$192,504 PER/MO Publishing Coloring Books on Amazon KDP - Here's How

Summary

This video explores the success story of Meg Publishing on Amazon KDP, which earns over $192,000 a month by selling simple coloring books. The presenter reveals the brand's best-selling books, their revenue, and how the minimalistic designs have attracted thousands of positive reviews. The key to Meg's success is attributed to TikTok marketing, where consistent posting of short, engaging videos has driven massive views and sales. The video also offers practical advice on creating coloring books using various methods like Canva, AI, Creative Fabrica, or hiring illustrators, emphasizing the importance of uniqueness and originality. Finally, the presenter suggests a three-step strategy for aspiring KDP publishers: creating high-quality books, leveraging TikTok for daily content, and considering Amazon ads for scaling the business.

Takeaways

• 📈 The brand 'Meg Publishing' is achieving remarkable success on Amazon KDP, generating over $192,000 a month in revenue.
• 🔍 The high revenue is attributed to Meg Publishing's best-selling coloring books, which are noted for their surprisingly simple interior designs.
• 💰 Profit margins are substantial, with the potential for multiple five-figure months, even when considering the conservative estimates.
• 🎨 The coloring books' simple designs have defied expectations, proving that minimalistic pages can be highly appealing to customers.
• 👀 The books have received a significant number of positive reviews, with one book boasting 208 reviews at an average rating of 4.8.
• 💡 The success of these books challenges the notion that complex designs are necessary for a coloring book to be successful.
• 📚 The cost to create such a book can be as low as $2 to $3 per page if outsourced to an illustrator, making it a potentially profitable endeavor.
• 🌐 The initial marketing strategy that propelled Meg Publishing's success was the use of TikTok, where simple videos of the books being colored have garnered millions of views.
• 📈 Consistency on TikTok is key, with the channel growing after four to six weeks of daily posting, leading to increased views and engagement.
• 🛍️ Amazon ads are used as an additional strategy to boost sales once the brand has gained traction, targeting broad but profitable keywords.
• 🛠️ Various methods for creating a simple coloring book are discussed, including using Canva, AI, Creative Fabrica, or hiring an illustrator for custom designs.

Q & A

What is the monthly revenue of Meg Publishing on Amazon KDP according to the video?

Meg Publishing is reported to be making over $192,000 a month in revenue on Amazon KDP.

What is the significance of the book 'Food and Snacks Coloring Book' in the context of the video?

The 'Food and Snacks Coloring Book' is highlighted as a bestseller by Meg Publishing, generating between $30,000 to $60,000 a month in royalties.

What tool does the video suggest for determining a book's royalty earnings on Amazon?

The video recommends using 'BookBeam' to determine a book's royalty earnings on Amazon.

What is the surprising aspect of the coloring books featured in the video?

The surprising aspect is the simplicity of the coloring pages, which the video suggests is contrary to the common belief that complex designs are necessary for coloring books to be successful.

How many reviews and what is the average rating of the 'Food and Snacks Coloring Book' mentioned in the video?

The 'Food and Snacks Coloring Book' has 208 reviews with an average rating of 4.8.

What marketing strategy is attributed to the success of Meg Publishing's coloring books?

The video attributes the success to a combination of professional packaging and marketing on TikTok.

What is the role of TikTok in promoting Meg Publishing's coloring books?

TikTok played a significant role in promoting Meg Publishing's coloring books by generating millions of views on simple videos featuring the books.

What advice does the video give for creating a successful coloring book?

The video suggests creating a high-quality, unique, and original book, and emphasizes the importance of consistency in posting promotional content on TikTok.

What are some methods suggested in the video for creating simple coloring book pages?

The video suggests using Canva, AI-generated images, Creative Fabrica for pre-made images, and hiring an illustrator for custom illustrations.

How does the video suggest scaling the TikTok marketing strategy for the coloring book business?

The video suggests scaling the TikTok marketing strategy by outsourcing the content creation and posting process to a virtual assistant once the business grows.

What additional advice is given in the video for scaling the business beyond TikTok?

The video advises considering running Amazon ads as an additional way to scale the business once it has grown and there is more capital available for advertising.

Outlines

00:00

📈 Success Story of Meg Publishing on Amazon KDP

The video discusses the success of a coloring book brand, Meg Publishing, which generates over $192,000 a month on Amazon KDP. The presenter aims to reveal the strategies behind the brand's success and suggests how viewers can replicate it. Meg Publishing's best-selling books are highlighted, with 'Food and Snacks Coloring Book' being a top earner, making $1,000 to $2,000 daily in royalties. The presenter emphasizes the surprisingly simple interior designs of the books, which have garnered hundreds of positive reviews. The video also touches on the cost-effectiveness of creating such books, either by outsourcing to an illustrator for as low as $2 to $3 per page or by creating them in-house.

05:01

🎨 Analyzing Marketing Strategies and Content Creation

This paragraph delves into the marketing strategies that contributed to the success of Meg Publishing's coloring books. The presenter uses tools like Helium 10 Cerebro to analyze keywords and marketing tactics, revealing that the brand utilizes Amazon ads targeting broad and competitive keywords. However, the presenter suggests that the real catalyst for the brand's success was their TikTok presence, where simple videos of the books being colored have garnered millions of views. The video creator on TikTok consistently posts short, engaging content, which has led to significant organic growth. The paragraph also explores various methods for creating simple coloring book content, including using Canva, AI-generated images, Creative Fabrica, and hiring illustrators from platforms like Fiverr.

10:02

🚀 Scaling a KDP Business Through TikTok and Amazon Ads

The final paragraph outlines a three-step strategy for viewers to replicate Meg Publishing's success and potentially achieve a $192,000 monthly income from their KDP business. The first step is to create a high-quality, unique, and original book, with a recommendation to use Fiverr to hire illustrators for custom content. The second step involves daily posting on TikTok, with suggestions to outsource this task to a virtual assistant as the business grows. Lastly, the presenter advises considering Amazon ads to scale the business further once it's established and profitable. The video concludes with a call to action for viewers to like, subscribe, and share ideas for future content.

Keywords

💡Amazon KDP

Amazon KDP stands for Kindle Direct Publishing, a platform that allows authors and publishers to publish their books as e-books, paperbacks, or hardcovers on Amazon. In the video, the speaker discusses how a specific brand, Meg Publishing, has achieved significant success through Amazon KDP, generating $192,000 a month in revenue.

💡Revenue

Revenue refers to the total income generated from the sale of goods or services. In the context of the video, the speaker mentions that Meg Publishing's books are generating $192,000 a month in revenue, which is a key indicator of the brand's financial success on Amazon KDP.

💡Bestsellers

Bestsellers are books that have sold more copies than other books in the same category or time period. The video highlights Meg Publishing's best-selling coloring books, such as 'Food and Snacks Coloring Book' and 'Woodland Escape,' which contribute to the brand's high revenue.

💡Book Beam

Book Beam is a tool mentioned in the video that provides information on how much a book is making in royalties, rather than just revenue. It is used to analyze the financial success of Meg Publishing's coloring books, indicating that they generate $1,000 to $2,000 every day in royalties.

💡BSR

BSR stands for Best Sellers Rank, a number that represents a book's sales relative to the other items sold on Amazon. The video mentions that Meg Publishing's book has a 68 BSR, indicating that it is among the top-selling books on the platform.

💡Packaging

Packaging in the context of the video refers to the presentation and design of the book, including the title, subtitle, book cover, and overall aesthetic. The speaker notes that Meg Publishing's books have clean, professional packaging, which contributes to their appeal and success.

💡TikTok

TikTok is a social media platform known for short-form videos. The video discusses how Meg Publishing used TikTok to promote their coloring books, with videos of the books being colored in, which received millions of views and significantly contributed to the brand's success.

💡Consistency

Consistency in the video refers to the regular posting of content, which is highlighted as a key factor in building a successful TikTok following and, by extension, book sales. The speaker mentions that it took Meg Publishing four to six weeks of daily posting before views increased substantially.

💡AI

AI, or artificial intelligence, is used in the video to describe a method of generating simple coloring book images. The speaker suggests using AI prompts to create minimalistic and bold line art designs for coloring pages, which can then be compiled into a book.

💡Fiverr

Fiverr is an online marketplace for freelance services. In the video, the speaker recommends using Fiverr to hire illustrators for creating custom coloring book pages. This approach allows for the creation of original content and avoids potential duplicate content issues.

💡Outsourcing

Outsourcing in the video refers to the practice of hiring external resources to perform tasks, such as creating coloring book pages or managing social media accounts. The speaker suggests outsourcing as a way to scale the business, allowing for the creation of more content and the management of marketing efforts without direct involvement.

Highlights

A brand named Meg Publishing is making over $192,000 a month on Amazon KDP with coloring books.

The brand's bestsellers include 'Food and Snacks Coloring Book' and 'Woodland Escape'.

Revenue is not the same as profit, but the profit is still very high for these books.

The 'Food and Snacks Coloring Book' is a bestseller with a 68 BSR, making $1 to $2,000 daily in royalties.

The simplicity of Meg Publishing's coloring book designs is surprisingly successful.

The books have very few spaces to color, yet they receive high ratings and numerous reviews.

The success of these simple coloring books challenges the notion that complex designs are necessary.

Creating a simple coloring book can be cost-effective, with pages costing as low as $2 to $3 each when outsourced.

The book's packaging is simple but professional, which is an important aspect of its appeal.

The book uses proper keywords in the title and subtitle, which is a key part of its marketing strategy.

The brand's success is not solely from the book's content but also from its marketing, particularly on TikTok.

TikTok has been a significant factor in the brand's growth, with videos getting millions of views.

Consistency in posting on TikTok is crucial for increasing views and growing an audience.

Simple videos of coloring in the books can go viral and attract a large audience.

There are various methods to create a simple coloring book, including using Canva, AI, Creative Fabrica, or hiring an illustrator.

Hiring an illustrator on Fiverr can be a cost-effective way to create unique and original coloring book content.

To replicate this success, one should create a high-quality book, post daily on TikTok, and consider running ads on Amazon once the business grows.

Transcripts

so I found a calling book brand that's

literally doing over

$192,000 a month on Amazon KDP so in

this video I'm going to show you exactly

what they did to become so successful

and how you can do the same so let's get

right into it so the brand is this one

Meg publishing uh if you've been in

publishing for a while you probably have

come across some of her books right so

these are her best sellers so on Katy

spy it tells you the actual Revenue so

it's not profit right it's Revenue but

it's doing

$192,000 a month month in Revenue right

so the profit is still really really

high up there I mean we're talking

multiple five figure months and these

are her top books so we got food and

snacks calling book bold and easy

Woodland Escape uh simple calling book

sweethearts calling book so let's go and

open up a few of them so this is her

bestseller food and snacks coling book I

have another tool called book beam you

do have to pay a little bit uh but book

beam tells you how much the book is

actually making in royalties so not

Revenue right so you can see that this

book is a 68 BSR doing $1 to

$2,000 every single day in royalties so

just from this book you know she's doing

30 uh to 60k a month right which is

absolutely insane even if this is kind

of exaggerated on the higher end I mean

that is still I mean 203k a month right

at a very conservative level that's just

incredible so the craziest part about

this is her interior is just mind

blowingly simple so this is something

that just absolutely blew my mind and

it's just incredible how simple it is

like I would never think that people

will buy this for a coloring book you

know it's way too simple like how much

can you color in there's like like how

much spaces are there to color in

there's 1 2 3 4 five literal space to

color in right six if you count the

background and yet and yet she got 208

reviews at 4.8 average real reviews not

fake so this just kind of changes the

game in the coloring book space because

a lot of people thought that you need

this complex designs you know that's uh

super cool to color in and that's what I

thought too but she just completely

destroyed the perception that hey people

actually enjoy these very simple calling

pages right which is cool because you

can make these kind of pages so easily

yourself or even if you hire someone

like I like to pay somebody else to make

the book uh so that I don't have to

spend any time if I would hire an

illustrator and upwork to go and create

me a coloring page like this this will

cost me $2 to $3 that is it so I can

make a whole book which is 40 pages

right for 80 to 120 bucks if I would

Outsource it and obviously once again

you can make it yourself so it's just

incredible what you can do and we're

going to talk about how she actually got

sales from this but once again looking

at the reviews people are liking it

people are liking these simple calling

book which is amazing right it's good to

see so that one had 200 reviews but she

was making sales from very very early on

like she was making sales from less than

10 reviews and this one right here is

her other bestseller right doing couple

hundred bucks a day and this is 78

ratings once again extremely simple like

extremely extremely simple and this is

her other one right sweethearts coloring

book this was her original bestseller

and uh you can see got 200 reviews but

once again it was selling from like five

reviews right and it's doing a couple

hundred bucks a day and it's the same

thing like crazy basic I'm just so

surprised that people actually consider

this a coloring page I'm not hating I'm

just I'm just surprised right uh but I

guess they do and they're happy with it

that's the main thing so how does sheit

become so successful because I always

talk about how you don't want to just

make a book everyone else is making

right because her books are very simple

if you want to you can make the same

book although I will say that her

Interiors are very simple uh it's

packaged very nicely right you know her

title is professional she has the

keyword the subtitle is really nice

right clean professional her book cover

as well is clean right and nicely

designed it doesn't have this cheap

cover to it so her packaging is very

nice it's simple but not cheap if that

makes sense and there's a difference

right A lot of people can create these

content but their packaging is pretty

bad that it looks cheap you know hers

look professional in a good way so going

back to analyzing the listing a little

bit once again she has the proper

keyword in the title food and snacks

coling book she has the descriptive you

know feature of the book in the subtitle

bold and easy designs for adults and

kids exactly what I teach in my videos

as well um and also and also her

description is clean uh Bolding out the

main feature of you know the book which

is good the book cover is nicely made as

well and it looks like she doesn't have

A+ content A+ content is not necessary

but if you add it it typically increases

conversion uh by a couple percent so

it's nice to have but anyways in terms

of how she blew her brand up is not from

the book right the book is good you know

but it's not something that really

stands out from the rest right there are

a lot of books like this um so how does

she do it well if I go to helium 10

cerebro which is the only app that you

can see if the book is running as or not

and type in her as I can actually go and

analyze what keywords she's ranking for

and what kind of marketing she's doing

so you can see that this book food and

snacks calling book uh is ranking for 14

paid keywords so these are 14 keywords

that she's running ads to so she is

running some Amazon ads which are uh

these books which are these keywords

right here so she's you know running ads

towards coling book book snack coling

book so basically just generic keywords

that are related to her book right so

she's just going after the same keywords

everyone else is going after right these

are broad really profitable but really

competitive keywords so although she's

running as I don't think this is a

secret right she's doing it after she

became successful as an additional way

to get sales what actually was the

initial Kickstarter of her success is

Tik Tok so I've covered Tik Tok for a

couple other brands in the past but she

is another case of how Tik Tok just blew

her up right so this is her Tik Tok

Channel and you can see that her top

videos are getting millions of views

right let's watch a little bit so all

she's doing is she ordered her book she

colored it in and then she just flipping

through the pages like this you know one

after another filming that with the

camera or her phone doesn't matter and

then posting it it's like 10 seconds and

that is it it got 6.6 million views this

one right here is another type of video

she makes which is more about ASMR

Styles so it's like ASMR for coloring

books right so she doesn't talk so she

just goes and colors in one of her books

or one of her pages right so you can

make a video for every single page right

and then you can repeat the same page

over and over again uh later on so you

have unlimited content there but this

got 3.5 million views and this one she's

actually talking just going over her

different you know books that she has

right and it has 179,000 views so you

can see that she's posting very very

consistently but in this video

specifically she talks about how she got

her calling books viral right so in the

description it says Tik Tok is all about

consistency trying new things finding

what works for you personally everyone

has their own style having good lighting

catching people's attention right so I

knew you can be discouraged to keep

posting and she also States here that I

know for my account it took at least

four to six weeks of posting one to

three videos every single day before she

started increasing her views so everyone

starts posting on Tik Tok right and

people tell me it doesn't work right

they're like oh I posted five videos

only got 10 views 20 views well she's

saying right here that it took four to 6

weeks of posting one to three videos

every single day just to have more views

right so obviously it takes time it

takes consistency just like literally

any other thing in life right but once

you get it going you know once it builds

up I mean look at this like every single

video she posts is 78k views 90k views

70k views and it's the same style over

and over and over again she's just

coloring you know out one of her page

and that is it that's a video this

probably takes couple minutes to maybe

10 20 minutes I don't know and then you

go and edit that video and post it so

maybe total 30 minutes or even if it's

longer right you do that once a day it's

not a lot of work considering the amount

of views that you can potentially get so

now she gets hundreds of thousands of

views so really it's all about being

consistent and posting every single day

all right so that is the marketing side

but how do you actually create a book

like this well there are many many ways

of creating a simple coloring book like

this the first way which is is one of

the basic way is just going to canva

there's a lot of built-in templates like

this and there are images that you can

only use if you have the pro membership

like this so you can get the pro

membership which is like 20 bucks orth

there are the free ones as well but it's

essentially just using it and obviously

you want to you know add some text

around it try and customize a page so

it's just not the same content as

everyone else but if you want to get

started with a very very easy way of

creating a coloring page CA is one way

of doing it another way is using AI so

you can see that I've been playing

around with trying to get a simple

coloring page so some of the prompt I

use is minimalistic clip art of a turtle

line art bold lines No Gray scale simple

coloring page for kids and it's still

pretty detailed like it's a lot more

detailed than her books here but it is

still a cool way to generate these

images like this one is pretty simple

right so you can definitely play around

with it in fact you don't want to make

the exact same book right her book stood

out because she had something extremely

simple compared to everybody else so you

want to go and find your own style but

once again AI is a pretty cool way to

start creating these calling pages

method number three is to use creative

Fabrica which is a kind of a image

library and this is a membership site or

you can pay uh or purchase these images

all a cart but I'll leave a link below

this video if you want to check it out

as an example right people are selling

these Graphics very very very similar to

what uh she is selling here right on

Creative Fabrica so you could go and

purchase a use it uh and compile these

images inside the book once again I do

recommend you try and add something

around it if you're using template

images uh so that the the page itself is

customized and it's Unique so that you

don't encounter duplicate content issue

so that's the risk of using a pre-made

templates like this but essentially this

is a really simple way for you to get a

similar simple image uh like what she

has so method number four is hiring a

illustrator to create a custom

illustration for you and honestly this

is the best way considering that you can

create higher quality books uh rather

than just using templates and it is

original it's not something that you

will run into duplicate content issue uh

in the future because you're using

templates that a lot of other people

used okay so if you go to Fiverr here

I'll leave a link to all these gigs

below this video if you guys want to

check it out but if you go to Fiverr and

look up you know draw coloring books or

illustration or custom illustration like

that there are a few gigs that looks

good that I found so this person right

here right for $5 she will create one

page of coloring book in any subject any

subject right and this is a $5 image so

if she can do this for five bucks she

can for sure do this for five bucks you

can even negotiate and see if she can do

it cheaper because it's way simpler

right so like 100% you can get something

like that done if not if you want

something more detailed right she can do

it so so that is one gig and this is the

next gig right this one uh five images

for 10 bucks guys five images for $10 so

that is $2 per image which is incredibly

incredibly cheap I think he's pricing

himself way too cheap and you can see

that the quality is pretty good right

especially if you once again want simple

calling page he can definitely do it so

that's another gig right here and if he

wants something a little more premium uh

this is $10 per page but it looks pretty

good as well so going back to this book

right you can see that this book has 40

pages to color in so basically 40 images

so all you have to do is order 40 images

from this illustrator this G gig can do

one page for $5 so that means it's going

to cost $200 uh to order from her for

this gig it'll cost 80 bucks cuz he's

charging two bucks per page and for this

gig it'll be $400 to get a book like

this which even at $400 honestly if you

can make this amount of money or even

just a fraction of this it's super worth

it and that is how I typically approach

this business is I just hire somebody

else who can make these books better

than me right uh and make the book and I

handle the marketing and I make back a

lot more than I invest in uh in creating

these books and then all the profit

after that so how can you do the same

and also make

$192,000 a month from your KDP business

so step one is you want to create a high

quality book I personally recommend you

go the Fiverr route as I mentioned uh

creating something unique and original

to you and step two is start posting on

Tik Tok daily so once again there's a

lot of examples of the type of videos

you can make it's literally 10 seconds

right it's literally 10 seconds long so

if you cannot post a 10-second video

every single day you probably should not

be building a business right this takes

work but it's not that hard posting

10sec videos every single day so you

just want to be consistent and do that

over a period of time and by the way

once your business grows you can

Outsource the Tik Tok process by hiring

a virtual assistant for $500 to $800 a

month for them to take over and post

every single day if not more than once a

day so for just $500 to $800 a month you

don't have to do any of this process

anymore while increasing your output and

posting more often I personally got

friends who hired somebody to do exactly

this where they ship their books to the

assistant's address and the assistant

has nice hands right so the assistant

never shows her face you know she just

goes and film herself coloring in the

page and make a video send it to my

friend and then they post it on Tik Tok

and so my friend does no work just pay

the assistant uh and that is it and they

have Tik Tok marketing going so if you

guys want tutorials on how to hire

full-time Vaas like that then let me

know in the comments below and step

three is to consider running ads once

your business grows so you know Tik Tok

organic is great right but you do have

to consistently post eventually once you

have the money it's easier to scale from

there just by running Amazon ads uh so

consider doing that but the great thing

is you don't have to do it in the

beginning right in the beginning you can

do everything for free posting on social

media and then once you have more money

you want to start saving time then you

can just pay for ads and get more sales

from there so if you want to know which

Amazon ad server that I personally use

myself then the link is below this video

as well but that is it for the video so

if you enjoyed it leave a like subscribe

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