【超初心者向け】LINE公式アカウントの作り方をわかりやすく解説（スマホ/PC）

Summary

The video script introduces viewers to the world of LINE Official Accounts, emphasizing their importance for freelancers and businesses. It highlights the platform's high user engagement, with features like push notifications and QR code friend registration, which simplify interaction. The script outlines the benefits of using LINE Official Accounts, such as efficient message delivery, high open rates compared to traditional emails, and a suite of tools tailored for business use, including coupon distribution and shop cards. The video also provides a step-by-step guide on how to register for a LINE Official Account on both smartphone and PC, detailing the process from downloading the app to setting up a profile and leveraging various features. It concludes with a call to action, encouraging viewers to subscribe to the channel for more informative content.

Takeaways

• 📱 The script introduces a designer who invites viewers to learn more about them through a provided link.
• 💼 The speaker discusses the importance of having a professional presence online, specifically highlighting the use of LINE Official Accounts for business purposes.
• 📈 LINE Official Accounts are noted to have a high user base in Japan, making it an effective platform for reaching a wide audience.
• 📧 The script mentions that LINE Official Accounts have a higher open rate compared to traditional email newsletters, which can be two to six times greater.
• 📢 The platform allows for push notifications and easy friend registration, which can be beneficial for customer engagement.
• 🎟️ Features like issuing coupons, shop cards, and conducting delivery effectiveness analysis are available to users of LINE Official Accounts.
• 📲 The process for registering a LINE Official Account on both smartphone and PC is outlined, emphasizing the ease of setup.
• 👥 The speaker suggests using QR codes for friend registration as a convenient method to grow one's network on the platform.
• 📷 Personalizing the profile with photos and information is encouraged to make the account more appealing and professional.
• 💡 The script highlights the benefits of using LINE Official Accounts for businesses, including enhanced credibility with a verification badge.
• 📈 The speaker provides a step-by-step guide for setting up the account, emphasizing the simplicity and accessibility of the process.

Q & A

What is the primary theme of the video script?

The primary theme of the video script is about the importance and usage of LINE Official Accounts for business purposes, including its various features and the process of setting one up.

Why is having a LINE Official Account beneficial for freelancers and business owners?

Having a LINE Official Account is beneficial as it allows for easy connection with customers, efficient communication, and the ability to use various business tools such as coupons, shop cards, and delivery effectiveness analysis.

What are some of the features that make LINE Official Accounts stand out for business use?

LINE Official Accounts stand out due to their high open rates compared to traditional email newsletters, push notification capabilities, easy friend registration through QR codes, and a suite of business-optimized features like coupons and shop cards.

How can one register for a LINE Official Account using a smartphone?

To register for a LINE Official Account on a smartphone, one needs to search for 'LINE Official' in the app store, download the app, log in with their LINE account, and follow the on-screen instructions to set up their official account.

What is the process for registering a LINE Official Account on a PC?

On a PC, one should search for 'LINE for Work' or a similar term, navigate to the official website, and follow the steps to create a business account. This includes providing an email address, setting a password, and inputting necessary business information.

How can a business increase its credibility with a LINE Official Account?

A business can increase its credibility by obtaining a verified color and badge on its LINE Official Account, which signals to users that the account is trustworthy and legitimate.

What is the significance of the QR code feature in LINE Official Accounts?

The QR code feature allows users to easily add the LINE Official Account as a friend by scanning the code, which simplifies the friend registration process and helps in the account's promotion.

How can businesses use LINE Official Accounts to deliver messages to their customers?

Businesses can use the message delivery feature to automatically send greetings or promotional messages to new friends added to their LINE Official Account, enhancing customer engagement.

What are some of the analytical tools available for LINE Official Accounts?

LINE Official Accounts provide delivery effectiveness analysis, which allows businesses to track metrics such as the number of messages sent, friend addition numbers, and reach to specific targets.

How can a business customize its LINE Official Account to attract more customers?

A business can customize its LINE Official Account by setting a profile picture, writing an attractive description, and using features like automatic response messages and talk room settings to engage with customers.

What is the recommended approach for businesses that want to utilize LINE Official Accounts for customer service?

Businesses should ensure they have a verified account for credibility, utilize message delivery for consistent communication, and take advantage of analytical tools to monitor and improve their customer engagement strategies.

How can businesses ensure they are effectively reaching their target audience with their LINE Official Account?

By using the analytical tools provided, businesses can monitor their reach and engagement with specific demographics, allowing them to adjust their strategies to better target their audience.