and cons of each ownership model. It also provides a case study guide and rubrics for evaluation, emphasizing the importance of clear, logical structuring of the response and timely submission.

Takeaways

  • πŸ”οΈ Mountain Mist Resort is facing challenges due to market changes and the aging of Mr. Clark.
  • πŸ‘¨β€πŸ‘§ The family has three potential options to consider for the resort's future.
  • πŸ‘‘ Option one is to hand over the resort to Natalie, the eldest daughter, which involves considering the type of ownership and its pros and cons.
  • 🏨 Option two is to sell to a hotel chain, which requires analyzing the type of ownership and the family's potential involvement post-sale.
  • 🀝 Option three is a joint venture with local entrepreneurs, where the Clarks would partner to run the resort, with an assessment of outcomes and advantages/disadvantages.
  • πŸ‘₯ Each option should be considered for its impact on the resort's employees, local community, and loyal guests, both positively and negatively.
  • πŸ“Š As a consultant, the task is to recommend an option based on the analysis of different ownership types and their advantages and disadvantages.
  • πŸ“š The case study guide provided can help in presenting the answer in a clear, well-organized, and logical manner.
  • πŸ“ There is no right or wrong answer; it's about thorough analysis and reaching a conclusion based on the pros and cons of each option.
  • πŸ“‘ The rubrics included will be used to evaluate the case study, so understanding them is crucial for structuring the response effectively.
  • ⏰ Consider the deadline and ensure the assignment is submitted on time.
  • πŸ’Œ Support is available via email or during office hours for any questions that arise during the analysis process.

Q & A

  • What is the main challenge facing Mountain Mist Resort?

    -Mountain Mist Resort is facing challenges due to changing market dynamics and the aging of Mr. Clark.

  • What are the three potential options for the future of Mountain Mist Resort?

    -The three potential options are handing over to Natalie, the eldest daughter; selling to a hotel chain; and entering a joint venture with local entrepreneurs.

  • What kind of ownership does handing over to Natalie represent?

    -Handing over to Natalie would represent a family ownership, where the control and management of the resort would be transferred to the next generation.

  • What type of ownership does selling to a hotel chain represent?

    -Selling to a hotel chain represents a corporate ownership, where the resort would be managed and controlled by a larger, established company.

  • What are the considerations for the family's involvement after selling the resort to a hotel chain?

    -The family would need to consider whether they would still have any involvement in the resort's operations or management and the extent of their financial stake in the sale.

  • What are the potential outcomes of a joint venture with local entrepreneurs?

    -A joint venture could lead to shared ownership and management, with the potential for leveraging local knowledge and resources, but also the need for cooperation and compromise.

  • How should the impact on the resort's employees be considered?

    -The impact on employees should be analyzed in terms of job security, potential changes in management style, and the overall work environment under each ownership option.

  • What are the implications for the local community under each ownership option?

    -The implications for the local community could include changes in economic activity, employment opportunities, and the resort's role in community events and initiatives.

  • How should the impact on loyal guests be assessed?

    -The impact on loyal guests should be evaluated based on potential changes in service quality, pricing, and the overall guest experience under different ownership structures.

  • What is the purpose of the case study guide provided in the video?

    -The case study guide is intended to help structure the response to the case study, ensuring that the analysis is clear, well-organized, and logical.

  • What is the role of the rubrics in the evaluation of the case study?

    -The rubrics provide criteria for evaluating the case study, guiding the assessment of the analysis, presentation, and recommendations made by the consultant.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Related Tags
Case StudyMountain MistResort ManagementFamily BusinessMarket DynamicsOwnership OptionsConsultingLocal CommunityEmployee ImpactHotel Chain