This Sales Hack Generated $80m+ in Sales!

Summary

This video script emphasizes the importance of commitment and energy in sales, highlighting the need for personal accountability and focus to achieve peak performance. It discusses the pitfalls of complacency and the negative impact of distractions like social media on productivity. The speaker advocates for a disciplined approach to sales, including attentiveness during calls and a clear understanding of the customer's needs. The script also touches on the importance of standing out in a competitive market by providing high-quality services and avoiding the trap of becoming a commodity.

Takeaways

• 💪 Maintain high energy and commitment in sales to ensure a 10 out of 10 performance.
• 🔄 Be adaptable and find personal routines that work best for managing energy and maintaining output in sales.
• 🏠 Reflect on daily activities to ensure they contribute to sales goals and avoid distractions like social media.
• 📉 Recognize that coasting on past success is not beneficial; continuous effort is required for ongoing success.
• 🤔 Stay accountable by evaluating daily performance and its impact on long-term goals.
• 🚫 Avoid multitasking during sales calls; focus fully on the conversation to ensure understanding and build trust.
• 🔄 Be attentive and responsive during calls to avoid unnecessary repetition and maintain a smooth sales process.
• 📈 Understand the importance of being fully engaged in the sales process to achieve the best outcomes.
• 🛌 Prioritize self-care outside of work, such as sleep and exercise, to enhance performance during work hours.
• 🏋️‍♂️ Push beyond comfort zones to achieve breakthroughs and avoid complacency.
• 🗣️ Take leadership in guiding clients to make informed decisions with conviction and belief in the product or service.
• 📝 Be transparent and efficient in the sales process to avoid making clients feel like they are working hard to buy.
• 📱 Recognize the negative impact of social media on productivity and focus during work hours.
• 📈 Differentiate services by emphasizing the value of a systematic approach rather than just the execution of tasks like running Facebook ads.

Q & A

What is the main focus of the speaker in the script?

The speaker focuses on the importance of commitment, energy management, and being fully engaged in sales activities to achieve high performance.

Why is it crucial to avoid distractions like social media during work hours?

Distractions such as social media can significantly reduce productivity and output, leading to a lower quality of work and less effective sales calls.

What does the speaker suggest about the role of energy in sales?

The speaker suggests that managing one's energy is critical in sales, as it directly impacts the ability to maintain high levels of output and engagement.

How does the speaker describe the ideal state of being for a salesperson?

The ideal state is being fully dialed in and present, committed to the task at hand, and avoiding complacency or coasting on past achievements.

What is the significance of being 'hyper-attentive' during sales calls?

Being hyper-attentive helps in understanding the prospect better, leading to more effective communication and a higher likelihood of closing the sale.

Why is it important to avoid making prospects repeat themselves during a sales call?

Making prospects repeat themselves can signal a lack of understanding and engagement, which can prolong the sales process and decrease the chances of a successful sale.

What does the speaker mean by 'the game of sales'?

The 'game of sales' refers to the strategic and energetic approach required to consistently achieve sales goals, emphasizing the need for continuous effort and adaptability.

How does the speaker view the role of sleep and exercise in sales performance?

The speaker believes that factors like sleep and exercise are crucial for maintaining high levels of energy and performance in sales, suggesting that personal habits can significantly impact professional success.

What is the speaker's advice on handling objections or concerns from prospects?

The speaker advises being confident and having conviction in the value of the service being offered, using that conviction to help prospects make the right decision.

Why does the speaker emphasize the importance of not treating services as commodities?

Treating services as commodities can lead to a focus on price rather than value, potentially undermining the quality and effectiveness of the service provided.

What is the speaker's view on the role of education in sales?

The speaker believes that educating prospects about the unique value and system behind the service is essential to differentiate from competitors and avoid being seen as just another option.

Outlines

00:00

💼 Sales Performance and Commitment

This paragraph emphasizes the importance of maintaining high energy and commitment in sales. It discusses the negative impact of dropping the price on customer perception and the need to be fully engaged during sales calls. The speaker advises against complacency and stresses the importance of self-accountability. They also highlight the detrimental effects of multitasking, particularly with social media, during work hours. The focus should be on being fully present and attentive during sales calls to ensure smooth communication and understanding with prospects. The speaker also touches on the need for transparency and ease in the sales process to avoid unnecessary complications.

05:01

🔍 The Importance of Service Quality and Education

In this paragraph, the speaker addresses the potential pitfalls of treating services as commodities. They warn against the dangers of being compared to competitors who may offer quicker but potentially lower quality services. The emphasis is on the importance of thorough research and customization in service delivery, such as crafting offers and creating landing pages. The speaker encourages viewers to engage with the content by liking, subscribing, and commenting on their YouTube channel. They also mention the value of having a system that ensures outcomes, rather than just offering services like Facebook ads, which are abundant but not necessarily effective without the right strategy.

Keywords

💡Oxygen

In the context of the script, 'oxygen' metaphorically represents vitality or energy in a room. The phrase 'suck all the oxygen out' is used to describe a situation where someone is dominating the space or atmosphere, leaving no room for others to contribute or escape. It's an analogy for a salesperson's intense focus and commitment to their goal.

💡Sales

Sales is the core theme of the video, referring to the process of persuading someone to buy a product or service. The script discusses the importance of energy, commitment, and strategy in sales, using phrases like 'the game of sales' and 'sales calls' to emphasize the competitive and interactive nature of the process.

💡Commitment

Commitment in the script is portrayed as a key factor in achieving sales success. It is described as a level of dedication that would have someone 'run through a brick wall' to reach an outcome. The term is used to highlight the intensity and determination required in the sales profession.

💡Energy Management

Energy management is discussed as a crucial skill for maintaining high performance in sales. It involves being focused and managing one's emotional and physical energy effectively. The script mentions the need to be 'really focused on like managing what that energy is' to succeed in the 'game of sales'.

💡Accountability

Accountability is the concept of being responsible for one's actions and their outcomes. In the script, it is related to self-reflection and ensuring that one has given their best effort each day, as indicated by the question 'did you leave it all out there on the field or not'.

💡Social Media

Social media is presented as a potential distraction in the sales process. The script warns against being 'half on Instagram or... social media' while on sales calls, emphasizing the need for full engagement and presence during professional interactions.

💡Engagement

Engagement refers to the level of involvement and interest in an activity. The script stresses the importance of being fully engaged during sales calls, as lack of engagement can lead to misunderstandings and reduced effectiveness in communication.

💡Rhythm

Rhythm in the context of the script pertains to the natural flow and understanding in a conversation, particularly during sales calls. It is mentioned that if a salesperson is not 'immediately picking up what they're putting down on the call,' the interaction becomes disjointed and less effective.

💡Conviction

Conviction is the belief in the rightness of a cause or the truth of an idea. In the script, it is associated with the confidence a salesperson must have in their product or service to effectively communicate this belief to the prospect and facilitate a decision.

💡Transparency

Transparency is the quality of being open, honest, and clear in communication. The script advocates for 'radical transparency' as a means to achieve the most output and energy in sales interactions, suggesting that clarity and honesty can enhance trust and effectiveness.

💡Comfort Zone

The comfort zone is a metaphorical space where a person feels at ease and faces no challenges. The script discusses the importance of stepping 'on the edge of your comfort zone' to achieve breakthroughs, indicating that growth and progress often require leaving one's familiar territory.

Highlights

The importance of maintaining high energy and commitment in sales to achieve a '10 out of 10' outcome.

The necessity of adapting sales tactics based on individual differences and daily performance.

The impact of managing energy on the success of sales, emphasizing the game of sales requires consistent effort.

The significance of self-accountability in sales, ensuring full commitment to the task at hand.

The comparison of social media to cigarettes, highlighting its potential to distract from sales tasks.

The analogy of sales calls to dancing, emphasizing the need for rhythm and understanding the prospect.

The importance of being fully engaged during sales calls to avoid unnecessary repetition and delays.

The role of transparency and ease in the sales process to facilitate a smooth customer experience.

The influence of personal habits, such as sleep and exercise, on performance in sales.

The concept of stepping out of the comfort zone as a prerequisite for breakthroughs in sales.

The responsibility of salespeople to lead the call and help prospects make informed decisions.

The differentiation of services based on thoroughness and proper execution, not just quick results.

The challenge of avoiding commodity-like sales by educating customers on the value of the system.

The strategy of planting doubts about competitors who promise quick but potentially lower-quality results.

The emphasis on the importance of research and customization in service offerings.

The call to action for viewers to engage with the content through likes, subscriptions, and comments.

Transcripts

you're just trying to suck all the

oxygen out of the room lock every single

door so there's nowhere for them to get

out that's not what you do if you do

that you're sharp right on the second

call is going to be dog yeah this

all sounds good they give you I'm a 10

out of 10. I'm ready to go right and

then you drop the price on them and it's

no longer a 10 out of 10. out of one to

ten ten being you are absolutely so

committed you'd run through a brick wall

to get to this outcome right now where

are you sitting and most people would

there be like rocking and hockey

ventilating and having a fit at that

stage

what you do occasionally

Works never is you're going to be like

oh well this day I did this and I got

this output and let me just try

something different each individual is

different you've got to find out what it

works for you what time you get to work

what it is that routine but just to

really be focused on like managing what

that energy is because that's what the

game of sales is otherwise it's

difficult to keep up that output and

have that output and the last thing that

you want to do is just rest on your

laurels and just Coast because you're

you're here regardless right and you

want to make sure that you're making the

most of the opportunity that you've got

and the only way to do that is just

through activity and you're the only one

that you need to add to yourself to do

at the end of the day the pillow never

lies when you get home at night did you

leave it all out there on the field or

not and let's be real some days you're

not going to but it's just about like

keeping yourself accountable and say

okay cool will it every day ended up

like this would I be where I wanted to

be at the end of the month at the end of

the quarter or at the end of the year

I'm being real with myself how much

fodder is there in my day okay how much

is that checking Instagram how much of

that is not being engaged in what you do

social media is the new cigarettes right

and if you're on the phones the last

thing that you want to be doing is be

half on Instagram or you know half on

social media while you're here right you

may as well do that stuff in the night

time or do it before you get to work and

just be 100 dialed in and present when

you're on the phone because otherwise

what happens is like you you're not

getting half the output you get 25 of

the output because you're not engaged in

what you're doing and you think that you

know what this Prospect is saying and

you're just kind of Coast right or

you've got sem Rush up you're doing

keyword research and you're not really

really dialed in if you're dancing and

you constantly keep stepping on their

toes it's not going to be smooth right

it's the same thing like a sales call is

a transfer of energy and if it's

constantly like you never ever really

get into that Rhythm where you're

immediately picking up what they're

putting down on the call that's where

things become unbuttoned if the prospect

feels understood by you right they're

going to believe in what you say and

they're going to be a higher propensity

for them to buy but if you're constantly

making them reiterate themselves because

you're not fully dialed in on the call

that's just you sending them a signal

that you don't understand them because

if you understood them you wouldn't ask

them to constantly keep repeating

themselves and that's where sales calls

go to a 60 minutes because you're a lot

of the time making them repeat stuff and

you're going through the sales process

mechanically your goal is to get the

information that you need to be able to

help them solve the problem and it's

either we can help them solve their

problem or we can't you need to be hyper

attentive on those calls getting in

level 10 Peaks day and just being fully

dialed in to the opportunities that

you've got when you're going through all

of those things it's just like boom

awesome I'm so happy we could get you

onboarded these are the details and

you're running through instead of saying

like what is your address what is your

phone number this is work don't make

them work cool just confirming the

contact details would be the same one

that I'm calling calling you on right

now which is the 0439 blah blah blah

blah yep boom like you just make it

really easy it's like when you click on

a Foreman's no autofill on the form and

you're like people are making it

hard for me to buy bro right throughout

all the process it needs to be radical

transparency the best way to get the

most output and have the most energy

it's not what you do in these four walls

right it's about what you do outside of

these four walls like if you want to

show up and you want to throw down it's

like what is your sleep like are you

exercising what are you doing before you

get in here you're going to walk in here

half asleep and have a coffee and expect

to be like a high performance individual

you're going to get a rude awakening

you're going to be here for the seven

and a half hours regardless it just

comes down to how much of the output do

you want and how much are you going to

commit to yourself when you're on the

edge of your comfort zone and you feel

uncomfortable is when you're about to

make a breakthrough you don't make

breakthroughs in your comfort zone

that's not how it works you're gonna

feel pressed and you're going to feel

stretched to make that and naturally the

human tendency is to fight like hell to

stay within that comfort zone even

though they want that breakthrough and

it's on us to take leadership in the

call and help them make that right

decision and when you know down in the

marrow of your bones that it is the

right decision for them you can have

that conviction and you can transfer

that energy and that belief to them and

help them make the decision if you want

to get you know something live in two

weeks then we're just not going to be a

good fit for you I can just tell you

right now because we do things

thoroughly and we do them properly but

as such there is a 12-week wait time I'm

already preceding and putting in little

kernels and peppers to like oh well

maybe I shouldn't go with these guys

that say they can get my Landing Page

live in a week how much research is

going to go into there like who's going

to be looking over that it's going to be

a templated page or are they actually

going to do the research are they going

to help you craft the offer all of those

things you want to be very conscious of

understanding that I keep on saying it

is all of these Services can be a

commodity if you sell them like a

commodity because all of the people that

are booking calls with us are being

courted and hounded by so many people

that are doing outbound on them every

day and if you just kind of slip into

that same pattern it's going to be easy

to compare our product and our services

and what it is that we have to all the

other Alternatives that exist out there

and it's our job to educate them that

that is not the case that it's not the

Facebook ads that you're buying there's

no shortage of people that can run

Facebook ads in the world the shortage

of it is having somebody that has the

system that gets all of those things to

get to the outcome that we want

hey guys if you're enjoying these videos

please like subscribe and hit the Bell

Button as we're dropping a video like

this every other day on YouTube and if

you've got any questions just leave a

comment below with hashtag Hey Sudbury

and I will do my best to get to it

foreign

[Music]