Why Editing Keeps YouTubers Poor

Creator Booth
15 May 202407:32

Summary

TLDRThis video script addresses the dilemma of content creators who struggle with balancing video editing and channel growth. It argues that editing, while important, can be a 'minus 10x task' that detracts from more lucrative skills like writing and sales. The speaker suggests that outsourcing editing can lead to greater productivity and business growth, and provides tips on finding and working with editors, as well as the benefits of partnering with a 'creator operator' to focus solely on content creation while someone else manages the business side.

Takeaways

  • ๐Ÿ˜€ Editing can hinder channel growth and financial success due to its time-consuming nature.
  • ๐Ÿ† Focusing on high-impact tasks (10x tasks) like learning to write can yield better results in multiple areas, unlike editing which is a 2x task.
  • ๐Ÿ•’ Spending excessive time on editing can lead to fatigue, reducing productivity and focus on more important tasks.
  • ๐Ÿ“ˆ To grow a business, it's crucial to delegate tasks like editing to free up time for activities that directly contribute to growth and income.
  • ๐Ÿ“š Learning basic editing skills can be beneficial to better communicate with editors, but it's not essential to do all the editing oneself.
  • ๐Ÿ’ผ Finding a good editor can be challenging, but it's essential for scaling a YouTube channel and managing content efficiently.
  • ๐Ÿ” Job descriptions for editors should be clear and appealing to attract skilled professionals who can contribute to the channel's growth.
  • ๐Ÿค Building a system and process for editing can streamline the workflow, making it easier for editors to work efficiently and maintain consistency in content.
  • ๐ŸŒ There are platforms like Twitter and Upwork where skilled editors can be found, but the quality of the job description can significantly impact the talent attracted.
  • ๐Ÿค” For those who love editing but want to focus on content creation, partnering with a business-minded individual (a 'creator operator') can be a game-changing strategy.
  • ๐Ÿ’ก Outsourcing editing is recommended as soon as it's financially feasible, and understanding the basics of editing can help in effectively communicating with hired editors.

Q & A

  • Why does the video suggest that editing might be detrimental to a YouTube creator's growth and income?

    -The video suggests that editing is a 'minus 10x task' because it is not a transferable skill and takes a significant amount of time away from other tasks that could contribute to growth and income in multiple areas.

  • What is the '10x and 2x thinking' concept mentioned in the script?

    -The '10x and 2x thinking' concept refers to prioritizing tasks that have a greater impact (10x tasks) over those that have a lesser impact (2x tasks). It emphasizes focusing on skills and tasks that can yield results in multiple areas, thus accelerating growth and income.

  • What is the 'red Jelly Bean' analogy used in the script to illustrate a point?

    -The 'red Jelly Bean' analogy is used to represent tasks that yield significant points towards a goal (in this case, growing a channel and making money). It suggests that creators should focus on these high-impact tasks rather than spending all their time on less impactful ones.

  • Why does the script argue that learning to write is a '10x task' for YouTube creators?

    -Learning to write is considered a '10x task' because it is a skill that can be applied across various platforms and tasks, such as sales emails, social media, job descriptions, and video scripts, all of which contribute to making money.

  • What impact does spending too much time on editing have on a creator's productivity and focus, according to the script?

    -The script argues that spending excessive time on editing can lead to a loop of unproductivity and loss of focus, especially when done without sufficient energy. This can slow down progress on other important tasks and increase stress.

  • Why is it suggested that hiring an editor might be difficult for some creators?

    -Hiring an editor is suggested to be difficult because many creators have specific styles or high standards that are hard to match. Additionally, finding editors who are willing to work for the rates offered by creators can be challenging.

  • What is the importance of creating a systematized approach to editing, as mentioned in the script?

    -Creating a systematized approach to editing helps streamline the process, reduce the need for extensive feedback, and ensure consistency across videos. This makes it easier for editors to work efficiently and effectively.

  • How can creators find good editors according to the video script?

    -The script suggests looking for editors on platforms like Twitter and Upwork. It also emphasizes the importance of creating appealing job descriptions to attract talented editors.

  • What is the concept of a 'creator operator' as introduced in the script?

    -A 'creator operator' is someone who is skilled in business and can help build products, services, and manage talent, allowing the creator to focus solely on growing their following and producing content.

  • What advice does the script give for creators who want to continue editing but also grow their channel and income?

    -The script advises such creators to find a partner or 'creator operator' who can handle the business side, allowing the creator to focus on content creation and the tasks that directly contribute to growth and income.

  • When should a YouTube creator consider hiring an editor according to the video?

    -A YouTube creator should consider hiring an editor as soon as they can afford it and after they have gained some experience in editing themselves to better understand the process and effectively communicate with an editor.

Outlines

00:00

๐Ÿ“‰ The Impact of Editing on YouTube Growth and Earnings

This paragraph discusses the negative impact of excessive video editing on a content creator's growth and financial success. The author uses the analogy of 'red jelly beans' to represent high-impact tasks that contribute significantly to channel growth and revenue, while 'purple jelly beans' symbolize editing, which is a time-consuming and less transferable skill. The author argues that focusing on editing can distract creators from more valuable tasks that yield results in multiple areas, such as learning to write effectively. They emphasize the importance of prioritizing '10x tasks' that can lead to rapid growth and higher earnings, suggesting that spending too much time on editing can hinder progress and keep creators from reaching their full potential.

05:00

๐Ÿ› ๏ธ Outsourcing Editing to Accelerate Business Growth

In this paragraph, the speaker explores the concept of outsourcing video editing to free up time and energy for higher-impact tasks, which are crucial for business growth. They share personal experiences of the inefficiency and exhaustion that come with trying to manage all aspects of content creation and editing. The author suggests that by delegating editing to others, creators can focus on '10x tasks' that directly contribute to audience growth and revenue. They also touch on the challenges of finding and working with editors, advocating for a systematized approach to editing that simplifies the process and reduces the need for extensive feedback. The speaker provides insights into how to attract and work with skilled editors, emphasizing the importance of clear job descriptions and processes to ensure efficiency and consistency in video production.

Mindmap

Keywords

๐Ÿ’ก10x and 2x Thinking

The concept of '10x and 2x Thinking' refers to the idea of prioritizing tasks that yield the highest return on investment of time and effort. In the video, this concept is used to illustrate the inefficiency of spending too much time on editing, which is considered a '2x task' compared to more impactful '10x tasks' like content creation or learning skills that can be applied in multiple areas of business.

๐Ÿ’กRed Jelly Bean Task

The 'Red Jelly Bean Task' is a metaphor used in the script to represent high-impact tasks that significantly contribute to achieving a goal, such as growing a YouTube channel or making money. The video suggests that creators should focus on these tasks rather than getting bogged down in less impactful activities like editing.

๐Ÿ’กEditing

In the context of the video, 'editing' is presented as a time-consuming activity that can detract from more strategic tasks. It is referred to as a 'minus 10x task' because it doesn't contribute to the growth of the channel as effectively as other activities might. The script uses the example of spending a day editing a video to highlight how this can hinder progress.

๐Ÿ’กTrans referable Skill

A 'trans referable skill' is a skill that can be applied across various domains or tasks. In the video, writing is given as an example of a trans referable skill because it can be used in sales emails, social media, job descriptions, and video creation, all of which are important for business growth.

๐Ÿ’กDistraction

The term 'distraction' is used to describe how certain activities, such as editing, can pull a creator's focus away from more critical tasks that drive growth and income. The video emphasizes that distractions can be detrimental to achieving goals on platforms like YouTube.

๐Ÿ’กProductivity

Productivity, in the video, is linked to the efficient use of time and energy. It is negatively impacted when creators spend excessive hours on editing, leading to fatigue and a decrease in the quality of work on higher-impact tasks, such as content creation.

๐Ÿ’กSystematized Approach

A 'systematized approach' refers to a standardized method or process for completing tasks efficiently. The video suggests that creators should develop a system for video editing to reduce the time and effort spent on this task, allowing them to focus on more critical activities.

๐Ÿ’กEditor

An 'editor' in the video is someone who can take over the task of video editing, allowing the creator to focus on other aspects of their channel growth. The script discusses the challenges of finding and working with editors and suggests that having a clear system in place can make this collaboration more effective.

๐Ÿ’กYouTube Growth System

The 'YouTube Growth System' mentioned in the script is a resource or methodology designed to help creators understand how to grow their channel effectively. It is implied that this system includes strategies for outsourcing tasks like editing and focusing on high-impact activities.

๐Ÿ’กCre Operator

A 'Cre Operator' is a term used to describe someone who manages the business side of a creator's work, allowing the creator to focus solely on content creation. The video suggests that partnering with a Cre Operator can lead to a '100x' effect, where both parties focus on their strengths to maximize growth and income.

๐Ÿ’กOutsourcing

Outsourcing, in the context of the video, is the act of delegating tasks to other people or services. The script argues that outsourcing editing tasks is crucial for creators who want to grow their channel and make money without working excessive hours.

Highlights

Editing can hinder channel growth and financial success for content creators.

The concept of 10x and 2x thinking is introduced to explain the prioritization of tasks for channel growth.

Editing is considered a minus 10x task due to its lack of transferable skills and time-consuming nature.

Learning to write is highlighted as a 10x task because it can be applied to multiple areas for growth.

The importance of focusing on tasks that yield results in multiple areas is emphasized for channel growth.

The negative impact of spending excessive time on editing and its distraction from higher priority tasks is discussed.

A personal account of how editing held back business growth and the benefits of delegating it are shared.

The detrimental effects of fatigue on productivity and focus when editing for long hours are explained.

The suggestion to find an editor to outsource the task is made, with the acknowledgment of the challenges in finding the right person.

A systematic approach to editing is proposed to streamline the process and reduce the need for extensive feedback.

The benefits of creating a video editing system with clear rules and processes are outlined.

The role of 'creator operators' in supporting content creators by handling business aspects is introduced.

The potential of partnerships between creators and business-minded individuals for exponential growth is discussed.

Advice on finding a suitable partner or editor, emphasizing the importance of compatibility and past success.

The recommendation to outsource editing as soon as financially feasible and the benefits of learning basic editing skills are given.

A call to action for creators to focus on income-generating activities once editing is outsourced, to maximize financial growth.

An offer of a YouTube growth system for further guidance on how to effectively grow a channel and generate income.

Transcripts

play00:00

would you edit your next video if you

play00:01

knew it would stop your Channel Growing

play00:02

and lose you money probably not but the

play00:04

thing is this is happening to pretty

play00:06

much every Creator and it's keeping them

play00:07

poor so now I'm going to show you why

play00:09

what to do about it and I'm going to

play00:10

give you a solution that means if you do

play00:11

love editing you can still do it and

play00:13

grow a channel and make insane amounts

play00:15

of money and some of the smartest

play00:16

creators in the world have started to

play00:17

cut on onto this so let's begin with why

play00:19

editing is keeping you poor and it's all

play00:21

to do with what I call 10x and 2x

play00:23

thinking so let's just say to make money

play00:24

and grow a Channel all you need to do is

play00:26

score 100 points and to get 10 points

play00:28

you simply have to put a red Jelly Bean

play00:29

in a cup and all the other colors in

play00:31

there will score you too what do you do

play00:32

to get 100 points faster sit there and

play00:34

pick up 50 or just grab 10 red ones I'll

play00:37

great another video with Ed using jelly

play00:38

beans to describe something be more

play00:40

original man no because I like jelly

play00:41

beans I get to eat them on YouTube there

play00:43

are certain red Jelly Bean tasks that

play00:45

get you 10 points towards your goal the

play00:46

problem is most people spend all of

play00:48

their time on the 2x tasks but then

play00:50

there's this purple Jelly Bean this

play00:51

represents editing and sadly for many

play00:53

it's a minus 10x task why well firstly

play00:56

because although delicious and very

play00:57

important to make videos it's not a

play00:59

trans referable skill for most people

play01:01

the 10x task on YouTube are the ones

play01:03

that you learn to make better videos but

play01:04

at the same time those skills get you

play01:06

results in five other places at once so

play01:08

for example learning to write that's a

play01:09

10x task because you can apply it to

play01:11

Sales email social media job

play01:13

descriptions and making videos all of

play01:15

the things that actually make you money

play01:16

so it's a 10x skill so if you had to

play01:18

pick between the two logically speaking

play01:20

you're better off spending your time on

play01:22

that one that gets you the results in

play01:23

the most places right and editing is

play01:25

just a distraction from that which makes

play01:27

it actually damaging to your growth now

play01:29

the second reason it's a minus 10x task

play01:31

it's cuz it takes you so long spend a

play01:32

day editing a video and you at leas one

play01:34

a week that's almost a working week a

play01:35

month just spend editing if you could

play01:37

put that time into just the 10x tasks

play01:39

you would transform your channel and

play01:40

your earnings and you'd end up with a

play01:42

calendar like mine believe it or not

play01:44

this is my diary and this thinking got

play01:46

my business past seven figures if it l

play01:48

like this it would have taken me so much

play01:49

longer to get to position I probably

play01:51

wouldn't be in it so putting it simply

play01:52

editing takes too long and distracts you

play01:54

from the other things on YouTube which

play01:55

you need to get very good at for faster

play01:58

growth and income by the way I editing

play02:00

so it's really hard for me to let that

play02:01

go but looking back it did hold my

play02:03

business back and I can always edit for

play02:04

fun on the weekends as a hobby anyway

play02:06

the next reason editing is keeping

play02:07

youtubeers poor is because of this so a

play02:09

few years ago I was getting up at 5:00

play02:11

a.m. to write YouTube videos and then I

play02:12

go to work and then after that I'd go

play02:14

back to YouTube what that meant was my

play02:16

average days were like 12 15 hours long

play02:18

and then on the weekend catch up so I

play02:20

was doing like seven days a week and

play02:21

this is when things took a bit of a turn

play02:22

for the worst i' sit down to edit and

play02:24

I'd watch the same 10 seconds over and

play02:26

over again over and over again and I'd

play02:29

be watching it thinking something about

play02:30

this doesn't work but by the time I'd

play02:31

get to the end of the clip I'd kind of

play02:33

Forgotten what happened at the start so

play02:34

I was just stuck in this Loop of getting

play02:36

nothing done for hours when you have no

play02:38

energy your productivity and your focus

play02:40

gets destroyed so even when you do sit

play02:42

down to edit you're not at your best

play02:43

meaning everything takes longer and then

play02:45

worse this lack of energy impacts your

play02:47

10x tasks too so by doing crazy hours

play02:50

everything gets slower and harder and

play02:51

more stressful but when I stopped

play02:53

editing I suddenly had an abundance of

play02:55

time energy came back I was less anxious

play02:57

and things became more enjoyable and of

play02:59

course my business group so much faster

play03:00

too because I just smashed out red jelly

play03:02

beans every day where in the past

play03:04

they've been purple which brings us on

play03:05

to the next reason you have to stop

play03:07

editing and this is probably the thing

play03:08

that most people blame as the reason

play03:10

they need to keep doing it so the

play03:11

obvious solution here is to find an

play03:12

Editor to do the work for you you've

play03:14

probably worked that out for yourself by

play03:15

now but it's really hard to find people

play03:17

right and they just can't edit like you

play03:18

can they and there's just too much

play03:20

feedback it's frustrating and I'm just

play03:21

here to say it's there are

play03:23

loads of great editors but there are not

play03:25

a load of great editors who want to work

play03:27

for people who write crappy job

play03:28

descriptions offering pennies I was a

play03:30

freelancer for a while and the average

play03:31

drob description you'd see was a giant

play03:34

red flag so if you tried this and you

play03:35

found it a total nightmare you need to

play03:36

realize that your drob description is a

play03:38

mirror if you put crap out that's what's

play03:40

going to come back at you then when it

play03:41

comes to working with and training an

play03:43

editor it's actually pretty simple most

play03:45

of you don't need insane editing what

play03:47

you need is a systematized approach to

play03:49

it so let me give you an example here so

play03:50

Greg who's editing this video right now

play03:52

hi Greg recently edited a course for me

play03:54

had 24 videos in and he sent them all

play03:56

back in one go and I left four very

play03:58

small comments of feedback on the entire

play03:59

thing was a dream but how do we manage

play04:01

to edit like 10 hours of training to the

play04:03

same level as this video you're watching

play04:04

right now with no issues really at all

play04:06

well we built a system the goal was to

play04:07

Simply make the editing as streamline as

play04:09

possible and to just stick to the same

play04:11

format and style every video and it

play04:13

works so well now Greg's very good but

play04:15

the level of editing we decided on

play04:16

wasn't supposed to challenge him and it

play04:18

definitely didn't it was more about

play04:19

being efficient getting the content out

play04:21

and making sure we use editing to help

play04:22

people understand these points being

play04:24

made but not much else so when you put

play04:26

out a job offer that sounds appealing

play04:27

and then frontload the time into

play04:29

creating a system and a process to

play04:30

follow for every video you will end up

play04:32

with a video editing Factory and unless

play04:34

you're producing epic challenges or very

play04:36

heavily story based content there's a

play04:38

lot of editors out there who can pull

play04:39

together engaging talking head videos so

play04:41

long as you make the rules and process

play04:43

crystal clear at the start now if you

play04:45

want to build a system like this one

play04:46

check out the YouTube growth system

play04:47

there's a link in the comments below

play04:49

where do you find these editors well

play04:50

there's actually quite a lot of places

play04:51

Twitter has a ton of them on and then

play04:53

there's also upwork you'll find great

play04:55

talent lurking now the good ones don't

play04:57

apply to every job they see so putting

play04:59

the effort into job description will

play05:00

attract the picky guys who are often the

play05:02

best which brings us onto a problem what

play05:04

if you like editing what if you don't

play05:06

want to do the hiring what if you want

play05:07

to be a crater and don't want to have to

play05:08

build a business but you still want that

play05:09

dream income and diary well last summer

play05:11

I met Sam ens if you don't know who he

play05:13

is he's generally considered one of the

play05:14

greatest online business minds of our

play05:16

time basically he said he realized that

play05:18

when he was making content it was all he

play05:19

thought about he'd be lying in bed

play05:21

thinking oh I should have said that

play05:22

differently and he realized this was

play05:23

distracting him from his 10x tasks the

play05:25

ones he should have actually been

play05:26

thinking about so I said to him what

play05:28

would you do again if started now and

play05:30

you wanted to build a following he said

play05:32

I just partner with the crator and let

play05:34

them do all the content and then I just

play05:35

focus on building the business around it

play05:37

9 months later Alex hosi announced he

play05:39

was partnering with the Sam and that's

play05:41

exactly what he's doing now but it's not

play05:43

just him crater operators are starting

play05:45

to pop up everywhere these are people

play05:46

who are great at business and can help

play05:48

build products and services and manage

play05:50

the talent so that the Creator can just

play05:52

focus on growing the following and doing

play05:54

what they're good at what that means is

play05:55

the YouTuber only does 10x tasks which

play05:57

will grow the following and nothing else

play05:59

and then a cre operator only does their

play06:00

10x tasks which make the money and what

play06:02

do you get when you times 10 * 10 you

play06:04

get 100x so a partnership like this can

play06:06

be gamechanging so if you just want to

play06:08

be a Creator you need to find someone to

play06:09

be a Ying to your yang who can take the

play06:11

work off your hands this is the only

play06:13

real way you can edit and not work crazy

play06:15

hours and make money now but where do

play06:16

you find one of these guys well I don't

play06:18

actually have a set place for this but I

play06:19

can tell you what to be on the lookout

play06:21

for so firstly they need previous

play06:23

experience growing online businesses and

play06:24

you want to make sure they have made

play06:26

good money and then secondly there are a

play06:28

lot of people in the space who just want

play06:29

to milk strangers dry so what you want

play06:31

to do is make sure their previous

play06:32

products and services have legit

play06:34

testimonials and then thirdly you need

play06:35

to make sure you actually get on like

play06:37

don't partner with someone who you

play06:38

thinks dick it won't work just know that

play06:40

right now this is a very fast growing

play06:42

space so in the near future it might

play06:44

actually be much easier to discover them

play06:45

but assuming you don't partner when do

play06:47

you hire an editor well there's two

play06:49

arguments to this the first is as soon

play06:51

as you can afford it the second is you

play06:52

need to do some editing yourself to

play06:54

learn more about making videos and how

play06:55

to edit because it's then easier to work

play06:57

with an editor now the way that I

play06:58

systematize my editing workflow to

play07:00

reduce feedback rounds and complete

play07:01

projects really fast means you will need

play07:03

to know how to use editing software a

play07:05

little bit now this all sounds well and

play07:07

good but for many of you you're probably

play07:08

not going to be in a position to hire an

play07:09

editor yet but for me the most important

play07:11

thing I want to get across in this

play07:12

message is if you've been holding on to

play07:14

editing for a long time this is the sign

play07:16

you are waiting for to find help and

play07:18

then for those who are new this video is

play07:19

just going to help you understand that

play07:20

this is the first thing you Outsource

play07:22

when you have some cash but when you've

play07:23

outsourced it what do you do with the

play07:24

time to make money faster well you just

play07:26

need to focus on the things that make

play07:28

people money and this video here will

play07:29

teach you how to do that so you can pay

play07:31

for an editor with these

Rate This
โ˜…
โ˜…
โ˜…
โ˜…
โ˜…

5.0 / 5 (0 votes)

Related Tags
YouTube GrowthEditing ImpactOutsourcing TipsContent CreationBusiness MindsetEfficiency HacksProductivity BoostVideo EditingCreator's Dilemma10x Tasks