【完全網羅】BtoBマーケティングの打ち手一覧

マーケティング研究所__雨と東京と株式会社

23 Feb 202424:57

Summary

TLDRIn this informative video, the speaker from a marketing institute, Inaba, discusses various strategies for B2B marketing. The video emphasizes that there is no one-size-fits-all tactic and highlights the importance of understanding the funnel process from awareness to purchase and beyond. Inaba introduces 67 different marketing tactics, encouraging viewers to select those that resonate with their company's needs. The video also touches on the significance of enhancing weak areas of the funnel and provides examples of effective marketing strategies such as press releases, social media utilization, SEO, content marketing, and more. The speaker shares personal insights from their experience as a joint venture partner and founder, offering practical advice for improving marketing efforts in B2B contexts. The video concludes with an invitation for viewers to consult with the institute for free marketing advice, reinforcing the channel's commitment to providing valuable marketing insights.

Takeaways

🚀 **Customized Marketing Strategies**: There is no one-size-fits-all tactic in B2B marketing, so it's crucial to select the right strategies that fit your company's needs.
🛠️ **Understanding the Funnel**: Grasping the concept of the marketing funnel, from awareness to purchase and beyond, is essential for effectively utilizing the listed tactics.
📰 **Press Releases**: Utilizing free press release services can be a cost-effective way to gain media exposure, especially for startups.
📈 **SEO and Content Marketing**: Leveraging SEO, social media, and content marketing through platforms like Twitter, Facebook, and YouTube can significantly boost product awareness.
🎨 **Design-Centric Platforms**: Platforms like Pinterest can be particularly effective for design and creative industry professionals to gain impressions and interest.
📈 **Article Marketing**: Writing articles or utilizing article marketing can be a powerful way to reach audiences that might not be aware of your product.
🤝 **Co-hosting Seminars**: Co-hosting seminars with non-competing companies can be a mutually beneficial way to reach a broader audience.
💌 **Direct Mail (DM)**: Traditional methods like direct mail can still be surprisingly effective in generating product awareness.
📈 **Referral Programs**: Creating referral programs can incentivize existing customers to introduce your product to new potential clients.
📞 **Telemarketing**: While not the most modern approach, telemarketing can still play a role in generating leads and interest in B2B marketing.
📊 **Analytics and Optimization**: Continuously analyzing and optimizing your marketing efforts, from landing pages to CTA designs, is key to improving conversion rates.

Q & A

What is the main theme of the video that Inaba is discussing?
-The main theme of the video is to introduce a comprehensive list of 67 tactics for B2B marketing.
Why does Inaba believe that there is no universal strategy that works for all companies in B2B marketing?
-Inaba believes that each company is unique and what works for one may not work for another, hence there is no one-size-fits-all strategy in B2B marketing.
What is the concept of 'Funnel' in marketing as explained by Inaba?
-The 'Funnel' concept refers to the process from the moment a customer becomes aware of a product to the point of purchase, and then to the generation of word-of-mouth.
What are some of the tactics Inaba suggests for improving brand recognition in B2B marketing?
-Inaba suggests tactics such as press releases, social media utilization, SEO, and leveraging platforms like Pinterest and TikTok for brand recognition.
How does Inaba recommend companies approach the 'Interest' stage of the Funnel?
-Inaba recommends improving copywriting, changing concepts, enhancing service site design, and providing customer success stories to generate interest.
What is the significance of 'Influence Funnel' in the context of B2B marketing?
-The 'Influence Funnel' refers to the continuous marketing efforts that lead from awareness to generating referrals or word-of-mouth, which is crucial for sustaining customer engagement.
Why does Inaba emphasize the importance of understanding the company's weak points in the Funnel?
-Understanding the weak points allows companies to focus their marketing efforts effectively, targeting specific areas of the Funnel that need improvement.
What does Inaba suggest for companies that are struggling to push potential customers from the 'Interest' to the 'Decision' stage?
-Inaba suggests using tactics such as offering free trials, including customer testimonials, and providing comprehensive service descriptions to help potential customers make a decision.
How does Inaba recommend companies increase the likelihood of conversion at the 'Action' stage?
-Inaba recommends improving the design of CTAs (Call-to-Actions), optimizing landing pages, offering discounts or free trial periods, and ensuring alignment between advertising and landing page content.
Why does Inaba's company provide free consultations in marketing?
-They provide free consultations to help companies that want to see actual results from their marketing efforts, positioning themselves as a company that delivers actionable outcomes rather than just advice.
What is the role of case studies or customer testimonials in the marketing funnel?
-Case studies and customer testimonials are highly effective in all stages of the marketing funnel, especially in building trust and interest, and can significantly influence potential customers' decisions.
How can companies ensure their marketing efforts are effective throughout the entire funnel?
-Companies should select tactics that are tailored to their specific needs, based on a clear understanding of their position in the funnel and the needs of their target customers, and continually optimize their strategies.

Outlines

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Mindmap

Keywords

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Highlights

In BTB marketing, there is no one-size-fits-all strategy, but there are limited tactics to choose from.

Understanding the funnel concept is crucial for effectively utilizing the list of 67 marketing tactics.

Identifying and strengthening the weak points in the funnel is key to effective BTB marketing.

Press releases are a cost-effective way to gain media exposure, especially for startups.

Social media platforms like Twitter, Facebook, and YouTube are recommended for ongoing engagement with the audience.

Pinterest is particularly useful for design and creative industry professionals to gain impressions.

Article marketing and guest posting can help reach audiences that might not be aware of the product.

Seminars and co-hosted events can be an effective way to approach potential customers interested in similar solutions.

Sponsorships can help gain visibility at events where the target customer demographic is present.

Direct mail, despite being a traditional method, can still be surprisingly effective in gaining product recognition.

Referral systems and incentive programs can leverage existing customers to attract new ones.

Optimizing landing pages and forms can significantly improve customer engagement and conversion rates.

User testimonials and case studies are highly effective in convincing potential customers during the comparison phase.

Providing detailed product information and user guides can assist potential customers in making informed decisions.

Free trials, discounts, and special offers can give potential customers the final push they need to commit.

Aligning advertising messages with landing page content is crucial for maintaining customer interest and trust.

The presenter emphasizes the importance of providing actionable advice and tangible results over simply offering theoretical knowledge.

The channel offers free consultations for marketing advice, aiming to differentiate from competitors by delivering practical outcomes.

Encouraging viewers to subscribe and like the channel for continued access to valuable marketing insights.