Why Editing Keeps YouTubers Poor

Summary

This video script addresses the dilemma of content creators who struggle with balancing video editing and channel growth. It argues that editing, while important, can be a 'minus 10x task' that detracts from more lucrative skills like writing and sales. The speaker suggests that outsourcing editing can lead to greater productivity and business growth, and provides tips on finding and working with editors, as well as the benefits of partnering with a 'creator operator' to focus solely on content creation while someone else manages the business side.

Takeaways

• 😀 Editing can hinder channel growth and financial success due to its time-consuming nature.
• 🏆 Focusing on high-impact tasks (10x tasks) like learning to write can yield better results in multiple areas, unlike editing which is a 2x task.
• 🕒 Spending excessive time on editing can lead to fatigue, reducing productivity and focus on more important tasks.
• 📈 To grow a business, it's crucial to delegate tasks like editing to free up time for activities that directly contribute to growth and income.
• 📚 Learning basic editing skills can be beneficial to better communicate with editors, but it's not essential to do all the editing oneself.
• 💼 Finding a good editor can be challenging, but it's essential for scaling a YouTube channel and managing content efficiently.
• 🔍 Job descriptions for editors should be clear and appealing to attract skilled professionals who can contribute to the channel's growth.
• 🤝 Building a system and process for editing can streamline the workflow, making it easier for editors to work efficiently and maintain consistency in content.
• 🌐 There are platforms like Twitter and Upwork where skilled editors can be found, but the quality of the job description can significantly impact the talent attracted.
• 🤔 For those who love editing but want to focus on content creation, partnering with a business-minded individual (a 'creator operator') can be a game-changing strategy.
• 💡 Outsourcing editing is recommended as soon as it's financially feasible, and understanding the basics of editing can help in effectively communicating with hired editors.

Q & A

Why does the video suggest that editing might be detrimental to a YouTube creator's growth and income?

The video suggests that editing is a 'minus 10x task' because it is not a transferable skill and takes a significant amount of time away from other tasks that could contribute to growth and income in multiple areas.

What is the '10x and 2x thinking' concept mentioned in the script?

The '10x and 2x thinking' concept refers to prioritizing tasks that have a greater impact (10x tasks) over those that have a lesser impact (2x tasks). It emphasizes focusing on skills and tasks that can yield results in multiple areas, thus accelerating growth and income.

What is the 'red Jelly Bean' analogy used in the script to illustrate a point?

The 'red Jelly Bean' analogy is used to represent tasks that yield significant points towards a goal (in this case, growing a channel and making money). It suggests that creators should focus on these high-impact tasks rather than spending all their time on less impactful ones.

Why does the script argue that learning to write is a '10x task' for YouTube creators?

Learning to write is considered a '10x task' because it is a skill that can be applied across various platforms and tasks, such as sales emails, social media, job descriptions, and video scripts, all of which contribute to making money.

What impact does spending too much time on editing have on a creator's productivity and focus, according to the script?

The script argues that spending excessive time on editing can lead to a loop of unproductivity and loss of focus, especially when done without sufficient energy. This can slow down progress on other important tasks and increase stress.

Why is it suggested that hiring an editor might be difficult for some creators?

Hiring an editor is suggested to be difficult because many creators have specific styles or high standards that are hard to match. Additionally, finding editors who are willing to work for the rates offered by creators can be challenging.

What is the importance of creating a systematized approach to editing, as mentioned in the script?

Creating a systematized approach to editing helps streamline the process, reduce the need for extensive feedback, and ensure consistency across videos. This makes it easier for editors to work efficiently and effectively.

How can creators find good editors according to the video script?

The script suggests looking for editors on platforms like Twitter and Upwork. It also emphasizes the importance of creating appealing job descriptions to attract talented editors.

What is the concept of a 'creator operator' as introduced in the script?

A 'creator operator' is someone who is skilled in business and can help build products, services, and manage talent, allowing the creator to focus solely on growing their following and producing content.

What advice does the script give for creators who want to continue editing but also grow their channel and income?

The script advises such creators to find a partner or 'creator operator' who can handle the business side, allowing the creator to focus on content creation and the tasks that directly contribute to growth and income.

When should a YouTube creator consider hiring an editor according to the video?

A YouTube creator should consider hiring an editor as soon as they can afford it and after they have gained some experience in editing themselves to better understand the process and effectively communicate with an editor.

Outlines

00:00

📉 The Impact of Editing on YouTube Growth and Earnings

This paragraph discusses the negative impact of excessive video editing on a content creator's growth and financial success. The author uses the analogy of 'red jelly beans' to represent high-impact tasks that contribute significantly to channel growth and revenue, while 'purple jelly beans' symbolize editing, which is a time-consuming and less transferable skill. The author argues that focusing on editing can distract creators from more valuable tasks that yield results in multiple areas, such as learning to write effectively. They emphasize the importance of prioritizing '10x tasks' that can lead to rapid growth and higher earnings, suggesting that spending too much time on editing can hinder progress and keep creators from reaching their full potential.

05:00

🛠️ Outsourcing Editing to Accelerate Business Growth

In this paragraph, the speaker explores the concept of outsourcing video editing to free up time and energy for higher-impact tasks, which are crucial for business growth. They share personal experiences of the inefficiency and exhaustion that come with trying to manage all aspects of content creation and editing. The author suggests that by delegating editing to others, creators can focus on '10x tasks' that directly contribute to audience growth and revenue. They also touch on the challenges of finding and working with editors, advocating for a systematized approach to editing that simplifies the process and reduces the need for extensive feedback. The speaker provides insights into how to attract and work with skilled editors, emphasizing the importance of clear job descriptions and processes to ensure efficiency and consistency in video production.

Keywords

💡10x and 2x Thinking

The concept of '10x and 2x Thinking' refers to the idea of prioritizing tasks that yield the highest return on investment of time and effort. In the video, this concept is used to illustrate the inefficiency of spending too much time on editing, which is considered a '2x task' compared to more impactful '10x tasks' like content creation or learning skills that can be applied in multiple areas of business.

💡Red Jelly Bean Task

The 'Red Jelly Bean Task' is a metaphor used in the script to represent high-impact tasks that significantly contribute to achieving a goal, such as growing a YouTube channel or making money. The video suggests that creators should focus on these tasks rather than getting bogged down in less impactful activities like editing.

💡Editing

In the context of the video, 'editing' is presented as a time-consuming activity that can detract from more strategic tasks. It is referred to as a 'minus 10x task' because it doesn't contribute to the growth of the channel as effectively as other activities might. The script uses the example of spending a day editing a video to highlight how this can hinder progress.

💡Trans referable Skill

A 'trans referable skill' is a skill that can be applied across various domains or tasks. In the video, writing is given as an example of a trans referable skill because it can be used in sales emails, social media, job descriptions, and video creation, all of which are important for business growth.

💡Distraction

The term 'distraction' is used to describe how certain activities, such as editing, can pull a creator's focus away from more critical tasks that drive growth and income. The video emphasizes that distractions can be detrimental to achieving goals on platforms like YouTube.

💡Productivity

Productivity, in the video, is linked to the efficient use of time and energy. It is negatively impacted when creators spend excessive hours on editing, leading to fatigue and a decrease in the quality of work on higher-impact tasks, such as content creation.

💡Systematized Approach

A 'systematized approach' refers to a standardized method or process for completing tasks efficiently. The video suggests that creators should develop a system for video editing to reduce the time and effort spent on this task, allowing them to focus on more critical activities.

💡Editor

An 'editor' in the video is someone who can take over the task of video editing, allowing the creator to focus on other aspects of their channel growth. The script discusses the challenges of finding and working with editors and suggests that having a clear system in place can make this collaboration more effective.

💡YouTube Growth System

The 'YouTube Growth System' mentioned in the script is a resource or methodology designed to help creators understand how to grow their channel effectively. It is implied that this system includes strategies for outsourcing tasks like editing and focusing on high-impact activities.

💡Cre Operator

A 'Cre Operator' is a term used to describe someone who manages the business side of a creator's work, allowing the creator to focus solely on content creation. The video suggests that partnering with a Cre Operator can lead to a '100x' effect, where both parties focus on their strengths to maximize growth and income.

💡Outsourcing

Outsourcing, in the context of the video, is the act of delegating tasks to other people or services. The script argues that outsourcing editing tasks is crucial for creators who want to grow their channel and make money without working excessive hours.

Highlights

Editing can hinder channel growth and financial success for content creators.

The concept of 10x and 2x thinking is introduced to explain the prioritization of tasks for channel growth.

Editing is considered a minus 10x task due to its lack of transferable skills and time-consuming nature.

Learning to write is highlighted as a 10x task because it can be applied to multiple areas for growth.

The importance of focusing on tasks that yield results in multiple areas is emphasized for channel growth.

The negative impact of spending excessive time on editing and its distraction from higher priority tasks is discussed.

A personal account of how editing held back business growth and the benefits of delegating it are shared.

The detrimental effects of fatigue on productivity and focus when editing for long hours are explained.

The suggestion to find an editor to outsource the task is made, with the acknowledgment of the challenges in finding the right person.

A systematic approach to editing is proposed to streamline the process and reduce the need for extensive feedback.

The benefits of creating a video editing system with clear rules and processes are outlined.

The role of 'creator operators' in supporting content creators by handling business aspects is introduced.

The potential of partnerships between creators and business-minded individuals for exponential growth is discussed.

Advice on finding a suitable partner or editor, emphasizing the importance of compatibility and past success.

The recommendation to outsource editing as soon as financially feasible and the benefits of learning basic editing skills are given.

A call to action for creators to focus on income-generating activities once editing is outsourced, to maximize financial growth.

An offer of a YouTube growth system for further guidance on how to effectively grow a channel and generate income.

Transcripts

would you edit your next video if you

knew it would stop your Channel Growing

and lose you money probably not but the

thing is this is happening to pretty

much every Creator and it's keeping them

poor so now I'm going to show you why

what to do about it and I'm going to

give you a solution that means if you do

love editing you can still do it and

grow a channel and make insane amounts

of money and some of the smartest

creators in the world have started to

cut on onto this so let's begin with why

editing is keeping you poor and it's all

to do with what I call 10x and 2x

thinking so let's just say to make money

and grow a Channel all you need to do is

score 100 points and to get 10 points

you simply have to put a red Jelly Bean

in a cup and all the other colors in

there will score you too what do you do

to get 100 points faster sit there and

pick up 50 or just grab 10 red ones I'll

great another video with Ed using jelly

beans to describe something be more

original man no because I like jelly

beans I get to eat them on YouTube there

are certain red Jelly Bean tasks that

get you 10 points towards your goal the

problem is most people spend all of

their time on the 2x tasks but then

there's this purple Jelly Bean this

represents editing and sadly for many

it's a minus 10x task why well firstly

because although delicious and very

important to make videos it's not a

trans referable skill for most people

the 10x task on YouTube are the ones

that you learn to make better videos but

at the same time those skills get you

results in five other places at once so

for example learning to write that's a

10x task because you can apply it to

Sales email social media job

descriptions and making videos all of

the things that actually make you money

so it's a 10x skill so if you had to

pick between the two logically speaking

you're better off spending your time on

that one that gets you the results in

the most places right and editing is

just a distraction from that which makes

it actually damaging to your growth now

the second reason it's a minus 10x task

it's cuz it takes you so long spend a

day editing a video and you at leas one

a week that's almost a working week a

month just spend editing if you could

put that time into just the 10x tasks

you would transform your channel and

your earnings and you'd end up with a

calendar like mine believe it or not

this is my diary and this thinking got

my business past seven figures if it l

like this it would have taken me so much

longer to get to position I probably

wouldn't be in it so putting it simply

editing takes too long and distracts you

from the other things on YouTube which

you need to get very good at for faster

growth and income by the way I editing

so it's really hard for me to let that

go but looking back it did hold my

business back and I can always edit for

fun on the weekends as a hobby anyway

the next reason editing is keeping

youtubeers poor is because of this so a

few years ago I was getting up at 5:00

a.m. to write YouTube videos and then I

go to work and then after that I'd go

back to YouTube what that meant was my

average days were like 12 15 hours long

and then on the weekend catch up so I

was doing like seven days a week and

this is when things took a bit of a turn

for the worst i' sit down to edit and

I'd watch the same 10 seconds over and

over again over and over again and I'd

be watching it thinking something about

this doesn't work but by the time I'd

get to the end of the clip I'd kind of

Forgotten what happened at the start so

I was just stuck in this Loop of getting

nothing done for hours when you have no

energy your productivity and your focus

gets destroyed so even when you do sit

down to edit you're not at your best

meaning everything takes longer and then

worse this lack of energy impacts your

10x tasks too so by doing crazy hours

everything gets slower and harder and

more stressful but when I stopped

editing I suddenly had an abundance of

time energy came back I was less anxious

and things became more enjoyable and of

course my business group so much faster

too because I just smashed out red jelly

beans every day where in the past

they've been purple which brings us on

to the next reason you have to stop

editing and this is probably the thing

that most people blame as the reason

they need to keep doing it so the

obvious solution here is to find an

Editor to do the work for you you've

probably worked that out for yourself by

now but it's really hard to find people

right and they just can't edit like you

can they and there's just too much

feedback it's frustrating and I'm just

here to say it's there are

loads of great editors but there are not

a load of great editors who want to work

for people who write crappy job

descriptions offering pennies I was a

freelancer for a while and the average

drob description you'd see was a giant

red flag so if you tried this and you

found it a total nightmare you need to

realize that your drob description is a

mirror if you put crap out that's what's

going to come back at you then when it

comes to working with and training an

editor it's actually pretty simple most

of you don't need insane editing what

you need is a systematized approach to

it so let me give you an example here so

Greg who's editing this video right now

hi Greg recently edited a course for me

had 24 videos in and he sent them all

back in one go and I left four very

small comments of feedback on the entire

thing was a dream but how do we manage

to edit like 10 hours of training to the

same level as this video you're watching

right now with no issues really at all

well we built a system the goal was to

Simply make the editing as streamline as

possible and to just stick to the same

format and style every video and it

works so well now Greg's very good but

the level of editing we decided on

wasn't supposed to challenge him and it

definitely didn't it was more about

being efficient getting the content out

and making sure we use editing to help

people understand these points being

made but not much else so when you put

out a job offer that sounds appealing

and then frontload the time into

creating a system and a process to

follow for every video you will end up

with a video editing Factory and unless

you're producing epic challenges or very

heavily story based content there's a

lot of editors out there who can pull

together engaging talking head videos so

long as you make the rules and process

crystal clear at the start now if you

want to build a system like this one

check out the YouTube growth system

there's a link in the comments below

where do you find these editors well

there's actually quite a lot of places

Twitter has a ton of them on and then

there's also upwork you'll find great

talent lurking now the good ones don't

apply to every job they see so putting

the effort into job description will

attract the picky guys who are often the

best which brings us onto a problem what

if you like editing what if you don't

want to do the hiring what if you want

to be a crater and don't want to have to

build a business but you still want that

dream income and diary well last summer

I met Sam ens if you don't know who he

is he's generally considered one of the

greatest online business minds of our

time basically he said he realized that

when he was making content it was all he

thought about he'd be lying in bed

thinking oh I should have said that

differently and he realized this was

distracting him from his 10x tasks the

ones he should have actually been

thinking about so I said to him what

would you do again if started now and

you wanted to build a following he said

I just partner with the crator and let

them do all the content and then I just

focus on building the business around it

9 months later Alex hosi announced he

was partnering with the Sam and that's

exactly what he's doing now but it's not

just him crater operators are starting

to pop up everywhere these are people

who are great at business and can help

build products and services and manage

the talent so that the Creator can just

focus on growing the following and doing

what they're good at what that means is

the YouTuber only does 10x tasks which

will grow the following and nothing else

and then a cre operator only does their

10x tasks which make the money and what

do you get when you times 10 * 10 you

get 100x so a partnership like this can

be gamechanging so if you just want to

be a Creator you need to find someone to

be a Ying to your yang who can take the

work off your hands this is the only

real way you can edit and not work crazy

hours and make money now but where do

you find one of these guys well I don't

actually have a set place for this but I

can tell you what to be on the lookout

for so firstly they need previous

experience growing online businesses and

you want to make sure they have made

good money and then secondly there are a

lot of people in the space who just want

to milk strangers dry so what you want

to do is make sure their previous

products and services have legit

testimonials and then thirdly you need

to make sure you actually get on like

don't partner with someone who you

thinks dick it won't work just know that

right now this is a very fast growing

space so in the near future it might

actually be much easier to discover them

but assuming you don't partner when do

you hire an editor well there's two

arguments to this the first is as soon

as you can afford it the second is you

need to do some editing yourself to

learn more about making videos and how

to edit because it's then easier to work

with an editor now the way that I

systematize my editing workflow to

reduce feedback rounds and complete

projects really fast means you will need

to know how to use editing software a

little bit now this all sounds well and

good but for many of you you're probably

not going to be in a position to hire an

editor yet but for me the most important

thing I want to get across in this

message is if you've been holding on to

editing for a long time this is the sign

you are waiting for to find help and

then for those who are new this video is

just going to help you understand that

this is the first thing you Outsource

when you have some cash but when you've

outsourced it what do you do with the

time to make money faster well you just

need to focus on the things that make

people money and this video here will

teach you how to do that so you can pay

for an editor with these