【超初心者向け】LINE公式アカウントの作り方をわかりやすく解説（スマホ/PC）

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25 Sept 202109:46

Summary

TLDRThe video script introduces viewers to the world of LINE Official Accounts, emphasizing their importance for freelancers and businesses. It highlights the platform's high user engagement, with features like push notifications and QR code friend registration, which simplify interaction. The script outlines the benefits of using LINE Official Accounts, such as efficient message delivery, high open rates compared to traditional emails, and a suite of tools tailored for business use, including coupon distribution and shop cards. The video also provides a step-by-step guide on how to register for a LINE Official Account on both smartphone and PC, detailing the process from downloading the app to setting up a profile and leveraging various features. It concludes with a call to action, encouraging viewers to subscribe to the channel for more informative content.

Takeaways

📱 The script introduces a designer who invites viewers to learn more about them through a provided link.
💼 The speaker discusses the importance of having a professional presence online, specifically highlighting the use of LINE Official Accounts for business purposes.
📈 LINE Official Accounts are noted to have a high user base in Japan, making it an effective platform for reaching a wide audience.
📧 The script mentions that LINE Official Accounts have a higher open rate compared to traditional email newsletters, which can be two to six times greater.
📢 The platform allows for push notifications and easy friend registration, which can be beneficial for customer engagement.
🎟️ Features like issuing coupons, shop cards, and conducting delivery effectiveness analysis are available to users of LINE Official Accounts.
📲 The process for registering a LINE Official Account on both smartphone and PC is outlined, emphasizing the ease of setup.
👥 The speaker suggests using QR codes for friend registration as a convenient method to grow one's network on the platform.
📷 Personalizing the profile with photos and information is encouraged to make the account more appealing and professional.
💡 The script highlights the benefits of using LINE Official Accounts for businesses, including enhanced credibility with a verification badge.
📈 The speaker provides a step-by-step guide for setting up the account, emphasizing the simplicity and accessibility of the process.

Q & A

What is the primary theme of the video script?
-The primary theme of the video script is about the importance and usage of LINE Official Accounts for business purposes, including its various features and the process of setting one up.
Why is having a LINE Official Account beneficial for freelancers and business owners?
-Having a LINE Official Account is beneficial as it allows for easy connection with customers, efficient communication, and the ability to use various business tools such as coupons, shop cards, and delivery effectiveness analysis.
What are some of the features that make LINE Official Accounts stand out for business use?
-LINE Official Accounts stand out due to their high open rates compared to traditional email newsletters, push notification capabilities, easy friend registration through QR codes, and a suite of business-optimized features like coupons and shop cards.
How can one register for a LINE Official Account using a smartphone?
-To register for a LINE Official Account on a smartphone, one needs to search for 'LINE Official' in the app store, download the app, log in with their LINE account, and follow the on-screen instructions to set up their official account.
What is the process for registering a LINE Official Account on a PC?
-On a PC, one should search for 'LINE for Work' or a similar term, navigate to the official website, and follow the steps to create a business account. This includes providing an email address, setting a password, and inputting necessary business information.
How can a business increase its credibility with a LINE Official Account?
-A business can increase its credibility by obtaining a verified color and badge on its LINE Official Account, which signals to users that the account is trustworthy and legitimate.
What is the significance of the QR code feature in LINE Official Accounts?
-The QR code feature allows users to easily add the LINE Official Account as a friend by scanning the code, which simplifies the friend registration process and helps in the account's promotion.
How can businesses use LINE Official Accounts to deliver messages to their customers?
-Businesses can use the message delivery feature to automatically send greetings or promotional messages to new friends added to their LINE Official Account, enhancing customer engagement.
What are some of the analytical tools available for LINE Official Accounts?
-LINE Official Accounts provide delivery effectiveness analysis, which allows businesses to track metrics such as the number of messages sent, friend addition numbers, and reach to specific targets.
How can a business customize its LINE Official Account to attract more customers?
-A business can customize its LINE Official Account by setting a profile picture, writing an attractive description, and using features like automatic response messages and talk room settings to engage with customers.
What is the recommended approach for businesses that want to utilize LINE Official Accounts for customer service?
-Businesses should ensure they have a verified account for credibility, utilize message delivery for consistent communication, and take advantage of analytical tools to monitor and improve their customer engagement strategies.
How can businesses ensure they are effectively reaching their target audience with their LINE Official Account?
-By using the analytical tools provided, businesses can monitor their reach and engagement with specific demographics, allowing them to adjust their strategies to better target their audience.

Outlines

00:00

😀 Introduction to LINE Official Account

This paragraph introduces the concept of a LINE Official Account for business purposes. It highlights the benefits of having an official account, such as being able to connect with customers and promote your business more effectively. The speaker also mentions the high open rates of LINE messages compared to emails, and the ease of adding friends through QR codes or a simple button. The paragraph concludes by stating that LINE Official Accounts are optimized for business use and offer various features like coupons, shop cards, and delivery analysis.

05:02

📱 Registering a LINE Official Account on Mobile

This paragraph explains the process of registering a LINE Official Account on a smartphone. The steps include searching for 'LINE公式アカウント' in the app store, logging in with a LINE account, and following the prompts to set up a new account. The speaker provides details on choosing a business category, entering company information, and customizing the profile. The paragraph also mentions that once the account is created, you can use basic features like message delivery and adding friends. However, more advanced features are available on the PC version.

💻 Registering a LINE Official Account on PC

This paragraph describes the process of registering a LINE Official Account on a PC. The steps involve searching for 'LINE公式アカウント', choosing the 'ビジネス' option, and following the prompts to create an account. The speaker provides details on entering your desired ID, selecting a business category, and providing company information. The paragraph also mentions that once the account is created, you can use various features like message delivery, auto-reply messages, and talk room settings. The speaker emphasizes that the PC version offers more functionality and is recommended for advanced users.

Mindmap

Keywords

💡LINE Official Account

LINE Official Account is a platform within the LINE messaging app used for businesses to communicate with customers, send notifications, and conduct various marketing activities. It is highlighted in the video as a must-have business tool for freelancers and companies to connect with their audience effectively. The script mentions its high open rates compared to traditional email newsletters, making it a preferred choice for business communication.

💡QR Code

A QR Code is a type of barcode that can be scanned using a smartphone to quickly access information or perform actions like adding a friend on social apps. In the context of the video, QR Codes are used to simplify the process of friend registration on LINE, allowing users to quickly add official accounts with a single scan, which is a significant feature for businesses to grow their audience.

💡Push Notifications

Push notifications are alerts sent to users through apps to notify them of new messages or updates. The video emphasizes the importance of push notifications for LINE Official Accounts, as they allow businesses to keep their customers informed about new products, services, or promotions, thereby enhancing customer engagement.

💡Freelancer

A freelancer is an individual who is self-employed and is not committed to a particular employer long-term. The video discusses the use of LINE Official Accounts as a tool for freelancers to manage their business communications and marketing efforts, highlighting its utility for independent professionals.

💡Business Tools

Business tools refer to the software, applications, and systems that businesses use to streamline their operations and improve efficiency. The video presents LINE Official Account as one such tool, which is essential for managing business communications and customer relations in a digital age.

💡Illustrator

An illustrator is a professional artist who provides visual representations, often for media such as books, advertisements, or digital content. The video mentions illustrators as one of the creative professionals who might benefit from using a LINE Official Account to showcase their work and connect with their audience.

💡Creative Industry

The creative industry encompasses fields that involve the creation and exploitation of intellectual property, such as design, music, film, and software. The video suggests that a LINE Official Account can be particularly beneficial for professionals in the creative industry to promote their work and engage with their fanbase.

💡User Engagement

User engagement refers to the level of interaction and involvement a user has with a particular platform or service. The video discusses how LINE Official Accounts can be used to increase user engagement through features like push notifications and direct messaging, which are crucial for maintaining a strong connection with customers.

💡Marketing

Marketing is the process of promoting and selling products or services, including business strategies that reach and persuade potential customers to purchase. The video highlights the marketing potential of LINE Official Accounts, as they offer various features like coupons and shop cards that can be used to boost sales and customer loyalty.

💡Digital Communication

Digital communication refers to the sharing of information through digital channels, such as apps and the internet. The video emphasizes the role of digital communication in modern business, particularly through the use of LINE Official Accounts, which facilitate seamless interaction between businesses and their customers.

💡Customer Relationship Management (CRM)

CRM is a system for managing a company's interactions with current and potential customers. The video touches on how LINE Official Accounts can serve as a CRM tool, helping businesses to manage their customer relationships more effectively through organized communication and targeted marketing campaigns.

Highlights

LINE's official account is a must-have business tool for freelancers and self-employed individuals.

Having an official account can help connect with customers and facilitate smooth business operations.

LINE official accounts have the highest user numbers in the country, making them widely used across various age groups.

The official account's open rate is reportedly two to six times higher than email newsletters.

Push notifications can alert users when they receive messages, enhancing engagement.

Friends registration is simple, either through scanning a QR code or using a 'friend registration' button.

LINE official accounts are optimized for business, offering features like coupons, shop cards, and delivery effectiveness analysis.

The account creation process for LINE official accounts is straightforward and can be done via smartphone or PC.

Once created, basic account functions include message delivery, issuing coupons or shop cards, and QR code generation for easy friend registration.

For businesses, the ability to customize the profile and manage friend requests is crucial for branding and customer interaction.

LINE official accounts offer detailed analytics, allowing businesses to track message delivery, friend additions, and reach.

The platform is continually evolving, providing businesses with new ways to engage customers and grow their audience.

LINE official accounts can be used for various purposes, including online programming schools and server rentals.

The video provides a step-by-step guide on how to register for a LINE official account on both smartphone and PC.

The presenter emphasizes the importance of turning on notifications to stay updated with the latest messages and friend requests.

For businesses looking to enhance credibility, obtaining a verified color and badge on the LINE official account is recommended.

The video concludes with a call to action, encouraging viewers to like the video, subscribe to the channel, and explore the use of LINE official accounts.