Should I Build Backlinks To Pillar Pages or Blog Content

Summary

In this informative video, Chris Palmer addresses Greg's query on the best approach to building backlinks. He clarifies the difference between top-level category pages, pillar posts, and supporting content, emphasizing the importance of focusing on top-level pages for backlinking due to their higher SEO value. Palmer suggests a tiered strategy, allocating the best links to the home and top-level category pages, followed by better links to city pages, and more affordable links for supporting content. This approach ensures a balanced distribution of link power, enhancing overall site authority and SEO effectiveness.

Takeaways

• 😀 The video is about determining the best approach to building backlinks for SEO purposes.
• 🔍 Greg's question concerns whether to focus on backlinks for category pages or pillar posts within the same category.
• 📝 Chris clarifies that a pillar post and a top-level category page are essentially the same and are targeted for primary keywords or services.
• 🏭 The concept of 'pillar posts' and 'top-level category pages' is introduced as primary targets for ranking.
• 🤔 Chris suggests that Greg might be confusing the roles of supporting pages versus primary pages.
• 💡 The importance of building backlinks to all pages is mentioned, but with a focus on the top-level pages due to the hierarchical flow of power in SEO.
• 💰 It's suggested that the most valuable backlinks should be directed to the top-level pages, as they pass on benefits to supporting content.
• 🌐 A strategy for building backlinks is proposed, starting with the home page and top-level category pages, then city pages, and finally supporting content.
• 📈 The video discusses the allocation of resources for backlink building, emphasizing quality over quantity for top-level pages.
• 🚀 The potential for supporting content to gain unexpected traction and thus become worth additional backlink investment is acknowledged.
• 🌟 The video concludes with a reminder of the interconnected nature of a website's ecosystem, where internal linking and external backlinks support each other.

Q & A

What is the main topic of the video by Chris Palmer?

The main topic of the video is about the best practices for building backlinks, specifically whether it's better to build backlinks to category pages or pillar posts within the same category.

What is a pillar post according to Chris Palmer?

A pillar post is a primary piece of content on a website that targets a primary keyword or service, and is meant to rank well in search engine results.

What is the difference between a top-level category page and a pillar post as per the video?

According to the video, there is no significant difference between a top-level category page and a pillar post; they both serve the purpose of targeting a primary keyword or service.

Why is it important to build backlinks to supporting content?

Building backlinks to supporting content is important because it helps in enhancing the overall SEO of the website, even though it might not be the primary focus for ranking.

How does the power of backlinks flow according to the video?

The power of backlinks flows from the top down, meaning that backlinks to higher-level pages like the home page or top-level category pages can indirectly benefit lower-level pages by passing on link equity.

What is the strategy for allocating resources when building backlinks to different levels of a website's pages?

The strategy involves allocating the most resources to the top-level pages, such as the home page and top-level category pages, and then using lesser resources for city-level pages and supporting content.

What is the significance of internal linking in the context of the video?

Internal linking is significant as it helps create an ecosystem within the website, where all pages are interconnected and support each other in terms of SEO ranking.

How does Chris Palmer suggest building backlinks to all pages while being budget-effective?

Chris suggests focusing the majority of the budget on building high-quality backlinks to the top-level pages, and then using a lower budget for backlinks to city-level pages and supporting content.

What should one do if a supporting content page starts to gain unexpected traffic?

If a supporting content page starts to gain unexpected traffic, it might be worth reallocating some budget to build more backlinks to that page, as it could potentially turn into a significant source of business.

What is the final recommendation Chris Palmer gives for building backlinks to a website?

Chris Palmer's final recommendation is to build backlinks to all pages, but to prioritize top-level pages with the most resources, and use a tiered approach for allocating backlink-building budget based on the page's level in the site hierarchy.